Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Restaurant yo muri Turukiya ni umushinga wihariye, ariko ushobora kubyara inyungu, uyishyize mubikorwa, ushobora kugera kumusaruro ushimishije mukurwanya abo muhanganye. Ibisubizo bizagerwaho gusa kuberako ukora kuri francise, ubwayo itanga inyungu zidashoboka. Ubwa mbere, ushyira mubikorwa ikawa yo muri Turukiya, uba ukora ibikorwa byubuyobozi bivuye mumushinga wagenze neza. Icya kabiri, ufite uburenganzira bwawe ikirango cyangwa resitora bimaze kuzamurwa kandi bizwi cyane kwisi. Uretse ibyo, niba ushaka gushora imari muri resitora yo muri Turukiya ukaba ushaka francise, uzirikane ko ushaka umushinga wagenze neza uzakuzanira inyungu nziza. Nyuma ya byose, wishyura uburenganzira bwo gukora ibikorwa bishingiye kuri francise.

Restaurant yo muri Turukiya irangwa nubwoko butandukanye bwibiryo biryoshye kandi bishingiye ku nyama. Kubwibyo, intego yabateze amatwi nayo igomba guhitamo neza. Ntabwo rwose ari ibikomoka ku bimera n'ibikomoka ku bimera bakunda ibiryo by'Ubuhinde.

Restaurant yo muri Turukiya izaguha ubwishyu buhoraho, gusa niba uhisemo ahantu heza kubakiriya bawe. Byakagombye kuba byiza kuza cyangwa gukoresha serivisi. Hamwe na hamwe wamamaze ibiryo byawe bya Turukiya kuri enterineti kugirango ukurura abaguzi benshi. Igipimo cyo hejuru cya serivisi kigufasha kwemeza ko abakiriya bahora. Abantu bazishimira serivisi zawe kandi benshi muribo bazahinduka abakiriya basanzwe. Ifunguro ryibiryo rya Turukiya rikora neza bisobanura kubahiriza amahame yose yisuku wakiriye na francisor.

Na we, yiteze kugabanyirizwa buri kwezi. Kugirango ubisobanutse neza, mugihe ushyira mubikorwa francise yo muri Turukiya, ukuramo ubwishyu bubiri buri kwezi. Iya mbere yitwa royalties, naho iyakabiri yitwa ibikorwa byo kwamamaza umusanzu kurwego rwisi.