Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Tyumen ni umushinga ushobora kubyara inyungu, ariko uracyafite ibyago. Tyumen numujyi ukonje cyane, kubwibyo, ntugomba gutegereza urujya n'uruza rwabakerarugendo. Byongeye kandi, ugomba gusuzuma abaturage baho muri Tyumen kugirango wumve urwego rwubushobozi bwabo bwo kugura. Ubufaransa bugomba gukoreshwa mubushobozi, utabuze kubona amakuru yingenzi. Isesengura rya Swot nibyiza kuriyi. Iyo ukorana na francise hamwe nisesengura rya swot nikintu gisabwa muburyo bwo gutegura.

Iremera kumenya neza ingaruka zose n'amahirwe yo kubitsinda, kimwe no gusobanukirwa nibyiza nibibi umuryango wawe ufite. Ibi ni ingirakamaro cyane kugirango turusheho kugabanya ingano yigihombo. Amafaranga make ufite, nubucuruzi bwiza. Rero, mbere yo gutangira gukorana na francise, ugomba gusuzuma ayo mahirwe yose kandi ushobora kuza munzira zawe.

Ubufaransa bugurwa kumafaranga. Umubare w'amafaranga yoherejwe kuri konti ya francisor ubarwa nkijanisha ryamafaranga runaka. Kurugero, niba ufunguye francise muri Tyumen, ukuramo kuva 9 kugeza 11% ako kanya mugitangira akazi. Nintererano imwe, itangwa kuburyo inzira yimikoranire igirira akamaro. Nyuma ya byose, francisor ntabwo bishoboka gutanga uburenganzira bwo gukora ikirango cyayo kubuntu. Nubwo hari ubwoko bwimisanzu idahari mugihe ikorana na francise, birakenewe ko umuntu yishyura amafaranga yatakaye.

Irashobora gukorwa mugusezerana amasezerano, yerekana inshingano zawe zo kugura ubwoko bwa serivisi cyangwa kubara. Rero, urashobora kubaka inyungu zombi zizana inyungu mubufatanye bwimpande zombi.

Muri Tyumen, abantu bamwe bakora kumasezerano maremare ariko ntabwo ari abaturage baho. Bakwiye kandi kubarwa nkabashobora kuba abakiriya hamwe nabantu baho. Mubyongeyeho, francise igomba kuzamurwa muburyo butandukanye kugirango umenye mbere inyungu zawe kurenza abanywanyi. Nyuma ya byose, ugomba kwinjira cyane ku isoko, uhita ukurura amafaranga menshi nkayinjiza. Ibi bivuze ko ukeneye umubare munini wabakiriya kugirango ugure ikintu. Ibi bivuze ko ugomba gukora ubukangurambaga bwamamaza kumafaranga yawe kugirango buriwese amenye ko francise yawe yafunguye muri Tyumen.

Ibi nibyingenzi cyane kugirango tugere kubisubizo bitangaje muguhangana kurushanwa. Ntugomba gukurura abaguzi gusa, ahubwo ugomba no kurenza abo mukurwanya. Kugirango ukore ibi, ugeza kubakiriya bawe ko francise yawe yafunguye mumujyi wa Tyumen. Byongeye kandi, urakora kandi ubukangurambaga bwamamaza kumabwiriza nibikorwa wakiriye kubahagarariye ikirango kizwi. Ikirangantego kizwi cyane francise kuva kuguha gusa urwego rwo hejuru rwicyizere. Ariko, kugirango abantu bose bamenye ko wafunguye francise muri Tyumen, ugomba gutangaza neza.

Amaduka ya komisiyo ya francise nishoramari ryunguka ryamafaranga, hamwe ningaruka nkeya zo kubura icyifuzo. Ububiko bwamafaranga bugurisha imyenda, ibikoresho, ibikoresho byo murugo byahoze bikoreshwa, cyangwa bishya byagabanijwe kubwimpamvu iyo ari yo yose. Amafaranga yinjira mububiko ni ijanisha ryo kugurisha ibicuruzwa. Ni ukubera iki francise iduka ryamafaranga rishyushye cyane muri 2021? Impamvu iri mubukungu bwifashe nabi muri rusange hamwe nicyifuzo cyabantu cyo kuzigama amafaranga, kugura ibicuruzwa byiza (nubwo bitaba ari bishya cyangwa kuva mucyegeranyo cyumwaka ushize) ku giciro gito. Gufungura ubucuruzi ntibisaba ishoramari rinini, francisor ihora yiteguye gutera inkunga franchisee mugukora ubucuruzi. Ibicuruzwa bizwi cyane bizobereye mu kugurisha imyenda, ibikoresho, ibikoresho bya elegitoroniki.

Imfashanyo itangwa mugutegura gahunda yakazi, gushaka no guhugura abakozi, gutegura gahunda yubucuruzi. Muri kataloge yacu, uzasangamo ibintu bishya bya francises muriki cyerekezo. Kuri wewe, ibyifuzo birahari bibarwa uko ishoramari ryiyongera. Ubufaransa bushobora gusesengurwa neza kurubuga rwacu, kubwibyo urashobora kugereranya ibintu byose bisa. Shakisha francise yawe mububiko bwacu, dutanga gusa ibyifuzo byemewe.