Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yevakadzi yakagadzirirwa vakadzi vebhizinesi vanotsvaga rusununguko rwemari. Izvo zvakaitika kuti bonde risina kusimba haritorwe zvakanyanya kana zvasvika pakutangisa bhizinesi. Seizvo nguva inoratidza, mukadzi wemazuvano anokwanisa kwete chete kurera vana nekubika svutugadzike yekabeji asiwo nehunhu anotarisira zvinhu. Chinhu chinonakidza pamusoro pevakadzi franchise, muUnited States, wega wega wechina franchisee mukadzi. Vakadzi vanosiyana nevarume nekunyudzwa kwavo kwakazara mubhizinesi, nepo iko kwekupedzisira kuchinyatso tarisa pamhedzisiro. Maitiro evakadzi anosiyaniswa nehunhu hwekutaurirana hwepamusoro uye izvi zvinoratidzwa mune yekupedzisira mhedzisiro.

Kutanga bhizinesi revakadzi kana kutenga franchise kunoda mari yekutanga uye yakanaka yekuongorora pfungwa. PaInternet, unogona kuwana vazhinji vachitangisa rako bhizinesi zvirevo. Sei zvirinani kusaisa panjodzi uye kutanga bhizinesi rako nekutenga kodzero yevakadzi? Chekutanga, iyi nzira yakatodarika neumwe munhu zvinobudirira, uye uyu mumwe munhu akagadzirira kugovana nzira uye nzira dzakabudirira dzebhizinesi. Kechipiri, njodzi dzekurasikirwa nemari dzakaderedzwa. Semutemo, pakupa franchise yevakadzi, iyo franchisor inopa mutengi chirongwa chakagadzirira-chebiz, umo mari inofungidzirwa, mari, uye kunyange njodzi dzinogona kunge dzave kutoonekwa kare. Ndeapi mabhenefiti pane akajairwa mari pasi pechibvumirano chebasa? Nenguva yakawanda yemahara, maawa ekushanda anogona kugadziriswa kuti akwane mutinhimira wehupenyu. Iyo inotevera mukana ndeye yakakwira mari kana ichienzaniswa nekushandira mumwe munhu.

Mari inowanikwa inogona kukura pasina zvirambidzo, uye kubva kune zvakajairika basa, iwe unogona kutarisira chete kushoma kuwedzera kamwe chete pagore. Kuenderera mberi kuvandudza ndeimwe mukana usingarambike, kana zviri izvo chete mune zvaunofarira izvozvi. Iwe unozogara uchidzidzira kudzidziswa, makosi ekuvandudza hunhu hwako uye nekuvandudza hunyanzvi hwako uye kugona. Kuzvimiririra mune zvemari pamwe ndiyo bhonasi inodakadza kubva pamukana wekushanda wakazvimiririra. Iyo franchising system inovakwa nenzira yekuti mumwe nemumwe anotora chikamu agamuchire rubatsiro, nepo zvidzidzo zvacho zvichipindirana nekuchinjana zviitiko. Iyo franchisee inowana mukana kune yakareba-chiitiko chiitiko chekambani uye inovaka yayo yega biz ichibvisa zvinogona kuita njodzi. Nzira yekusarudza yako franchise yevakadzi? Pano intuition chete inokosha.

Ngatimboongororai madhairekisheni makuru emitsara yevakadzi. Chekutanga pane zvese, izvi zvipfeko, zvekuzora, masevhisi ane chekuita nekurerwa uye dzidzo yevana, dhizaini, yekudyira, nezvimwe. Zvinoitika kuti mukadzi haatyi kutora kodzero yevarume, zvese zvinoenderana nehunhu, hunhu hwakasimba, uye maitiro ebhizinesi. Catalog yakanaka inowanika pawebhusaiti yedu, mairi mukadzi wese anogona kuzvitsvagira mari zvichienderana nemari yekugona. Isu tinofara kukubatsira iwe mune iyi inokosha nyaya. Iyo katarogu ine zvinopihwa kubva kune yakaratidza yekunze uye epamba marangi. Kufambisa nyore, dhizaini yemazuva ano, maitiro akasarudzika - zvese izvi zvinowanikwa mukatalog yedu.

Iyo franchise yekirabhu yemitambo chirongwa chebhizinesi, chichiita icho, iwe unofanirwa kunyatsonzwisisa kuti haungogamuchire chete mabhonasi akasiyana siyana kubva kunefranchisor asiwo unotakura zvimwe zvisungo. Kutanga, iwe uchafanirwa kuita bundu-remari mupiro, uye mari iyi inofanira kuendeswa kunyangwe kutanga kwebhizinesi chirongwa. Uye zvakare, kana uchiita irworudzi urwu rwefranchise, iwe unofanirwa kugara uchirangarira chokwadi chisingachinjiki chekuti iwe unofanirwa kutevedzera zvizere maererano nehunhu hwebhizimusi chirongwa chauri kuteedzera. Paunenge uchishanda nefranchise yenzvimbo yemitambo, iwe zvakare unofanirwa kuziva kuti iwe unosungirwa kuronga zvivakwa zvichitevera dhizaini kodhi. Uyezve, kodhi yekupfeka yevashandi yakanyanya kukosha kune vako vashandi. Iwe uchafanirwa kuvapfekedza ivo zvakafanana nenzira yekumusha yeiyo franchise yekirabhu yemitambo.

Izvi zvichave nechokwadi chakazara chokunze kusagadzikana. Zvisinei, izvi hazvina kukwana, zvinodawo kuunza zvemukati zvemukati zvakafanana mamiriro neyekutanga. Kuti uite izvi, iwe uchazoda bhuku rebhizinesi uye zvimwe zvinongedzo zvemashoko kubva kuna franchisor. Iye anozozvipa kwauri, mushure mekupedzwa kwechibvumirano uye kubhadhara kwemari yekutanga.

Kana iwe ukafunga kutanga yemitambo kirabhu pane franchise, saka unofanirwa kusarudza nzvimbo yakakodzera pamepu yeguta. Zvichida iyo franchisor inokuudza maitiro ekuita basa rekunyora. Ehezve, zvinodikanwa kuti unyatso nyatso kudzidza zvehunhu hunhu kuti sarudzo yenzvimbo ive yakanaka. Kirabhu yemitambo yakachengetedzwa inozivikanwa nekukwanisa kukwezva huwandu hwevatengi pakutanga kweprojekiti. Izvi zvichaitika nekuda kwekushandiswa kwechiratidzo chinozivikanwa pasi rese. Uye zvakare, iwe uchafanirwa kuitisa inoshanda mhando yekushambadzira mushandirapamwe.

Kuti uimise mukati meiyo franchise yekirabhu yemitambo, iwe uchagamuchira ruzivo rwese rwunodiwa rwemhando yazvino. Chinja maitiro ebhizinesi uye uve mukwikwidzi anonyanya kukwikwidza, kutora kambani yako kune imwe nhanho yehunyanzvi. Iyo inoshanda-mitambo yemitambo kirabhu franchise inovhara akasiyana akasiyana matengo zvikamu. Izvi zvinoshanda chaizvo uye zvakare zvichave nechokwadi chekubudirira kwako kwenguva refu. Empirimendi sarudza kuti vangani vanhu vanoshandisa masevhisi ekirabhu yedu yemitambo kuita kuti kuitiswa kwefranchise kuve nyore sezvinobvira. Izvi zvinokupa iwe zano rekuti unganyatso kugovera sei vatengi panzvimbo dziripo.