Ubufaransa i Moscou mubyukuri ni win-win niba ushobora kumenya neza icyuho cyubusa. Ingaruka zo guteza imbere francise i Moscou nuko ushobora guhura namarushanwa adashobora gutsinda. Ni ngombwa kwinjira ku isoko muburyo bwo kugira inyungu zikomeye zo guhatanira gutangira. Iragufasha gutsinda abanywanyi nyamukuru, gushimangira neza umwanya wawe ku isoko. Moscou ikundwa na ba mukerarugendo, kandi ikurura kandi umubare munini w'abacuruzi nk'ikintu cyo kwihangira imirimo. Umubare munini wabantu basuye Moscou babishaka, bityo, francise ifite amahirwe yose yo kubona abakiriya bashobora kuba mubaturage nabatumirwa mumujyi.

Uku kuri kugomba kwitabwaho hamwe nibindi kandi bigakorwa mubyukuri.

Hafi ya francise yose irashobora gushimishwa na Moscou kuva uyu mujyi munini wiburayi utanga urwego rwo hejuru rusabwa neza. Umubare munini wabantu baba muri kariya gace barashobora kuguha amahirwe yo kugurisha ibicuruzwa cyangwa serivisi hafi ya byose. Nibyiza kwishora mubufaransa kubutaka bwimijyi minini kuko hari amahirwe yose yo kugera kubyo twiyemeje. Mbere ya byose, francise yinjira mubutaka bwimijyi minini n'umurwa mukuru. Moscou ntabwo ari umujyi munini gusa ku butaka bw’Uburusiya ahubwo ni n'umurwa mukuru w’igihugu. Ibi bisiga ikimenyetso cyibikorwa byamasosiyete yose, kandi francises nayo ntisanzwe.

Ubufaransa i Moscou buzana inyungu zikomeye kuri rwiyemezamirimo watsinze ukora byose neza kandi udakora amakosa.

Kugira ngo wirinde gukora amakosa mugihe uteza imbere francise i Moscou, ugomba kwitondera cyane ko uyu mujyi udasanzwe ugereranije nizindi midugudu yo mu Burusiya. Ibintu byose uzi ko bishobora gukoreshwa mugice cyambere cyo gutegura kugirango usuzume ingaruka zawe n'amahirwe yawe. Urashobora kandi kubona isesengura ryiza rya swot ryemerera kumenya neza ingaruka n'ingaruka ugomba guhura nazo niba utangiye francise i Moscou. Mubyongeyeho, uzasobanukirwa kandi kuguha amahirwe niba uhisemo guteza imbere uyu mushinga. Ariko imikorere yo gusesengura swot ntabwo igarukira gusa kuri ibi. Iragufasha kandi gusobanukirwa ninyungu nimbaraga ubona mugihe ukorana na francise i Moscou.

Ariko nubwo ibi bitagabanya imikorere yiki gikoresho cyiza cyane. Iraguha kandi igitekerezo cyintege nke zishobora kugukurura hasi mumarushanwa. Korana neza na francisees kuri francisor washyize ikirango kuriwe kugirango udatenguha.

Imikoranire myiza hamwe na francise i Moscou nayo itanga isesengura ryibisabwa udashobora gukurura. Ntishobora kuba abaturage baho gusa ahubwo ishobora no kuba umubare munini wabatumirwa wuyu mujyi munini. Ubufaransa i Moscou bushobora kugira intego zitandukanye kubantu bumva, igikuru nukubisuzuma neza no gukoresha aya makuru kubyo yagenewe. Iyo ukorana na francise i Moscou, umuntu agomba kwibuka kandi ko urwego rwo hejuru rudasanzwe rwamarushanwa narwo rugira ibikorwa byo kwihangira imirimo mubutaka bwuyu mujyi. Ubufaransa i Moscou bugomba gutanga imisanzu imwe iturutse kuruhande rwa franchisee kuruhande rwaba francisor. Kurugero, hari icyo bita lump-sum ubwishyu, bigaragarira cyane mubiguzi byabashoramari.

Umusanzu wuzuye ushobora kubarwa nkijanisha ryamafaranga uteganya gushora mubyiciro byambere byimikoranire na francise.

Ubufaransa i Moscou burashobora kandi guhisha ingaruka zitandukanye zibanga hamwe nibitego. Kugirango basuzume neza, birakenewe gukusanya amakuru yose aboneka no kuyasesengura neza. Umutego nyamukuru iyo ukorana na francise mumujyi wa Moscou nukubera ko urwego rwamarushanwa ruri kurwego. Ugomba kandi kuzirikana ko abaturage ba Moscou bashobora kuba bafite ibyo bakunda, kugiti cyabo, bigomba kubahirizwa. Ubufaransa bugomba kuba bwiza kandi bukaba bushobora gusaba kuzamurwa kugirango bwunguke imishinga yubucuruzi. Akenshi, ubwoko bumwe bwaba francises ntibushinga imizi mubutaka bwimijyi cyangwa leta.

Uku kuri kugomba kandi kwitabwaho no kubarwa niba ushaka gutangiza ubucuruzi bushya bushingiye kuri francise mumujyi wa Moscou.

Harakenewe kandi kuzirikana ko francise i Moscou ishobora kugusaba kwishyura amafaranga yagabanijwe buri kwezi, azabarwa nkijanisha ryinyungu washoboye kubona. Amafaranga ya buri kwezi aratangwa kugirango francisor ibashe kwamamaza mukibuga cyisi yose. Birumvikana ko abahagarariye ikirango bose bagabanijwe ku kwamamaza ku kigero gisabwa, nyamara, uracyafite umutwaro kuri bije. Ukuri gukenera gukuramo amafaranga nkijanisha ryinyungu kuri konti ya francisor gusa ntibishobora kwirengagizwa mugihe utangiye gukorana na francise. Igitekerezo cyiza cyukuntu uzakora ubutaha kizaguha ubushobozi bwo guhangana neza nibibazo bitunguranye.

Ubufaransa i Moscou bushobora kuba bukeneye kohereza amafaranga nkubwishyu bwitwa royalties. Amafaranga yimisoro yimurwa buri kwezi, asa namafaranga yo kwamamaza. Ugomba kandi kumenya ubwoko bwa franchise ugura kubahagarariye ibirango. Ubufaransa burangwa no kuba hari ubwoko butandukanye nubwoko butandukanye, bityo, iki kibazo nacyo gikeneye gusobanurwa.

Moscou ni umwe mu mijyi minini y’Uburayi, umujyi munini, nawo ubwawo ugizwe n'ibidukikije. Ariko, niba uhisemo guteza imbere francise i Moscou, ugomba kwitegura neza ibi, kugirango abakiriya bawe, kubwuburumbuke, bakoresha ahantu hamenyerewe guhaha no gutanga serivisi. Birakenewe gukora ubukangurambaga bwamamaza ukurikije ibipimo byakiriwe na francisor. Baragufasha kwimenyekanisha kugirango abantu bamenye ko guhagararira ikirango runaka ubu no mumujyi wabo.

Ubufaransa i Moscou buzakora neza kandi butange urujya n'uruza rwibisabwa mugihe uwabitanze abishinzwe arangije ibyangombwa byose bikenewe mugihe kandi yubahiriza amategeko n'amabwiriza yose. Ugomba kandi kwibuka ko amategeko agenga ifasi ya Moscou atagomba na rimwe kurenga, kugirango udashyiraho nyiri francise kandi wirinde amande nibindi bihano wowe ubwawe.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Restaurant yo muri Turukiya ni umushinga wihariye, ariko ushobora kubyara inyungu, uyishyize mubikorwa, ushobora kugera kumusaruro ushimishije mukurwanya abo muhanganye. Ibisubizo bizagerwaho gusa kuberako ukora kuri francise, ubwayo itanga inyungu zidashoboka. Ubwa mbere, ushyira mubikorwa ikawa yo muri Turukiya, uba ukora ibikorwa byubuyobozi bivuye mumushinga wagenze neza. Icya kabiri, ufite uburenganzira bwawe ikirango cyangwa resitora bimaze kuzamurwa kandi bizwi cyane kwisi. Uretse ibyo, niba ushaka gushora imari muri resitora yo muri Turukiya ukaba ushaka francise, uzirikane ko ushaka umushinga wagenze neza uzakuzanira inyungu nziza. Nyuma ya byose, wishyura uburenganzira bwo gukora ibikorwa bishingiye kuri francise.

Restaurant yo muri Turukiya irangwa nubwoko butandukanye bwibiryo biryoshye kandi bishingiye ku nyama. Kubwibyo, intego yabateze amatwi nayo igomba guhitamo neza. Ntabwo rwose ari ibikomoka ku bimera n'ibikomoka ku bimera bakunda ibiryo by'Ubuhinde.

Restaurant yo muri Turukiya izaguha ubwishyu buhoraho, gusa niba uhisemo ahantu heza kubakiriya bawe. Byakagombye kuba byiza kuza cyangwa gukoresha serivisi. Hamwe na hamwe wamamaze ibiryo byawe bya Turukiya kuri enterineti kugirango ukurura abaguzi benshi. Igipimo cyo hejuru cya serivisi kigufasha kwemeza ko abakiriya bahora. Abantu bazishimira serivisi zawe kandi benshi muribo bazahinduka abakiriya basanzwe. Ifunguro ryibiryo rya Turukiya rikora neza bisobanura kubahiriza amahame yose yisuku wakiriye na francisor.

Na we, yiteze kugabanyirizwa buri kwezi. Kugirango ubisobanutse neza, mugihe ushyira mubikorwa francise yo muri Turukiya, ukuramo ubwishyu bubiri buri kwezi. Iya mbere yitwa royalties, naho iyakabiri yitwa ibikorwa byo kwamamaza umusanzu kurwego rwisi.