Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Imiterere yimitungo itimukanwa - kubatiteguye gushora imari, ariko bashaka gufungura imishinga yabo. Gucunga umutungo ntibyoroshye. Isoko ryimitungo itimukanwa rihora ryaguka, inyubako nshya zirimo kubakwa vuba cyane, amazu ya kabiri ahora akenewe. Ariko biragoye cyane gufata no gufungura ikigo cyimitungo nkiyi, amarushanwa muriki gice ni menshi. Ariko, niba ukunda iki gice cyo kwihangira imirimo, ntushaka gukorera ikigo, inzira ishobora kuba kugura francise. Soma ibi bikurikira.

Ubufaransa butimukanwa ni ubuhe? Bashobora guhagararirwa n’ibigo bitimukanwa, amasosiyete yubwubatsi no kuvugurura, gukodesha, ibigo ngishwanama, ndetse bikagira ingaruka no ku masoko ya Leta. Kuki francise yimitungo itimukanwa ishimishije cyane? Nkuko bisanzwe, amasosiyete ashishikajwe no kumenyekanisha ikirango cyayo kandi yiteguye kwemera igiciro gito cyubwami no gukuraho burundu amafaranga yose. Rwiyemezamirimo asabwa gushora imari mu gukodesha ibiro, kugura ibikoresho byo mu biro, no gushaka abakozi. Nibyiza gufungura ubucuruzi bwimitungo itimukanwa muburyo bwiteguye, ni ukuvuga, nibyiza niba hari ikigo cyiteguye gikeneye kuzamurwa gusa. Nibyo niba usanzwe ufite ikigo ukaba ushaka kukiteza imbere no gukora munsi yizina rizwi. Ihitamo rizatanga umusaruro byihuse kuruta gutangiza umushinga guhera. Ni izihe nyungu za francise? Hamwe n'inkunga yuzuye itangwa na francisor.

Ntabwo umuyobozi wihariye ushinzwe kugenzura azafasha, ariko kandi nitsinda ryose ryinzobere za francisor. Iyindi nyungu nuko ubona portal yimitungo itimukanwa abakiriya naba realiste bazasura burimunsi. Kubona ubuyobozi bufatika bwo gukora ubucuruzi. Na none, francisor irashobora kugukingurira inzira zinyongera zubufatanye namabanki nabateza imbere. Kandi iyo utangijwe nisosiyete bizeye, amahirwe yawe yo gutsinda aziyongera. Abashinzwe imitungo itimukanwa bahora bakurikirana isoko, bategura ibyifuzo, bakora imirimo myinshi yo gushiraho umubano nabateza imbere. Nigute ushobora kubona francise nziza kandi ntugwe kubashuka? Ubwa mbere, ugomba gukoresha ibikoresho byishakisha byizewe.

Gushakisha francise bikorwa cyane cyane mububiko bwa interineti. Muri kataloge, urashobora guhitamo icyiciro gikwiye cyangwa ugashyiraho ahantu ho gushakisha. Na none, ibyifuzo birashobora gucika muburyo bwo kuzamuka cyangwa kumanuka kwishoramari ryasezeranijwe. Umaze gufata umwanzuro kuri francise, birakwiye ko ukora ubushakashatsi ku cyubahiro cya francisor. Ibi birashobora gukorwa binyuze mumasoko afunguye yamakuru. Kwamamara kwikirango bigomba byanze bikunze kubonwa numuntu (kandi ibi bigomba rwose kugaragara mubitangazamakuru), urashobora kandi kubona ibyasubiwemo. Mbere yo gukora amasezerano yubufaransa, witondere cyane ingingo zingenzi zamasezerano yubufatanye.

Ntugasinye amasezerano niba arimo imvugo rusange kandi idasobanutse. Kugira amahoro yuzuye mumutima, saba isosiyete kopi yinyandiko zigizwe hanyuma urebe icyemezo na numero zimpushya. Ntubone amagambo manini, wizere gusa imibare n'ibipimo. Turashobora gufasha muguhitamo francise, murutonde rwacu urahasanga ibyifuzo byose byiza, byacitse ugereranije nishoramari. Duhagarariye ibigo byamahanga ndetse n’imbere mu gihugu. Isoko ryimitungo itimukanwa rirahinduka ariko ryinjiza cyane. Umaze gukora ibishoboka byose mugitangiriro cyinzira no gusaba inkunga yumufatanyabikorwa wizewe, uzashobora gushyira inzira yawe yo gutsinda, itangirana natwe.

Ikigo cyimitungo itimukanwa ni umushinga ufite akamaro kandi utinyuka cyane. Kugirango rero mugihe cyo kuyishyira mubikorwa ntugomba guhura ningorane zimiterere idashobora kurenga, ubishoboye ukore imyiteguro mubyiciro byambere. Iremera kugabanya ingaruka francise yawe ihura nazo. Ugomba gukora igenamigambi neza ukoresheje igikoresho cyitwa gusesengura swot. Hifashishijwe isesengura rya swot, urashobora kumva ingaruka zishobora kubangamira francise. Ikigo cyawe nacyo gifite imbaraga nintege nke zacyo.

Iki gikoresho cyiza cyane kigufasha kumenya, gutondekanya no kubikoresha. Nyuma ya byose, kuboneka kwamakuru araguha amahirwe yo kurwanya rwose abanywanyi, kuba rwiyemezamirimo watsinze kandi ubishoboye. Niba ugurisha imitungo itimukanwa mubigo, noneho francise igufasha gukora ibikorwa imbaraga nimbaraga nyinshi zishoboka. Nyuma ya byose, uyobowe namabwiriza, amagambo agezweho, hamwe nibihinduka nyabyo. Nibyiza cyane, bivuze ko amahirwe nkaya adakwiye kwirengagizwa. Umutungo utimukanwa ukenewe, ikigo cyawe cya franchise gishobora kugera kurwego rushya rwumwuga. Byose bibaho bitewe nuko francisor isangira nawe uburambe.

Mubyukuri, birakenewe kumenya ubumenyi wakiriye. Imikoreshereze yabo myiza yongerera amahirwe yo gutsinda amarushanwa.

Koresha francise kugirango woroshye ibikorwa byawe byubucuruzi. Birakenewe kandi gukora mu buryo bwikora, kubona urwego rwo hejuru rwunguka rwibikorwa. Isambu yawe itimukanwa itanga ubwishingizi bwuzuye kubucuruzi bwawe. Birashoboka guhangana byoroshye ninshingano zuburyo ubwo aribwo bwose no kuzikora neza bishoboka. Murwego rwa francise, ikigo gikora cyane kuruta niba wakoze ibikorwa kubwigenga. Nyuma ya byose, urimo ukora ukurikije ibintu bya rwiyemezamirimo watsinze.

Amaze kubona amafaranga ye kandi yazanye urwego rwo kumenyekanisha ibicuruzwa bye kumwanya munini. Abaguzi kwisi yose bazi francise yimitungo itimukanwa. Ndetse no mu mujyi wawe, urwego rwo kumenyekanisha ikirango rwari rwinshi, na mbere yuko winjira ku isoko nkumucuruzi wihariye. Kubwibyo, uwo muntu afite byinshi byo kwiga kandi amahirwe nkaya ntagomba kubura. Mugihe cyo gushyira mubikorwa francise yikigo cyimitungo itimukanwa, ingorane zitandukanye zirashobora kuvuka. Birashobora kuneshwa byoroshye ukoresheje gahunda yubucuruzi yashizweho mbere. Iyi nyandiko urutonde rwibikorwa byose ukeneye gukora.

Kora neza kandi ubuhanga, bityo wihe inyungu nziza muguhangana kurushanwa. Urashobora gutsinda urugamba n'amanota ateye ubwoba kubarwanya kuko ufite ibyiza bitandukanye byurutonde rwiza. Byose bibaho bitewe nuko ukora ibikorwa byikigo cyimitungo itimukanwa.

Usibye umubare munini wibyiza, kuba umugabuzi kubintu bitimukanwa byimitungo itimukanwa, uranatanga ikiguzi runaka. Kurugero, kurwego rwambere, iyi ni igabanywa rimwe. Ingano yacyo akenshi iratandukanye, ariko, nkuko bisanzwe, ntishobora kuba munsi ya 9 na hejuru ya 11% yintererano yambere. Ishoramari ryishura vuba cyane, ntugire ikibazo. Byongeye, mugihe cyo gukora francise, ugomba kwishyura buri kwezi kuva 3 kugeza 9%. Ibi ni ibice bibiri, buri kimwe kibarwa ku muntu ku giti cye.

Igice cya mbere cyitwa royalties. Iyo ugurisha francise, iri hagati ya 2 na 6%. Aya mafranga abarwa nkijanisha ryamafaranga yakiriwe mukwezi. Byongeye, mugihe cyo gushyira mubikorwa ikigo cyimitungo itimukanwa, ikindi gice gitangwa. Yitwa amafaranga yo kwamamaza. Aya mafranga akoreshwa naba francisor kugirango bahore bongera urwego rwo gukundwa kwikirango. Byongeye kandi, ubukangurambaga bwamamaza bukorwa kwisi yose kugirango bugere kubantu benshi bashoboka.

Kubwibyo, ikigo cyimitungo itimukanwa kiziyongera mubyamamare kandi gikurura abakiriya benshi. Urakira kandi inyungu itaziguye ivuye muribi, kuko mubutaka bwumujyi wawe franchise ikura mubyamamare.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Franchise nuhagarariye - ibi bitekerezo byombi bifitanye isano ya hafi. Kugira ngo wumve uburyo bwo gutangiza akazi ko mu biro, ugomba gukoresha software nziza. Niba ushishikajwe na francise, uyihagarariye agomba kwitabwaho bikwiye. Porogaramu ifasha gusa guhangana niki gikorwa. Urashobora kubishyira mubikorwa neza kandi byiza, udakoze amakosa. Imikorere ya francise hamwe nuhagarariye porogaramu ikora neza kuri mudasobwa iyo ari yo yose.

Imikorere yacyo iragurwa cyane binyuze murwego rwo hejuru rwo kurema. Tekinoroji ya tekinoroji yo murwego rwohejuru ituma bishoboka amaherezo kuba ikintu cyiza mubucuruzi. Uhagarariye ntagikeneye gukorana nintoki nabakozi, kandi urashobora kuzana francise kurwego rushya rwose rwumwuga. Urashobora kugendana nikirangantego nyamukuru utanga serivisi zabakiriya cyangwa ubundi bucuruzi ubwo aribwo bwose bushoboka.

Iyo ukorana na francise, ntakibazo ufite mugihe igisubizo cya software cyinjiye mubikorwa. Nibyiza cyane kandi byiza, bivuze ko inzira ihuriweho idakwiye kwirengagizwa. Ukeneye igisubizo cyiza cya mudasobwa cyakozwe neza kugirango woroshye akazi ka biro.

Iyo ukoresha francise, birashoboka guhuza nuhagarariye ukoresheje ibikoresho byikora. Kurugero, urashobora gutanga raporo ukoresheje ubwenge bwubukorikori bwinjijwe muri complexe niba uguze ibicuruzwa byiza. Porogaramu iroroshye gushiraho, kandi ihangana nibikorwa bigoye cyane bya gahunda isanzwe yonyine. Raporo buri gihe mumaboko yuwuserukira, hamwe na francise ibasha kwiteza imbere. Uburyo bukoreshwa bwamafaranga yabikesha ibikorwa byateguwe neza bizakorwa neza bishoboka. Igicuruzwa cyakozwe nabashinzwe porogaramu bafite uburambe butuma bakora ibikorwa byose bikenewe byihuse kandi neza.

Byoroshye-kwiga-franchise hamwe niterambere ryabahagarariye bemera gukorana numukiriya umwe. Inzobere zawe zose zifite itandukaniro ukurikije urwego rwo kubona kugirango urwego rwo hejuru rwo kurinda amakuru.

Franchise nuhagarariye bisaba ibikoresho bimwe kugirango bigende neza. Kurugero, sisitemu yemerera intoki gukoresha amakuru gutunganya cyangwa gutangiza inzira, byose bisabwe nuwabikoresheje. Guhindura intoki birakenewe mugihe hari ikintu gikeneye gukosorwa. Imikorere yikora ituma gukora imirimo iyo ari yo yose yo mu biro neza, kimwe no kuyipima neza. Uruganda rukora neza rutanga imikoranire ntuhagarariye gusa ahubwo nabandi. Nibyiza cyane, koresha rero progaramu nziza.

Uburyo bukomatanyirijwe kuri francise hamwe nuyihagarariye bayobora uruganda murwego rwo hejuru kandi rwagezweho.