Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Ubufaransa bwa sitasiyo ya lisansi buzakora neza niba bwarakozwe neza kandi neza. Niba ukora kuri francise, noneho uhinduka umuntu ubazwa gusa raporo igomba gukorerwa francisor. Bafite uruhare rutaziguye mubyo wagezeho no kubungabunga ikirango. Birakenewe kwirinda igihombo cyicyubahiro muburyo bwose. Kubwibyo, guteza imbere sitasiyo ya lisansi ikora neza kandi nta kibazo. Uzakenera gukora neza kugirango utazagira ibibazo bikomeye.

Mugihe kizaza, mugihe utegura francise ya sitasiyo ya lisansi, ugomba kandi kumva ko iyi ari niche irushanwa cyane. Kubwibyo, urwego rwo guhatanira imyanya myiza ruzagerwaho. Kugirango utazahura ningorane kandi ugatsinda intsinzi kurugamba, birakenewe gukoresha tekinoroji yo murwego rwohejuru hamwe nubumenyi bwose bushoboka. Kora murwego rwa sitasiyo ya lisansi, kugura no kugurisha lisansi ukurikije ibipimo byiza kandi bihuye nibipimo byiza. Ikigo cyawe gikeneye kuba cyiza kurenza abo bahanganye. Ibi bizakurura abaguzi benshi. Kandi ibi bivuze ko uzashobora kugira ibicuruzwa byinshi.

Ukeneye ibi gusa kuko uzishyura ibirenze imisoro nkigice cya lisansi. Bizaba ngombwa kohereza amafaranga runaka kuri francisor buri kwezi. Ubu ni ubwoko bwo kwishyura mugushira mubikorwa ibikorwa munsi ya francise.

Mugihe ukorana na sitasiyo ya lisansi, urashobora kugira ibibazo byo gutanga. Ugomba kwemeza ko ibicuruzwa bigenda neza kugirango umuryango wawe udahagarara. Byongeye kandi, ingaruka zirashobora guhuzwa nibikorwa byo guhatana. Mu rwego rwa sitasiyo ya lisansi, ntibishoboka ko umwe mubahanganye azemera byoroshye ko ufite imyanya yisoko yahoze ari iyabo. Nukuri abanywanyi bazifashisha uburyo butandukanye bwo kurwana. Akenshi, nuburyo bwo guhatanira akarengane bukoreshwa iyo bigeze kuri francise muri sitasiyo ya lisansi.

Ibi ni ngombwa cyane kuzirikana, kubwibyo, umuntu ntagomba kwirengagiza amakuru aboneka. Shyira mubikorwa sitasiyo ya lisansi neza kandi neza, wirinde amakosa yose. Noneho uzashobora gutanga raporo zirambuye kuri francisor kandi ntuzagire ikibazo. Na none, gutanga imisoro kuri leta bigomba gukorwa buri gihe kandi mubushobozi. Shyira mu bikorwa sitasiyo ya lisansi ifite urwego rwo hejuru rwo gukora neza kandi ntukirengagize kwiga imibare. Ibi nibyingenzi cyane kandi bizagufasha gufata ibyemezo byukuri kandi byemejwe nubuyobozi ubuziraherezo. Mu rwego rwo gushyira mu bikorwa francise kuri sitasiyo ya lisansi, ingorane zose zavutse zirashobora kuneshwa hifashishijwe gahunda yateguwe mbere.

Nyuma ya byose, uzaba witeguye mubihe bitandukanye, kubwibyo, uzamenya ibikorwa nyabyo ugomba gukora.

Sitasiyo ya lisansi ikora kugurisha ibigega bya lisansi. Kubwibyo, igice cyinyungu kigomba kwimurwa kubafite francise. Izi nintererano, murizo harimo nka eshatu. Iya mbere muri yo ikorwa rimwe. Yitwa icyarimwe. Byongeye kandi, murwego rwo gushyira mubikorwa francise kuri sitasiyo ya lisansi, uzishyura ibyiciro bibiri buri kwezi.

Izina ryambere ni ubwami. Iya kabiri yitwa kugabanywa kwamamaza kwisi yose. Ijanisha ry'iyi ntererano ribarwa nk'umugabane w'inyungu wakiriye mu kwezi. Mu rwego rwo gushyira mu bikorwa francise kuri sitasiyo ya lisansi, ugomba kumva neza kandi ukumva ko ugomba gusabwa amafaranga menshi kurenza abo mukorana, bakora mu izina ryikirango cyabo. Nyuma ya byose, ntibazagomba kwishyura kugeza 9% buri kwezi bivuye mubyo binjije. Kurugero, amasezerano ashobora kugirana amasezerano yo kugabanya igiciro cyose cyo kugabanywa buri kwezi. Irashobora kuba aho kuba 9%, kurugero, 3%.

Byose biterwa namasezerano yanyuma washoboye kugeraho kandi ufite umutekano murwego rwinyandiko yumutwe. Shyira mu bikorwa sitasiyo ya lisansi ifite urwego rwo hejuru rwumwuga ushyira mubikorwa ubushakashatsi bwibarurishamibare. Isesengura rirambuye rizatanga igitekerezo cyuko ibintu bimeze. Bizashoboka gukora neza kandi ntugire ikibazo icyo aricyo cyose muri francise ya sitasiyo ya lisansi. Ukeneye gusa kwibanda kumiterere iriho hanyuma ugakora ukurikije amategeko.

Ubufaransa bwa sitasiyo ya lisansi buzakora neza mugihe ibipimo byikigo byubahirijwe neza, intambwe ku yindi. Bazaguha abahagarariye ibirango. Bashishikajwe kandi no kongera amafaranga winjiza. Nyuma ya byose, bategereje kubona ijanisha runaka ryinyungu washoboye kubona mugihe cyukwezi. Shyira mubikorwa lisansi yubushobozi, wirinde amakosa muri gahunda yingenzi. Icyo gihe uzabigeraho.

Bizashoboka kongera neza ingano yinyemezabwishyu. Hamwe na sitasiyo ya lisansi, ibibazo bitandukanye bivuka birashobora kuneshwa byoroshye. Kugirango ukore ibi, birakenewe gukora isesengura ryibanze rigamije gutegura gahunda yubucuruzi. Gereranya ibipimo byimari, byateganijwe nibiriho, hanyuma uzabashe gusobanukirwa numwanya uhagaze muruganda, hamwe nuburyo ibintu byifashe kumasoko yo hanze. Twibuke ko kugabanyirizwa nyiri francise bigomba guhora bibarwa. Wige amakuru aboneka hanyuma, uzashobora gusubiza neza mubihe bitandukanye. Bizashoboka kurangiza byoroshye imirimo yose yashinzwe, uhinduke umuyobozi udashidikanya.

Sitasiyo ya lisansi ni umushinga ushobora kubyara inyungu kandi ufite akamaro. Birashobora guteza akaga gusa kuberako ibikorwa nkibi birimo amafaranga menshi. Kandi aho hari amafaranga menshi, hari ibikorwa byubugizi bwa nabi bwabanywanyi bawe bishobora guteza ingaruka zikomeye. Kugira ngo wirinde ikibazo nk'iki, birakenewe gusubiza neza kandi ubishoboye mubihe bishobora guteza akaga. Kurugero, niba mugihe cyo gushyira mubikorwa francise kuri sitasiyo ya lisansi, gusohoka kwabakiriya byatangiye, uzabyumva ukurikije ibipimo ngenderwaho. Ingamba zihagije zirashobora gufatwa mugihe, kandi igisubizo cyihuse kizemeza ko ubukungu bwifashe neza muri francise.

Amavuta ya francise ni umushinga wubucuruzi wingenzi, iyo, nibishyirwa mubikorwa, bizagufasha kwishimira umubare munini winjiza. Ariko, niba ukorana na lisansi, noneho ibikorwa nkibi byuzuyemo akaga. Shyira mubikorwa francise ukurikije ibipimo n'amabwiriza hanyuma, ntuzagira ingorane zikomeye na gato. Ibinyuranye na byo, urashobora guhangana byoroshye imirimo iyo ari yo yose, kandi ibihe bigoye byavutse birashobora gukemurwa neza ukoresheje uburambe bwabafatanyabikorwa bawe. Ubufaransa bugomba gukoreshwa mugihe urwego rwo guhatanira isoko ruri hejuru cyane. Nyuma ya byose, noneho ubona inyungu zingirakamaro cyane muburyo bwo gukoresha ikirango cyubwoko buzwi, kimwe nibindi byiza byose uzashobora kubona kugirango ugere kubitsinzi mumarushanwa.

Sitasiyo ya lisansi igomba kubakwa kuburyo urwego rwumutekano rugerwaho kandi biroroshye gutangaza ko witaye kumutekano wumutungo nubuzima bwabakiriya bazakugana. Ubufaransa buzaguha ibyangombwa byose bikenewe, ubifashijwemo bizashoboka kubaka umushinga wubucuruzi ukoresheje imiterere yamahanga. Ibi biroroshye cyane kuva udakeneye kwigenga kwigenga no guhimba ikintu icyo aricyo cyose. Wishyura gusa amafaranga yimisoro kuri francisor, kandi nawe, nkumuburanyi ubishaka, aguha amakuru yuzuye. Ibi bikoresho byamakuru birashobora gukoreshwa hanyuma, uzagira amahirwe yose yo kugera kubisubizo bitangaje.

Mugihe ushyira mubikorwa francise ya francise, ugomba kwibuka ko usibye inyungu ninyungu, ufite ninshingano zimwe. Ubwa mbere, wishyura kugeza 11% byamafaranga yishoramari ako kanya mugitangira ubucuruzi bwawe. Ubu ni bwo bwitwa ubwishyu bumwe, umubare w'amafaranga wohereza bidasubirwaho kuri francisor. Byongeye kandi, gushyira mubikorwa francise yo kongeramo lisansi, uzaryozwa kandi kwishyura buri kwezi kugeza kuri 9% byamafaranga yinjije. Ibi nibice bibiri, kimwe cyitwa royalties, ikindi nukugabanya kwamamaza. Mubyongeyeho, mugihe ushyira mubikorwa francise, urashobora kandi kwiyemeza kugura ibarura runaka ahantu hagaragajwe na francisor.

Ibi nibikorwa bisanzwe kandi bikoreshwa namasosiyete menshi yashoboye kwimenyekanisha nkabayobozi bisi kwisi ku isoko.

Gukora neza francise bizaguha amahirwe, ntabwo bikurura abakiriya ukoresheje iki kirango gusa, ahubwo uzanashobora gutegura akazi ko mubiro ukurikije bagenzi bawe beza bo mumahanga. Ariko ibyo sibyo byose. Uzagira amahirwe yo kuvugana na francisor no kubona uburambe butagereranywa bwo guhura nabaguzi ndetse nisi yo hanze kuri we. Gukoresha sitasiyo ya lisansi birumvikana, biroroshye. Birashobora kuneshwa niba ukoze byose ukurikije amategeko n'amabwiriza yakiriwe. Ntabwo uzagira ikibazo cyo guhura nabakiriya niba uhugura abakozi neza kandi abakozi bawe bafata neza inshingano zabo zakazi.

Mugihe ukorana na francise ya lisansi, birakwiye kandi kwibuka ko ushobora kugenzurwa na francisor kugirango ubuziranenge bwiza. Arashobora kohereza, yaba komisiyo, ishobora kwerekana mu buryo butunguranye kandi igategura sheki, cyangwa umuguzi w'amayobera. Iyo ukorana na francise, umuguzi wamayobera nubuhanga bukunzwe gukoreshwa nikirango cyo gusuzuma ireme rya serivisi. Byongeye kandi, ntuzamenya ko wasuzumwe. Gusa ukurikije ibisubizo byubugenzuzi urashobora kubona ibitekerezo bimwe. Kenshi na kenshi, urashobora kutemererwa kuba umugabuzi wihariye wa francise ya lisansi niba ukora nabi cyane mubyo ushinzwe.

Ibi birashobora kwirindwa mugufata buri mukiriya nkumuntu ushobora kugura amayobera.

Sitasiyo ya lisansi ikora neza ntabwo izaguha gusa urwego rwo hejuru rwinjiza. Uzashobora kandi kubabaza gusangira inyungu na francisor mukwezi kumuha amafaranga runaka yumutungo. Nibisanzwe kuri wewe kuriha uburenganzira bwo gukora ikirango cyohejuru, kimwe no gutanga umusanzu wose mukwamamaza kwisi. Erega burya, ntibikora mubindi bihugu gusa ahubwo no mubutaka bwumujyi ukoreramo umushinga wawe. Korana na sitasiyo ya lisansi kandi wihe inyungu zinyuranye zo guhatanira kuba rwiyemezamirimo watsinze cyane. Uzashobora gukora neza imirimo iyo ari yo yose yo mu biro kuva uzaba ufite ikoranabuhanga rikenewe.

Kurugero, irashobora kuba software idasanzwe ikoreshwa mubicuruzwa byose byurusobe.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!