Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Makuru mafranchise mabhii ane zita rinozivikanwa, tora chinzvimbo chinotungamira mumusika, kutenderera pasirese. Kubata kukuru, purofiti hombe uye ichi hachisi chakavanzika kune chero munhu. Avo vane mari havatambisi nguva pazvinhu zvidiki, vachivhura pakarepo netiweki yeresitorendi, mashopu, masalon, mabhawa, mahotera, magasi, nezvimwe. Mhando dzakakurumbira ndeMcDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nevamwe vazhinji. Mazuva ese kune akawanda uye akawanda acho. Nei kutenga yakachipa kana hombe franchise iri kudiwa? Zvese zvinhu zviri nyore.

Iko hakuna kudikanwa kwekutanga zvese kubva pakutanga, izvi zvinonyanya kushanda kune vanotanga vasingazive kana hwaro kana manejimendi vega. Paunenge uchitenga franchise, hombe, yepakati, kana yakachipa, iwe unofanirwa kunzwisisa kuti pamusoro pechirongwa, iwe unowana rutsigiro kubva kune vefranchisors, nyanzvi dzedu, nehurongwa uye nekuwedzera kuraira, kuraira nezve kukwidziridzwa, uye kushambadzira. Vhura bhizinesi, uchitanga kwete kubva pakutanga, asi nerutsigiro rwebhizinesi reshark. Panguva imwecheteyo, iine hukuru hukuru, iyo muzana inobviswa kune vema franchisors haina kukosha, kudzoreredza mutengo wese kubva pamwedzi wekutanga. Kana uchishandira pamwe nekatalog yeiyo franchise, iwe unozvipinza pangozi nepashoma muzana paunenge uchiongorora basa reimwe kambani, uchifunga nezve nguva yekuita mumusika, mubhadharo, uye mamwe ma parameter. Zvakare, chitoro chiripo kuti chigamuchire ongororo mushumo zuva nezuva, vhiki nevhiki, pamwedzi, pagore Zvakare, mune iyo catalog inowanikwa kuti uone kupatsanurwa kwemahombe makuru ma franchise (kubva kudhura kusvika kudhura), uchiratidza nzvimbo (dunhu). Kubhadhara kwekutanga, uchifunga kubhadharwa kwemari uye zviyero zvechibvumirano nevatangi, kuongorora kudiwa kweiyo mamiriro mumusika uye imwe data.

Imwezve yekuwedzera mukutora hombe franchise ndeyekuti hapana chikonzero chekutambisa nguva uchigadzirisa zviwanikwa.

Kuti uwane rumwe ruzivo, ndokumbirawo ubate mahunyanzvi uchishandisa nhamba dzakapihwa. Tumira chikumbiro ne-e-mail, pamwe nekuenda kukatalog yeiyo hombe franchise kuti uzive mutengo wekupa, mazita eiyo hombe kana yakachipa franchise, verenga ongororo yevatengi (vema franchisees uye ma franchisors). Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kwenguva refu.