Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwimyambarire yabagore ni umushinga wubucuruzi ushobora kubyara inyungu, ugomba gushyirwa mubikorwa nta makosa akomeye. Imyambarire y'abagore igomba gucururizwa ahantu izakenerwa. Kubwibyo, guhitamo francisee bigomba gukorwa hakurikijwe urwego rwo kumenyekanisha ikirango. Niba ntamuntu uzi francise yawe mumujyi ugiye kuyigurisha, ubwo rero ntampamvu yo guhura nubu bwoko bwibikorwa byo kwihangira imirimo. Nubwo bimeze bityo ariko, urashobora guteza imbere ubu bwoko bwubucuruzi, ariko, ugomba gukoresha umutungo urenze iyo wakoranye na francise yimyenda yabagore, izwi cyane mukarere utuyemo kandi ugamije gukorera. Imyambarire y'abagore igomba kugurishwa kuburyo uhagarariye franchise ntakibazo akurega.

Ubwa mbere, uzakenera kwitondera byumwihariko imitako yimbere nigishushanyo mbonera. Igishushanyo kigomba gukorwa hubahirijwe kodegisi yakiriye mugitangira ishyirwa mubikorwa rya gahunda yubucuruzi. Imyambarire y'abagore nayo igomba gucuruzwa hakurikijwe amabwiriza ateganijwe mu masezerano ya francise. Kurugero, ugomba gusobanuka neza kubijyanye nuko ubu bwoko bwimishinga yubucuruzi irimo ingaruka zitandukanye. Abantu barashobora gusa kutaza aho uri bitewe nuko ibyawe bihenze cyane.

Ubufaransa bwimyambarire yabategarugori buzahangana neza ninshingano iyo ari yo yose yashinzwe, utitaye ku bigoye, niba uhangayikishijwe no gukora gahunda nziza yubucuruzi. Byongeye kandi, ugomba kuzirikana ibiranga akarere no kwiga amategeko yigihugu ugiye gukoreramo. Imyenda ikoreshwa neza francise izaguha uburyo buhoraho bwamafaranga yinjira. Korana na buri gihembwe, ubyige neza, muburyo bwibishushanyo. Ubu buryo buzagufasha gufata ibyemezo bikwiye byo kuyobora. Niba uhisemo gukorana na francise yimyambarire yabagore, ugomba rero kuzirikana ko ibikorwa nkibi bizana inshingano zimwe.

Kurugero, urashobora gufata inshingano zo kugurisha gusa ibicuruzwa ugura ukoresheje francisor. Icyakabiri, uzatanga imisanzu 3 itandukanye mubyiciro. Igice cya mbere cyimyenda yabategarugori francise nigabanywa rimwe. Byongeye kandi, buri kwezi, uzasabwa gukuramo amafaranga yo kwamamaza, hamwe nubukode.

Ububiko bwimyenda yabategarugori francise igomba kuba yarateguwe neza. Wowe n'abakozi bawe mugomba kubahiriza amategeko yose yashyizweho n'ubuyobozi. Gukora nka francise, ntabwo ufite inshingano kubwizina ryawe gusa ahubwo nubudahemuka bwabaguzi kubirango muri rusange. Tumaze kuyitesha agaciro, ibyangiritse ntibishoboka ko byishyurwa, kandi imyaka myinshi uwabitanze yaremye kandi atezimbere atakaza uburenganzira bwayo bwose. Kubwibyo, ububiko bwimyenda yabategarugori francise itanga ubuhanga bwinshi, bumwe murubwo bukorana nabakiriya. Abakozi ba serivisi bakorera kuri francise bategekwa kubaka umurongo uhagije wimikoranire nabo, gukora ibishoboka byose kugirango ubone ibikenewe, kandi kugirango umukiriya anyuzwe.

Uburiganya muri uru rubanza buganisha ku ngaruka mbi mu gihe kizaza. Rero, kora ubunyangamugayo kandi ntuyobye abakiriya: imirimo ifunguye kandi yujuje ubuziranenge izana inyungu nyinshi.

Ububiko bwimiterere yimyenda yabagore ntibishoboka nta gishushanyo kiboneye. Umufaransa azakubwira ibyerekeye. Muri iki kibazo, umuntu ntagomba kwirengagiza utuntu duto: inyinshi murizo zigize intsinzi ya rwiyemezamirimo, intsinzi ya francise. Niba ibicuruzwa byabagore mububiko bikunzwe, ubwinshi bwabaguzi bugenda bwiyongera: benshi baza ubwabo bakagira inama abandi, inzira yatangijwe. Ntiwibagirwe kubyerekeye amategeko n'amabwiriza, hamwe nubufasha bwayo, ibintu bizamuka. Fata umwanya wo guhugura abakozi bawe.

Haranira gukora neza cyane francise hanyuma ububiko bwimyenda yabategarugori buhinduka isoko yinjiza amafaranga menshi kuri wewe.