Ifaranga rimwe francise uyumunsi nuburyo bwo guhagarara kubintu bisa kumasoko ya francise. Amafaranga yishyurwa ntakindi kirenze amafaranga yo kwinjira kugirango abone uburenganzira bwo guhagararira inyungu yikimenyetso, akora muburyo bwabo. Amafaranga yishyurwa rimwe ni ubwishyu bwambere kuri franchisee kuri francisor nyuma yubucuruzi burangiye na mbere yo guhererekanya uburenganzira bwo gukora mukarere runaka, ukurikije ibisabwa. Amafaranga yatanzwe kandi akubiyemo amahugurwa ya franchisee, amabwiriza, ubufasha mugutezimbere ubucuruzi, gusura ahacururizwa, gutanga abakiriya, nibindi. Uyu munsi, iyo amarushanwa yiyongereye, ntabwo abantu bose bakoresha ubwishyu bumwe. Umubare w'amafaranga yishyuwe rimwe ugenwa n'ibiciro by'isosiyete yo gutangira no gufasha umufatanyabikorwa kubungabunga, ndetse no kuzirikana igice.

Ntabwo aribyo, ntabwo byoroshye gutangiza umushinga wenyine, bityo francise nintangiriro nyayo yo gukora ubucuruzi, kwinjira mumasoko mwizina rizwi, kuva yatangira guhera abizeye mubushobozi bwabo, amahirwe kandi mugire umwanya munini wubusa. Ubumenyi nubuhanga bwo kuyobora, kugura abakiriya, kwerekana amakuru, no kwamamaza birakenewe. Kugirango utinjira mubintu bitameze neza, hitamo francise yingirakamaro hamwe cyangwa idafite icyarimwe, ugomba gukorana nububiko bwizewe, nka kataloge yubufaransa. Biroroshye cyane guhitamo francise ukoresheje kataloge, ukabona igiciro cyamafaranga, ibintu, nibindi bipimo. Ububiko bwerekana amakuru yose, igipimo, hamwe nuburyo bisabwa, imyaka ingahe ku isoko, inyungu francisee itegereje, icyo francisor itanga, nibindi. Usibye kubona umufatanyabikorwa, iduka ryoroshye nkuko kwamamaza kwamamaza, hamwe bigari, bikwira isi yose. Birakwiye ko twibuka ko uko ibicuruzwa byinshi bihari, niko bisabwa, kumenyekana, inyungu, ninyungu.

Amafaranga yose yakuweho agaragazwa mu ibaruramari kuko inyungu iboneka mu kugurisha ibicuruzwa, serivisi, n'ibindi. Amafaranga yishyurwa rimwe aratandukanye bitewe nigiciro cya francise ubwayo, bitewe nuko haboneka ubwoko buhendutse kandi buhenze. Guhindukira mububiko, biroroshye rwose guhitamo ibyo ukunda. Kurugero, ntabwo wigeze uhitamo guhitamo nibikorwa byubucuruzi bwawe, ntacyo bitwaye. Urashobora kureba ibyifuzo byose hamwe cyangwa winjiza francise isabwa muri moteri ishakisha. Hariho kandi ibyiciro na subcategories. Mugihe uhisemo icyifuzo, ugomba kwitondera akarere, ikiguzi, ibisabwa, amakuru yo kwishyura, kwishyura inshuro imwe, nibindi.

Nkuko bisanzwe, ubwoko bukenewe cyane bwama francises ni ibicuruzwa byihuta, ibicuruzwa, ibigo bya serivisi, laboratoire, salon yubwiza, nibindi urashobora kugura francise ihendutse ntamafaranga yishyurwa rimwe. Umusanzu wigihe kimwe nubwishingizi bwaba francisor mubufatanye burushijeho gukorana naba francisee, bityo ubucuruzi bwose butangira guhera igihe cyo kwishyura icyarimwe, bigatuma habaho imyumvire nimyumvire ikomeye. Nkuko bisanzwe, nta kwishyura rimwe, francise ireba ibicuruzwa gusa, urebye kugura no kugurisha, kandi kugabanywa kwinyongera ntabwo ari ngombwa hano. Amafaranga yubufaransa rimwe cyangwa amafaranga ntabwo asubizwa. Amafaranga yishyurwa francise ni inshuro imwe kandi yagenwe. Ububiko bwa francise butanga kuzigama kumatangazo, kongera ibyifuzo, no kubona abantu bahuje ibitekerezo hagati ya francisees. Ibikorwa byose birerekanwa kandi bifite akamaro.

Inzobere zacu zitanga amasaha yose kumasaha, kugisha inama, no kuganira, gutanga amakuru ninama kubijyanye no kuzamurwa no kwamamaza. Kuki ubundi byunguka kugura francise? Kuberako bagufasha mumahugurwa y'abakozi, tanga kubara umubare winyungu zigihe runaka, urebye umushinga wogushushanya, mugushiraho urubuga rwibigo, kwagura abakiriya, nibindi. Ingaruka nkeya, ndetse no kuzirikana icyambere. -ubwishyu. Umusanzu umwe ntushobora kurenga makumyabiri na gatanu kwijana ryikiguzi cya francise, kuko francisee irashobora kubara ibintu byose byigenga, ukurikije igishoro kiboneka. Birakwiye ko twumva ko kwamamaza mubisanzwe bidakenewe, urebye ibyateganijwe no kwitabira kataloge ya franchise buri munsi. Nyuma yo kunyura muri kataloge, urashobora kumenyana gusa na francise gusa ariko kandi ukanishyurwa rimwe gusa, hamwe nibyifuzo bikunzwe hamwe nubwoko buhendutse bwubucuruzi, ibitekerezo n'imishinga, aho uba, hamwe nububiko.

Andi makuru arahari kubuhanga bacu, batanga inama kumibare yabigenewe, kimwe no kujya mububiko, gusoma ibisobanuro byabakiriya bacu, kubona amakuru yingenzi, nibindi. Turindiriye uruhare rwawe nicyizere. Dutegereje ubufatanye butanga umusaruro mumyaka myinshi iri imbere.

Ikirahuri francise ni umushinga wubucuruzi, bisaba icyifuzo cyubucuruzi busobanutse. Gukora neza kandi byihuse, ukurikiza ibipimo byose franchise iguha kugirango udafite ingorane mugushyira mubikorwa umushinga wubucuruzi. Iyo ushyira mubikorwa uburenganzira, ikirahuri kigomba kwitabwaho bikwiye, aribyo ubwiza bwo gutunganya. Kora ibirahuri muburyo bwo gukurura umubare munini wabaguzi. Kugira francise bigufasha kwemeza ukuri ugomba kuvugana nawe. Nyuma ya byose, ufite kuri disikuru nziza-nziza, tekinoroji igezweho, ubumenyi-bwihariye, nibindi.

Gukorana na francise yikirahure bikubiyemo inshingano kuri francisor kugirango imyitwarire myiza yubucuruzi bwawe. Ubwa mbere, abakozi bawe barashobora kuba bafite imyambarire. Bambara imyenda isobanuwe neza ihuye nurwego rwashyizweho na francisor. Byongeye kandi, kuranga bigomba kubahwa, kuko uburyo ni ngombwa kugirango francise ikore neza. Indorerwamo uburenganzira ni umushinga wubucuruzi, mugushyira mubikorwa ukuramo ijanisha runaka ryamafaranga winjije nkumusanzu kuri konti ya francisor. Ku cyiciro cyambere, watanze icyarimwe. Ingano yacyo irashobora gutandukana kuva 9 kugeza 11% ukurikije amafaranga winjije.

Ikirahuri francise nayo itanga ubwishyu bwamafaranga yubukode. Iyi ntererano iratandukanye nkijanisha ryinjiza kandi irashobora kuva kuri 2 kugeza kuri 6%. Byongeye kandi, amafaranga yimisoro arashobora kubarwa atari ayinjiza, ahubwo ni ibicuruzwa. Gukorana nicyubahiro cyikirahure birashobora kandi kuzana inshingano zimwe kuruhande rwa franchisee. Urashobora kugura ibicuruzwa bitandukanye kumafaranga yatanzwe na francisor, bityo ukamuha kugurisha inyungu. Byongeye kandi, mugihe ushyira mubikorwa umushinga nkuyu, ugomba kwibuka kubyerekeye amafaranga yo kwamamaza yishyurwa buri kwezi kuri konti ya francisor.

Gukorana na francise francise ikubiyemo ingaruka zitandukanye zigomba gusuzumwa no kwitabwaho mugihe dushyira mubikorwa umushinga wubucuruzi. Kurugero, imwe mubibazo ni ukubaho umubare munini wabanywanyi kumasoko yamaze gufata imyanya itandukanye no kuyifata. Ugomba guhangana nabo winjira mumasoko hamwe nicyubahiro gishya cyindorerwamo. Kugirango ukore ibi, ugomba gukoresha ubuhanga, ubumenyi, nuburambe buhari. Ikoranabuhanga, amakuru, hamwe namakuru yubushakashatsi francisor iguha nayo igufasha murugamba rutoroshye hamwe nabanywanyi bo kugurisha. Ikirahuri francise ihinduka umushinga wubucuruzi wunguka, mugihe ushyizwe mubikorwa neza.

Ikirahuri kigurisha francise gishobora kugerwaho gusa nubushobozi buke mugihe ukurikiza byimazeyo amabwiriza kandi ukurikiza amategeko ya leta. Mugihe ushoboye kwirinda ikirego icyo aricyo cyose. Nubwo washyikirijwe ikintu, bizashoboka gusubiza neza ukoresheje data base. Nyuma ya byose, nk'igice cya francise ikirahure, rwose uzagira agasanduku keza k'ibikoresho ufite. Nubwa mbere, software, hamwe nubufasha bizashoboka gushyira mubikorwa neza umurimo wose wibiro. Urashobora gukoresha francise ukurikije amafaranga runaka.

Uzashora imari mugutezimbere umushinga, kandi francisor agomba gukuramo hafi 10% yumushinga wose. Nicyo bita umusanzu wamafaranga. Ntabwo ikoreshwa gusa muri francise ya francise. Ibi nibisanzwe rwose kandi biratandukanye mubunini. Mubisanzwe, ubwishyu bumwe ntabwo burenga 11% kandi ntibushobora kuba munsi ya 9% yubwishyu bwambere. Ukoresha amafaranga runaka mukuzamura francise kubirahuri byumuyaga kandi, wongeyeho, wishyura kandi uburenganzira bwo gushyira mubikorwa umushinga mwizina ryubwoko buzwi cyane. Nibikorwa bisanzwe kandi ntakintu kidasanzwe, gishya cyangwa kidasanzwe kubyerekeye.

Kubirahuri byumuyaga muri francise, uzashobora kwitondera neza ubuziranenge kugirango uhuze nigishushanyo cyambere. Uzakira icyitegererezo cya francisor, hamwe nibicuruzwa ushobora kugurisha. Byumvikane ko, ugomba kumvikana muburyo bukwiye kugirango mugihe cyo gushyira mubikorwa umushinga ntugire ikibazo na gahunda ihambaye.

Niba ukorana nikirahuri cya francise, noneho umushinga wubucuruzi ugomba kuba wunguka. Nyuma ya byose, bitabaye ibyo, igishoro cyawe ntikizatanga umusaruro, kandi ntuzashobora kwishyura amafaranga yinshingano zawe. Noneho, kora impapuro nyuma yo kwitegura neza. Byongeye kandi, inzira yo gushyira mubikorwa francise kubirahuri ntigomba guhura ningorane zose, uzakenera gukora neza imirimo yose kandi ugakemura neza izo ngorane zishobora kuvuka. Ikirahure cyiza cyumuyaga kizaguha urwego rwo hejuru rwibisabwa neza. Uzashobora kongera ingano yinjira mu ngengo yimari, kugabanya amafaranga n'ibiciro kandi, nkigisubizo, ubone ingaruka zifatika.

Ingaruka yo guteranya ibintu ni uko ibintu byinshi bihurira mumugezi umwe bizakugeza ku ntsinzi. Gushyira mubikorwa ibirahuri byumuyaga ntibigomba guhura nibibazo bitavogerwa mugihe ukoze ibintu byiza. Kora neza kandi neza hanyuma ntuzagire ikibazo. Urashobora gukemura byoroshye ingorane zose, nkuko uzaba witeguye mbere. Ikirahuri cyikirahure kizakuzanira inyungu kandi urashobora kongera gushora amafaranga kugirango ufate ibyiciro byiza byisoko.

Ikirahure cyo gusimbuza ibirahuri nigikorwa cyingenzi cyubucuruzi, ukorana nicyo, ushobora gukora byoroshye ubwoko ubwo aribwo bwose bwo mu biro. Mugihe ukorana na francise, urashobora kuba umucuruzi watsinze kandi uhiganwa mugihe ukurikiza byimazeyo amabwiriza ugakurikiza ibipimo. Tegura francise yo gusimbuza ikirahure hanyuma urashobora kwishyura amafaranga mubigo wiyemeje. Uyu ni francisor, hamwe nabandi bagenzi bawe, kimwe na leta, isaba kugabanyirizwa imisoro. Niba uri mubucuruzi bwo gusimbuza no gukorana nikirahure, noneho franchise izagufasha gushiraho imirimo yo mubiro kuburyo ushobora gukora byose ukoresheje amafaranga make. Kugabanya ibiciro no kubyara inyungu amaherezo bizagira ingaruka.

Ibi nibyingenzi cyane kuzirikana, bivuze ko udakwiye kwirengagiza irangizwa ryimirimo yo mu biro kurwego rwo hejuru, kuko murubu buryo utanga francise yawe yo gusimbuza ikirahuri inyungu nziza zo guhatanira.

Iyo usabana nabaguzi, abakozi bawe ntibagomba kwambara gusa ukurikije imyambarire. Barasabwa kandi gukurikiza byimazeyo ibipimo n'amabwiriza utanga kugirango wige. Bagomba kugira ikinyabupfura, buri gihe babishoboye kandi bashinzwe gusubiza ibibazo byabaguzi. Gusimbuza ibirahuri bigomba gukorwa vuba kandi neza, franchise izagufasha kubona ibikoresho byiza ufite. Nyuma ya byose, kubwibi, uhindukirira uhagarariye ikirango kizwi, kugirango umenye ibyiza byose murugamba rwo guhatana mugihe ukorana nawe. Bizashimangirwa no kuboneka ibikoresho byujuje ubuziranenge, tekinoroji igezweho, kumenya-uburyo, nibikoreshwa neza.

Uzashobora kwakira ibikoresho biva hanze kubiciro ushobora kwishyiriraho wenyine mugihe cyimishyikirano. Ishyirwa mu bikorwa ryogusimbuza ibirahuri ntabwo bizahura ningorane zikomeye, mugihe bishyizwe mubikorwa neza. Uzakenera kwitegura hakiri kare ukora ibikorwa byose bijyanye. Icyo gihe uzatsinda, kandi uzashobora guhatanira kumvikana kangana nabatavuga rumwe nawe, ndetse nabakomeye kandi bakize. Inzira yo gukorana na francise yo gusimbuza ibirahuri izana inshingano zihariye. Usibye kubahiriza amabwiriza n'ibipimo, birakenewe kandi kumva neza ko ugomba gukuramo igice cy'amafaranga winjiza. Ubu ni ubwoko bubiri bwamafaranga, buri kimwe kibarwa muburyo bwacyo.

Ibirahuri bitanga ibirahuri ni umushinga wubucuruzi ufite akamaro, mugihe cyo kubishyira mubikorwa ugomba kumva neza ko ari ngombwa gukurikiza amategeko n'amabwiriza. Iyo ukora francise, uri umuntu ubazwa. Buri gihe francisor yitezeho raporo nogukurwaho buri kwezi. Uretse ibyo, urasabwa gukurikiza byimazeyo amahame n'amategeko. Niba ukurikiza byimazeyo amategeko, noneho kugera kubitsinzi biza byihuse. Urashobora guhangana byoroshye nibikorwa byo gukora muburyo ubwo aribwo bwose.

Mugihe ukorana na francise ikora ibirahure, urashobora kwiringira kubona ikoranabuhanga nibikoresho. Nukuvugako, menya-uburyo hamwe nikirango cyo murwego rwohejuru uri hafi yawe. Gusa ukoresheje ibi byose, birashoboka kugera kurwego rushya rwumwuga, ukarenga abo bahanganye bose. Niba ukora ibikorwa byo kugurisha no kugurisha ibirahure, noneho franchise igufasha kubaka neza inzira yumusaruro. Yongera amahirwe akomeye yo kugera ku nyungu zo guhatanira. Igomba gukoreshwa kuri byinshi. Kora ibikorwa byawe neza kandi ubuhanga, wirinde amakosa yerekeye gahunda.

Niba uri ubucuruzi bwikirahure, ugomba kwitondera byumwihariko francising. Urwego rwibicuruzwa bigomba guhura nibyakozwe kandi bigurishwa nicyitegererezo cya francisor. Iyo uhuye nabanywanyi, ibirahuri byawe birashobora kugorana. Kugirango wirinde ko ibyo bibaho, gukosora no kubanza birakenewe. Kora imirimo yose yo mu biro bijyanye, uzahora utsinda. Urashobora gutsinda amayeri yose yabanywanyi bawe. Kuzuza ibirahuri francise birashobora kandi guhura nabashinzwe ibibazo bya leta.

Kugira ngo ikibazo nk'iki gikemuke, ni ngombwa kumenya neza amategeko. Mubyukuri, ntugomba kumenya amategeko gusa ahubwo ugomba no kuyakurikiza, murwego rwo kumenyekanisha francise yo gukora ibirahure. Noneho nta kirego na kimwe kuri wewe. Iremeza neza imikorere y'ibiro. Shyira mubikorwa ibirahuri byerekana ibirahuri murwego rwohejuru rwumwuga hanyuma, ibintu bizakuzamuka. Gusa iyo ukorana na francise, ubona uburambe bwagaciro, tekinoroji yo murwego rwohejuru, nibintu byinshi byingirakamaro. Niba ushobora gushyira mubikorwa ibyo byose, ntuzabura gutera imbere.