Mari inobhadhara mari iri kuramba ichidikanwa munharaunda yedu kana pasina munhu anoda kuisa bhizinesi ravo panjodzi uye kutanga bhizinesi idzva kubva pakutanga. Ndiyo panguva dzakadai kuti ese marudzi evashandisi ari kutsvaga nzira yekutenga anobatsira ma franchise. Nemabatiro akadaro, kuitiswa kwezvinangwa zvekuda kuve nyore, nekuti unotova nebhizinesi rakagadzirirwa uye kwete runyorwa rwezvinetso kune anotanga kugadzirisa mabasa.

Ndeapi mabhenefiti ekuwana franchise, pane kuvaka bhizinesi kubva pakutanga? Rondedzero yemikana yakakura kwazvo, kunyangwe vazhinji vachibata chakadai chinobhadhara nezviyo zvemunyu. Izvi hazvishamise, nekuti pamusika unogona kugumburwa nenhamba huru yekufungidzira uye zvinyoronyoro zvemhando yepamusoro. Kuti udzivise kurovera navo, unogona kuenda kumutengesi anovimbika ane nhoroondo yakanaka uye kumisikidza kubatana kunobatsira. Ndiwo masevhisi anopihwa nekambani yedu kune vangangove vatengi vezvinobatsira franchise.

Nekudaro, ngatiendererei mberi kune mabhenefiti angangoita ekuwana pundutso kubva-pasherufu mabhizinesi.

Kutanga, iwe unowana mukana wakasarudzika wekusadzoreredza vhiri, kuti usatambura nesarudzo yechipo chezvino. Wakatotora izvo zviri kutengeswa, mukuda, uye zvinobatsira. Pfungwa inobatsira pamberi inobatsira kudzivirira kusagadzikana uye yakaitika kana iyo pfungwa 'isingatungidzi' kurasikirwa. Pfungwa dzisingape zvibereko zvinodzora chishuwo chekuita yavo bhizinesi kwenguva yakareba uye vanosiya zvikwereti. Iyi haisi yedu sarudzo.

Kechipiri, kuwana bhizinesi rinobatsira kunokuponesa kubva kuzhinji ebasa rekushambadzira. Chero zvazvingaitika, zita rezita rave kutozivikanwa, izvo zvekushambadzira zvakagadzirwa, nzira dzakasarudzwa. Iwe unotova neruzivo rwese rwaunoda kuti unyatso kusimudzira ako mafranchise. Iwe unongofanirwa kutanga kudzokorora zvizere zvakagadzirwa zvinhu kuti uwedzere purofiti kutengesa. Kushandisa matekinoroji ehunyanzvi ehunyanzvi anokuchengetedza kubva kune akawanda anotanga kukanganisa, ayo zvakare anounza kurasikirwa uye haapi zvinhu zvakakwana. Zvakare, funga kuti iwe unogona sei kubatsira pundutso kune vanoshandira vanogadzira zvigadzirwa zvakasarudzika: marogo, mavara emakambani, mabrochure, mireza, nezvimwe.

Chechitatu, iwe unowana bhizinesi rakagadzirirwa-rese nehunyanzvi hwehunyanzvi. Kazhinji, vanoshuvira vezvemabhizimusi vanozeza pamusoro pekuvandudzwa kwesarudzo inoshanda kwazvo, kutsvaga nzira dzekudzikisa mutengo, kutanga kwekudyara, nezvimwe zvakawanda, izvo zvinosuruvarisa kuti zvinongouya neruzivo. Iwo mafranchise anomira mune izvi kubva kune yavo biz. Mumwe wako achafara kugovana newe zvese zvakavanzika zvekubudirira kumhanyisa iyi indasitiri saka zviwanikwa zvakakosha zvinokufadza kubva kumwedzi yekutanga yekuita biz.

Zvese izvi zviripachena kujekesa kwekushandisa mafranchise kazhinji kazhinji akajeka pamberi pekutya kwevanoshuvira vanamuzvinabhizimusi, ayo mumaziso avo anotya anovharidzira izvo zvinogona kubatsira. Izvi hazvishamise, nekuti kutenga franchise yechinozivikanwa uye inobatsira mari inodhura zvakanyanya, uye kutenga kubva kune inozivikanwa-kambani kunozara nekurasikirwa maererano nekusaita uye kushoma-kuzivikanwa. Zviri mune izvi kubatana tinopa masevhisi edu sevadyidzani uye vatariri veiyo franchise yekuwana maitiro.

Nekupindira kwemumwe wechitatu, munhu anovimbwa ane hupfumi hwechiitiko uye mukurumbira, unogona kuva nechokwadi chekuti hauna kunyengerwa. Nyanzvi dzedu dzinoitisa ongororo yakakwana yezvose zvinopihwa uye sarudza chete ivo vakavimbika vavanoshamwaridzana Iwe unokwanisa kunzwa wakachengeteka mukusarudza mhinduro kwayo. Pakupera kwekutengesa kunoongororwa, iwe unopihwa kurairwa uye kubatsirwa kuita sarudzo, kana paine anomira pamberi pako. Iwe unokwanisa kudzivirira kwete chete zvikanganiso mukuvaka biz asiwo zvikanganiso musarudzo yayo.

Chekupedzisira, iwe unogona kunzwa kuti zvakaoma kuwana mari inobatsira bhajeti franchise. Vanachipangamazano vedu vanokubatsira kuitisa ongororo yemhando yepamusoro yemazano akarongwa uye sarudza kutanga kunoenderana zvakakwana mubhajeti rako. Nenzira, kunyangwe kusarudzwa kwesarudzo yebhajeti iripo ibasa rakaoma kwazvo iro isu tichakubatsira iwe kugadzirisa.

Munguva yedambudziko, rutsigiro rwakakwana runogona kutora chinzvimbo chakakosha. Mumamiriro ezvinhu ehutachiona hunopera, vanhu vazhinji vanoona mukana wekutanga kushanda pabhizinesi ravo vobva vaenda kunzvimbo yavo yavanogara yebasa. Iko kuwanikwa kweyakagadzirira-yakagadzirirwa biz iyo inoita senge yakanakisa sarudzo kune avo vasina kujaira kumhanyisa yavo vega, yakambopiswa pakuedza kusingabudirire, kana kuda kusapedza yakawanda yekuedza mukusimudzira kubva pakutanga chaipo.

Sezvineiwo, ndiwo mamiriro azvino uno anonyanya kubatsira kutanga kwako kuita. Makambani mazhinji haana kupona mudambudziko, niches nyowani yakavhurwa, uye simba rekutenga riri kukura zvakare. Kubata wave uye kukwira kumusoro ndicho chakanyanya kukosha chinhu chaungaite izvozvi. Izvi ndizvo chaizvo zvinofanirwa kuitwa nemunhu wese anoda kuve nehunhu kusimudzira mararamiro ehupenyu nekuwedzera masosi emari.

Kutenga mafranchise nerubatsiro rwewechitatu bato, iyo inoshanda zvakanyanya mukubatsira mumatambudziko anomuka pamberi pako, zvinonyanya kukuswededza padhuze nekuwana mari uye kushanda kunobatsira kwebhizinesi rako. Iwe unokwanisa kudzivirira huwandu hukuru hwemarudzi ese emhosho uye kurasikirwa. Iwe unogashira anokwanisa kushambadzira rutsigiro. Nezvose izvi uye zviine diki yekutanga-up yekudyara, iwe unenge uchiri muridzi webhizinesi rako wega!

Iroto rekare rekuzvishandira wega, uye kwete rekuti 'babamunini vemumwe munhu', iro kune vazhinji rinoramba risingakwanisike, rinova padhuze zvakanyanya uye chairo kana tichishandisa kuyananisa kwedu uye zvinobatsira zvinopihwa kubva kune vatinotenda navo. Kuitwa kwezvirongwa zvine hushingi hakusi kure, kana iwe ukaisa mari nenzira kwayo kubva pakutanga chaipo, sarudza chinopihwa, uye chengetedza kuvimbika kwevamwe.

Izvi ndizvo chaizvo izvo zvinobatsira ma franchise aunokupa: mushandi akasarudzika uye nevamabhizimusi vakavimbika.

Iwo anonyanya kubatsira mafranchise ndiwo mubvunzo unonyanya kufadza kune vazhinji vanoshuvira mabhizimusi. Hapana chinhu chinoshamisa! Mushure mezvose, chakanyanya kuoma chinhu kazhinji kusimudzira. Kunyangwe vezvemabhizimusi vane ruzivo dzimwe nguva vanoona kuti pasi pemamwe mamiriro ezvinhu zvinogona kuve zvakaoma kana kutokwanisika kusimudzira zita richangogadzirwa. Izvo mune zviitiko zvakadaro vanhu vanoisa pfungwa yavo kumhinduro yakadai seanobatsira kwazvo mafranchise. Mushure mezvose, ivo vanopa yakanakisa kuvimbika kutanga kweako bhizinesi sarudzo.

Saka, ngatimbofungidzira iwe uchida kutanga nebhizinesi rako pachako, asi panguva imwechete sarudza kutarisisa kune imwe mhando yemafranchise. Zvino zvinova pachena kuti pane zvakaoma kusarudza chinonyanya kubatsira pane zvese. Mhando dzinozivikanwa dziri kutokukwazisa nemitengo inoshamisa kwazvo. Vaya vanobatsirana avo vanopa bhizinesi nemari shoma vanoita sevane hunyengeri nekunyepedzera. Mumamiriro ezvinhu akadaro, sarudzo inova yakaoma zvisingaite. Panyaya iyi, sarudzo yehungwaru ndeyekuteerera sarudzo dzakagadzirirwa uye kuyananiswa kwemunhu wechitatu anofarira kubudirira kwemativi ese.

Unogona kuwana mari inobatsira kwazvo kana mumwe munhu akakupa zano. Kambani yedu inozvipira kukuyambira zvizere mukusarudza mafranchise, ichipa sarudzo yeanoverengeka eakavimbika uye anoshanda. Iwe unogashira zvakadzama kuraira nezve maitiro ekuvandudza biz, tarisa sarudzo dzakatsanangurwa, uye sarudza yakanakisa bhajeti yeyako pfungwa. Kupfuurirazve, iwe unogovera chikamu chekuronga kwekutanga maitiro maitiro kune vedu vashandi. Iwe unogashira zvakagadzirwa-zvakagadzirwa zvigadzirwa, zita rezita, uye zvese zvaunoda kuti ubudirire kutanga rako pachako rinobatsira bhizinesi!.

Nekutenga izere-bhizinesi rakazara kuburikidza nevamiriri vanovimbika, unogona kuva nechokwadi chekuti waita sarudzo inobatsira kwazvo. Nekudaro, zviri nyore kwazvo kuzadzisa izvo iwe zvawakafungidzira izvo zvakanyanya kukunda vakwikwidzi vanoshanda mundima imwechete nekuti iwe uchawana pamberi zita rako uye matekinoroji ayo aifanirwa kugadzira kwemakore. Kutanga nekukurumidza kunovimbisa iyo yekutanga inokurumidza purofiti. Rudzi urwu rwebhiz rwakanaka kune ivo vatangadzi vemabhizimusi vanongoda kuzviedza mune ino ndima.

Zvakare, nekuda kweizvi, unogona kuva nechokwadi chekuti urikusarudza mhinduro kwayo, kunyangwe kana uchitova neruzivo mukugadzira mhando yako kubva pakutanga. Iwe unogona kunge uchiziva kuti ibasa ripi rinogona kudhura. Ndokusaka sarudzo inobatsira kwazvo inogona kunzi zvakachengeteka kutenga kweakagadzirira-akagadzirwa mafranchise, uko kwakawanda kwebasa rakaomarara kunoitwa nevanhu vane ruzivo! Izvi hazvichengetedze chete mari asi zvakare zvinomhanyisa yekutanga purofiti. Zviripachena, maitiro akadaro anonatsiridza ruzivo uye anotendera nekukurumidza kudzidza izvo zvekutanga kambani yako. Mhinduro dzakaratidzwa kubva kune vamwe vedu, dzakatsigirwa nehukama hwedu, dzinobatsira kutanga kutanga bhizinesi rako zvakachengeteka uye zvinobudirira!

Iwo anobatsira kwazvo mafranchise inzira huru yekuwedzera kugona uye kuwana budiriro yakakosha mukugadzira nekusimudzira bhizinesi. Kune akawanda mafranchise izvozvi, asi hazvisi zvese zvinobatsira, uye vazhinji vanobatirana havagone kuzvirumbidza nekuvimbika. Iko kupihwa kwekambani yedu ine nhoroondo yakapfuma uye yakaunganidzwa yevatengi base inobatsira kuita sarudzo chaiyo uye kuzadzisa mhedzisiro yakanaka pamatanho ese enzira yakasarudzwa. Pamwe uyu ndiwo mukana wakakwana wekusiya basa risingadiwe uye pakupedzisira wotanga kuzvishandira wega!

Nekuvapo kwemamiriro echikwereti muchibvumirano, inishuwarenzi yezvivakwa inova nzira yakajairika yeinishuwarenzi uye huwandu hwezvibvumirano zvakadaro huri kukura zvisingaite. Kukwezva kweinishuwarenzi yezvivakwa nefranchise kuri pachena uye kunobatsira mapato ese ari muchibvumirano. Iko mukana wekusavhara chikamu chekukuvara kwakakonzerwa, nemari yemari, iyo isina kudzorerwa kumubatsiri uye isingabhadharwe neinishuwarenzi, mune chiitiko cheinishuwarenzi - iyo inonzi franchise, kana ichisimbisa inofambiswa uye isingazungunuke pfuma. , ine maitiro ayo akanaka. Kune vane inishuwarenzi, kuvepo muchibvumirano chezvakatemerwa, zvakatemwa zvakabviswa, muhuwandu hwakatarwa kana chiyero chakaringana cheuwandu hweinishuwarenzi kana nepesenti yekutorerwa, inobvumira kuchengetedza mari kana uchinge waburitsa mutemo. Iye anowana anowana mukana wekuti asakurumidze kumisikidza hukama hwechibvumirano pane inishuwarenzi, kuchengetedza kuvimbika kwemubhadharo weinishuwarenzi, uye kuigamuchira kana kukanganisika kukuru kuchikonzerwa nemitengo yezvinhu.

Nokurasikirwa kusingakoshi, nemari shoma, akagadzirira kuzvimiririra, achizvidira kuvhara kurasikirwa kwake, pasina kuda muripo wemari kubva kukambani. Kufungisisa muchibvumirano cheactuarial, iyo chikamu cheiyo franchise, inopa mukana wekuve mutema kune ese mapato kune hukama hwechibvumirano. Muhupo hwezvinhu zvisina basa uye kurasikirwa nemari, muchimiro chekukuvara kudiki, kukwenya, kutsemuka, kurasikirwa nemvura kubva kumidziyo yekudziya, kana budiriro yesystem yetsvina, zviri nyore kune inishuwarenzi kubvisa matambudziko madiki iye, kugadzirisa kudiki yeiyo chivakwa, pane kutora chikamu uye kuita 'mapepa', uchizadza iwo 'murwi' zvinyorwa kana uchinyoresa muripo wemari. Kunze kwezvo, mashandiro emapepa pachawo anogona kuverengerana zvisina kunangana mari, zvakanyanya kupfuura huwandu hwekukuvara kwakaitika, pamwe nenguva, simba, uye 'tsinga' zvisina kukodzera. Kuti uratidze kushanda kweiyo kodzero yeinishuwarenzi nemubati wemitemo, huwandu hweiyo inosimbiswa hunofanira kudarika huwandu hwehuwandu hwekukwanisa kutorerwa uye kugutsa mapato ese kune vanobvumirana. Nemhando, kuwedzera kune yakatemwa inodonhedzwa, chivakwa actuarial, dzimwe sarudzo dzinoiswa - zvisingaite, zvenguva pfupi, zvine simba, hwaro hwayo ndiwo mazwi ekubhadhara. Kana muchibvumirano cheinishuwarenzi yezvivakwa nechisungo chine mamiriro, chikamu chekukuvara uye chakanyanya huwandu chiratidzo, icho chakatemerwa muchibvumirano, ndicho chakanyanya kukosha.

Kana zvichiratidzwa muchibvumirano cheinishuwarenzi - isina bvisiro inobvisirwa, zvinoreva mamiriro ezvinhu akagadzirwa kana huwandu hwezvinhu zvakakanganisika husiri pasi pemubhadharo neinishuwarenzi uye ichibviswa mukuverenga kana kurasikirwa kwacho kusingapfuure huwandu hweanobvisirwa, saka usadzoserwa kumubati wemitemo. Kufungisisa muchibvumirano cheinishuwarenzi yezvivakwa - chenguva pfupi chinosimbiswa, zvinoreva mamiriro ezvinhu anogona kurasikirwa nezvinhu zvemuridzi wemitemo zvinoshanda mune imwe nguva pamazuva eiyo nguva yakatemwa yeinobviswa. Kana nechinguva chinobviswa, zuva rakatarwa yechiitiko cheinishuwarenzi rapera, ipapo muripo weinishuwarenzi haushandi uye haubhadharwe. Huwandu hwesimba rinobvisirwa inishuwarenzi yeimba chivakwa zvinoenderana nemimwe mamiriro uye inogona kusiyana. Huwandu hwekukuvara husiri pasi pemubhadharo hunosiyana uye hunozviratidza mumakambani einishuwarenzi akasiyana munzira dzakasiyana, semuenzaniso, muchiitiko chekutanga cheinishuwarenzi, zana muzana rinobhadharwa, ipapo huwandu hwekubhadhara hwaderedzwa ne20% kana kupfuura. Kubatsirwa kweinishuwarenzi yepfuma nefranchise kune kukodzera uye kusingabvumirwe, yakagadzirirwa kuchengetedza kuchengetedzwa kwenzvimbo yezvivakwa zvevanhu nemasangano epamutemo, kune imwe muripo. Iko kushandiswa kweinishuwarenzi franchise mashandiro kunopa mukana wekudzikisa mutengo weinishuwarenzi uye chengetedza iye anowana wekudzorera zvinhu kurasikirwa kurasikirwa nemari.

Iyo franchise yekambani yeinishuwarenzi chirongwa chakakodzera, mukumisikidza icho, iwe unofanirwa kuyeuka nezve njodzi dzaunoratidzwa. Iyo inishuwarenzi franchise bhizinesi inogona kuve ine njodzi zvakanyanya nekuda kwekuti urikubata nemari uye zvinoitika. Unofanirwa kunge uine imwe sosi yemari zviwanikwa mune chiitiko cheinishuwarenzi. Nekufambidzana neiyo franchise, iwe unogona kusimuka-kune-zuva ruzivo uye rakagadzirirwa-rakagadzirwa bhizinesi chirongwa. Uye zvakare, tekinoroji yepamusoro-soro uye yakasarudzika zivo haifanire kutarisirwa pasi, asi kuti ishandiswe kuzadzisa mhedzisiro. Shandisa franchise zvine hunyanzvi, uunze yako inishuwarenzi kambani kune yakakwana zvachose nhanho yehunyanzvi.

Uchave nemukana wese wekuwana mhedzisiro inoshamisa mumakwikwi nekuti zvichakwanisika kushandisa anozivikanwa trademark, epamusoro-kirasi matekinoroji, uye kugona kuvaka nekuita nemazvo kuita bhizinesi chirongwa. Yako inishuwarenzi kambani inozogona kupinda inotungamira niches kana ikatengeswa zvichitevera mirau kubva kune vamiriri vefranchise.

Haufanire kupa mukana kune vadzivisi vako kuitira kuti vakubate. Pane kupokana, ita shuwa kuti iwe unogona kugara uchive nhanho imwe kumberi kana uchishanda nefranchise. Mushure mezvose, uyu mukana wakasarudzika wekupinda mumusika uine mukana watovepo, nekuda kwekuti iwe unozogona kusimba uye kwenguva yakareba mumamiriro ekushanda anotora niches inotungamira. Kambani yeinishuwarenzi inobviswa zvakare inobvumidza iwe kufumisa iye mutengesi. Mushure mezvose, iwe uchafanirwa kubhadhara bundu-remari mupiro watove padanho rekutanga. Iyi imari chaiyo inobatika, inoverengerwa se peresenti yemari yako, iyo inopihwa nhanho yekutanga yechiitiko.

Yakarongeka uye ine hunyanzvi yakagadzirirwa bhizinesi chirongwa chefranchise yemakambani einishuwarenzi ichakubvumidza iwe kuti ugone kubata nyore nyore nechero basa, kunyangwe zvikaita sezvakaoma sei kare.

Pamusoro pechipo chebundu-remari, zvinobviswa pamwedzi zvinopihwawo padanho rekutanga. Uku ndiko humambo, pamwe nemubhadharo, uyo unonzi kushambadza. Iyo inoshanda-inishuwarenzi franchise inokupa iwe mikana iwe yaunoda kuti ukunde makwikwi aine anoparadza mamaki kune vako vadzivisi. Ita zvishoma kune ako makasitoma pane ako akananga makwikwi. Izvi zvinokupa iwe mukana wekuti utsungirire nyore nyore nemabasa e chero kuomarara, uye zvakare ichave neshuwa yepamusoro nhanho yekuvimbika kwechiratidzo. Kushambadzira mishandirapamwe paunopinda mumusika kunogona kuitwawo zvinoenderana nemirau nemirau yakapihwa nemumiriri wechiratidzo.

Iyo yakagadzirirwa-bhizinesi chirongwa inokutendera iwe kuitisa franchise yekambani yeinishuwarenzi ine yakanakisa mhedzisiro. Iwe unozogona kudzikisa kurasikirwa uye nekudaro unozvivimbisa iwe wega mukana wekuve unokwikwidza bhizinesi bhizinesi. Shanda pamwe nekukwenenzvera kwemaitiro ebhizinesi, uchiaita nemazvo uye pasina kukanganisa. Zvakare, otomatiki haifanire kurerutswa; pane zvinopesana, inofanirwa kuiswa neunyanzvi hwekuita.

Kune inishuwarenzi kambani franchise, zvingave zvakanaka kushandisa CRM system. Ichapa kugona kugadzirisa zvinokumbira zvikumbiro pamwe neepamusoro nhanho yekuita. Usaite zvikanganiso uye ushande zvinoenderana nemirau, uchive anonyanya kukwikwidza uye akasimba mutambi mumusika. Ehe, iwe uchafanirwa kutevedzera kune yekupfeka kodhi yevashandi kana uchiita franchise nekambani yeinishuwarenzi. Zvichida iwe unozopihwa yunifomu yakagadzirwa, kana kuti uchafanirwa kuzvisona iwe pachako uchishandisa iwo maratidziro aunogona. Uye zvakare, iyo kodhi dhizaini inofanirwa kutevedzwa kuzadzisa izere yekubatanidza metric.

Iyo yakagadzirirwa-bhizinesi chirongwa ichapa ese magiya ekugona kugona kuitisa. Iyo franchise yekambani yekuvaka ichaitwa nebhuku rebhizinesi. Iri igwaro remusoro wenyaya raunopihwa kwauri kuti ugone kutarisa iro rekutanga chero nguva.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Auto inishuwarenzi franchise - ubiquitous izwi mune yekuzvidira inishuwarenzi yakakosha kana uchisimbisa mota. Auto inishuwarenzi franchise ndiko 'kurasikirwa kusingabhadharwe'. Pakushanda neinishuwarenzi yemotokari, mhando dzakajairika uye mhando dzinowanzoshandiswa dzefranchise zvine mamiriro, zvisina mvumo uye zvine simba. Inishuwarenzi yemotokari inodonhedzwa inopa zvimiro zvakafanobvumiranwa zvechibvumirano chakaitwa pakati peinishuwarenzi nemuridzi wemitemo pachikamu chekukuvara kwezvinhu izvo zvisingakwanise kugutsikana uye kusabhadharwa kwemari yemubhadharo. Iyo inobviswa inoratidzirwa mumubhadharo wakatarwa kana chikamu chakaringana chemari yeinishuwarenzi kana kukuvara kwakakonzerwa. Iine isina mvumo inobvisirwa - iyo huwandu hweinishuwarenzi kubhadhara kunoverengerwa semusiyano pakati pehuwandu hwekurasikirwa uye chiyero chese chakabviswa.

Dynamic inobvumidza kushandura chikamu chemubhadharo wekurasikirwa nezvinhu kune uyo anowana, chinoshandura mwero usina kuiswa mumutengo wemubhadharo. Maitiro akasimba ekusimbisa ekupa zvipo makambani akasiyana uye anogona kusiyana zvichienderana nehuwandu hwezviitiko, zvichibva muzana remazana muzana mupiro muchiitiko chekutanga cheinishuwarenzi uye pazasi pemakumi maviri muzana muzviitiko zvinotevera zvekukurumidzira. Chinangwa chikuru uye musimboti wekushandiswa kwe auto otomatiki kudzikisa huwandu hwezvakataurwa nevamiriri vemitemo yekukanganisa kudiki uye zvidiki, zvidiki zvemari kubhadhara. Kune yega yega maitiro ekunyoresa mutemo weinishuwarenzi chiitiko muchidimbu, kugadzira kubvunza, auto kugadzira magwaro, kuita marudzi ese ehunyanzvi auto maitirwo uye ongororo, auto mari kubhadhara kunoitwa, iyo huwandu, iyo yakazara kukosha kwayo kunowanzo pfuura huwandu hwe kurasikirwa kwakaitika uye kunotungamira kune hombe hombe ye 'kutambisa' nguva. Kune inishuwarenzi, iyo franchise inopa rubatsiro uye inobatsira kudzivirira zvisina musoro mari, uye iyo inishuwarenzi - inopa mukana wekuchengetedza mari uye nekudzora zvakanyanya kubatanidzwa kwevashandi kugadzirisa chiitiko chakakosheswa. Iyo huwandu hweiyo inosimbiswa inobata mutengo weinishuwarenzi yemotokari, iyo yakaderera kukosha kwayo, iyo yakakwira mutengo weinishuwarenzi, uye zvinopesana. Auto inishuwarenzi ine hunosimbiswa ndeyekusarudzika pakati pevatyairi vakatsiga vanogara vachitevedza gwara rakaringana rekutyaira, vanoteedzera mitemo yemumigwagwa, uye vanoteerera mumigwagwa.

Pano chirevo chekutyaira-chisina-mota otyaira uye kuwana mabhenefiti ezvinhu zvinosanganisirwa. Tsaona shoma uye zviitiko zveinishuwarenzi, mashoma mafoni kune iyo kambani yeinishuwarenzi, uyezve, nekudaro, yakawanda muzana pundutso uye zvakajairwa nevatengi mabhenefiti, pamwe neinotevera inishuwarenzi yekufambisa yeinishuwarenzi. Kune inishuwarenzi femu, yekuzvidira auto inishuwarenzi ine hombe mutengi hwaro hwevatyairi vane ruzivo ibhizinesi rinogonesa rinobatsira.