Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Imiterere yimitungo itimukanwa - kubatiteguye gushora imari, ariko bashaka gufungura imishinga yabo. Gucunga umutungo ntibyoroshye. Isoko ryimitungo itimukanwa rihora ryaguka, inyubako nshya zirimo kubakwa vuba cyane, amazu ya kabiri ahora akenewe. Ariko biragoye cyane gufata no gufungura ikigo cyimitungo nkiyi, amarushanwa muriki gice ni menshi. Ariko, niba ukunda iki gice cyo kwihangira imirimo, ntushaka gukorera ikigo, inzira ishobora kuba kugura francise. Soma ibi bikurikira.

Ubufaransa butimukanwa ni ubuhe? Bashobora guhagararirwa n’ibigo bitimukanwa, amasosiyete yubwubatsi no kuvugurura, gukodesha, ibigo ngishwanama, ndetse bikagira ingaruka no ku masoko ya Leta. Kuki francise yimitungo itimukanwa ishimishije cyane? Nkuko bisanzwe, amasosiyete ashishikajwe no kumenyekanisha ikirango cyayo kandi yiteguye kwemera igiciro gito cyubwami no gukuraho burundu amafaranga yose. Rwiyemezamirimo asabwa gushora imari mu gukodesha ibiro, kugura ibikoresho byo mu biro, no gushaka abakozi. Nibyiza gufungura ubucuruzi bwimitungo itimukanwa muburyo bwiteguye, ni ukuvuga, nibyiza niba hari ikigo cyiteguye gikeneye kuzamurwa gusa. Nibyo niba usanzwe ufite ikigo ukaba ushaka kukiteza imbere no gukora munsi yizina rizwi. Ihitamo rizatanga umusaruro byihuse kuruta gutangiza umushinga guhera. Ni izihe nyungu za francise? Hamwe n'inkunga yuzuye itangwa na francisor.

Ntabwo umuyobozi wihariye ushinzwe kugenzura azafasha, ariko kandi nitsinda ryose ryinzobere za francisor. Iyindi nyungu nuko ubona portal yimitungo itimukanwa abakiriya naba realiste bazasura burimunsi. Kubona ubuyobozi bufatika bwo gukora ubucuruzi. Na none, francisor irashobora kugukingurira inzira zinyongera zubufatanye namabanki nabateza imbere. Kandi iyo utangijwe nisosiyete bizeye, amahirwe yawe yo gutsinda aziyongera. Abashinzwe imitungo itimukanwa bahora bakurikirana isoko, bategura ibyifuzo, bakora imirimo myinshi yo gushiraho umubano nabateza imbere. Nigute ushobora kubona francise nziza kandi ntugwe kubashuka? Ubwa mbere, ugomba gukoresha ibikoresho byishakisha byizewe.

Gushakisha francise bikorwa cyane cyane mububiko bwa interineti. Muri kataloge, urashobora guhitamo icyiciro gikwiye cyangwa ugashyiraho ahantu ho gushakisha. Na none, ibyifuzo birashobora gucika muburyo bwo kuzamuka cyangwa kumanuka kwishoramari ryasezeranijwe. Umaze gufata umwanzuro kuri francise, birakwiye ko ukora ubushakashatsi ku cyubahiro cya francisor. Ibi birashobora gukorwa binyuze mumasoko afunguye yamakuru. Kwamamara kwikirango bigomba byanze bikunze kubonwa numuntu (kandi ibi bigomba rwose kugaragara mubitangazamakuru), urashobora kandi kubona ibyasubiwemo. Mbere yo gukora amasezerano yubufaransa, witondere cyane ingingo zingenzi zamasezerano yubufatanye.

Ntugasinye amasezerano niba arimo imvugo rusange kandi idasobanutse. Kugira amahoro yuzuye mumutima, saba isosiyete kopi yinyandiko zigizwe hanyuma urebe icyemezo na numero zimpushya. Ntubone amagambo manini, wizere gusa imibare n'ibipimo. Turashobora gufasha muguhitamo francise, murutonde rwacu urahasanga ibyifuzo byose byiza, byacitse ugereranije nishoramari. Duhagarariye ibigo byamahanga ndetse n’imbere mu gihugu. Isoko ryimitungo itimukanwa rirahinduka ariko ryinjiza cyane. Umaze gukora ibishoboka byose mugitangiriro cyinzira no gusaba inkunga yumufatanyabikorwa wizewe, uzashobora gushyira inzira yawe yo gutsinda, itangirana natwe.

Ikigo cyimitungo itimukanwa ni umushinga ufite akamaro kandi utinyuka cyane. Kugirango rero mugihe cyo kuyishyira mubikorwa ntugomba guhura ningorane zimiterere idashobora kurenga, ubishoboye ukore imyiteguro mubyiciro byambere. Iremera kugabanya ingaruka francise yawe ihura nazo. Ugomba gukora igenamigambi neza ukoresheje igikoresho cyitwa gusesengura swot. Hifashishijwe isesengura rya swot, urashobora kumva ingaruka zishobora kubangamira francise. Ikigo cyawe nacyo gifite imbaraga nintege nke zacyo.

Iki gikoresho cyiza cyane kigufasha kumenya, gutondekanya no kubikoresha. Nyuma ya byose, kuboneka kwamakuru araguha amahirwe yo kurwanya rwose abanywanyi, kuba rwiyemezamirimo watsinze kandi ubishoboye. Niba ugurisha imitungo itimukanwa mubigo, noneho francise igufasha gukora ibikorwa imbaraga nimbaraga nyinshi zishoboka. Nyuma ya byose, uyobowe namabwiriza, amagambo agezweho, hamwe nibihinduka nyabyo. Nibyiza cyane, bivuze ko amahirwe nkaya adakwiye kwirengagizwa. Umutungo utimukanwa ukenewe, ikigo cyawe cya franchise gishobora kugera kurwego rushya rwumwuga. Byose bibaho bitewe nuko francisor isangira nawe uburambe.

Mubyukuri, birakenewe kumenya ubumenyi wakiriye. Imikoreshereze yabo myiza yongerera amahirwe yo gutsinda amarushanwa.

Koresha francise kugirango woroshye ibikorwa byawe byubucuruzi. Birakenewe kandi gukora mu buryo bwikora, kubona urwego rwo hejuru rwunguka rwibikorwa. Isambu yawe itimukanwa itanga ubwishingizi bwuzuye kubucuruzi bwawe. Birashoboka guhangana byoroshye ninshingano zuburyo ubwo aribwo bwose no kuzikora neza bishoboka. Murwego rwa francise, ikigo gikora cyane kuruta niba wakoze ibikorwa kubwigenga. Nyuma ya byose, urimo ukora ukurikije ibintu bya rwiyemezamirimo watsinze.

Amaze kubona amafaranga ye kandi yazanye urwego rwo kumenyekanisha ibicuruzwa bye kumwanya munini. Abaguzi kwisi yose bazi francise yimitungo itimukanwa. Ndetse no mu mujyi wawe, urwego rwo kumenyekanisha ikirango rwari rwinshi, na mbere yuko winjira ku isoko nkumucuruzi wihariye. Kubwibyo, uwo muntu afite byinshi byo kwiga kandi amahirwe nkaya ntagomba kubura. Mugihe cyo gushyira mubikorwa francise yikigo cyimitungo itimukanwa, ingorane zitandukanye zirashobora kuvuka. Birashobora kuneshwa byoroshye ukoresheje gahunda yubucuruzi yashizweho mbere. Iyi nyandiko urutonde rwibikorwa byose ukeneye gukora.

Kora neza kandi ubuhanga, bityo wihe inyungu nziza muguhangana kurushanwa. Urashobora gutsinda urugamba n'amanota ateye ubwoba kubarwanya kuko ufite ibyiza bitandukanye byurutonde rwiza. Byose bibaho bitewe nuko ukora ibikorwa byikigo cyimitungo itimukanwa.

Usibye umubare munini wibyiza, kuba umugabuzi kubintu bitimukanwa byimitungo itimukanwa, uranatanga ikiguzi runaka. Kurugero, kurwego rwambere, iyi ni igabanywa rimwe. Ingano yacyo akenshi iratandukanye, ariko, nkuko bisanzwe, ntishobora kuba munsi ya 9 na hejuru ya 11% yintererano yambere. Ishoramari ryishura vuba cyane, ntugire ikibazo. Byongeye, mugihe cyo gukora francise, ugomba kwishyura buri kwezi kuva 3 kugeza 9%. Ibi ni ibice bibiri, buri kimwe kibarwa ku muntu ku giti cye.

Igice cya mbere cyitwa royalties. Iyo ugurisha francise, iri hagati ya 2 na 6%. Aya mafranga abarwa nkijanisha ryamafaranga yakiriwe mukwezi. Byongeye, mugihe cyo gushyira mubikorwa ikigo cyimitungo itimukanwa, ikindi gice gitangwa. Yitwa amafaranga yo kwamamaza. Aya mafranga akoreshwa naba francisor kugirango bahore bongera urwego rwo gukundwa kwikirango. Byongeye kandi, ubukangurambaga bwamamaza bukorwa kwisi yose kugirango bugere kubantu benshi bashoboka.

Kubwibyo, ikigo cyimitungo itimukanwa kiziyongera mubyamamare kandi gikurura abakiriya benshi. Urakira kandi inyungu itaziguye ivuye muribi, kuko mubutaka bwumujyi wawe franchise ikura mubyamamare.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!