A kofi shopu franchise inogona kunge iri inobatsira asi inogona kuve ine njodzi bhizinesi rekuita. Kuti ushandise zvinobudirira uye zvakanaka, unofanirwa kufanogadzirira. Kugadzirira zvinoreva kuitwa kwebasa rekuongorora. Kutanga, iwe unofanirwa kuitisa mukwikwidzi kuongorora kunozokuratidza izvo zvityisidziro zvinogona kukutyisidzira uye maitiro ekuzviita nazvo Tevere, kana iwe uri kushanda nefranchise, iwe unofanirwa kunzwisisa kuti ndeapi mamiriro emusika akamirira iwe kana iwe ukapinda nyowani, inozivikanwa brand. Iyo franchisee inofanirwa zvakare kusimudzirwa mushure mekuongorora kweswot. Ichi chishandiso chine hunyanzvi chinoshanda zvekuti chinokubatsira kuita rako bhizinesi chirongwa padanho repamusoro remhando.

Kunyangwe iwe uri kukurudzira shopu yekofi kana rimwe bhizinesi, iyo franchisee ichashanda zvinobudirira kana iwe wakagadzirira nemazvo kuvhurwa kwayo, uye panguva yekuitwa, iwe unotevedzera kune pre-yakadhirowewa chirongwa.

Kana iwe ukashanda neresitorendi yekofi uye ukaita iko kuvhiyiwa uchienderana neiyo franchise, saka iwe unotove uine mukana weakakura chirongwa. Mukana uyu uripo pakuti iwe unoshanda neye inozivikanwa brand, zvinoreva kuti yako yekusimudzira uye yekushambadzira mitengo yakadzikira. Ehezve, iwe uchafanirwa kuyeuka kuti hausi iwe wega muparidzi weichi chakakurumbira uye chakakurumbira pasi rose brand. Izvo zvakakosha kuti utarise kuti kana uchitaurirana nefranchise yechitoro chekofi, iwe uchafanirwa kutevedzera nenzira kwayo zvese zvokunze zvinhu zvakakosha kune franchisor. Kutanga, iko kutaridzika kwevamiririri vako nevamwe vashandi vebasa. Kechipiri, zvemukati nekunze dhizaini inofanirwa zvakare kuteedzera nenzira kwayo iyo yekutanga iwe yaunopinda nayo muhukama hwekutengesa.

Iyo franchise yechitoro chekofi inozove inobatsira purojekiti bhizinesi kana ichinge yaitwa nemazvo zvinoenderana nemaitiro anogamuchirwa kubva kumumiriri wechiratidzo.

Bata pamwe nekofi shopu yekutengesa padanho rakakodzera remhando, kushandisa ruzivo rwese uye tekinoroji yauinayo. Inobudirira kuziva-kunozogonesa iwe kubata chero hofisi basa padanho rakakodzera rehunhu. Iwe unogona zvakare kuda wemagetsi mubatsiri mune fomu software, iyo inotora pane iwo mukuru mutoro weyakajairika hunhu. Iwe unogona kana kutenga iyo software pachako kana kuitora kubva kune vanozivikanwa. Shanda nefranchise padanho rakakodzera remhando, uku uchidzivirira chero akakosha zvikanganiso. Mushure mezvose, kana iwe ukaita zvakakomba zvikanganiso, iwe unogona kurasikirwa nekasarudzika kodzero yekuve muparidzi wechiratidzo ichi.

Uku kunogona kuve kurasikirwa kukuru sezvo mari kubva mukutengeswa kwefranchise yechitoro chekofi inogona kuve yakawandisa mari yezvemari.

Paunenge uchiita franchise yechitoro chekofi, mari yemari-yemari inopihwa, iyo yauchazodikanwa kuendesa nekukurumidza mushure mekugadzira chirongwa chekupedzisira chebhizinesi. Mari iyi inogona kuve 9, 10, kana kunyangwe 11%, zvichienderana nemamiriro ezvinhu aunogona kuzviitira iwe pachako. Kana uchitaurirana nefranchise yechitoro chekofi, unofanira zvakare kuyeuka kuti chikamu chemari yako chinenge chichifanira kuendeswa kumaakaundi emufranchisor. Izvi zvakakosha zvikuru, sezvo izvi zvinodhura zvinofanirwa kufanofungidzirwa nekurangarirwa. Iyo franchise yechitoro chekofi inopa, kutanga, kubhadharwa kwemari yekushambadzira. Vamiriri vechiratidzo chako vanozoshandisa iyi nhamba yemari zviwanikwa kuti vawedzere kuwedzera padanho rekuziva chiratidzo.

Uye zvakare, zvinofanirwa kutaurwawo kuti kune mamwe maricho. Uyu mupiro unogona kuve 3, 4, 5, kana 6% yemari yemari yaunowana. Ehezve, zviyero zvese zvinofungidzirwa uye zvinoratidza musimboti wefranchise. Zvisinei, mamiriro ega ega anogona kunge akasiyana-siyana.

Iwe une mukana wekugadzirisa vatengi zvinoenderana nedzimwe nzira kuitira kuti ugone kudyidzana navo zvakanyanya. Iyo franchise yechitoro chekofi inopa kudyidzana nevateereri vakasiyana, izvo zvinofanirwa kuongororwa pamberi. Zvese mune zvese, kuva nehurongwa hwebhizinesi hunobudirira kunova nechokwadi chekuti unowirirana zvinobudirira nemumwe mutengi. Iwe unogona kuita kutsvaga kwe-up-to-date ruzivo kana kudiwa kukamuka. Kuti uite izvi, unoda chinoshanda chekutsvaga injini. Iyo inogona kukubatsira zvakanyanya iwe nekuitwa kweiyo franchise uye kuvepo kwenhamba hombe yevakabatana nevatengi.

Chero bhizinesi rinoda kuitwa nesoftware chaiyo. Iyo inogona kupihwa kwauri neako franchisor, kana iwe unofanirwa kutarisira iyi nyaya iwe pachako. Izvo zvinodikanwa kuti usarudze inoshanda zvakanyanya software, nerubatsiro rwekuti kuitiswa kweiyo franchise muchitoro chekofi kuchaitwa nenzira inoshanda kwazvo.

Gonesa zviwanikwa zvekuchengetera kana uchiita franchise yechitoro chekofi - izvi zvinokutendera kuti udzikise mutengo wemari. Mushure mezvose, iyo shoma nzvimbo yako yekutora inotora, iyo shoma mari yaunoda kubhadhara rendi kana kugadzirisa. Izvo zvinodikanwa kuti ubvise zvisina basa zvinhu kana uchisimudzira kodzero nenzira imwecheteyo kana uchifambidzana nechero mamwe mabasa evafundisi. Kugovaniswa kwezvinhu muzvikamu zvemitengo zvakare chimwe chezvinhu zvinodiwa kuti uwane budiriro mukuitwa kwechirongwa chebhizinesi. Iyo inobudirira franchise yechitoro chekofi kugona kukurumidza kubata nechero renji yebasa rehofisi, uchiita ivo nemazvo uye nemazvo. Iwe unogona zvakare kuongorora mahofisi ebazi zvichibva pane chiitiko chiri panguva yakapihwa.

Mari inobhadhara mari iri kuramba ichidikanwa munharaunda yedu kana pasina munhu anoda kuisa bhizinesi ravo panjodzi uye kutanga bhizinesi idzva kubva pakutanga. Ndiyo panguva dzakadai kuti ese marudzi evashandisi ari kutsvaga nzira yekutenga anobatsira ma franchise. Nemabatiro akadaro, kuitiswa kwezvinangwa zvekuda kuve nyore, nekuti unotova nebhizinesi rakagadzirirwa uye kwete runyorwa rwezvinetso kune anotanga kugadzirisa mabasa.

Ndeapi mabhenefiti ekuwana franchise, pane kuvaka bhizinesi kubva pakutanga? Rondedzero yemikana yakakura kwazvo, kunyangwe vazhinji vachibata chakadai chinobhadhara nezviyo zvemunyu. Izvi hazvishamise, nekuti pamusika unogona kugumburwa nenhamba huru yekufungidzira uye zvinyoronyoro zvemhando yepamusoro. Kuti udzivise kurovera navo, unogona kuenda kumutengesi anovimbika ane nhoroondo yakanaka uye kumisikidza kubatana kunobatsira. Ndiwo masevhisi anopihwa nekambani yedu kune vangangove vatengi vezvinobatsira franchise.

Nekudaro, ngatiendererei mberi kune mabhenefiti angangoita ekuwana pundutso kubva-pasherufu mabhizinesi.

Kutanga, iwe unowana mukana wakasarudzika wekusadzoreredza vhiri, kuti usatambura nesarudzo yechipo chezvino. Wakatotora izvo zviri kutengeswa, mukuda, uye zvinobatsira. Pfungwa inobatsira pamberi inobatsira kudzivirira kusagadzikana uye yakaitika kana iyo pfungwa 'isingatungidzi' kurasikirwa. Pfungwa dzisingape zvibereko zvinodzora chishuwo chekuita yavo bhizinesi kwenguva yakareba uye vanosiya zvikwereti. Iyi haisi yedu sarudzo.

Kechipiri, kuwana bhizinesi rinobatsira kunokuponesa kubva kuzhinji ebasa rekushambadzira. Chero zvazvingaitika, zita rezita rave kutozivikanwa, izvo zvekushambadzira zvakagadzirwa, nzira dzakasarudzwa. Iwe unotova neruzivo rwese rwaunoda kuti unyatso kusimudzira ako mafranchise. Iwe unongofanirwa kutanga kudzokorora zvizere zvakagadzirwa zvinhu kuti uwedzere purofiti kutengesa. Kushandisa matekinoroji ehunyanzvi ehunyanzvi anokuchengetedza kubva kune akawanda anotanga kukanganisa, ayo zvakare anounza kurasikirwa uye haapi zvinhu zvakakwana. Zvakare, funga kuti iwe unogona sei kubatsira pundutso kune vanoshandira vanogadzira zvigadzirwa zvakasarudzika: marogo, mavara emakambani, mabrochure, mireza, nezvimwe.

Chechitatu, iwe unowana bhizinesi rakagadzirirwa-rese nehunyanzvi hwehunyanzvi. Kazhinji, vanoshuvira vezvemabhizimusi vanozeza pamusoro pekuvandudzwa kwesarudzo inoshanda kwazvo, kutsvaga nzira dzekudzikisa mutengo, kutanga kwekudyara, nezvimwe zvakawanda, izvo zvinosuruvarisa kuti zvinongouya neruzivo. Iwo mafranchise anomira mune izvi kubva kune yavo biz. Mumwe wako achafara kugovana newe zvese zvakavanzika zvekubudirira kumhanyisa iyi indasitiri saka zviwanikwa zvakakosha zvinokufadza kubva kumwedzi yekutanga yekuita biz.

Zvese izvi zviripachena kujekesa kwekushandisa mafranchise kazhinji kazhinji akajeka pamberi pekutya kwevanoshuvira vanamuzvinabhizimusi, ayo mumaziso avo anotya anovharidzira izvo zvinogona kubatsira. Izvi hazvishamise, nekuti kutenga franchise yechinozivikanwa uye inobatsira mari inodhura zvakanyanya, uye kutenga kubva kune inozivikanwa-kambani kunozara nekurasikirwa maererano nekusaita uye kushoma-kuzivikanwa. Zviri mune izvi kubatana tinopa masevhisi edu sevadyidzani uye vatariri veiyo franchise yekuwana maitiro.

Nekupindira kwemumwe wechitatu, munhu anovimbwa ane hupfumi hwechiitiko uye mukurumbira, unogona kuva nechokwadi chekuti hauna kunyengerwa. Nyanzvi dzedu dzinoitisa ongororo yakakwana yezvose zvinopihwa uye sarudza chete ivo vakavimbika vavanoshamwaridzana Iwe unokwanisa kunzwa wakachengeteka mukusarudza mhinduro kwayo. Pakupera kwekutengesa kunoongororwa, iwe unopihwa kurairwa uye kubatsirwa kuita sarudzo, kana paine anomira pamberi pako. Iwe unokwanisa kudzivirira kwete chete zvikanganiso mukuvaka biz asiwo zvikanganiso musarudzo yayo.

Chekupedzisira, iwe unogona kunzwa kuti zvakaoma kuwana mari inobatsira bhajeti franchise. Vanachipangamazano vedu vanokubatsira kuitisa ongororo yemhando yepamusoro yemazano akarongwa uye sarudza kutanga kunoenderana zvakakwana mubhajeti rako. Nenzira, kunyangwe kusarudzwa kwesarudzo yebhajeti iripo ibasa rakaoma kwazvo iro isu tichakubatsira iwe kugadzirisa.

Munguva yedambudziko, rutsigiro rwakakwana runogona kutora chinzvimbo chakakosha. Mumamiriro ezvinhu ehutachiona hunopera, vanhu vazhinji vanoona mukana wekutanga kushanda pabhizinesi ravo vobva vaenda kunzvimbo yavo yavanogara yebasa. Iko kuwanikwa kweyakagadzirira-yakagadzirirwa biz iyo inoita senge yakanakisa sarudzo kune avo vasina kujaira kumhanyisa yavo vega, yakambopiswa pakuedza kusingabudirire, kana kuda kusapedza yakawanda yekuedza mukusimudzira kubva pakutanga chaipo.

Sezvineiwo, ndiwo mamiriro azvino uno anonyanya kubatsira kutanga kwako kuita. Makambani mazhinji haana kupona mudambudziko, niches nyowani yakavhurwa, uye simba rekutenga riri kukura zvakare. Kubata wave uye kukwira kumusoro ndicho chakanyanya kukosha chinhu chaungaite izvozvi. Izvi ndizvo chaizvo zvinofanirwa kuitwa nemunhu wese anoda kuve nehunhu kusimudzira mararamiro ehupenyu nekuwedzera masosi emari.

Kutenga mafranchise nerubatsiro rwewechitatu bato, iyo inoshanda zvakanyanya mukubatsira mumatambudziko anomuka pamberi pako, zvinonyanya kukuswededza padhuze nekuwana mari uye kushanda kunobatsira kwebhizinesi rako. Iwe unokwanisa kudzivirira huwandu hukuru hwemarudzi ese emhosho uye kurasikirwa. Iwe unogashira anokwanisa kushambadzira rutsigiro. Nezvose izvi uye zviine diki yekutanga-up yekudyara, iwe unenge uchiri muridzi webhizinesi rako wega!

Iroto rekare rekuzvishandira wega, uye kwete rekuti 'babamunini vemumwe munhu', iro kune vazhinji rinoramba risingakwanisike, rinova padhuze zvakanyanya uye chairo kana tichishandisa kuyananisa kwedu uye zvinobatsira zvinopihwa kubva kune vatinotenda navo. Kuitwa kwezvirongwa zvine hushingi hakusi kure, kana iwe ukaisa mari nenzira kwayo kubva pakutanga chaipo, sarudza chinopihwa, uye chengetedza kuvimbika kwevamwe.

Izvi ndizvo chaizvo izvo zvinobatsira ma franchise aunokupa: mushandi akasarudzika uye nevamabhizimusi vakavimbika.

Iwo anonyanya kubatsira mafranchise ndiwo mubvunzo unonyanya kufadza kune vazhinji vanoshuvira mabhizimusi. Hapana chinhu chinoshamisa! Mushure mezvose, chakanyanya kuoma chinhu kazhinji kusimudzira. Kunyangwe vezvemabhizimusi vane ruzivo dzimwe nguva vanoona kuti pasi pemamwe mamiriro ezvinhu zvinogona kuve zvakaoma kana kutokwanisika kusimudzira zita richangogadzirwa. Izvo mune zviitiko zvakadaro vanhu vanoisa pfungwa yavo kumhinduro yakadai seanobatsira kwazvo mafranchise. Mushure mezvose, ivo vanopa yakanakisa kuvimbika kutanga kweako bhizinesi sarudzo.

Saka, ngatimbofungidzira iwe uchida kutanga nebhizinesi rako pachako, asi panguva imwechete sarudza kutarisisa kune imwe mhando yemafranchise. Zvino zvinova pachena kuti pane zvakaoma kusarudza chinonyanya kubatsira pane zvese. Mhando dzinozivikanwa dziri kutokukwazisa nemitengo inoshamisa kwazvo. Vaya vanobatsirana avo vanopa bhizinesi nemari shoma vanoita sevane hunyengeri nekunyepedzera. Mumamiriro ezvinhu akadaro, sarudzo inova yakaoma zvisingaite. Panyaya iyi, sarudzo yehungwaru ndeyekuteerera sarudzo dzakagadzirirwa uye kuyananiswa kwemunhu wechitatu anofarira kubudirira kwemativi ese.

Unogona kuwana mari inobatsira kwazvo kana mumwe munhu akakupa zano. Kambani yedu inozvipira kukuyambira zvizere mukusarudza mafranchise, ichipa sarudzo yeanoverengeka eakavimbika uye anoshanda. Iwe unogashira zvakadzama kuraira nezve maitiro ekuvandudza biz, tarisa sarudzo dzakatsanangurwa, uye sarudza yakanakisa bhajeti yeyako pfungwa. Kupfuurirazve, iwe unogovera chikamu chekuronga kwekutanga maitiro maitiro kune vedu vashandi. Iwe unogashira zvakagadzirwa-zvakagadzirwa zvigadzirwa, zita rezita, uye zvese zvaunoda kuti ubudirire kutanga rako pachako rinobatsira bhizinesi!.

Nekutenga izere-bhizinesi rakazara kuburikidza nevamiriri vanovimbika, unogona kuva nechokwadi chekuti waita sarudzo inobatsira kwazvo. Nekudaro, zviri nyore kwazvo kuzadzisa izvo iwe zvawakafungidzira izvo zvakanyanya kukunda vakwikwidzi vanoshanda mundima imwechete nekuti iwe uchawana pamberi zita rako uye matekinoroji ayo aifanirwa kugadzira kwemakore. Kutanga nekukurumidza kunovimbisa iyo yekutanga inokurumidza purofiti. Rudzi urwu rwebhiz rwakanaka kune ivo vatangadzi vemabhizimusi vanongoda kuzviedza mune ino ndima.

Zvakare, nekuda kweizvi, unogona kuva nechokwadi chekuti urikusarudza mhinduro kwayo, kunyangwe kana uchitova neruzivo mukugadzira mhando yako kubva pakutanga. Iwe unogona kunge uchiziva kuti ibasa ripi rinogona kudhura. Ndokusaka sarudzo inobatsira kwazvo inogona kunzi zvakachengeteka kutenga kweakagadzirira-akagadzirwa mafranchise, uko kwakawanda kwebasa rakaomarara kunoitwa nevanhu vane ruzivo! Izvi hazvichengetedze chete mari asi zvakare zvinomhanyisa yekutanga purofiti. Zviripachena, maitiro akadaro anonatsiridza ruzivo uye anotendera nekukurumidza kudzidza izvo zvekutanga kambani yako. Mhinduro dzakaratidzwa kubva kune vamwe vedu, dzakatsigirwa nehukama hwedu, dzinobatsira kutanga kutanga bhizinesi rako zvakachengeteka uye zvinobudirira!

Iwo anobatsira kwazvo mafranchise inzira huru yekuwedzera kugona uye kuwana budiriro yakakosha mukugadzira nekusimudzira bhizinesi. Kune akawanda mafranchise izvozvi, asi hazvisi zvese zvinobatsira, uye vazhinji vanobatirana havagone kuzvirumbidza nekuvimbika. Iko kupihwa kwekambani yedu ine nhoroondo yakapfuma uye yakaunganidzwa yevatengi base inobatsira kuita sarudzo chaiyo uye kuzadzisa mhedzisiro yakanaka pamatanho ese enzira yakasarudzwa. Pamwe uyu ndiwo mukana wakakwana wekusiya basa risingadiwe uye pakupedzisira wotanga kuzvishandira wega!

Kofi inotora-kure franchise chiitiko chebhizimusi chemazuva ano, mauri unofanirwa kunyatsoteedzera zvirevo nematanho akataurwa muchibvumirano. Izvi zvinokupa iwe yakakosha mukana mukutarisana nechero vapikisi. Iwe haugone chete kuvapfuura muzviratidzo zvemari zvekutanga asi kazhinji unovatsika, usingavasiire iwo mukana wekukwikwidza newe zvakaenzana. Paunenge uchishanda nefranchise, iwe unofanirwa kunyatso ziva kuti urikuzvipira kubhadhara yakatarwa seti yemhando dzakasiyana mipiro. Chekutanga, uyu mubhadharo wemari, unoitwa padanho rekutanga rekudyidzana nefranchisor. Uyezve, kana uchitengesa kofi franchise, iwe unozofanirwa kubhadhara imwe mari yemari pamwedzi kune franchisor.

Semuenzaniso, mupiro unonzi mhindu unenge uri 3 kusvika 6% yemari yemari yaunowana kuti uwane pamusoro pemwedzi. Uye zvakare, kana uchishanda nekofi-kuenda-kuenda franchise, iwe zvakare uchapa iye franchisor nemari yezvemari yekuita zviitiko zvepasirese. Iyi ndiyo inonzi yepasi-kirasi kushambadzira mupiro. Inoitwa nenzira imwecheteyo semubhadharo, pamwedzi.

Bata pamwe neyekutora kofi franchise kuti uwane ruzivo rwakakosha, tekinoroji yepamusoro, uye ruzivo rwechizvino-zvino kuti uite basa rese rinodiwa muhofisi. Iwe unenge uine chaunacho chinodaidzwa kunzi bhuku rebhizinesi, seti yemirau inotonga zviitiko zvekambani yako. A-take-away coffee franchise inokupa iwe unokosha kwazvo musoro kutanga pane chero vapikisi. Nebudiriro yayo inokwanisa, haufanire kuve nechero dambudziko nehurongwa hwakakosha. Kuti uwane zvakanyanyisa kubva pane yako yekutora franchise, iwe unofanirwa kuita zvishoma zvishoma kune vatengi kupfuura wako chaiye anopikisana naye. Izvi zvinopa mukana wekuvaka mwero wekuvimbika kwevatengi, nokudaro uchiwana mukana wekukwikwidza weiyo yakakosha chirongwa chebhizinesi.

Iyo yakagadzirirwa-kutora-kure kofi franchise inogona zvakare kukupa iwe kukwikwidza pamupendero nekungokupa iwe wega mukana wekuwana kukunda kuvimba. Shanda nehunyanzvi hwekuongorora izvo zvinobatsira kuona kuti mangani matenga ekutenga pazuva rekushanda. Iwe unozogona kunyatso simbisa huwandu hwezviwanikwa uyezve, iwe hauzove nechero dambudziko nekugadzirwa. Iyo yekutora kofi franchise hausi chete mukana wekushandisa yakakurumbira mhando yechiratidzo, asi zvakare mukana wekutora chinzvimbo chinotungamira pamusika, kushandisa yepamusoro-kirasi matekinoroji, yakasarudzika yekuziva-sei tech, uye yakazara yemhando dzakasiyana siyana dzeruzivo. Iva anobudirira zvikuru uye anokwikwidza muzvinabhizimusi pamusika nekutora mukana uzere huwandu hwezvikomborero zvinouya nekushanda nefranchise.

Iyo yekubvisa-kofi franchise inoshanda seinobudirira sezvinobvira mushure mekutanga ongororo. Semuenzaniso, kuongororwa kweSWOT chishandiso chemhando yepamusoro chaunogona kuona chaicho matambudziko auchasangana nawo uye nemikana ipi ichakupa mukana wekuikunda, pamwe nemasimba uye nekushomeka kweprojekiti yako yebhizinesi. Iri ibhuku rinobatsira kwazvo risingafanire kuregeredzwa. Shandisa iyo yekubvisa kofi franchise neunyanzvi hwekushandisa uchishandisa bhuku rebhizinesi. Kana iwe uri padanho rekutanga rekushandisa iyo franchise, saka mari-yemari inobhadharwa inoda kubhadharwa muhuwandu hunosvika pa11% yehuwandu hwemari, iyi ndiyo mari inopihwa yekuitwa kwechiitiko. Magirafu uye machati achakubatsira iwe kudzidza kuverenga uye kuita iyo chaiyo manejimendi sarudzo.

Mushure mezvose, kuwanikwa kweruzivo irudzi rwechombo. Uyezve, hazvina basa kana iwe uri kushanda pane inotora-kutora kofi franchise, kana iwe uri kuita mamwe mapepa. Iwe unozobudirira chete nekugona kugona kuita iro basa.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Yega-yekushandira kofi shopu franchise iri nyore mhinduro kune bhizinesi diki kana kutanga bhizimusi hombe. Zvinorevei-kuzvishandira? Izvi zvinoreva kuti mashoma masevhisi ekubhadharira mune yeruzhinji yekudyira uye mutengi anozoifarira. Kuzvishandira kune zvakwakanakira iye muzvinabhizimusi iye nekuti haadi kukwevera vamwe vashandi kuchitoro chekofi. Kuvhura depo yekofi kukunda-kuhwina, vanhu vanofarira kofi uye vakagadzirira kuinakidzwa chero nguva yegore. Kugadzirisa shopu yekofi zvakare haina kuoma, chinhu chikuru ndechekuti uve neyako nzira uye yakanaka, yakanaka, yakanaka, uye inogutsa vanotengesa kofi. Apa ndipo panowanikwa mukana wekubatsira.

Iyo franchisor inogona kupa yakasarudzika, kunyanya uye kuburitsa zvakavanzika zvavo zvekubudirira bhizimusi. Panguva imwecheteyo, iwe haufanire kunetseka nezve kushambadzira, kudiwa kwemusika, kutengwa kwezvinhu zvakasvibirira, uye zvimwe zvakakosha zveiyi kesi, mutengesi anotarisira chinhu chikuru. Mukudzoka, anogamuchira mvumo uye mubhadharo wemari. Yega-yekushandira kofi kona franchise chinhu chinobatsira kuwana, sekutonga, iyo biz inobhadhara nekukurumidza uye inounza yakagadzikana purofiti. Ndekupi kwaunowana kupi yakadzikama franchise pamutengo unodhura? Mune yedu yakasarudzika katarogu. Isu takasarudza mhinduro dzazvino uno, dzakaputswa zvakaenzana nemari yekudyara iri kuitwa. Sei uchigona kuvimba nesu? Nekuti isu tinoshanda chete nevatendi vanovimbika vefranchise vanoshanda mukati medu nyika nekune dzimwe nyika.

Tanga bhizinesi rako nesu, tanga kutsvaga kwako kwekuzvishandira-wekofi shopu yekutengesa mune yedu dhairekitori.

MaFranchise muJorodhani anonakidzwa nedanho repamusoro rekuzivikanwa. Kana uchisimudzira mukana wekutengesa, zvakakosha kuti utarise kune akasiyana matunhu, semuenzaniso, ndeupi mutemo mukati memunyika uye nemabatiro ainoita kudyidzana pakati pemutengesi nemutengesi. Asi pamusoro pezvo, zvinodikanwa kuti utaure nezve mazwi ehukama nemutengesi wefranchise iye pachake. Kana iwe uchifarira franchise uye mukana wekusimudzirwa kwayo, Jorodhani ndiyo nyika chaiyo yekutanga rudzi urwu rwebhizinesi. Mamwe mafranchise anozivikanwa ave kutoshanda ipapo, zvisinei, kuchine nzvimbo pamusika yekupinda. Joridhani inozivikanwa muMiddle East senyika inopa mamiriro akanaka ekusimudzira franchise.

Iwe unofanirwa kubvunza pamberi pezve mamiriro ezvinhu iyo iyo franchisor inopa kuti uve wakagadzirira. Semuenzaniso, vamwe vatengesi vemakambani vanopa mazwi akaomarara ekudyidzana, zvisinei, iyi investimenti ichiri kubhadhara.

Iyo franchise muJorodhani inoshanda zvichiteerana neyakagamuchirwa bhizinesi modhi pazvinenge zvakakodzera kubhadhara kubva pa9 kusvika pa11% yemari yaunodyara mukuvandudza kana uchitanga bhizinesi. Uye zvakare, kana uchisimudzira franchise muJorodhani, iwe zvakare unozofanirwa kubhadhara imwe fizi mwedzi wega, iyo ichaverengerwa seperesenti yemari yako. Iyi tsika yakajairika uye inoshandiswa kwete muJorodhani chete. Iyo franchise seyakazara inotevera yunifomu pateni, mamiriro ayo asingawanzo akasiyana zvakanyanya pakati pemakambani akasiyana. Ehezve, kuchine misiyano, mamwe mafranchise haadi kubhadharwa kwemimwe fizi zvachose, zvisinei, ivo vanobhadhara izvi nekuda kwekuti mutengi wefranchise anofanira kutenga zvimwe zviwanikwa kubva kuneavo vatengesi izvo zvinomisikidzwa nemutengesi.