Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gukora amasabune ni umushinga wubucuruzi bijyanye, mugushyira mubikorwa ari ngombwa kwirinda amakosa ya gahunda yingenzi. Ibi bizaguha amahirwe yo guhatanira ushobora gukoresha kubwinyungu zumushinga wawe. Gukorana na francise, ufata inshingano nyinshi zifatika kandi zidafatika. Umusanzu urashobora kongerwaho inshingano zingirakamaro mugushyira mubikorwa francise kumusaruro. Nkubwoko butatu bwo kwishyura uzabikora ushyira mubikorwa ubu bwoko bwubucuruzi. Ubwa mbere, niba ukoresha isabune francise, hari amafaranga yambere.

Ingano yacyo iri hagati ya 9 na 11% kandi ibarwa nkumugabane wishoramari rya nyuma. Nibyiza kwishora mubikorwa, kandi isabune ya franchise igomba guhura numwimerere mubwiza nibiranga shingiro. Ibi nibyingenzi cyane kuko ushobora kugenzurwa umwanya uwariwo wose kandi uburenganzira bwawe bwo kugabura bushobora kuvaho niba hari ibitagenda neza. Niba ushaka guhangana nisabune no gushiraho umusaruro wacyo muri francise, noneho umushinga wubucuruzi ufite amahirwe yose yo gutsinda. Nyuma ya byose, urimo ushyira mubikorwa ibikorwa byawe mwizina ryikirango kizwi, kubwibyo, ufite amahirwe yose yo kugera kubitsinzi.

Isabune ikora neza francise izakora neza niba ubanje gukora analyse. Ibi bivuze swot-gusesengura no kwiga abanywanyi kubwimbaraga zabo nintege nke zabo, hamwe nibyiza hamwe nibibi byawe, ugomba kubyumva neza kugirango utinjira mubibazo bitoroshye. Shyira mubikorwa isabune neza mugihe wirinze amakosa yibikorwa. Kugirango ukore ibi, uzaba ufite ibikoresho byose bikenewe mububiko. Koresha neza kugirango ugere kubisubizo bitangaje mumarushanwa. Isabune ikora neza francise irashobora gushiramo isesengura rya swot mbere yo gufata icyemezo cyo gushyira mubikorwa umushinga.

Gupfukirana ibiciro byose kugirango nyuma yawe ntugire ikibazo na kimwe cya gahunda ihambaye hamwe no gukurura abakiriya. Ibikorwa byo kwamamaza birashobora kandi gukorwa hakoreshejwe ibikoresho byakiriwe na francisor. Isabune ikora neza ni amahirwe yawe yo kwinjira mumasoko meza cyane. Koresha imbaraga zawe zose hanyuma uringanize intege nke, bityo urebe ko ishoramari rihoraho. Urashobora kumenya neza umubare wibarura ukeneye kubika mububiko niba uri francising yo gukora isabune.

Ubufaransa muri Cherkasy bukora neza kandi neza butanga ingamba zo gupiganwa zikoreshwa. Ingamba nkizo zirashobora gushirwaho mubufatanye na francisor. Gura francise ijyanye nibidukikije ukeneye gukorana nabyo. Agahimbazamusyi karashobora gucungwa muguhuza abahagarariye ibirango, bayobowe namabwiriza ubakiriye nyuma yamasezerano. Na none, niba uri umufatanyabikorwa wihariye, ugomba rero gutanga umusanzu runaka mubirango bimaze gutangira, mugitangira ibikorwa. Iyi ntererano yitwa icyarimwe kandi ikorwa muburyo bugera kuri 11% byamafaranga ukoresha mugihe utangiye umushinga wawe.

Agahimbazamusyi muri Cherkasy gakora neza, hubahirijwe amahame yose y’amategeko yanditswe mu itegeko nshinga ryaho.

Cherkasy ni ahantu hazwi cyane mu bucuruzi, kandi ba mukerarugendo bamwe na bamwe basura uyu mujyi. Niyo mpamvu franchise muri Cherkasy ifite amahirwe yose yo gutsinda. Byongeye kandi, ugomba gusabana nabenegihugu ubaha serivisi cyangwa ibicuruzwa ugurisha. Uburenganzira muri Cherkasy butuma ubuhanga bukurura abakiriya, ukoresheje ikirango kizwi cyane mukorana. Mugihe utezimbere francise mukarere, ugomba kuzirikana ko iki gikorwa cyabanditsi kigomba gukorwa hubahirijwe amategeko yose wakiriye na francisor. Ubufaransa muri kariya gace buhinduka umushinga ufasha, mugihe cyo gukora udafite ingorane namba, gusa kuberako ushobora kwitegura mbere.

Nibyo, birakenewe gukora analyse yambere kugirango amahirwe yose ningaruka zose za francise bisobanuke, kandi birashoboka gukorana nabo. Teza imbere uburenganzira mumujyi wigarurira iri soko ryiza mbere yuko abanywanyi bawe babikora mbere yawe.