Franchise muRussia yanga isingawanzo kufanana nedzimwe nyika. Munguva pfupi yapfuura, zvakadaro, ivo vari kuwana mukurumbira mukuru mumakona ese eRussia, vachiita zvine mutsindo bhizinesi. Kune zvikonzero zvakawanda zveizvi, asi izvo zvakakura chishuwo chevanhu kuti vatange yavo bhizinesi muRussia vasina nguva yakareba yekuyedza uye kukanganisa izvo zvinoodza moyo chero chishuwo chekutanga yavo bhizinesi. Panyaya iyi, Russia haina kumbosiyana nedzimwe nyika: vanhu vari kungotya kutora njodzi nekudyara zvakanyanya mune zano iro risingatombo bude.

Zviri kunze kwekutya uku kuti vanhu vari kuwedzera kutendeukira kune iyo pfungwa yeanotengesa. Chipo chakadai chinoratidzika kune vazhinji kuva chinobatsira nekuti chinokutendera iwe kutanga rako bhizinesi pasina zvakakomba kutanga-up mari. Iwe unenge uine mari chete, uye kwete rese iro rakakura basa rebasa rinogona kuodza moyo chero chishuwo chekutora rakasarudzika bhizinesi muRussia. Tsanangura matambudziko ese anosangana nekutangisa rako bhizinesi muRussia, sekugadzira mhando, nzira, kudzidza zvinotarisirwa nevateereri, kuvaka mukurumbira, uye zvimwe zvakawanda kwenguva yakareba. Zvingave zvirinani kuenda zvakananga kunofungidzirwa kweiyo iyo franchise iri.

Icho chokwadi ndechekuti franchise iri, muchokwadi, bhizinesi rakagadzirirwa. Russia haina zvakare kuchengetedzwa neiyi maitiro. Paunenge uchitenga franchise muRussia, iwe unokwanisa kuwana zita rezita, kune ayo dhizaini kuvandudza, uye akawanda kwazvo, semuenzaniso, logo, sirogani, yemakambani mavara, mabrochure, mireza, zvichingodaro, mune yakasimbiswa nzira, kune fomula yekubudirira kuitisa mamwe maitiro, ayo anogona kuwanikwa chete kuburikidza nekuwanda kwekuyedza uye kukanganisa. Iwe zvakare uchagashira izere pasuru yemagwaro uye rutsigiro rweiyo franchise mune ramangwana.

Chekupedzisira, unogona kutotarisa sarudzo dzakasiyana siyana dzezviitiko zviripo muRussia, verenga wongororo nezvekambani imwe neimwe, uzvienzanise nemumwe, uchiita imwe pfungwa. Izvi zviri nyore kwazvo pane kuongorora kwete mhedzisiro, asi mikana ingangodaro yeimwe indasitiri muRussia. MaFranchise mune izvi anonyanya kuratidza uye anonakidza pakuita zvimwe sarudzo. Iwe unogona zvakare kutonga mutsauko pakati pekusarudza iyo franchise iwe pachako uye kubata wechitatu wechitatu. Uine murevereri, iwe unogona kazhinji kuvimba pane yake yakazara ruzivo uye sarudza izvo zvingafarire iwe zvakanyanya.

Zvinoita sekuyedza, handizvo here?

Nekudaro, kupihwa kwakanakira kwakadai kunogona kukonzeresa fungidziro dzinotarisirwa, nekuti, sezvamunoziva, chezi yemahara inongova mune mutezo. Ndokusaka uchifanira kukurumidza kunzwisisa pane zvikonzero zvauri kutenga franchise uye zvinobatsira chii mumwe wako, muridzi webhizimusi rekutanga, ane izvi. Chokwadi ndechekuti, chekutanga, iwe unobhadhara zvimwe zviyero, zvinonzi maRoyalty, kubva pane zvako purofiti. Nenzira iyi, mupi wefranchise anogona kubatsirwa nekutengesa kwakadaro. Chechipiri, vazhinji vezvemabhizimusi havadi kushandisa nguva uye nesimba kuvhura matavi mumakona ari kure avo, senge kuRussia. Zvisinei, kuwedzera kwenetiweki yezvitoro, nzvimbo dzinotengeswa zvekudya nekukurumidza, zvivakwa zvekugadzira, nezvimwewo zvine zvazvinoita mukurumbira, zvinokutendera kuti usvike kune vatsva, uye zvinowedzera mibairo muuzhinji.

Sezvauri kuona, kune zvakare zvakawanda zvakwakanakira kune muzvinabhizimusi mukutengesa franchise, asi, chokwadika, kune avo vanoda kuwana zvakanyanya kugona pabhizinesi ravo. Naizvozvo, kutenga franchise yemutengi asina ruzivo kubva kuRussia kunogona kudhura kwazvo.

Neraki, pane nzira dzakasiyana siyana dzekudzivirira urwu rudzi rwekunyengera. Kutanga nekunyatsoongorora kwezvinhu uye kupedzisa nekutsvaga kwevanobatirana navo vanogona kutevera maitiro ese kubva pakutanga kusvika pakupedzisira uye vape rairo inodiwa. Kune muzvinabhizimusi achangotanga muRussia, zvichave nyore, chokwadika, kutendeukira kune wechitatu, ane ruzivo ruzivo uyo anofarira zvakaenzana mukugadziriswa kwechokwadi kwemamiriro ezvinhu kumatatu ese matatu. Nenzira iyi, zvichave nyore kwazvo kuita gadziriro yekutanga, iyo inogona zvakare kuve yakaoma zvikuru. Izvo zvinokanganisa padanho rekutanga izvo zvinogona kukonzera kurasikirwa kwakakomba, kurambwa kwepfungwa yekushandisa mafranchise, kana kutadza kudzorera bhizinesi rakawanikwa munguva pfupi. Neraki, iwe unogona ikozvino kuwana vanovimbika vapindiri muRussia vakagadzirira kuve nechokwadi chekuti nyaya yako yagadziriswa seyakavimbika uye zvine hungwaru sezvinobvira.

Nekudaro, kune budiriro kuvandudzwa kwefranchise muRussia, iwe unofanirwa kubva wateerera kutsvaga wekushamwaridzana uyo angabatsira kuve nechokwadi chekutanga kutanga kwekutanga kwerwendo rwako. Kambani yedu inopa masevhisi ekuyananisa kuti akubatsire iwe mune ese makuru franchise yekutsvaga uye kutora maitiro. Nebasa revanyanzvi vedu, iwe unowana mukana wakasarudzika wekudzivirira zvese zvikanganiso zveanotanga muzvinabhizinesi muRussia. Iwe unowana iyo franchise iwe yaunoda uye wotanga nepfungwa yakasarudzika yekushandisa ako akanyanya kushinga mazano.

Kutanga, nyanzvi dzedu dzichakubatsira iwe kusarudza pabhajeti yako. Uyu mubvunzo wakakomba uye wakaoma, sezvo zvingave zvakaoma kumutengi asina ruzivo kuti anzwisise kuti anoda kuisa marii, iyo inopa inozvibhadharira yega, uye inova marara. Yese mibvunzo ine chekuita nemari inogona kuremedza, asi nyanzvi dzedu dzinoedza kukubatsira. Isu tichaumba bhajeti yako, sarudza sarudzo dzakanakisa dzinopihwa nevatinotenda navo uye nekukurukura newe. Sarudzo dzakadzikama dzakadai dzinobatsira iwe kusarudza yakanakisa sarudzo.

Kupfuurirazve, kune vazhinji vezvemabhizinesi muRussia, nyaya yekuvimba inomuka. Nzira yekusiyanisa munyengeri kubva kune muzvinabhizinesi chaiye? Ungaita sei kuti uve nechokwadi chekuti iwo iwo mirawo inoshanda mudunhu reRussia senge munyika yeanamuzvinabhizimusi? Kambani yedu yakabatawo nebasa iri. Isu takatanga kusarudza vakavimbika uye vanobudirira vadyidzani navo izvo zvichave zvakachengeteka kuti iwe ushande. Munguva pfupi iwe uchazoona kuti pane zvakaoma kusarudza kubva pane yakasarudzika yesarudzo dzedu - zvese zvinopihwa zvinonakidza, zvakavimbika uye zvinobatsira! Asi zvirinani kutambura, uchisarudza pakati pesarudzo dzakasarudzika pane kutambura nekusavimbana pamwe nemhedzisiro inogona kubaya kamwe chete.

Chimwe chinhu chakakosha kutarisa kwekutevera. Dambudziko harigaro kumuka kubva pakutanga chaiko, dzimwe nguva zvinotora nguva kuona kuti chii chaizvo chauri kunetseka nacho. Panguva iyoyo, nyanzvi dzedu dzichakubatsirawo, uchibata nemibvunzo yakamuka pamberi pako, ichipa mhinduro dzinodiwa, uye kubvunza. Kunzwa uchitsigirwa, iwe uri mukana wekugadzirisa zvinetswa zvinogona kuitika uye kuwana mhedzisiro inonakidza yeiyo imwe kana imwe franchise.

Franchises muRussia inongova nzvimbo iri kusimukira iyo iwe yaunogona kugona kutora yako yakasarudzika niche. Paunosarudza yako yekutanga franchise zvine mutsigo, iwe unogona kuwana zvinonakidza zvechokwadi mhedzisiro, uve wekutanga munzira ipi neipi uye utore musika pasati pave nevakwikwidzi zvachose. Iwe unogona kuita zvese nenzira kwayo uye uwane iyo yepamusoro kubatsirwa nekutaurirana nekambani yedu. Nyanzvi dzedu dzichakubatsira iwe pamatanho ese ekusimudzira kwekutengesa, kukubatsira iwe kusarudza bhizinesi rezviroto zvako, kuronga bhajeti rako uye kutanga kuwana yako yekutanga yakakomba purofiti!

Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise muRabat inobvumidza kuwedzera hukama hwebhizinesi nevatengesi, kuwedzera zvigadzirwa zvako, masevhisi, kudiwa kwezvinhu, uye mari. Iyo franchise inotengwa neavo vanoda kumhanyisa yavo bhizinesi neakatove akaunganidzwa vatengi uye hwaro, pasina kutambisa nguva pakukura nekusimudzira kwemazano matsva, zvichipiwa kukwikwidza kuri kuramba kuchikura. Izvo zviri nyore kushanda nema franchise, zvichipiwa kudiwa mune imwe nharaunda, semuenzaniso, muRabat muMorocco. Ehe, iwe unogona kuvhura bhizinesi uri wega, kutanga kubva pakutanga, zvishoma nezvishoma kuwana vatengi uye kudiwa, kuwedzera chinzvimbo uye kuzivikanwa, asi izvi zviri nyore kana iwe ukavhura imwe poindi, muguta rimwe chete, muRabat imwe chete. Nekuvhura mamwe matavi kana zvitoro, zvinonetsa kuitisa manejimendi uye kutonga, kunyanya kana uchigara uchienda kune imwe nyika. Nekudaro, zviri nyore kune vefranchisors kuti vape kodzero dzekutengesa, kugara kana kugadzira zvinhu kumunhu anotengesa mari kuti awedzere purofiti uye kwete kudzikisira, kudyidzana ari kure uye kupa kuraira kana zvichidikanwa.

Iyo franchise muRabat kana rimwe guta, kana nyika yakakamurwa nemhando yechiitiko, mutengo, chiyero chebasa, uye mari. Mune iyo franchise catalog, chero murume mutsva webhizinesi anogona kusarudza iyo chaiyo bhizinesi, anozvizivisa iye nezvose zvinopihwa, nemamiriro uye nguva yechibvumirano, pamwe nekuvapo kana kusavapo kwemupiro wemari. Kana paine bundu-remari kubhadhara, iwe unogona kutanga waverenga huwandu hwayo, uchifunga nezve mutengo wevatengesi kana uchitengesa franchise. Kana uchitenga, munhu anotenga mari anopiwa kwete chete kodzero yekupa zvido uye zita, mucherechedzo asiwo ruzivo rwakakosha, hwaro hwevatengi, misimboti yekutungamira, izvo zvekutanga mundima yezviitiko, nezvimwe zvakawanikwa. Zvakare, iyo franchisor inopinda kuvhurwa kwemapoinzi nyowani, kuongorora masimba uye nezvimwe zvinhu. Enda kukirogu yeiyo franchise uye tarisa izvo zvinopihwa, shandisa iyo firita kusarudza guta, saRabat, pamwe nemutengo wepakati. Kune yese mibvunzo, iwe unofanirwa kubata kune edu mahunyanzvi vanopa mazano.