Ubufaransa muri Perm ni umushinga wubucuruzi ushobora kubyara inyungu ushobora kuzamura cyane imiterere yimari ya rwiyemezamirimo ubishyira mubikorwa. Ubufaransa burashobora gusezerana muri Perm gusa ariko no muburusiya bwose niba hari ibisabwa bikenewe. Uruhushya numujyi munini cyane, kubwibyo, birumvikana gufungura francise. Nyuma ya byose, benshi bazwi cyane francises ntibashaka gusa guhuza imigi mito, kubera ko batabona ingingo nimwe muribi. Gufungura francises nini, ugomba kugira umubare uhagije wabakiriya bawe. Ubufaransa muri Perm buzakora neza niba rwiyemezamirimo azamura yitaye kubikorwa byisesengura hakiri kare.

Kugira gahunda y'ibikorwa ifatika biguha amahirwe yo guhatanira, kandi ubushobozi bwo gukora francise muri Perm butanga amahirwe menshi. Kurugero, urashobora kurenza abanywanyi bakoresha ikirango cyaho, kandi ufite uburenganzira bwawe ikirango cyamahanga, kizwi kwisi yose. Kubwibyo, ibyifuzo byabakiriya birashoboka cyane kuruhande rwawe.

Ubufaransa muri Perm bushobora kubamo gukenera gutanga umubare munini wintererano kugirango francisor nayo ishishikajwe no gukorana nawe. Kurugero, mugihe utangiye kumenyekanisha ikirango, ugomba gukora gahunda ukurikije urutonde rwuzuye rwibiciro bigomba gutangwa. Rero, mugihe utezimbere francise muri Perm, uzohereza kugeza 11% yikiguzi cyo gutangira kuri konti yabatanga, kandi ibi byunguka cyane kandi bifatika. Kubwibyo, ntugomba kwirengagiza amahirwe meza nkaya. Ubufaransa muri Perm ni umushinga wubucuruzi wunguka, ugomba gukorwa nubwitonzi bwitondewe. Urashobora kwitondera amakuru arambuye kandi ntutinye ko abanywanyi bakurusha.

Ikintu cyingenzi nugukurikiza gusa indangamuntu yisosiyete yasobanuwe neza hamwe namabwiriza wakiriye na francisor. Ibi biguha umutwe wingenzi gutangira hejuru yabanywanyi bawe nyamukuru.

Ubufaransa muri Perm ni amahirwe yawe yo gutsinda amarushanwa ukoresheje neza ubumenyi nubuhanga ubona muburyo hamwe nubushobozi bwo gukora munsi yizina rizwi. Ku cyiciro cyo kuzamurwa mu ntera, wishyura icyarimwe, hanyuma, ugomba no kohereza amafaranga runaka kuri francisor buri kwezi. Ubwa mbere, mugihe utezimbere francise muri Perm, ugomba kwibuka ko uzasabana naba francisor ukurikije amasezerano. Iteganya ko hakenewe amafaranga yo kwamamaza, ashobora kuva kuri 1 kugeza kuri 3%, gusa, usibye, hariho icyitwa ubwami kandi kiri hagati ya 2 na 6% byamafaranga winjiza. Iyi 'Royalty' irashobora kandi kubarwa hashingiwe ku nyemezabuguzi mbere yo gukuramo ibiciro. Byose biterwa nuburyo ushobora kubona nyuma yimishyikirano igenda neza na francisor.

Ubufaransa muri Perm ni amahirwe ya rwiyemezamirimo kugirango agere kubisubizo bitangaje hamwe nigiciro gito cyo kuzamura ibicuruzwa. Usanzwe ubona ikirango cyateguwe kizwi kwisi yose, bityo, ntukeneye kubwira abakiriya ibyiza byacyo. Biroroshye rwose gukora ubukangurambaga bugufi bwo kwamamaza, nabwo bukorwa hakurikijwe amabwiriza. Ubufaransa muri Perm buzakora neza niba ibikorwa byose byo kwitegura bikorwa neza nawe. Ba mukerarugendo benshi bashishikajwe na Perm kuko uyu mujyi urashimishije cyane. Kubwibyo, francise igomba kuzamurwa hifashishijwe aya makuru.

Ubufaransa bugomba gukemurwa hitawe kubisobanuro birambuye kugirango utareka umukunzi wawe hasi.

Ubufaransa bwo gutumanaho ni umushinga wubucuruzi ugezweho. Kugirango ubishyire mubikorwa neza, ukeneye inzira nziza. Ibi bivuga gushyira mubikorwa isesengura ryibanze kugirango ejo hazaza nta ngorane. Gukora kuri francise, wowe, nka francisee, wiyemeje inshingano zimwe ninshuti yawe nkuru. Ubwa mbere, mugihe ushyira mubikorwa francise, urasabwa gukuramo imisanzu ya buri kwezi, ingano ishobora gutandukana kandi biterwa ninjiza. Na none, ijanisha ryo kugabanywa rishobora kuba ritandukanye, byose biterwa namasezerano yabaye.

Itumanaho ryitumanaho rizemeza ko ufite ikoranabuhanga abanywanyi bawe badafite. Ibi ubwabyo ninyungu zikomeye mukurwanya abo duhanganye. Ntabwo bishoboka ko abakurwanya bazashaka gutanga isoko nisoko ihuza ushaka. Ubufaransa bushobora gutanga amakuru akenewe, kumenya-uburyo, n'ikoranabuhanga. Nibyo, kugira ikirango kizwi kuri francise y'itumanaho nabyo ni ngombwa cyane. Itumanaho nisoko yitumanaho, kubwibyo, ugomba kubona ubushakashatsi bwakozwe neza kandi buhamye bukora kumasoko. Fata ibyo watoranije mububiko butanga amahitamo yo guhitamo.

Niba ushishikajwe no gutumanaho no gushyira mubikorwa ubu bwoko bwa francise, ugomba rero kumenya abo bahanganye ugomba guhura nabyo mugihe cyo gukora imirimo yo mubiro. Niba ukorana nisesengura ryapiganwa, ntukirengagize nibindi bikoresho bijyanye. Iyo ushyira mubikorwa itumanaho, birakwiye kwibuka igikoresho cyitwa gusesengura swot. Ntabwo igufasha kumenya ibyiza n'ibibi gusa ahubwo inagufasha kumva amahirwe ufite ningaruka zishobora kubangamira ishyirwa mubikorwa ryumushinga wubucuruzi. Igenamigambi ryateguwe neza ryitumanaho rizagufasha guhuza umutungo wububiko kugirango ububiko bwibicuruzwa bidatera ingorane. Kora icyiciro kimwe mugice cyambere wimura kuva 9 kugeza 11% kuruhande rwa francisor.

Nta gushidikanya ko azishima kandi azahita aguha amakuru yose yukuntu wubaka francise ishoboye itumanaho. Nyuma ya byose, impande zombi zishishikajwe no gutezimbere, kubwibyo, byose bizagenda neza.

Kubara nkana, gusesengura, guhitamo itumanaho rya salon francise ni garanti yiterambere ryiterambere ryikimenyetso cyitumanaho rya selire no kuzamura ibikorwa bya ba rwiyemezamirimo ba francisee. Ba nyiri salon y'itumanaho francise, mubisanzwe, bose bari mumwanya umwe kandi barangana mugutezimbere ubucuruzi bwabo. Buri francise yaguzwe, hagamijwe kuba umufatanyabikorwa wumukoresha, itumanaho rya terefone igendanwa, ifite ibyiza n'ibibi, kandi mu turere dutandukanye twigihugu twigaragaza muburyo butandukanye. Mu turere tumwe na tumwe twaho, itumanaho, imirongo ya terefone ikora neza, mubindi bibi, utitaye kuri 'coolness' yikimenyetso cyumukoresha. Umukiriya shingiro ukurikije umubare wabakiriya ntabwo yerekana gutandukana kwinshi. Igiciro cyamafaranga yo kwiyandikisha buri kwezi, agaciro ka traffic traffic, ubwiza bwumurongo witumanaho, ibiciro byinjira byinjira nibisohoka bigira uruhare runini mukuzamuka kwabakiriya.

Ubucuruzi, inyungu zingirakamaro mubufatanye hagati ya francisor na franchisee ningirakamaro cyane kubisabwa na salon igendanwa. Mbere ya byose, gufungura byimazeyo umubano wamasezerano biri kumwanya wambere. Igihe kingana iki amasezerano yubufaransa asohozwa muburyo bwiza, hamwe no kuzuza ibipimo byose byamasezerano yasinywe. Ukuntu byujuje ubuziranenge kandi kurwego rukwiye, ubufasha bwuburyo butangwa kuri salon franchisee yihariye. Gukora gahunda ihoraho yo guhugura abakozi ba francisee mugushikira tekinike yo kugurisha imitako ishobora gukurura byihuse inyungu ninyungu zabakiriya, kuba umufatabuguzi wa francise yawe, no kugura, muri salon yawe gusa. Politiki ikora ihuriweho, yoroheje ya francise ibiciro, ifata itangwa rya serivisi igabanywa, ituma byongera abakiriya vuba kandi bikagera no kumurongo-wo kugura francise yaguzwe.

Itumanaho rya terefone ngendanwa, hamwe nisosiyete yatangije isoko ryamamaza rifite ubushobozi, ritanga imishinga mito mito yubucuruzi kwishyura - mbere y amezi atandatu, hamwe n’ingwate, buri kwezi, inyungu ya rwiyemezamirimo - franchisee, amadolari arenga ibihumbi 5 byamadorari y’Amerika. Francise ya selile ni symbiose yo kwamamaza, inyungu, no kugurisha bikabije, guteza imbere ibicuruzwa. Itumanaho rya terefone ngendanwa nubufasha bwubwoko bwose butangwa naba francisor mugihe cyubufatanye no kugira uruhare rugaragara rwa rwiyemezamirimo-francisee mubucuruzi, kwamamaza, no kuzamura. Ihuriro ry’imiyoboro y’itumanaho rigendanwa ritanga uburyo bwiza bwo kugiciro cyiza cya serivisi zingenzi zikoreshwa mu baturage b’akarere. Ubufaransa butuma bishoboka gutanga serivisi no kugurisha ibicuruzwa bya selile ku giciro kiri munsi y’ibiciro by’isoko, gukurikiza politiki y’ibiciro byoroshye, bitera ikizere n’ubudahemuka by’abakiriya ku kirango. Guhuza ingirabuzimafatizo ni ingwate y'abakozi basanzwe b'amahugurwa ya salon y'itumanaho rya selire, mu bigo byabo by’uburezi n'amahugurwa, hamwe n'ubwoko bwose bw'abafatanyabikorwa ba francise hamwe nigihe cyo gufashanya kugisha inama.

Gutanga ibikoresho bitandukanye bya terefone, ibicuruzwa, nibindi bikoresho hamwe nibiciro byinshi. Amasezerano y'itumanaho rya terefone yasezeranijwe atanga ibikoresho byemewe kuri franchisee yibicuruzwa byujuje ubuziranenge biturutse ku bakora ibicuruzwa ku giciro cyiza, bikagabanya ingaruka zo kugura ibicuruzwa bidafite ubuziranenge cyangwa impimbano. Gutanga serivisi munsi yubucuruzi bwikirango kizwi cyane cyubucuruzi ni garanti yo kunyurwa birambye, icyifuzo cyabaturage cyingirakamaro, kubicuruzwa byikigo, no kubona francisee yinjiza menshi.