Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Imba yekutengesa imba kana chibvumirano pakushandiswa kweimwe pfungwa yebhizinesi, inoitwa muchokwadi mumba mako (furati, kamuri rekushandisa, nezvimwewo), ine zvese zvayakanakira uye zvimwe zvakakanganisika zvine chekuita nenjodzi dzakasiyana dzesangano nemutemo. Nayo pachayo, chero franchise, kunyangwe imba yekutengesa, zvinoenderana nemasangano anoverengeka anoshamisa epasi rese, iri nzira yenzira yekuwedzera bhizinesi. Chokwadi, kana ivo vanogadzira purojekiti inobatsira uye inovimbisa yevanamuzvinabhizimusi vachida kupinda mumisika mitsva uye vasingaite zvesimba kuronga kana kutambisa zviwanikwa panguva imwe chete, vanogona kuita izvi nekupedzisa zvibvumirano zvefranchise nevamabhizimusi vemuno. Izvi zvinobatsira kune vanotengesa mari nekuti ivo havangotakuri mari yekuvandudza misika mitsva asiwo vanogamuchira mubhadharo wekutanga uye miripo yemwedzi nemwedzi kubva pakushandisa trademark franchisee. Vaya vanotenga mukana wekutengesa vanowana zvavanogona vakatokwidziridza zvinhu uye masevhisi anozivikanwa kune vazhinji vatengi anosanganisira tii yekubikisa, matekinoroji ekugadzira, zvigadzirwa, uye zvigadzirwa zvekutengesa, zvigadzirwa zvekushambadzira, uye kunyange, kana zvichidikanwa, rubatsiro mukusarudzwa nekudzidziswa kwevashandi. Zvisinei, mune izvo zvinonzi imba franchise, mamwe matambudziko anogona kumuka.

Kune rimwe divi, zvibvumirano zvakadaro zvefranchise, zvakagadzirirwa zvidiki, dzimwe nguva hunyanzvi, mabhizinesi, sekutonga, anosanganisira kubhadharwa kudiki uye mashoma emari yemitero. Iyi inogona kuve yekumba mini-mabheka, runako uye chengetedzo masevhisi, kugadzirisa kweakasiyana michina, mbatya kana dehwe zvinhu, kubvunza, nezvimwewo Panguva imwecheteyo, mutengesi anofanirwa kuziva chaizvo mutemo wezvemutemo waari kuzoshanda. Iyi nyaya haifanire kuregeredzwa. Nehurombo, vazhinji vanoshuvira vanamuzvinabhizimusi vekumba vanokanganwa nezve izvi uye vanomanikidzwa kudzora zvavakaita, semuenzaniso, nekuda kwekuratidzira kwevavakidzani vanotadziswa neiri bhizinesi kugara murunyararo. Izvo hazvizokuvadze kuverenga mutero mutoro pamberi. Kunyangwe iwe ukaronga kubata nyaya yacho chete nekuedza kwenhengo dzemhuri yavo, mitero ichiri kufanira kubhadharwa. Izvo zvakare zvakakosha kuti udzidze musika zvirinani zvepamusoro.

Ehezve, zvakabikwa zvinhu (zvinonyanya kugadzirwa pamba) chigadzirwa chine kusimba kwakadzika kwekuda. Iyo inongogara iri kudiwa uye, zvinoita, bhekari rinofanira kungove rinobatsira (kunyanya munzvimbo yekugara). Nekudaro, kana paine mamwe matatu akafanana mukati memakamuri mashoma anotevera, tarisiro yechina yatove isina chokwadi. Asi kazhinji, iyo imba franchise inokwezva kwazvo, kupihwa yakaderera mitengo yekuvawana uye nekumisikidza bhizinesi. Nebasa rakaringana uye kuita bhizimusi kweiyo franchisee, ivo vanokwanisa kurega kuve madiki mabhizinesi uye vochinja kuita hombe bhizinesi chirongwa.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

A franchise muBucharest chirongwa chinobatsira zvikuru uye chinovimbisa, icho chichiri kuda kuitwa tichifunga nezve njodzi nhunhu hwedunhu. Kurudzira franchise pasina kuita zvikanganiso, uchiita izvi mapepa padanho rakakodzera remhando. Kuti uite izvi, unofanirwa kuita ongororo yeswot. Swot kuongororwa kwefranchise ndiyo nzira yekubudirira, sezvo ichikubvumidza iwe kuti unzwisise njodzi dzipi dzinotyisidzira chirongwa chakapihwa uye, nekudaro, nzwisisa kuti dzingamiswe sei. Bucharest inozivikanwa nezvivakwa zvakanaka uye nemigwagwa inodziya, nekudaro, panogona kuve nenhamba huru yevashanyi vanofarira. Vanhu vanofarira Bucharest nekuda kwekuti yakanaka uye inofadza.

Nekudaro, iyo franchise padunhu reguta rino inogona kusimudzirwa nemazvo uye nemazvo, kushandisa mukana kuwana kukwezva kudiwa. Ichauya kubva kune vese vafambi nevanhu veko.

Mukana wekutanga franchise muBucharest inopa mukana wekukurumidza uye zvine mutsindo kuzadza bhajeti yako. Mushure mezvose, iwe unenge uine zvaunogona kugadzirira uye zvakazara zvinoshanda chirongwa, zvichiteera izvo zvaunogona kunyatso kubata chero chero mabasa. A franchise muBucharest ine mukana wese wekubudirira, chero ikaitwa maererano nemitemo yemuno uye nemitemo iyo franchisor inoita kuti igove kune muparidzi. Iyo franchise muBukhara inozove inoshanda bhizinesi bhizinesi iyo inogona kugona kugadzirisa chero chinetso chekugadzira. Iwe haugone kuita pasina franchise muBucharest, sezvo guta iri riri rimwe remaguta makuru eEurope. Franchise muBucharest ichashanda nemazvo uye nenzira kwayo - apa kana iri panhanho yekutanga maitiro ese uye akasiyana manejimendi anotarisirwa uye anoitwa padanho rakakodzera remhando.

Vhura franchise muBucharest uye ubhadhare bundu-mari inosvika ku11% kuitira kuti franchisor abatsirwewo nekushanda newe. Franchise muBucharest inogona zvakare kupa imwezve mari, inozotongwa nezvibvumirano zvakaitwa.