‘Ifranchise enkulu’ - Yintoni leyo? kwaye Ungayikhetha njani? Kukho iimveliso zehlabathi ezaziwayo ezinenzuzo enkulu kunye nokunyusa ngokukhawuleza, ngenxa yegama kunye nexesha elide kwimarike yelizwe elithile. Ukuba ufuna kwaye utyale izibonelelo zemali, ixesha kunye nomzamo, kunokwenzeka ukuba uphuhlise ishishini lakho ngokuzimeleyo, ngaphandle kwefranchise kunye nonxibelelwano olukhulu, kwanele ukwazi imigaqo-nkqubo yolawulo kunye nokutsala abathengi, ke iindleko ezinkulu azicingelwanga. Ukuba usaqala kwaye ufuna ukuqala elakho ishishini, kodwa ungazi ukuba uza kuqala njani kwaye uqale phi, ke kungcono ukuya kwivenkile enkulu yeefranchise, uziqhelanise nezibonelelo ezinikezelwayo, umgaqo-nkqubo wamaxabiso kwaye ukhethe intliziyo yakho iyavakala. Kulula ngakumbi kwabo sele besazi ukuba yeyiphi indawo abafuna ukuyivula kwishishini elikhulu kunokuba kulula ukufumana ilungelo lokuthenga ngenxa yenjini yokukhangela ekhoyo evenkileni. Okokuqala, kufuneka uziqhelanise nemigaqo yesithembiso, isicwangciso sentshukumo, encinci, ephakathi, okanye enkulu yokuqalisa, kunye nezibonelelo. Ivenkile yeefranchise yenzelwe ii-franchisees kunye ne-franchisors.

Ukucholwa kungalulo naluphi na uhlobo lwamashishini amancinci, aphakathi, amakhulu, kurhwebo, iinkonzo, ukutya, njlnjl.Akhona amacandelo kunye namacandelwana, ungakhetha isixeko sakho, ilizwe, uqhelane nezibonelelo ezinkulu, umgaqo-nkqubo wamaxabiso, thethana, funda uphononongo lwabathengi kwi-portal. Ikwafumaneka ukujonga ukuba lisebenze ixesha elingakanani na ishishini lombutho othile, ingeniso kunye nokubhatala, ubume benkululeko, kunye nokuhlelwa ukusuka kwelona xabiso liphantsi ukuya kwelona likhulu. Xa uthenga i-franchise enkulu, akukho mfuneko yokubeka intengiso, iimveliso ezinedumela lehlabathi jikelele ziyaziwa kuye wonke umntu kwaye zinabaxhasi bazo. Ngayiphi na imeko, ngokuthenga i-franchise enkulu, uqhuba ishishini kunye nomnini-franchisor, oxelela ngeetshipsi kunye nokuqhubela phambili ukukhuthazwa kweembono zeenkonzo okanye uncedo. Kwakhona, kukho inani elikhulu leefranchise evenkileni ngamaxabiso afikelelekayo. Ngokuthenga i-franchise, ufumana ithuba lokumela umdla wophawu olunikiweyo kwingingqi yakho, ukwandisa ukusebenza kunye nenzuzo, kunye nokuphinda uhlawule iindleko zakho phantse kwangoko.

Iindleko ezinkulu zefranchise, umvuzo omkhulu. Kananjalo, xa uthenga i-franchise, iyafumaneka ukufumana uncedo kukhetho lwabasebenzi, kulawulo, nakulawulo, kuphuhliso lweshishini. Kukwakho nokubonisana nokujikeleza kwexesha kunye neengcali ezikhawulezisa ukubonelela ngemveliso yokukhuthaza iimveliso. Kwisiza, kunokwenzeka ukuba ungaboni kungekuphela kweendidi kwimfuno kodwa kunye nokubona ubalo-manani losuku, iveki, inyanga, unyaka. Kukho ukuvulwa, ukugcinwa, kunye nokuphuhliswa kwamasebe e-franchise, ukuphuhlisa ishishini eRussia, Kazakhstan, nakwamanye amazwe. Ukuhlawula ngokukhawuleza ngenxa yentsebenziswano kunye nevenkile yevenkile enkulu. Umtsalane osemgangathweni ophezulu wabantu, kunye nokukhetha okufanelekileyo, ukuqonda, kunye ne-SEO traffic.

Yiba liqabane kwaye ungabeki emngciphekweni ishishini lakho okanye izibonelelo zemali. Iikhathalogu zeFranchise yindlela esebenzayo yokukhulisa i-biz yakho kwiifomathi ezinkulu, esenza rhoqo ukuthengiselana. Abaphathi ababandakanyekayo kuphuhliso ukusuka ekuqaleni ukuya esiphelweni, beza nokwenyusa okutsha, iifomathi zokubekwa, ukutsala umdla kunye nokuthambisa ii-franchisors kunye ne-franchisees ngemisebenzi edibeneyo. Amanqaku angaphezulu, ukubanzi ukufikelela, kunye nengeniso ngakumbi kunye nokufikelela kubasebenzisi abaninzi. Sinikezela ngomsebenzi odibeneyo iminyaka emininzi, ngoncedo olulandelayo. I-Franchisors kufuneka ithathele ingqalelo into yokuba ukongeza kubathengi, ufumana intengiso. Ukuphuhliswa kwendlela yokuqala ngokukhawuleza, ngokulula, ngokulula, kwaye ngokukhawuleza, kuvumela ukufezekisa iziphumo ezinqwenelekayo, ukuzisa iinkampani kwinqanaba lomdibaniso.

Owona msebenzi uphambili womsebenzi wethu kukwandisa intengiso, ukuphuhlisa amashishini amancinci, aphakathi, okanye amakhulu kwihlabathi liphela. Sinika ithuba lokuthumela ngaphandle iinkonzo zethu okanye iimpahla kufutshane okanye kude phesheya, ngenxa yobukho bevenkile ye-elektroniki, ikhathalogu yee-franchise. Umanyano lwama-franchisors kunye ne-franchisees luqinisekisa ukukhula okuphezulu kunye nophuhliso, olwenziweyo kuzo zonke iinkalo zomsebenzi. Ukusetyenziswa kwendlela eyahlukileyo kunye nokuhamba kwabantu abaninzi kwikhathalogu ye-franchise kwenza kube lula kwaye kube lula ukuzisa inkampani kwinqanaba lamazwe aphesheya. Uninzi lweenkampani sele zingene kwimarike ngekhathalogu ye-franchise, kwaye awuthandabuzi. Sineqela lokudibana nabathengi. Kukulungele kwaye kulula ukuba ii-franchisors zibeke i-franchise yazo kwikhathalogu.

Unokwenza intlawulo nangaluphi na uhlobo olufanelekileyo, ngemali nangemali.

Ukufumana ulwazi oluthe kratya, kuyafumaneka ukunxibelelana neengcali zethu, kunye nokushiya isicelo nge-imeyile. Ukufumana malunga neendlela kunye nokubeka iimeko ze-franchise, izithembiso ezithandwayo, vele uye evenkileni. Unokwenza ngokuzimeleyo okanye ngokulungelelanisa zonke iimpawu kunye neengcali zethu.

I-franchise yentengiso yiprojekthi yeshishini esebenzayo enokufezekisa iziphumo ezinomdla. Ilungelo lokuthengisa ngentengiso kufuneka likhuthazwe ngendlela eya kuthi ihambisane ngokupheleleyo nayo yonke imimiselo elindelwe lilungelo lakho lokuthengisa amalungelo. Emva kwayo yonke loo nto, kubaluleke kakhulu, kuba yonke into kufuneka yenziwe phantsi kwemigaqo ukuba usebenza phantsi kwelungelo lokuthengisa. Sebenza ngokufanelekileyo kwaye unikezele ngenkonzo kubathengi kwinqanaba elifanelekileyo lobuchwephesha, emva koko uya kugcina isazisi esiphakamileyo kwaye abantu baya kutsaleleka kuwe. I-franchise yentengiso yiprojekthi yeshishini, apho kuya kufuneka ukhumbule kwakhona ukuba kufuneka ufumane ngaphezulu kwenkampani esemgangathweni esebenza egameni layo. Emva kwayo yonke loo nto, unezibophelelo ezihambelanayo kwi-franchisor.

Ifranchise yentengiso kufuneka yenziwe ukuze inqanaba lakho lomvuzo liphezulu ngokwaneleyo ukuba uhlawule amatyala akho kwaye uhlawule amatyala akho. Isavenge sokuqala sisixa semali esisisixa, kwaye siqhutywa kwinqanaba lokuqala. Ukongeza, kukho umrhumo wentengiso kunye nento ebizwa ngokuba yiroyal. Le mali isetyenziswa yi-franchisor ngokokubona kwayo. Njengomthetho, intlawulo yentengiso yenziwa kwi-franchisor ukwenza imisebenzi yesicwangciso sentengiso kwibala lehlabathi kunye nokwandisa ulwazi ngebrand.

Ukuphunyezwa kwale franchise akufuneki kube nzima ukuba uzalisekisa uhlalutyo olufanelekileyo kwangaphambili. Nokuba kungafuneka ujongane nobunzima, uya kuyazi indlela yokoyisa. Emva kwayo yonke loo nto, oxhobileyo uxwayiswa kwangethuba. Ifranchise enjalo kufuneka yenziwe ukuze abasebenzi bakho banxibe phantsi kwekhowudi yokunxiba efunekayo. Kwakhona, ubhaliso lwendawo kufuneka lwenziwe ngokufanelekileyo, ukuba iimfuno ezinjalo zinikezelwe kwisivumelwano. I-franchise yentengiso yiprojekthi yeshishini elinokubanenzuzo onokuthi ube nethuba lokuphumelela kuyo ixesha elide.

Kufuneka ukhumbule nje ukuba ezi zibophelelo uzithathele zona azinakho ukuyekelelwa nje. Unyanzelekile ukuba uzigcine, oko kuthetha ukuba yonke into izakulunga kuwe. Ewe kunjalo, i-franchisor ihlala ithumela i-shopper eyimfihlakalo kuwe. Lo ngumntu othile ozenza ngathi ungumthengi wakho aze afumane inkonzo okanye athenge iimpahla ezithile. Xa usenza intengiso yelungelo lokuthengisa, kufanelekile ukukhumbula ukuba wonke umthengi ongenayo unokuba yile nto inokuba yimfihlakalo. Umntu ngamnye owenza isicelo kufuneka anikwe umgangatho ophezulu kwaye ngaphandle kokuvuma ukuba krwada kwabasebenzi. Lo ngumgaqo, okhokelwa nguwe, oya kuligcina ngonaphakade ilungelo lokuthengisa iimpahla kunye neenkonzo egameni lophawu oludumileyo.

I-franchise yenkampani yentengiso ikunceda ukuba uhlaziye onke amaphepha ngokungqinelana nemigaqo ekufuneka ilandelwe. Sebenza kwi-franchise ngendlela yokuba bonke abakhuphisana nabo bangabinako nokusondela kuwe ngokwenqanaba leenkonzo kunye noludwe lwezinto ezikhoyo. Njengengxenye ye-franchise, unokwenza imisebenzi yentengiso kwi-concordance kunye nempumelelo kunye ne-algorithms eqinisekisiweyo. Kufuneka zisetyenziswe kuphela, zilungelelaniswe neemeko zentengiso zalapha ekhaya. Ukuba ufuna ukuzibandakanya kumkhankaso wentengiso, i-franchise kufuneka ithengwe ubuncinci ukuze uqiniseke ngokulawula okungapheliyo nakweyiphi na imbangi. Uyakwazi ukukhuphisana kwinqanaba elitsha ngokupheleleyo lobungcali, ungaphoswa lithuba lakho! Yandisa inkampani yakho yentengiso ngefranchise yokunyusa inqanaba lokusebenza.

Uyakwazi ukumilisela iimeko ezahlukeneyo ngendlela yokuba uchithe elona xabiso liphantsi lezixhobo zemali kwaye, kwangaxeshanye, ufumana elona nani liphezulu lezicelo. Kuyinto elula kakhulu kwaye isebenziseka, ngenxa yoko, kunokwenzeka ukuba utsalane iziqhamo kwinani elikhulu labathengi. Njengengxenye yokuphunyezwa kwe-franchise yenkampani yentengiso, unokuhlangabezana neendlela ezahlukeneyo zobunzima. Ukoyisa, kuya kufuneka ukuba ube nesicwangciso seshishini esitsalwe ngaphambili. Ukhokelwa nguye, kunokwenzeka ukuba yoyise ngeenzuzo zonke iingxaki kunye nokudibanisa isikhundla sabo njengeenkokheli ezingathandabuzekiyo nezihlala zihleli.

Yenza elona thuba lakho lokuthengisa ngentengiso. Olu hlobo lweprojekthi lunokudityaniswa nemingcipheko eyahlukeneyo, nangona kunjalo, unokuyoyisa ngokulula nangokufanelekileyo. Kuyimfuneko ukwenza ngokuzithemba, ukunqanda iimpazamo zesicwangciso esifanelekileyo. Emva koko unamathuba onke okuphumeza ezona ziphumo zibalaseleyo. I-franchise eyilelwe kakuhle yiprojekthi yeshishini, eqhuba apho, kuya kufuneka ukhumbule uxanduva. Okokuqala sisidingo sokuhlawula imirhumo yarhoqo ngenyanga.

Okwesibini, xa unxibelelana nenkampani yentengiso, uhlawula isaphulelo semali kwinqanaba lokuqala. Inani lale ntlawulo liyahluka kwaye lixhomekeke ekubeni likhulu kangakanani umdla wokutya we-franchisor. Njengomthetho, ukuba uthengisa i-franchise, ukuncitshiswa kwesambuku akudluli kwi-11%, kodwa akunakuba ngaphantsi kwe-9%. Ukuba uyintengiso okanye inkampani yentengiso kwaye ufuna ukwandisa umvuzo wakho, kuya kufuneka unxibelelane neyona franchisor iphumeleleyo. Ngokwemigangatho ebonelelweyo, uyakwazi ukwakha iprojekthi yeshishini elisebenzayo. Oku kwenza ukuba kube nakho ukwandisa umthamo wengeniso yohlahlo-lwabiwo mali kwaye ungafumani naziphi na iimpazamo zesicwangciso esibonakalayo.

Iifranchise eJordani zonwabela inqanaba eliphezulu lokuthandwa. Xa uphakamisa ilungelo lokuthengisa ilungelo lokuthengisa impahla, kufuneka unike ingqwalaselo kwimiba eyahlukeneyo, umzekelo, uthini umthetho kweli lizwe kunye nendlela elawula ngayo unxibelelwano phakathi komrhwebi nonozakuzaku. Kodwa ukongeza, kubalulekile ukuxoxa ngemigaqo yokunxibelelana nomthengisi wefranchise ngokwakhe. Ukuba unomdla kwi-franchise kunye nokubakho kokunyuswa kwayo, iJordani lilizwe elilungileyo lokumilisela olu hlobo lweshishini. Ezinye ii-franchise ezaziwayo sele zisebenza apho, nangona kunjalo, kusekho indawo emarikeni yokungena. IJordani yaziwa kuMbindi Mpuma njengelizwe elibonelela ngemeko elungileyo yokunyusa i-franchise.

Kuya kufuneka ubuze kwangaphambili ukuba zeziphi iimeko i-franchisor ebonelela ngazo ukuze uzilungiselele. Umzekelo, abanye abathengisi bebrand babonelela ngemigaqo yokunxibelelana enzima, nangona kunjalo, olu tyalo-mali lusenomvuzo.

I-franchise eJordani iyakusebenza ngokwemodeli eyamkelweyo yeshishini xa kufuneka uhlawule ukusuka kwi-9 ukuya kwi-11% yemali oyityalileyo kuphuhliso xa uqala ishishini. Ukongeza, xa uphakamisa i-franchise eJordani, kuyakufuneka uhlawule umrhumo othile rhoqo ngenyanga, oya kuthi ubalwe njengepesenti yengeniso yakho. Esi sisiqhelo esiqhelekileyo kwaye asisetyenziswa e-Jordan kuphela. I-franchise iyonke ilandela ipateni efanayo, imeko engafaniyo ngokubanzi phakathi kweenkampani ezahlukeneyo. Ewe kunjalo, kusekho iyantlukwano, ezinye iifranchise azidingi kuhlawulwa iifizi ezithile kwaphela, nangona kunjalo, ziyahlawulela oku ngenxa yokuba umthengi wefranchise kufuneka athenge izibonelelo ezithile kwabo bathengisi zimiselwa ngumkhuseli.