Imba yekutengesa imba kana chibvumirano pakushandiswa kweimwe pfungwa yebhizinesi, inoitwa muchokwadi mumba mako (furati, kamuri rekushandisa, nezvimwewo), ine zvese zvayakanakira uye zvimwe zvakakanganisika zvine chekuita nenjodzi dzakasiyana dzesangano nemutemo. Nayo pachayo, chero franchise, kunyangwe imba yekutengesa, zvinoenderana nemasangano anoverengeka anoshamisa epasi rese, iri nzira yenzira yekuwedzera bhizinesi. Chokwadi, kana ivo vanogadzira purojekiti inobatsira uye inovimbisa yevanamuzvinabhizimusi vachida kupinda mumisika mitsva uye vasingaite zvesimba kuronga kana kutambisa zviwanikwa panguva imwe chete, vanogona kuita izvi nekupedzisa zvibvumirano zvefranchise nevamabhizimusi vemuno. Izvi zvinobatsira kune vanotengesa mari nekuti ivo havangotakuri mari yekuvandudza misika mitsva asiwo vanogamuchira mubhadharo wekutanga uye miripo yemwedzi nemwedzi kubva pakushandisa trademark franchisee. Vaya vanotenga mukana wekutengesa vanowana zvavanogona vakatokwidziridza zvinhu uye masevhisi anozivikanwa kune vazhinji vatengi anosanganisira tii yekubikisa, matekinoroji ekugadzira, zvigadzirwa, uye zvigadzirwa zvekutengesa, zvigadzirwa zvekushambadzira, uye kunyange, kana zvichidikanwa, rubatsiro mukusarudzwa nekudzidziswa kwevashandi. Zvisinei, mune izvo zvinonzi imba franchise, mamwe matambudziko anogona kumuka.

Kune rimwe divi, zvibvumirano zvakadaro zvefranchise, zvakagadzirirwa zvidiki, dzimwe nguva hunyanzvi, mabhizinesi, sekutonga, anosanganisira kubhadharwa kudiki uye mashoma emari yemitero. Iyi inogona kuve yekumba mini-mabheka, runako uye chengetedzo masevhisi, kugadzirisa kweakasiyana michina, mbatya kana dehwe zvinhu, kubvunza, nezvimwewo Panguva imwecheteyo, mutengesi anofanirwa kuziva chaizvo mutemo wezvemutemo waari kuzoshanda. Iyi nyaya haifanire kuregeredzwa. Nehurombo, vazhinji vanoshuvira vanamuzvinabhizimusi vekumba vanokanganwa nezve izvi uye vanomanikidzwa kudzora zvavakaita, semuenzaniso, nekuda kwekuratidzira kwevavakidzani vanotadziswa neiri bhizinesi kugara murunyararo. Izvo hazvizokuvadze kuverenga mutero mutoro pamberi. Kunyangwe iwe ukaronga kubata nyaya yacho chete nekuedza kwenhengo dzemhuri yavo, mitero ichiri kufanira kubhadharwa. Izvo zvakare zvakakosha kuti udzidze musika zvirinani zvepamusoro.

Ehezve, zvakabikwa zvinhu (zvinonyanya kugadzirwa pamba) chigadzirwa chine kusimba kwakadzika kwekuda. Iyo inongogara iri kudiwa uye, zvinoita, bhekari rinofanira kungove rinobatsira (kunyanya munzvimbo yekugara). Nekudaro, kana paine mamwe matatu akafanana mukati memakamuri mashoma anotevera, tarisiro yechina yatove isina chokwadi. Asi kazhinji, iyo imba franchise inokwezva kwazvo, kupihwa yakaderera mitengo yekuvawana uye nekumisikidza bhizinesi. Nebasa rakaringana uye kuita bhizimusi kweiyo franchisee, ivo vanokwanisa kurega kuve madiki mabhizinesi uye vochinja kuita hombe bhizinesi chirongwa.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Varume franchise - chikamu ichi chine zvinopihwa zvevarume uye avo vanonamira kune bhizinesi revarume. Aya mafranchise anosanganisira mapurojekiti ane chekuita nemusangano, mota masevhisi, kugadzira, kuvaka. Semutemo, kuti uve nefranchise yevanhurume, unofanirwa kuve neruzivo rwehunyanzvi kana hunyanzvi mune rimwe bhizinesi kana kunyatsoziva imwe nyaya. Kunyangwe nguva ichitaridza kuti varume havasi kushora kuita zvekudya, kuendesa chikafu, kana nzvimbo dzakasarudzika mukutengesa zvigadzirwa, semuenzaniso, kutengeswa kwezvinonaka. Munguva pfupi yapfuura, varume vanonyatsoda musoro wenyanzvi wekubika, semuenzaniso, masaga kana mabhanzi. Sezvo nguva yaratidza, yakasimba hafu yevanhu inofarira mafashoni mapurojekiti mumunda wemitambo uye dhizaini.

Izvi zvinosanganisira kuvhurwa kwemitambo yemakirabhu, zvikoro zvevabhabhabhasi, masalon evarume, mashopu ekuridza mazwi. Kune zvakare zvirevo zvisina kujairika, semuenzaniso, iyo 'Stroytaxi' franchise kana iyo 'Dating' sevhisi. Vanhurume franchise zvakare anosanganisira maturusi kana zvigadzirwa zvekushandisa muzvitoro. Chero ipi sarudzo yaunosarudza, yeuka kuti franchising yevarume inobatsira zvikuru biz. Kuziva kugona kwako chinhu chakakosha chehupenyu hwerunyararo. Maitiro azvino ebhizinesi anobatsira kwazvo nzira yekubudirira. Muchokwadi, unogona kushandisa nzira dzakatoratidzwa uye matekiniki ekuita bhizinesi.

Kukwezva kwemafranchise evarume kuri nekuda kwezvinhu zvakawanda, kushanda nechiratidzo chakaratidzwa iwe unowana kudzikiswa kwakakura munjodzi dzezvemabhizimusi, mukana wekutanga nekukurumidza mubhizinesi pasi pezita rinozivikanwa , rubatsiro kubva kune franchisor. Panguva imwecheteyo, haufanire kushandisa mari yakawanda mukusimudzira bhizinesi rako. Uyezve, iwe unowana kuraira kunoshanda pane iyo biz yako uye kuongororwa kwayo kwakakodzera. Zvakare, vamwe vatengesi vanopa mukana wekukweretesa, inishuwarenzi, uye mamwe mabhonasi evamwe. Mune yedu katalog, iwe unowana zvinopihwa kubva kune epasirese uye epamba marangi. Kuti utarise chikumbiro chakanyatsokodzera, iwe unongofanirwa kuteedzera iyi link uye uchave nekwaniso kune: mazwi ekubatana, mutengo wenyaya, ongororo, uye rumwe ruzivo rwema franchise. Isu takaunganidza kwauri zvinopihwa chete kubva kune anovimbwa mhando dzevarume franchise, vhura rako bhizinesi pasina njodzi uye kurasikirwa.

Iyo franchise yekirabhu yemitambo chirongwa chebhizinesi, chichiita icho, iwe unofanirwa kunyatsonzwisisa kuti haungogamuchire chete mabhonasi akasiyana siyana kubva kunefranchisor asiwo unotakura zvimwe zvisungo. Kutanga, iwe uchafanirwa kuita bundu-remari mupiro, uye mari iyi inofanira kuendeswa kunyangwe kutanga kwebhizinesi chirongwa. Uye zvakare, kana uchiita irworudzi urwu rwefranchise, iwe unofanirwa kugara uchirangarira chokwadi chisingachinjiki chekuti iwe unofanirwa kutevedzera zvizere maererano nehunhu hwebhizimusi chirongwa chauri kuteedzera. Paunenge uchishanda nefranchise yenzvimbo yemitambo, iwe zvakare unofanirwa kuziva kuti iwe unosungirwa kuronga zvivakwa zvichitevera dhizaini kodhi. Uyezve, kodhi yekupfeka yevashandi yakanyanya kukosha kune vako vashandi. Iwe uchafanirwa kuvapfekedza ivo zvakafanana nenzira yekumusha yeiyo franchise yekirabhu yemitambo.

Izvi zvichave nechokwadi chakazara chokunze kusagadzikana. Zvisinei, izvi hazvina kukwana, zvinodawo kuunza zvemukati zvemukati zvakafanana mamiriro neyekutanga. Kuti uite izvi, iwe uchazoda bhuku rebhizinesi uye zvimwe zvinongedzo zvemashoko kubva kuna franchisor. Iye anozozvipa kwauri, mushure mekupedzwa kwechibvumirano uye kubhadhara kwemari yekutanga.

Kana iwe ukafunga kutanga yemitambo kirabhu pane franchise, saka unofanirwa kusarudza nzvimbo yakakodzera pamepu yeguta. Zvichida iyo franchisor inokuudza maitiro ekuita basa rekunyora. Ehezve, zvinodikanwa kuti unyatso nyatso kudzidza zvehunhu hunhu kuti sarudzo yenzvimbo ive yakanaka. Kirabhu yemitambo yakachengetedzwa inozivikanwa nekukwanisa kukwezva huwandu hwevatengi pakutanga kweprojekiti. Izvi zvichaitika nekuda kwekushandiswa kwechiratidzo chinozivikanwa pasi rese. Uye zvakare, iwe uchafanirwa kuitisa inoshanda mhando yekushambadzira mushandirapamwe.

Kuti uimise mukati meiyo franchise yekirabhu yemitambo, iwe uchagamuchira ruzivo rwese rwunodiwa rwemhando yazvino. Chinja maitiro ebhizinesi uye uve mukwikwidzi anonyanya kukwikwidza, kutora kambani yako kune imwe nhanho yehunyanzvi. Iyo inoshanda-mitambo yemitambo kirabhu franchise inovhara akasiyana akasiyana matengo zvikamu. Izvi zvinoshanda chaizvo uye zvakare zvichave nechokwadi chekubudirira kwako kwenguva refu. Empirimendi sarudza kuti vangani vanhu vanoshandisa masevhisi ekirabhu yedu yemitambo kuita kuti kuitiswa kwefranchise kuve nyore sezvinobvira. Izvi zvinokupa iwe zano rekuti unganyatso kugovera sei vatengi panzvimbo dziripo.

Ankara franchise ibhizimusi rinobatsira kwazvo uye rinokwezva iro rinofanirwa kuitwa zvine mutsindo zvinoenderana nemitemo yenyika yeTurkey. Ankara inodiwa nevashanyi; Naizvozvo, zvinobatsira kuita franchise padunhu reguta rino. Iyo franchise inoshanda mushe mushe kana muzvinabhizimusi anoita irwu rudzi rwechiitiko achitora zviito zvese zvinoenderana nezvakatemwa uye seti yemirau iyo yaanogamuchira mune yakatarwa neichi chiratidzo chevatengesi chaanotenga. Ankara ndiro guta guru reTurkey, rimwe remaguta aro akakosha, saka, mukana wekutengesa unogona kusimudzirwa pasina kutya kuti haugamuchire zvinodiwa. Asi, pane zvinopesana, padunhu reAnkara, nhamba huru yevashanyi uye veko vachada kushandisa masevhisi echirango chitsva kana kutenga chimwe chigadzirwa kubva kune inozivikanwa brand. Kugadzirira kwekutanga kunofanirwa kuitwa kuitira kuti pasave nematambudziko asingatarisirwi mukuitwa kwekutanga kwechirango muAnkara.

Izvo zvakare zvinobatsira kuita franchise muAnkara nekuti kune huwandu hwakawanda hwevanhu vanoshanyira munharaunda yeguta rakatarwa varipo pane bhizinesi. Ankara franchise ine mikana yese yekubudirira nekuda kwekuti iri rakakosha guta uye Turkey inzvimbo inokwezva yekudyara. Kana uchisimudzira kodzero muAnkara, iwe unofanirwa kufunga kuti zvichave zvakakodzera, se, kazhinji, kwese kwese, kuburitsa mari uchifarira iro rauri kushandisa. Ankara franchise inogona kusanganisira iyo inonzi lump-sum kubhadhara. Hukuru hwayo hunogona kusiyana uye hwakatangira pa10 kusvika 11%. Iyi muzana ichaverengerwa pahuwandu hweaya masimendi ayo muzvinabhizimusi aanofanirwa kugadzira pakutanga kweprojekiti Ankara franchise inogona kupfumisa muzvinabhizimusi uyo anosarudza kuisimudzira.

Chinhu chikuru ndechokusarudza iyo niche iyo iyo nhanho yemakwikwi isiri yakanyanya kukwirira. Iyo franchise muAnkara inofanira kushanda zvisina tsarukano, iyo inopa mukana wekukurumidza kuwedzera huwandu hwemari yemari.

Franchises muFrance parizvino iri kushanda nemazvo. Iyi nyika inokwezva kwazvo kuti vaunze chiratidzo chitsva uye kutanga bhizinesi. MaFranchise ave achibatanidzwa kwenguva yakareba, kubvira muzana ramakore rechi19, uye maitiro aya anounza purofiti kune avo vanogovana avo vanosarudza kubhiza inozivikanwa brand uye bhizimusi modhi yakapihwa nefranchisor. Iyo franchise inopihwa kutarisisa kwakaringana muFrance sezvo nyika ino inokwezva nhamba huru yevashanyi uye ine vanhu vakapfuma kwazvo. Iwe unozopihwa nechinodikanwa chinodikanwa, chinhu chikuru ndechokusarudza yepamusoro-soro franchise inozivikanwa mumusika uyu. France inodikanwa nevashanyi pasirese pasirese, saka, hauzombofa wakasara usina purofiti kana iwe ukaita zvese mushe padanho rekutanga nekushandisa iyo franchise.

Vanhu vanogara mudunhu rino vanodada neFrance, saka, iyo franchise inofanirwa kukwidziridzwa nenzira yekufunga nezvehunhu hwenharaunda. Semuenzaniso, kana McDonald's inotengesa burger muRussia, saka chikafu chinokurumidza cafe chinotengesa makeke. Zvakare muFrance, iyo franchise inofanirwa kufunga nezve izvo zvinoda vanhu padunhu renzvimbo yakapihwa uye kusuma chimwe chinhu. Izvi zvinogona kushanda zvakanaka muFrance nekuti vanhu veko vanonyatsoda zvavo. Iyo franchise inoshanda mushe mushe kana iwe ukatanga kuongorora ese maitiro anozoitika. Kuongorora kweSWOT kwakanakira izvi.

Kurudzira franchise muFrance uchifunga chokwadi chekuti mazhinji mabhureki atove pamusika. Iwe uchafanirwa kukwikwidza nevanopokana vakasimba mumusika uyu nharaunda.