Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Inzoga yinzoga nigikorwa cyihariye ariko gishobora kubyara inyungu. Kugirango ubishyire mubikorwa neza, birakenewe gukora ubuziranenge bwibanze. Gukorana na francise, ufite inshingano zimwe, kandi ntabwo ari abayobozi bashinzwe kugenzura ibikorwa bya leta cyangwa abakiriya gusa ahubwo no mumuryango ugirana amasezerano. Amasezerano ya francise yumusaruro akubiyemo ibintu byose byubucuruzi. Hazandikwa uburenganzira bwawe ninshingano zawe, kimwe namakuru yose yinyongera yibintu bifatika. Niba uhisemo kujya mubikorwa kandi ushishikajwe ninzoga, noneho franchise izagufasha gushiraho umushinga wubucuruzi.

Kurugero, urashobora kubona malt, hops, numusemburo bivuye muri francisor nkibikoresho byihariye. Ibi bice bizagufasha gushyiraho francise yo gukora byeri muburyo bwuzuye hamwe numwimerere. Birumvikana, uzakira kandi inzira yikoranabuhanga nkumugereka wikirango uhagarariye. Umusaruro uzitabwaho neza kandi byeri izaba yujuje ubuziranenge niba ukurikiza byimazeyo amabwiriza ya francise. Ibi bizaguha amahirwe yo gukurura abaguzi benshi bityo ubone amafaranga menshi.

Inzoga ikora neza ni amahirwe yo kwinjira ku isoko no gutangira gushaka amafaranga ako kanya. Ntukoresha amafaranga yinyongera kugirango wongere ibicuruzwa, kuko bimaze kumenyekana mumujyi wawe. Ufata gusa francise yiteguye kubyara inzoga hanyuma ugashyiraho imirimo yo mubiro ukurikije amabwiriza. Kora hamwe na swot isesengura ubikora kubanza. Bizagufasha kumenya ibibazo ushobora guhura nabyo n'amahirwe ahari yo kubitsinda. Byongeye kandi, kugira amakuru avuye gusesengura swot mugihe ushyira mubikorwa inzoga franchise bizaguha igitekerezo cyimbaraga zawe nintege nke zawe.

Ibi nibyingenzi cyane kuko bigufasha kugera kubisubizo bitangaje mumarushanwa. Ugomba gukora bike birenze ibyo mukurwanya kubakoresha, hanyuma, bizakugirira akamaro cyane guhura nabo. Mu buryo nk'ubwo, abaguzi bazishimira serivisi nziza yo mu ruganda rwawe rwenga inzoga kandi bazagaruka. Imikorere yijambo kumunwa ntigomba gusuzugurwa kuko nimwe mumasoko meza yimikorere mishya.