Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Real estate franchise - kune avo vasina kugadzirira kuisa mari, asi vachida kuvhura yavo bhizinesi. Kutarisira zvivakwa hakusi nyore. Musika wekutengesa zvivakwa uri kuramba uchikura, zvivakwa zvitsva zviri kuvakwa nekukurumidza, dzimba dzekusekondari dzinogara dzichidikanwa. Asi zvakanyanyisa kuoma kutora nekuvhura agency yezvivakwa saizvozvo, makwikwi munzvimbo ino akanyanya. Nekudaro, kana iwe uchida iyi nharaunda yebhizimusi, haudi kushandira kambani, nzira yekubuda inogona kunge iri yekutenga franchise. Verenga pamusoro peizvi pazasi.

Chii chinonzi real estate franchise? Vanogona kumiririrwa nemasangano edzimba, makambani ekuvaka nekugadzirisa, dzimba, kubvunza mabhizinesi, uye kutokanganisa nzvimbo yekutengwa neruzhinji. Nei franchise yezvivakwa ichikwezva kudaro? Semutemo, makambani anofarira kusimudzira mhando yavo uye vakagadzirira kugamuchira mashoma mareti emitero uye kuregererwa kwakazara kwemari yemari-yemari. Anemabhizimusi anodikanwa kuti aise mari mukuhaya hofisi, kutenga michina yehofisi, uye kuunganidza vashandi. Izvo zvakanaka kuvhura real estate franchise bhizinesi pane yakagadzirira-yakagadzirirwa hwaro, ndiko kuti, zvakanaka kana paine yakagadzirirwa-yakagadzirirwa agency inongoda kusimudzirwa. Ndiko kuti kana uchitova nesangano uye uchida kurisimudzira nekushanda pasi pezita rinozivikanwa. Iyi sarudzo inobhadhara nekukurumidza zvakanyanya pane kutanga bhizinesi kubva pakutanga. Ndezvipi zvakanakira franchise? Nerutsigiro ruzere kubva kuna franchisor.

Kwete chete maneja wekutarisa akasiyana achabatsira, asiwo timu yese yevanotya franchisor. Imwe bhenefiti ndeyekuti iwe unowana yakagadzirira-yakagadzirirwa real estate portal iyo vatengi nevatengesi vanozoshanyira zuva nezuva. Kuwana gwara rinoshanda rekuita bhizinesi. Zvakare, iyo franchisor inogona kuvhurira iwe dzimwe nzira dzekushandira pamwe nemabhangi uye vanogadzira. Uye kana iwe ukasumwa nekambani yavanovimba nayo, mikana yako yekubudirira ichawedzera. Real estate franchisors vanogara vachiona pamusika, gadzirira zvinopihwa, ita basa rakawanda kugadzira hukama nevavandudzi. Ungawana sei yakadzikama franchise uye kwete kuwira kune vanobiridzira? Kutanga, iwe unofanirwa kushandisa yakavimbika yekutsvaga yekushandisa.

Kutsvaga franchise kunonyanya kuitiswa kuburikidza nemadhijitari epamhepo. Mumakatalogu, unogona kusarudza chikamu chakakodzera kana kuseta nzvimbo yekutsvaga. Zvakare, zvinopihwa zvinogona kutyorwa mukukwira kana kudzika odha yemhiko yekudyara. Paunenge iwe wafunga nezve franchise, zvakakodzera kuti uongorore mukurumbira wemufranchisor. Izvi zvinogona kuitwa kuburikidza neakavhurika sosi yeruzivo. Kuzivikanwa kwechiratidzo kunofanirwa kucherechedzwa nemumwe munhu (uye izvi zvinofanirwa kuratidzwa munhau), iwe unogona zvakare kuona ongororo. Usati wapedza kontrakiti yefranchise, nyatsoteerera kune akakosha mapoinzi emitemo yekudyidzana.

Usasaine chibvumirano kana chiine mutauro wakawandisa uye usina kujeka. Kuti uwane rugare rwakakwana rwepfungwa, bvunza iyo kambani makopi ezvinyorwa zvematunhu uye tarisa chitupa nenhamba dzerezinesi. Usaone makuru mazwi, vimba chete nhamba uye zviratidzo. Tinogona kubatsira mukusarudza franchise, mune yedu katalog iwe unowana zvese zvinonyanya kubatsira zvinopihwa, zvakaputsika zvakaenzana neiyo mari. Isu tinomiririra vese vekune dzimwe nyika uye epamba makambani. Musika wekutengesa zvivakwa hauna kugadzikana asi unobatsira zvikuru. Paunenge waedza kwese kwese pakutanga kwenzira uye uchitsvaga rutsigiro rwemudiwa akavimbika, iwe unozogona kuisa nzira yako yekubudirira, zvinotanga nesu.

A real estate agency franchise chirongwa chakakosha uye chinotyisa. Saka kuti mukuita kwayo kuitiswa iwe haufanire kutarisana nematambudziko echinhu chisingakundike, zvine hunyanzvi ita gadziriro pachikamu chekutanga. Iyo inobvumidza kudzikisira njodzi idzo yako franchise inoratidzwa kune. Iwe unofanirwa kuita kuronga kwako zvakanaka uchishandisa chishandiso chinonzi swot kuongorora. Uine rubatsiro rwe swot ongororo, iwe unogona kunzwisisa kuti ndeapi njodzi ari kutyisidzira iyo franchise. Sangano rako rinewo simba raro nekushaya simba.

Ichi chishandiso chemhando yepamusoro chinokubatsira kuti uzive, uise mumapoka uye uashandise. Mushure mezvose, kuwanikwa kweruzivo rwakakodzera kunokupa iwe mukana wekuramba zvachose vakwikwidzi, uchiva muzvinabhizimusi akabudirira uye anokwanisa. Kana iwe uri kutengesa zvivakwa mukati mekambani, saka iyo franchise inokubatsira iwe kuitisa chiitiko nesimba uye nesimba sezvinobvira. Mushure mezvose, iwe unotungamirirwa nemitemo, mitemo yezvino, uye kugadziriswa chaiko. Izvo chaizvo zvinoshanda, zvinoreva kuti mukana wakasarudzika wakadai haufanire kuregeredzwa. Real estate iri kudiwa, yako franchise agency inokwanisa kusvika padanho nyowani yehunyanzvi. Izvo zvese zvinoitika nekuda kwekuti iyo franchisor anogovera ruzivo rwavo newe.

Zvirokwazvo, zvakakosha kuti uzive ruzivo rwaunogamuchira. Kushandisa kwavo kwakanyanya kunowedzera mikana yako yekukunda mumakwikwi.

Tora mukana wefranchise yekugadzirisa bhizinesi rako mashandiro. Izvo zvinodikanwa kuti zvishande otomatiki, kuwana yakakwira nhanho yekuita basa. Yako real estate franchise inopa yakazara kufukidza kune rako bhizinesi zvido. Izvo zvinokwanisika kubata nyore nemabasa echero fomati uye woaita iwo seine zvibereko sezvinobvira. Mukati megadziriro yeiyo franchise, iyo agency inoshanda zvine simba kupfuura kana iwe ukaita chiitiko pane yakazvimirira hwaro. Mushure mezvose, iwe uri kuita zvinoenderana nemamiriro ezvinhu eanobudirira muzvinabhizimusi.

Akatowana mari yake uye akauyawo nenhanho yekuziva kwake mhando kunzvimbo dzakakwirira. Vatengi pasi rese vanoziva iyo real estate franchise. Kunyangwe muguta rako, padanho rekuzivikanwa kwechiratidzo chaive chakakwirira, kunyangwe usati wapinda mumusika sega wega wekugovera. Saizvozvowo, munhu iyeye ane zvakawanda zvekudzidza uye mukana wakasarudzika wakadai haufanire kupotsa. Mukati mekushandisa real estate agency franchise, matambudziko akasiyana siyana anogona kumuka. Ivo vanogona kukundwa zviri nyore vachishandisa raimbove rakagadzirwa bhizinesi chirongwa. Gwaro iri rinonyora zviito zvese zvinodiwa zvaunoda kutora.

Shanda nemazvo uye nehunyanzvi, nekudaro uchizvipa iwe nemukana wakakosha mukukwikwidza kukonana. Unogona kuhwina kurwa uine mamaki anoparadza kune vadzivisi vako nekuti iwe une akasiyana mabhenefiti ehurongwa hune zvibereko. Izvo zvese zvinoitika nekuda kwekuti iwe urikuita zviitiko zveiyo real estate agency.

Pamusoro peiyo yakawanda nhamba yezvakanakira, kuve muparidzi weiyo real estate limb franchise, iwe zvakare unowana imwe mari. Semuenzaniso, padanho rekutanga, uku kubviswa kwebundu. Huwandu hwayo kazhinji hunosiyana, asi, sekutonga, haigone kuve iri pasi pe9 uye inopfuura 11% yemupiro wekutanga. Iyi yekudyara inobhadhara nekukurumidza, saka usazvidya moyo. Kupfuurirazve, panguva yekuitwa kwechirimo, unofanirwa kubhadhara pamwedzi kubva pa3 kusvika pa9%. Izvi zvikamu zviviri, chimwe nechimwe chazvo chinoverengerwa pamunhu.

Chikamu chekutanga chinonzi mvumo. Kana uchitengesa franchise, inotangira kubva pa2 kusvika pa6%. Huwandu uhwu hunoverengerwa seperesenti yemari yemari inotambirwa mukati memwedzi. Kupfuurirazve, panguva yekuitwa kwesosi yezvivakwa, chimwe chikamu chinopihwa. Inodaidzwa kuti kushambadza mvumo. Iyi mari inoshandiswa neiyo franchisor kuti iwedzere kuwedzera padanho rekuzivikanwa kwechiratidzo. Zvakare, mishandirapamwe yekushambadzira inoitwa kutenderera pasirese kuti vasvike kune yakafararira inogoneka vateereri.

Saizvozvowo, iyo real estate agency franchise inokura mukuzivikanwa uye inokwezva vatengi vanowedzera. Iwe zvakare unogashira zvisina kunangana purofiti kubva pane izvi, nekuti munharaunda yeguta rako iyo franchise inokura mukuzivikanwa.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise muRabat inobvumidza kuwedzera hukama hwebhizinesi nevatengesi, kuwedzera zvigadzirwa zvako, masevhisi, kudiwa kwezvinhu, uye mari. Iyo franchise inotengwa neavo vanoda kumhanyisa yavo bhizinesi neakatove akaunganidzwa vatengi uye hwaro, pasina kutambisa nguva pakukura nekusimudzira kwemazano matsva, zvichipiwa kukwikwidza kuri kuramba kuchikura. Izvo zviri nyore kushanda nema franchise, zvichipiwa kudiwa mune imwe nharaunda, semuenzaniso, muRabat muMorocco. Ehe, iwe unogona kuvhura bhizinesi uri wega, kutanga kubva pakutanga, zvishoma nezvishoma kuwana vatengi uye kudiwa, kuwedzera chinzvimbo uye kuzivikanwa, asi izvi zviri nyore kana iwe ukavhura imwe poindi, muguta rimwe chete, muRabat imwe chete. Nekuvhura mamwe matavi kana zvitoro, zvinonetsa kuitisa manejimendi uye kutonga, kunyanya kana uchigara uchienda kune imwe nyika. Nekudaro, zviri nyore kune vefranchisors kuti vape kodzero dzekutengesa, kugara kana kugadzira zvinhu kumunhu anotengesa mari kuti awedzere purofiti uye kwete kudzikisira, kudyidzana ari kure uye kupa kuraira kana zvichidikanwa.

Iyo franchise muRabat kana rimwe guta, kana nyika yakakamurwa nemhando yechiitiko, mutengo, chiyero chebasa, uye mari. Mune iyo franchise catalog, chero murume mutsva webhizinesi anogona kusarudza iyo chaiyo bhizinesi, anozvizivisa iye nezvose zvinopihwa, nemamiriro uye nguva yechibvumirano, pamwe nekuvapo kana kusavapo kwemupiro wemari. Kana paine bundu-remari kubhadhara, iwe unogona kutanga waverenga huwandu hwayo, uchifunga nezve mutengo wevatengesi kana uchitengesa franchise. Kana uchitenga, munhu anotenga mari anopiwa kwete chete kodzero yekupa zvido uye zita, mucherechedzo asiwo ruzivo rwakakosha, hwaro hwevatengi, misimboti yekutungamira, izvo zvekutanga mundima yezviitiko, nezvimwe zvakawanikwa. Zvakare, iyo franchisor inopinda kuvhurwa kwemapoinzi nyowani, kuongorora masimba uye nezvimwe zvinhu. Enda kukirogu yeiyo franchise uye tarisa izvo zvinopihwa, shandisa iyo firita kusarudza guta, saRabat, pamwe nemutengo wepakati. Kune yese mibvunzo, iwe unofanirwa kubata kune edu mahunyanzvi vanopa mazano.