Amashishini amancinci amancinci ziintengiso ezithandwayo zeshishini. Ishishini elincinci lilungile kuba lifunwa kokubini kwiidolophu ezinkulu nakwiidolophu ezincinci. Ukukhetha ukhetho kunokubizwa ngokuba kukhulu ngaphandle kokubaxa. Ngokukwanjalo, namhlanje kunzima ukubiza isebe lezoqoqosho kunye nomsebenzi (kwaye ayisiyiyo kuphela encinci) apho i-franchise ibingayi kunikwa. Ke eyona nto ibalulekileyo kukwenza ukhetho olufanelekileyo kuba impumelelo yeshishini lakho iya kuxhomekeka kwesi sigqibo. Isabelo sokwenza i-franchising kwi-GDP yehlabathi sikhula minyaka le, sinika igalelo elibonakalayo kuqoqosho lwamazwe ahlukeneyo kunye nokudala imisebenzi emitsha.

Abanini beenkampani eziphumeleleyo kunye neempawu ezonyuselweyo baya bemema abafikayo ukuba bajoyine ishishini labo kwaye bathenge i-franchise, babe yinxalenye yeprojekthi yeshishini elinenzuzo. Enye yezinto eziphambili kule ndlela yokwenza iprojekthi yeshishini kukuzinza. Zonke iitekhnoloji, izikimu zeenkqubo kunye neenkqubo, iiresiphi, ukulandelelana konxibelelwano nabathengisi kunye nabathengi, umgaqo-nkqubo wentengiso, njl. Njl. Kungenxa yezi meko ezibonelela ukunciphisa ixesha lokubuyiselwa kweprojekthi yeshishini kwaye ukuyizisa kwinqanaba elinenzuzo xa kuthelekiswa nokwenziwa kweshishini, njengoko besitsho, ukusuka ekuqaleni. Iyavakala into yokuba oosomashishini abasebenza namashishini amancinci ukuhlawula ngokukodwa iifranchise kwezorhwebo, ukutya (iivenkile zokwenza ikofu, iivenkile ezincinci zosapho, iivenkile zokubhaka, njl. izixhobo) .

Ukuthandwa kwee-franchise ezinxulumene nokuzonwabisa kunye nokuhamba, ezemidlalo, iinkonzo zonyango (kubandakanya iintlobo ezahlukeneyo zokuthambisa, umthambo we-physiotherapy, njl. Kwaye neengxaki zemali, ubhubhane, kunye neemeko ezimbi ezifanayo zihlala zingangumqobo kumashishini amancinci kwisiseko sefranchise kodwa zikwabonelela ngokukhula ngokukhawuleza kunye nophuhliso xa kuthelekiswa namaxesha athuleyo. Umzekelo weeprojekthi ezinjalo ngamaziko emfundo yabasaqalayo nakwizikolo ezisebenza ngokusetyenziswa kwetekhnoloji yolwazi yale mihla. Amaziko awahlukeneyo ophuhliso olongezelelweyo kunye noqeqesho nawo afunwa kakhulu ngamaxesha apho kukho izithintelo ezahlukeneyo emsebenzini wezikolo zakudala kunye namaziko emfundo aphakamileyo. Imveliso yokutya ekufuneka ihanjisiwe kunye nokuhanjiswa kungangumzekelo we-franchise (encinci kunye nenkulu) eya kuchuma ngexesha lokuvalelwa yedwa, ukuthintelwa kokuhamba kwabantu esixekweni, njl.njl., Zonke iinkonzo ezinxulumene nokuhanjiswa ukutya, iimpahla zabathengi, amayeza, njl.

zifunwa kakhulu ngalo maxesha.

Impumelelo yeprojekthi yeshishini iqinisekiswa luphononongo lokuqala lwezinto eziphambili ezichaphazela amashishini amancinci namakhulu, nokuba inikezelwa ngeranti, ithengwa kumniniyo, okanye yenziwa ngokuzimeleyo. Okokuqala, kubalulekile ukuvavanya inqanaba langoku lophuhliso lweshishini elikhethiweyo kunye nethemba lalo, ubuncinci kule minyaka izayo. Okungabalulekanga kangako bubuzaza bokhuphiswano, inani labakhuphiswano abasondeleyo, amaxabiso kunye nomgaqo-nkqubo wenkonzo, umsebenzi wentengiso, njl. amagama egama, isilogeni, njl. Ukufumana ilungelo lokuthengisa kwifayile ekhethekileyo ye-Intanethi, unokufumana ubuncinci ukukhangela okufutshane malunga nokuphononongwa okuhlukeneyo kunye nezimvo malunga nayo. Mhlawumbi abanye abathengisi abafumene ilungelo lokuthengisa babone kufanelekile ukuba babelane ngamava abo ngentsebenziswano kwaye babonelele ngolwazi olongezelelekileyo malunga ne-franchisor kuwo onke amaqela anomdla.

Kwaye, ewe, usomashishini kuya kufuneka enze lonke ubalo olunxulumene nombutho weshishini. Imigaqo ye-franchise ihlala ichaza isidingo sentlawulo yokuqala, isixa sayo sixhomekeke kwixabiso lebhrendi, emiselwe yimpumelelo, udumo kunye nenzuzo yenkampani. Ukongeza, ukulungiselela inkampani, kubalulekile ukutyala isixa esithile semali kwii-asethi ezizinzileyo nezijikelezayo (ukuthengwa okanye ukuqeshiswa kwemizi-mveliso, ukuthengisa, kunye nezinye izakhiwo, ukuthengwa kwemveliso kunye nezixhobo zeofisi, ukugaya, ukuqesha kunye noqeqesho Abasebenzi, iphulo lokuzisa iimveliso kwintengiso, njl. P.). Ke umntu othenga amalungelo okuthengisa kufuneka aqikelele ubungakanani botyalo-mali lokuqala kwiprojekthi yamashishini amancinci ngokuchanekileyo kangangoko xa kusakhiwa isicwangciso sezemali. Kuxhomekeka ekubeni uqala ngokukhawuleza kangakanani ukwenza iingeniso zokwenyani.

Imirhumo yenyanga nganye ibalwa njengepesenti yengeniso. Rhoqo, isicwangciso sokutyala imali kunye nokubalwa kwexesha lokuhlawulwa kweshishini elincinci (kwaye hayi kuphela) linikezelwa kunye nenkcazo ye-franchise kwikhathalogu ehambelana nayo kwi-Intanethi. Amava okhuphiswano lwamashishini asebenza phantsi kwefranchise efanayo okanye ngokulula kumacandelo entengiso afanayo nawo angangumthombo wolwazi oluluncedo kakhulu kwaye ancede abantu abathengisa ngemali benze ukhetho olufanelekileyo. Xa ukhetha iqabane le-franchise, kuya kufuneka uthathe ingqalelo ekuzimiseleni kwakhe ukunika iingcebiso kwicandelo lobugcisa bemveliso, ukuthengisa, ukunyusa, ukuququzelela imisebenzi yemihla ngemihla, uqeqesho lwabasebenzi, ubhaliso lweendawo zentengiso, njl. ngezixhobo zolwazi kwaye ubonelele ngolunye uncedo malunga nophuhliso lweshishini . Nangona kunjalo, kukho ezinye iindlela xa kuboniswana nomntu ngamnye ngentlawulo eyahlukileyo ngokungqinelana noluhlu lwamaxabiso awodwa (abanye abanini bamashishini baxabisa izixhobo zabo zolwazi kakhulu kwaye abakulungelanga ukubabonelela simahla nakumaqabane aqhelekileyo). Ngendlela, ukubonisana kunye neengcebiso ngokubhekisele ekusebenziseni irhafu, ukuphuculwa kwenkqubo yezaphulelo kumashishini, ukubanakho kwe-franchisor eboleka iprojekthi yeshishini lomlingane omncinci kunokuba yinto ebaluleke kakhulu kumashishini amancinci.

Hi ndlela leyi, kukwakho nee-franchise zasimahla ezinganikezeliyo kwintlawulo yokuqala okanye iintlawulo zenyanga (ikakhulu kumashishini amancinci kwinqanaba lokutya noluntu kunye neenkonzo zabathengi).

Ngokubanzi, ngokushwankathela konke oku kungentla, sinokugqiba kwelokuba ishishini lokuthengisa ngokuthengisa amancinci linezibonelelo ezininzi ngaphezulu kweemodeli zeshishini zakudala. Kukho, ewe, iindleko, umngcipheko kunye neengxaki, kodwa azibonakali kwaye zisongela iziphumo zokugqibela. Ngeshishini elincinci elicwangciswe kakuhle kwaye libalwe kwangaphambili phantsi kwenkqubo yokuthengisa imali, usomashishini unokuziva enentembelo kokubini kwisixeko esikhulu nakwiziko lengingqi okanye indawo encinci yokubaluleka kokubaluleka kwengingqi. Into ephambili kukuba ukhethe icandelo elifanelekileyo lemarike kwaye wenze yonke imizamo yophuhliso lwayo oluyimpumelelo.

Amashishini okuvelisa iifranchise ayonwabela imbeko kunye nemfuno evela koosomashishini. Iifrigise zokuvelisa zifumana usetyenziso phakathi kwabaxhasi abanqwenela ukwenza ngokwezifiso indlela yabo yokusebenza. I-Franchise eneshishini lokuvelisa kufuneka iphunyezwe ngeprojekthi ephelileyo ebususa ngokupheleleyo ubunzima obahlukeneyo kunye neemeko ezingalindelekanga. Ukufumana umbono ofanelekileyo ngesicwangciso, kuya kufuneka ujonge uluhlu lwabenzi abakwipulatifomu ekhethekileyo. Ukuba umthengi ukwazile ukukhetha umthengisi weshishini lokuvelisa imveliso, kuya kufuneka uye kwindawo ekhethekileyo ukuze ufumane ulwazi oluthe kratya. Ngokuhamba kwengxoxo, uyakwazi ukuya kwinqanaba lokutyikitya ikhontrakthi kunye nokufunyanwa kwamalungelo okujikeleza iifranchise.

Emva kokufumana iingcebiso ezifanelekileyo kumvelisi, oosomashishini abasakhasayo abakwaziyo ukwandisa ulwazi lwabo kwicandelo lentengiso kunye nentengiso. Ungalibali kwimeko yemibuzo eyahlukeneyo malunga nemveliso yezolimo, unethemba lokufuna uncedo kwiingcali zorhwebo. Ngeziphumo ezifunyenweyo, uneengcamango ezintsha ezizimeleyo ezinceda umnini ukuba aphumeze iiprojekthi ezininzi ngexesha lethu. Ukufumana ukwamkelwa kwintengiso ngethemba lokugcina ukhuphiswano, sinokuthi iprojekthi efunyenweyo iphunyezwe ngokupheleleyo ngumthengi. Olona khetho luchanekileyo kukukhetha umthengi kwicala leefranchise zeshishini elinemveliso, ekhuseleke ngokupheleleyo ngokwemingcipheko kunye nemingxunya kunye nokunceda ukufezekisa isiphumo esikhulu. Indleko yeefranchise esekwe kuluhlu lotyalo-mali kolu luvo ngesicwangciso-qhinga, kwaye kuya kufuneka uthathe ingqalelo kwinqanaba lokuthandwa kwebrendi esele idaliwe kwiminyaka edlulileyo. Olona lwazi luneenkcukacha malunga nokwanda kwenkampani ngoku kuncedwe ngabaphuhlisi abaqala ukusombulula imiba ngezakhono ezibalulekileyo.

Ngokunyuswa kwetyala lokuvelisa, kunokwenzeka ukuba usebenze ekudaleni ishishini lakho, ngokomgaqo owenziwe ngesicwangciso. Ukusetyenziswa kwee-franchise kunceda umthengi ukuba aye kwinqanaba elichaziweyo lehlabathi ngokuhamba kwexesha.

Ishishini lokuvelisa i-franchise encinci ikubonelela ngeyona nto ibalulekileyo kwaye ibaluleke kakhulu ukuze ube yinkokeli epheleleyo kukhuphiswano. Kuya kufuneka ulwe nabaphikisi abakhulu ukuze uzenze inkokeli yokuvelisa ngokupheleleyo kwimakethi yentengiso enomdla kuyo. Phumeza ilungelo lokuthengisa ngokufanelekileyo, ngenxa yoko, akukho mabango ngokuchasene nawe nokuba avela kurhulumente okanye kummeli webhrendi osebenza kuyo. Ukuba uthatha isigqibo sokungena kwilungelo lokuvelisa, ke unamathuba okuphumelela. Ekugqibeleni, ufumana izixhobo ezikumgangatho ophezulu, ulwazi olwahlukileyo, kunye negama elikhuthazayo onalo. Ukuba uthatha isigqibo sokuqala imveliso encinci kwisikhuselo, kuya kufuneka uqale wenze amanyathelo okulungiselela.

Kuyanceda ukuthintela ilahleko kunye nobunzima ngexesha lokumiliselwa kweprojekthi. Ukuba unomdla kwishishini elincinci ke unike ingqalelo efanelekileyo kwinkqubo yokuvelisa. Ukongeza, ukuba usebenza ngaphakathi kwesakhelo se-franchise, ke unenani elikhulu lamalungelo athile angafanelekanga ukungahoywa. Kuyenzeka ukuba usebenze ngokulula kwimisebenzi yakho yobufundisi kunye nobukho boncedo lwamalungelo okuthengisa. Emva kwayo yonke loo nto, ayisiyiyo kuphela uphawu lwentengiso kunye noluchaphazelekayo. Iseti yezixhobo zokugqibela eziphezulu, iitekhnoloji, kunye nezicwangciso ezizodwa ze-biz. Usebenzisa zonke izixhobo ezinjalo, ngokuqinisekileyo uya kufezekisa iziphumo ezinomtsalane.

Ukuba uyishishini elincinci okanye eliphakathi kwaye ufuna ukuseka eyakho imeko yokuvelisa, ukunxibelelana nommeli wefranchise sisigqibo esifanelekileyo. Kule meko, awuyili nantoni na ngokwakho kodwa yenza ngokuhambelana ngokupheleleyo nemodeli esele iphumelele yeshishini. Ufumana yonke into oyifunayo ukudibanisa iprojekthi yakho kunye neyantlandlolo. Amashishini amancinci angaqala imveliso yakhe kwi-franchise ukuze angayivelisi ikhonkco lemveliso kwasekuqaleni. Ngaphandle koko, awunyanzelekanga ukuba utyale izibonelelo zemali ekukhuthazeni eyakho, uphawu olungaziwayo. Nangona kunjalo, ewe, ishishini lokuvelisa amancinci alinikezelwanga kuwe ngaphandle kwendleko. Kuya kufuneka uyihlawule, kwaye kakhulu.

Ekuqaleni, le ligalelo lesixa-mali. Ihlawulwa kube kanye, kwaye isixa sotyalo-mali kwishishini le-franchisor sisuka kwi-9 ukuya kwi-11%. Ubala ipesenti njengesabelo semali otyalomali otyalwe ngayo ekuqaleni. Ukongeza, i-franchise yokuvelisa amashishini amancinci ifuna ukuba uhlawule izavenge ezimbini ngexesha lokuqonda. Ukutsalwa kokuqala kwenyanga kubizwa ngokuba ziiroyalties, kunye nokuncitshiswa kwesibini okwenzayo qho ngenyanga xa usenza ishishini elincinci libizwa ngokuba yiprimiyamu yentengiso yehlabathi. Igalelo elinjalo lincinci kwaye linokusukela kwi-1 ukuya kwi-3%. Iirhafu, nangona kunjalo, zibaluleke ngaphezu kokudluliselwa kwintengiso yehlabathi.

Umthamo wayo xa kuthengiswa iimeko zokuvelisa kuyahluka kuluhlu ukusuka kwi-3 ukuya kwi-6%. Ngokuqinisekileyo, ungena kuthethathethwano nomthengisi kwaye uxoxe ngemigaqo yokuqhubeka kokunxibelelana. Ukufumana eyona meko ilungileyo, cinga ngeendlela ezahlukeneyo zokwenza i-franchise. Ngamnye kubo uneempawu ezizodwa, ke ngoko, kufuneka ujonge kufutshane. Yenza ishishini lokuvelisa ukuze ube nokufumana ukhuphiswano olubalulekileyo nolubalulekileyo. Inika ithuba lokulawula imarike ngokutsala isabelo sengonyama sezicelo.

Imveliso encinci yokuthengisa imveliso ikunceda ukuba ulawule ngokufanelekileyo imarike ngokubaphembelela abachasi abakhulu, ube ngoyena shishino ukhuphisana kakhulu. Ngexesha lokuphunyezwa kwefranchise, unokujongana nobunzima obahlukeneyo. Ungaboyisa ngokulula kuba unalo elona nani lifanelekileyo lezi zixhobo zezi njongo. Ukusebenza ngefranchise encinci, unezibophelelo ezithile kummeli wophawu. Emva kwayo yonke loo nto, ulindele kuwe ukugcinwa ngokungqongqo kwemigaqo emiselweyo. Ngaphandle koko, i-franchisor ifuna ukuba uthathe izavenge ezimbini ngenyanga.

Ukongeza, kuya kufuneka uhlawule umrhumo wesambuku ekuqaleni kwento encinci yokuthengisa impahla. Oku, kancinci, kuye kuthi ga kwiipesenti ezili-11 zepotifoliyo yotyalo-mali iyonke. Ngokuqinisekileyo, olu tyalo-mali luyahlawula, njengoko ufumana ithuba elihle lokulawula intengiso usebenzisa uluhlu olupheleleyo lweetekhnoloji eziphezulu, izixhobo, iimodeli zeshishini lophawu lwabo olwahlukileyo.

Njengengxenye yokufezekiswa kwefranchise, imveliso yakho encinci iyalawula, inika ithuba lokugqwesa ukhuphiswano ngenkonzo ekumgangatho ophezulu. Akukho namnye okhuphisana naye onokusondela kuwe ngokweenkonzo zabathengi. Unamathuba onke okuphumelela ngokuzithemba kwimpikiswano yokhuphiswano. Thatha inxaxheba kwimveliso yefranchise encinci kwinkampani yakho ukuze iphumelele ngokungathandabuzekiyo. Soloko usebenza ngokwaneleyo kwimeko yangoku kwaye, ishishini lenkampani yemveliso liza kunyuka. Akunyanzelekanga ukuba uchithe inani elikhulu lezixhobo zemali, kuba uyakwazi ukwenza ubuchwephesha kunye nendlela yokusebenza.

Nika imveliso encinci ye-franchise isixa esifanelekileyo sokuqwalaselwa emva koko, imicimbi yenkampani yakho iphucule kakhulu. Kuyenzeka ukuba ulawule imarike, ngenxa yoko, unamathuba onke okufumana inqanaba eliphezulu lemali engenayo. Kuyenzeka ukuba umelane nabuphi na ubunzima, uboyise ngokungqinelana nemigangatho emiselweyo. Ewe, ngamanye amaxesha kuvela iimeko ezingalindelekanga. Ukwenza oku, i-franchise yemveliso encinci ifuna isixa esithile semali. Uyakwazi ukuhambisa le bhegi yomoya kwaye ke uyeke isoyikiso.