Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Perm ni umushinga wubucuruzi ushobora kubyara inyungu ushobora kuzamura cyane imiterere yimari ya rwiyemezamirimo ubishyira mubikorwa. Ubufaransa burashobora gusezerana muri Perm gusa ariko no muburusiya bwose niba hari ibisabwa bikenewe. Uruhushya numujyi munini cyane, kubwibyo, birumvikana gufungura francise. Nyuma ya byose, benshi bazwi cyane francises ntibashaka gusa guhuza imigi mito, kubera ko batabona ingingo nimwe muribi. Gufungura francises nini, ugomba kugira umubare uhagije wabakiriya bawe. Ubufaransa muri Perm buzakora neza niba rwiyemezamirimo azamura yitaye kubikorwa byisesengura hakiri kare.

Kugira gahunda y'ibikorwa ifatika biguha amahirwe yo guhatanira, kandi ubushobozi bwo gukora francise muri Perm butanga amahirwe menshi. Kurugero, urashobora kurenza abanywanyi bakoresha ikirango cyaho, kandi ufite uburenganzira bwawe ikirango cyamahanga, kizwi kwisi yose. Kubwibyo, ibyifuzo byabakiriya birashoboka cyane kuruhande rwawe.

Ubufaransa muri Perm bushobora kubamo gukenera gutanga umubare munini wintererano kugirango francisor nayo ishishikajwe no gukorana nawe. Kurugero, mugihe utangiye kumenyekanisha ikirango, ugomba gukora gahunda ukurikije urutonde rwuzuye rwibiciro bigomba gutangwa. Rero, mugihe utezimbere francise muri Perm, uzohereza kugeza 11% yikiguzi cyo gutangira kuri konti yabatanga, kandi ibi byunguka cyane kandi bifatika. Kubwibyo, ntugomba kwirengagiza amahirwe meza nkaya. Ubufaransa muri Perm ni umushinga wubucuruzi wunguka, ugomba gukorwa nubwitonzi bwitondewe. Urashobora kwitondera amakuru arambuye kandi ntutinye ko abanywanyi bakurusha.

Ikintu cyingenzi nugukurikiza gusa indangamuntu yisosiyete yasobanuwe neza hamwe namabwiriza wakiriye na francisor. Ibi biguha umutwe wingenzi gutangira hejuru yabanywanyi bawe nyamukuru.

Ubufaransa muri Perm ni amahirwe yawe yo gutsinda amarushanwa ukoresheje neza ubumenyi nubuhanga ubona muburyo hamwe nubushobozi bwo gukora munsi yizina rizwi. Ku cyiciro cyo kuzamurwa mu ntera, wishyura icyarimwe, hanyuma, ugomba no kohereza amafaranga runaka kuri francisor buri kwezi. Ubwa mbere, mugihe utezimbere francise muri Perm, ugomba kwibuka ko uzasabana naba francisor ukurikije amasezerano. Iteganya ko hakenewe amafaranga yo kwamamaza, ashobora kuva kuri 1 kugeza kuri 3%, gusa, usibye, hariho icyitwa ubwami kandi kiri hagati ya 2 na 6% byamafaranga winjiza. Iyi 'Royalty' irashobora kandi kubarwa hashingiwe ku nyemezabuguzi mbere yo gukuramo ibiciro. Byose biterwa nuburyo ushobora kubona nyuma yimishyikirano igenda neza na francisor.

Ubufaransa muri Perm ni amahirwe ya rwiyemezamirimo kugirango agere kubisubizo bitangaje hamwe nigiciro gito cyo kuzamura ibicuruzwa. Usanzwe ubona ikirango cyateguwe kizwi kwisi yose, bityo, ntukeneye kubwira abakiriya ibyiza byacyo. Biroroshye rwose gukora ubukangurambaga bugufi bwo kwamamaza, nabwo bukorwa hakurikijwe amabwiriza. Ubufaransa muri Perm buzakora neza niba ibikorwa byose byo kwitegura bikorwa neza nawe. Ba mukerarugendo benshi bashishikajwe na Perm kuko uyu mujyi urashimishije cyane. Kubwibyo, francise igomba kuzamurwa hifashishijwe aya makuru.

Ubufaransa bugomba gukemurwa hitawe kubisobanuro birambuye kugirango utareka umukunzi wawe hasi.

Ubufaransa bwo kubyara ibibyimba ni umushinga wubucuruzi ushimishije cyane, ushyira mubikorwa, ugomba gusobanura neza abo ukurikirana, kubera ko ibicuruzwa bidasanzwe, bizwi cyane muri مۇستەقىل, ntibishobora kubona abakiriya bayo mubindi bihugu. Kugirango ugeze kubaguzi ko utanga ibibyimba, ugomba kwamamaza. Nibyo, niba ukora francise, uzahabwa amabwiriza akwiye azagufasha kwamamaza ibikorwa byawe neza. Usibye aya mahame, uzagira ibyifuzo byawe bitandukanye, amabwiriza, nigitabo cyubucuruzi. Amakuru yose ukeneye kugirango ushyire mubikorwa francise yinganda bizaguha amahirwe akomeye yo guhatanira. Abatavuga rumwe na bo barashobora guhagarikwa no kuba umucuruzi watsinze kandi uhiganwa.

Gira uruhare mubikorwa kandi ujyane imyanda yawe kurwego rushya rwubuziranenge ukorana na francise. Ibikorwa nkibi bifitanye isano ningaruka nimbibi. Kurugero, sitasiyo y’isuku n’ibyorezo irashobora kugenzura, kubwibyo, birakenewe kubungabunga isuku.

Niba ukorana n'amase hanyuma ugashyiraho umusaruro, noneho franchise izafasha mugushyira mubikorwa iki gikorwa cyabanditsi. Kora isesengura ryibanze kandi wumve ingaruka ushobora guhura nazo. Ni ngombwa kandi gukora isesengura rya swot mbere yo gukora ibikorwa nkibi. Kwuzuza byuzuye ibice byose bizagufasha gukora neza imirimo yose. Ubufaransa bwo kubyaza umusaruro buzashyirwa mubikorwa hitawe kuburambe francisor yakusanyije mumyaka myinshi yo kurangiza neza inshingano zayo. Ukoresheje isesengura rifatika, urashobora kumenya umubare wapaki yama pompe ushobora kubika kubwinshi bwibikorwa bya francise ukeneye.

Ibi birakenewe kugirango wirinde guhunika ububiko. Ibicuruzwa bibitswe muri firigo, kubwibyo, mugihe ushyira mubikorwa francise kumyanda, ugomba gushiraho ingufu zitanga ingufu. Byongeye kandi, igomba kuba itajegajega kugirango firigo idacika igihe kinini kandi mbere hamwe hamwe ibicuruzwa ntibicika. Itumanaho ryiza nabakiriya bawe naryo ni ngombwa cyane. Kugirango francise yamashanyarazi igende neza, ugomba gukora bike kandi byiza kubakoresha kurusha abanywanyi bawe.