Iyo yenguva pfupi inobviswa franchise chikamu cheinishuwarenzi muma franchise. Mukunzwisisa kunogamuchirwa kazhinji, pfungwa yeiyo franchise inoreva kutengeserana, kupihwa kwemasevhisi, kune yekugadzira chikamu uye yekudyira, kune bhizinesi rehotera, uye basa rekutakura muzvitoro zvepamhepo. Nekudaro, ivo vanoshandawo neiyo franchise muinishuwarenzi yezvinhu zvinofambiswa uye zvisingazungunuke, michina yakakosha, inosanganisira inishuwarenzi yehupenyu, mari yemabhangi emari, uye mari yekuunganidza mari yehunhu, uye kubviswa kwechinguva ndeimwe yemamiriro echibvumirano cheinishuwarenzi. Mune glossary yematemu echibvumirano, iyo inobviswa inoreva chikamu chekukuvara kwakakonzerwa uko kusingabhadharwe neinishuwarenzi kana paine chiitiko cheinishuwarenzi. Nhaurirano yekutanga pakati pevasainira pakuunzwa kwechinobviswa muchibvumirano chefranchise inoitwa pamberi pekugadzwa kwechibvumirano. Kuvapo kwechirevo chakatemerwa kunofungidzira kuti iyo yakawiriranwa yakatarwa huwandu hwekurasikirwa, mune zvemari zvakakwana kana chikamu chakaenzana cheuwandu hweinishuwarenzi kana huwandu hwekurasikirwa, sangano haribhadhare kumubati wemitemo, uye inishuwarenzi yakazvimiririra yega mari, inodzosera kurasikirwa kwepfuma uye kukuvara kwakaitwa.
Huwandu hwekukuvara kune iyo franchise hunotsanangurwa muchibvumirano chinodzoserwa neiyo franchise inishuwarenzi. Yechinguva franchise inobvisirwa mamiriro pasi pechibvumirano chenguva pfupi, zvinoenderana nekukanganisa kurasikirwa nekukuvadzwa kwemuridzi wemitemo zvinoshanda mune yakatarwa karenda nguva, munguva kubva pakutanga kwezuva rakakodzera kusvika kumagumo ezuva rakatarwa kwenguva pfupi franchise. Kana chiitiko cheinishuwarenzi chenguva pfupi chakaitika kare kupfuura nguva yakatarwa uye kusimbiswa nechibvumirano, kambani haizobhadhare kurasikirwa kwepfuma kunoratidzwa mumhando yemari, kufukidza, uye kudzorera muripo wemari. Muchiitiko chekubvisirwa kwenguva pfupi, mune iyo nguva yechiitiko cheinishuwarenzi yapera, iyo yekuremerwa kwenguva pfupi haishande uye haibhadharwe. Yenguva pfupi franchise inobviswa bhizinesi reinishuwarenzi chinhu chinobatsirana, maviri-mativi mamiriro emapati, zvinobatsira uye zvinobatsira, zvese kune inishuwarenzi uye kwete pasina bhenefiti, inobatsira uye inoshanda kune inshuwarisi. Iyo yenguva pfupi franchise inishuwarenzi inowana mukana wekusabhadhara zvinokuvadza kumutengi kana zvikaitika kukuvadzwa kudiki, nokudaro zvichigadzirisa mashandiro emashandisirwo esangano reinishuwarenzi uye mutoro webasa maererano nenhamba yevashandi, kuchengetedza pamubhadharo wevashandi vekambani yemufriji. Zvakare, chiitiko cheinishuwarenzi hachifanirwe kumuka uye haufanire kushandisa chinobviswa, muridzi wemitemo anogamuchira mabhenefiti epanyama kubva pamutengo weinishuwarenzi, yakakura iyo inobviswa, yakachipa inishuwarenzi, uye zvinopesana.