Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amaduka ya komisiyo ya francise nishoramari ryunguka ryamafaranga, hamwe ningaruka nkeya zo kubura icyifuzo. Ububiko bwamafaranga bugurisha imyenda, ibikoresho, ibikoresho byo murugo byahoze bikoreshwa, cyangwa bishya byagabanijwe kubwimpamvu iyo ari yo yose. Amafaranga yinjira mububiko ni ijanisha ryo kugurisha ibicuruzwa. Ni ukubera iki francise iduka ryamafaranga rishyushye cyane muri 2021? Impamvu iri mubukungu bwifashe nabi muri rusange hamwe nicyifuzo cyabantu cyo kuzigama amafaranga, kugura ibicuruzwa byiza (nubwo bitaba ari bishya cyangwa kuva mucyegeranyo cyumwaka ushize) ku giciro gito. Gufungura ubucuruzi ntibisaba ishoramari rinini, francisor ihora yiteguye gutera inkunga franchisee mugukora ubucuruzi. Ibicuruzwa bizwi cyane bizobereye mu kugurisha imyenda, ibikoresho, ibikoresho bya elegitoroniki.

Imfashanyo itangwa mugutegura gahunda yakazi, gushaka no guhugura abakozi, gutegura gahunda yubucuruzi. Muri kataloge yacu, uzasangamo ibintu bishya bya francises muriki cyerekezo. Kuri wewe, ibyifuzo birahari bibarwa uko ishoramari ryiyongera. Ubufaransa bushobora gusesengurwa neza kurubuga rwacu, kubwibyo urashobora kugereranya ibintu byose bisa. Shakisha francise yawe mububiko bwacu, dutanga gusa ibyifuzo byemewe.

Ubufaransa bwa Antananarivo ni umushinga w'ubucuruzi muri Madagasikari, kimwe mu birwa byegeranye n'umugabane wa Afurika. Mugihe ukora kuri francise, birakenewe kubahiriza byimazeyo amategeko yose yateganijwe kugirango twirinde ibibazo nyuma. Kurugero, niba ufunguye francise muri Antananarivo, ariko ntukurikize amasezerano, urashobora gutakaza uburenganzira bwo kugabura wenyine. Kugira ngo ibyo bitabaho, ni ngombwa kubahiriza byimazeyo imyambarire y'abakozi, ndetse no gukora imitako yikibanza byuzuye ukurikije umwimerere. Ibi ntibigabanya gukenera kubahiriza amasezerano ya francise ya Antananarivo. Uzakenera kandi kubaka inzira zose ukurikije umwimerere, kimwe no gukorana nabaguzi muburyo bukomeye bwikinyabupfura.

Niba hari ibisabwa byongeweho bivuye muri francise ya Antananarivo kubijyanye nabakozi, bagomba rero kubyubahiriza. Nyuma ya byose, igisobanuro cyimikoranire naba francisor nukwemera ubunararibonye bwe budasanzwe kandi budasanzwe buzagufasha mugushira mubikorwa ibikorwa byo mubiro. Niba udakora ibi mugihe ukorana na francise muri Antananarivo, ubwo bimaze iki kwishyura kugeza 9% byinjiza buri kwezi?.

Gukoresha francise muri Antananarivo birashobora kuba bikubiyemo ingaruka zimwe mukarere. Kurugero, niba ikirango gikomoka muri Suwede, noneho gishobora guhura nikirere gitandukanye nikirere cya Afrika. Ibi bigomba gusuzumwa, nkibindi bintu byose ugomba guhura nabyo. Mugihe ufungura francise muri Antananarivo, ugomba kwibuka ko uyu ari umushinga wubucuruzi, kugirango ushyirwe mubikorwa ugomba kubahiriza byimazeyo amategeko yose yakarere, kandi ugahuza nikirere cyaho nibindi bihe. Kurugero, ibiranga umuco wa Antananarivo birashobora kugira ingaruka zikomeye kubijyanye na francise. Birumvikana, ugomba guhuza byuzuye umwimerere, ukandukura ibikorwa byose byubucuruzi bityo ugatanga amahirwe yo kuba umugabuzi wihariye.

Nubwo bimeze bityo ariko, imiterere yakarere ntishobora kugabanywa kandi umuntu akeneye kumenyera muguhindura ibikenewe. Birumvikana ko ugomba kubiganiraho nuhagarariye franchise, bityo ugahuza ibikorwa kubutaka bwa Antananarivo.