Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Serivise yemewe n'amategeko ni umushinga wubucuruzi ufite inshingano. Mugihe ubishyira mubikorwa, ugomba kumenya neza ko ukora ibikorwa byawe mwizina ryikirango kizwi. Iyi niyo mpamvu ukorana na francise kugirango utange inyungu zingenzi zo guhatanira. Kora francise yemewe mubushobozi hanyuma, ntuzaryozwa icyaha. Mubyukuri, gukora ubu bwoko bwubucuruzi, uhura ningorane zitandukanye zigomba gutsinda. Uzabigeraho utegura kandi ugashyira mubikorwa gahunda ikenewe mbere.

Gukorana na serivisi zemewe n'amategeko francise ni umushinga wubucuruzi bushobora kubamo ingaruka n'amahirwe. Kugirango ubimenye neza, ugomba gukora analyse idasanzwe. Ubwa mbere, ukeneye isesengura ryabanywanyi, bigufasha kumva neza uburyo ushobora gukora serivisi zamategeko, nuburyo ibintu byashyizweho ku isoko. Nyuma yo kwiga serivisi iyo ari yo yose francise imiterere yisoko, ugomba no gukorana nisesengura rya swot. Ubu bwoko bwibikorwa butuma usobanukirwa neza imbaraga zawe nintege nke zawe, amahirwe, ningaruka zawe. Ibi biragufasha kumenya uko ibintu bimeze no gufata icyemezo gikwiye.

Ubufaransa ntakindi kirenze uburyo bwimikoranire hagati yumucuruzi wihariye mumujyi wabo nuhagarariye ikirango ukorana nabafatanyabikorwa mubucuruzi. Françisor ikora mwizina ryikirango kizwi kandi iguha uburenganzira nikoranabuhanga, hamwe nubushobozi bwo gukora ikirango. Mugihe ukorana na francise, urashobora kwerekana neza ibikorwa byubucuruzi ukoresheje igikoresho cyihariye cyibikoresho bitanga umusaruro. Mugihe wujuje francise yemewe, ugomba kwihutira guhangana numurimo uwo ariwo wose wo mu biro-akazi, utitaye kumiterere yabyo. Urashobora guhatanira guhangana nabandi bahanganye, uba rwiyemezamirimo ukora neza kandi uhiganwa. Serivisi ishinzwe amategeko ikora neza francise iguha amahirwe yo kubona amafaranga menshi.

Nukuri, ugomba gusangira na francisor, ugabanya buri kwezi. Mubyongeyeho, niba uhisemo kumenya serivisi zemewe n amategeko, birakwiye kandi kwibuka mubyiciro byambere utanga umusanzu umwe. Umubare wacyo urashobora gutandukana bitewe namafaranga ugiye gukoresha mugihe utangiye umushinga. Mubisanzwe, amafaranga ntarenga 11% yamafaranga uteganya gukoresha.

Urugaga rwamategeko francise numushinga ufite akamaro kandi wunguka cyane mugihe kirekire. Kugirango bibeho, gura francise izwi cyane kandi yakozweho ubushakashatsi. Iraguha inyungu zingirakamaro kandi zitari nke, tubikesha ushobora kuba umuyobozi wuzuye muburyo bwo guhangana. Koresha francise yemewe mubuhanga uhora usesengura imibare. Aya makuru uhabwa ninzobere zawe. Bakusanya amakuru hanyuma batanga raporo.

Urashobora kandi guha software iki gikorwa. Biroroshye cyane, ikigo cyamategeko ntigomba kwishyura amafaranga menshi. Uhagarariye franchise arashobora kuguha ibyuma bikwiye iyo bikoreshejwe muri sosiyete. Amashyirahamwe akomeye cyane buri gihe akoresha ibikoresho byikora. Ibi bigomba gusuzumwa niba ushaka uburenganzira bwikigo cya franchise uburenganzira. Muganire kubisabwa mbere, izo bonus zose ushobora kubona. Uretse ibyo, urashobora kuganira ku nshingano zawe, kimwe no kugerageza kubona urwego rwo hejuru rwinyungu.

Shyira mubikorwa francise hanyuma ntanumwe mubanywanyi bashoboye guhangana nisosiyete yawe yamategeko, kandi urashobora gutsinda byoroshye kubarwanya, bivuze ko uza gutsinda.

Isosiyete ikora neza ikora neza iba umushinga wubucuruzi, ubifashijwemo birashoboka kuzamura cyane urwego rwinyungu. Ubucuruzi bwawe burushaho kuba umwuga nkuko wigira kumufatanyabikorwa wubucuruzi wateye imbere. Umufaransa, kuruhande rwe, buri gihe yiteguye kuguha amakuru agezweho. Ubufasha bwe ntabwo bwitanga, ariko, arashaka abikuye ku mutima ko utsinda. Mubyukuri, nkigice cyamategeko francise buri kwezi, wowe, nkumuguzi wihariye, urasabwa kwishyura premium. Byongeye, noneho nkibice bibiri buri kwezi.

Buri kimwe muribi kibarwa kugiti cye, nyamara, ibi nibikorwa bisanzwe. Mugihe cyo kumenya francise, abatavuga rumwe na leta ntibashobora guhangana ninzego zawe. Ntabwo gusa bafite ubumenyi nkubu, ikoranabuhanga, nuburyo bwo kumenya. Kubwibyo, uyobora urugamba rwabakiriya kurugamba nibice byunguka kandi byunguka cyane.

Ubufaransa bwa Antananarivo ni umushinga w'ubucuruzi muri Madagasikari, kimwe mu birwa byegeranye n'umugabane wa Afurika. Mugihe ukora kuri francise, birakenewe kubahiriza byimazeyo amategeko yose yateganijwe kugirango twirinde ibibazo nyuma. Kurugero, niba ufunguye francise muri Antananarivo, ariko ntukurikize amasezerano, urashobora gutakaza uburenganzira bwo kugabura wenyine. Kugira ngo ibyo bitabaho, ni ngombwa kubahiriza byimazeyo imyambarire y'abakozi, ndetse no gukora imitako yikibanza byuzuye ukurikije umwimerere. Ibi ntibigabanya gukenera kubahiriza amasezerano ya francise ya Antananarivo. Uzakenera kandi kubaka inzira zose ukurikije umwimerere, kimwe no gukorana nabaguzi muburyo bukomeye bwikinyabupfura.

Niba hari ibisabwa byongeweho bivuye muri francise ya Antananarivo kubijyanye nabakozi, bagomba rero kubyubahiriza. Nyuma ya byose, igisobanuro cyimikoranire naba francisor nukwemera ubunararibonye bwe budasanzwe kandi budasanzwe buzagufasha mugushira mubikorwa ibikorwa byo mubiro. Niba udakora ibi mugihe ukorana na francise muri Antananarivo, ubwo bimaze iki kwishyura kugeza 9% byinjiza buri kwezi?.

Gukoresha francise muri Antananarivo birashobora kuba bikubiyemo ingaruka zimwe mukarere. Kurugero, niba ikirango gikomoka muri Suwede, noneho gishobora guhura nikirere gitandukanye nikirere cya Afrika. Ibi bigomba gusuzumwa, nkibindi bintu byose ugomba guhura nabyo. Mugihe ufungura francise muri Antananarivo, ugomba kwibuka ko uyu ari umushinga wubucuruzi, kugirango ushyirwe mubikorwa ugomba kubahiriza byimazeyo amategeko yose yakarere, kandi ugahuza nikirere cyaho nibindi bihe. Kurugero, ibiranga umuco wa Antananarivo birashobora kugira ingaruka zikomeye kubijyanye na francise. Birumvikana, ugomba guhuza byuzuye umwimerere, ukandukura ibikorwa byose byubucuruzi bityo ugatanga amahirwe yo kuba umugabuzi wihariye.

Nubwo bimeze bityo ariko, imiterere yakarere ntishobora kugabanywa kandi umuntu akeneye kumenyera muguhindura ibikenewe. Birumvikana ko ugomba kubiganiraho nuhagarariye franchise, bityo ugahuza ibikorwa kubutaka bwa Antananarivo.