I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

I-franchise kwivenkile yokuzila luhlobo lweprojekthi yeshishini ekuphunyezweni kwayo ekufuneka uqonde kanye ukuba uzabalazela ntoni. Ubukho besicwangciso esele senziwe kubonisa ukuba ukulungele kakuhle ukwenziwa komsebenzi weofisi. Xa uphumeza i-franchise, hlawula iifizi ezithile. Nangona kunjalo, i-franchise kwivenkile yehardware ngokuqinisekileyo iya kuhlawula ngenxa yokuba unoluhlu olupheleleyo lwezixhobo ezihlaziyiweyo onazo. Lonke ulwazi olufunyenwe kwi-franchisor kufuneka lufundwe ngokucacileyo kwaye luthathelwe ingqalelo, kwaye lusetyenziselwe inzuzo yeprojekthi yeshishini. Sebenza nge-franchise yevenkile yokuzila ukuze ube nomda omkhulu kwaye uqinile kukhuphiswano.

Okokuqala, uya kube uphumeza imisebenzi enophawu oluphezulu kunye nolonyuselweyo. Iya kutsala abathengi ngokwayo. Ukujongana neziqhoboshi zakho kwelona nqanaba liphezulu lomgangatho, uthathe ivenkile yakho ukuya kwinqanaba elitsha. Ityala likunceda ukuba ujongane ngokulula nabuphi na ubunzima. Ungaboyisa ngokulula usebenzisa amava osomashishini ahambele phambili. Uya kwabelana ngalo lonke ulwazi olufumanekayo, itekhnoloji, ukwazi, kunye namava. Ukwenza konke oku ngokuzithemba kwakho kwimpumelelo ye-franchise yakho kwivenkile yokuzila.

Emva kwayo yonke loo nto, ufumana ipesenti yengeniso efunyenwe ngexesha lomsebenzi wakho. Ngaphaya koko, le pesenti ingahluka kwaye ifikelele kwi-9% yengeniso yenyanga ophumeleleyo ukuyifumana.

Izinto zokubopha kwivenkile yeefranchise ziya kufumana ingqalelo efanelekileyo, kwaye xa unxibelelana nabathengi, unokufikelela kwinqanaba eliphezulu lenkonzo. Konke oku kuya kubangelwa yinto yokuba uya kuwenza lo msebenzi ngokungqinelana neekhowudi zeshishini ezibonelelweyo. Unethuba elihle lokusebenzela abathengi bakho ngendlela ekungayi kubakho mntu ukhuphisana naye onokuyenza. Emva kwayo yonke loo nto, i-franchise yevenkile yokuzila iya kubeka izixhobo ezikumgangatho ophezulu onazo. Izinto zokubopha ziya kufuneka zinikwe ingqwalaselo efanelekileyo, kwaye ivenkile yakho enefranch iya kubonelela ngalo lonke ulwazi olufanelekileyo. Kuya kuba nakho ukuxhaphaza ulwazi olufunekayo kwaye ngokulula luye empumelelweni.

Ukusebenza ngokufanelekileyo kwe-franchise yokuzila kuya kukunika amandla okuhambisa inkonzo ekumgangatho ophezulu ngelixa usenza ngaphezulu kokukhuphisana ngokuthe ngqo. Umzekelo, ukongeza kwintengiso yokuqinisa ngaphakathi kwivenkile yeefranchise, unokuqhuba ufakelo ngamaxabiso afanelekileyo okanye ude ubandakanye neenkonzo zakho kwithegi yexabiso lokugqibela. Oko, njengokuba kunjalo, kukhuthaza abathengi abafake izicelo zokuthengwa kweempahla ezihlanganiswe nenkonzo.

I-franchise yeevenkile zokulungisa ivumela ukubonelela ngeenkqubo ezikumgangatho ophezulu kunye negama, izixhobo zamandla, izixhobo, iijenreyitha, njl. Kwimarike yommandla othile. Kutheni kunenzuzo ukuthenga i-franchise kunokuba uqale ishishini ekuqaleni? Yonke into ilula. Ukuvula ishishini kwizixhobo zokukhawulezisa kunye nokusetyenziswa, kufuneka ulungiselele, ukubeka iliso kwimarike, ukufundwa kwemfuno ethile yemveliso, funda zonke iindleko, amaxesha okubuyisa, kunye neenzuzo. Ukuba usaqala, ingozi iphindwe kabini. Kulula kwaye kuyakhawuleza ukuqala ivenkile yehardware okanye iivenkile ngezinto, izihlangu, iimpahla zasekhaya, njl.

Xa uthenga i-franchise, uncedo olongezelelekileyo lokubonisana lubonelelwa kulawulo, ukubalwa kwemali kunye nolawulo, intengiso, kunye neminye imiba yentengiso iyadlulwa, kuba, njengomthetho, uphawu oludumileyo aludingi ntengiso yongezelelweyo. Zonke izinto zokulungisa, kunye neesampuli zentengiso, zibonelelwa ngumnini-franchise ekupheleni kwesivumelwano, kunye nesiseko sabathengi. Kwikhathalogu yokulungisa i-franchise, ungaluvavanya lonke uluhlu olwenziweyo, jonga i-franchise yangoku, iindleko, intlawulo yesixa-mali, ulwazi malunga nokubuyiselwa kunye nemigaqo, kunye nenani lenzuzo yokuqala. Ngaphandle koko, unxibelelwano kwindawo yentengiso yomzali omnye luyafumaneka, lufikelela kwizigidi zabakhenkethi inyanga nenyanga. Kwakhona, i-franchisor iyanceda ukunceda ekukhetheni nasekuqeqesheni abasebenzi ukuba basebenze ekulungiseni iivenkile. Ngapha koko, kwikhathalogu, ungabona ulwazi olupheleleyo kuzo zonke iinkampani zefranchise kunye nokulungisa iivenkile ukuvavanya isikali. Ngolwazi oluthe kratya, kuya kufuneka unxibelelane nekhathalogu kwaye iingcali zethu ziya kukucebisa, zikuncede ekukhetheni, kwaye ziya kubakho kwiintlanganiso nakwingxoxo.

Siyavuya ukukubona phakathi kwabaxumi bethu kwaye sijonge phambili kwintsebenziswano.

I-franchise eBerlin inceda usomashishini ogqiba kwelokuba ayikhuthaze. IBerlin lilikomkhulu laseJamani, lelinye lawona mazwe ahambele phambili kwezobutyebi kwaye atyebile eYurophu. IBerlin ibonakaliswa ngumgangatho ophezulu wokuphila kunye nemfuno esebenzayo. Kungenxa yoko le nto kuluncedo kakhulu ukukhuthaza i-franchise eBerlin. Nangona kunjalo, phantse zonke iiches apha zilapha zihlala zikhona kwimibutho eyahlukeneyo. Ukulingana kule marike, kufuneka ufunde ngononophelo umthetho kunye neempawu zabemi bendawo.

Kwakhona, intsimi inenani elikhulu labakhenkethi abaya kukuvuyela ukusebenzisa ilungelo lakho ukuba ulilungiselele ngokufanelekileyo. Thenga ilungelo kuphela kwiimpawu ezithembekileyo eziye zaphumelela kwaye uphononongo olufanelekileyo phakathi kwabemi bamazwe ahlukeneyo. Iifranchise zinokusetyenziswa ngokokubona kwakho, nangona kunjalo, kuya kufuneka uthobele imigaqo. Isivumelwano sigqityiwe ukulawula ubudlelane phakathi komrhwebi nelungelo lokungena kweli lizwe. Khuthaza ilungelo eBerlin kwaye ufumane umvuzo ophezulu kuba uya kuhlala ufumana abathengi ukuba wenza konke ngokufanelekileyo.

I-franchise eBerlin inethuba lokufikelela kwimpumelelo kwixesha elide, kuba, ukongeza kubakhenkethi kunye nenani elikhulu labahlali bendawo, unokuba nabathengi abanokubakho kwabo bantu baye beza kwenza iofisi yabo. Ukusebenza kummandla wale dolophu yaseJamani. I-franchise kwindawo enjalo izisa izibonelelo ezibonakalayo kwinkampani eyikhuthazayo, kwaye oku kunefuthe elihle kakhulu kuhlahlo-lwabiwo mali. Xa uphakamisa i-franchise esixekweni, wenza igalelo elithile kwi-franchisor, njengakwenye indawo. Ilungelo lonyango ngumsebenzi obonelela ngokutsalwa okubizwa ngokuba ngumrhumo wesixamali. Igqithiselwa kwiiakhawunti zenkampani ikunika ilungelo lokuqeshisa kwaye usebenzise uphawu lwentengiso kunye nemigaqo.

Thenga i-franchise edolophini kwaye uyisebenzise ukuze ube ngusomashishini ophumeleleyo kwaye osisityebi ongene kwintengiso ngexesha kwaye wafumana inqanaba eliphezulu lomvuzo.

Isixhobo sokukhawulezisa kunye nezixhobo zokugcina ivenkile ngexesha lokuphunyezwa kunokuba yiprojekthi yeshishini efanelekileyo kwaye inenzuzo. Nangona kunjalo, ukuthintela ubunzima kamva, kubalulekile ukwenza amalungiselelo amade kwangaphambili. Ukuba usebenza ngaphakathi kwesakhelo se-franchise, kuya kufuneka wenze iphepha elikumgangatho ophezulu, ulwele ukufezekisa iziphumo ezinomdla, emva koko unokuluwina ngokuzithemba ukhuphiswano. Xa unxibelelana ne-franchise, ivenkile yakho inamathuba onke okuphumelela kukhuphiswano. Kwimbambano neembangi, uya kuba yinkokeli eyiyo, ebonelela ngeyona nto ibaluleke kakhulu kwaye yomelele. Yenza ngobulumko, usebenza ngaphakathi kwivenkile yehardware ngokuthobela ngokupheleleyo iimfuno zesixhobo sokukhululwa.

Ukuphinda kabini imimiselo kunye nokulandela imigaqo kuqinisekisa ukuba uyakwazi ukumelana nawo nawuphina uxwebhu. Kuya kufuneka ube uyinkokeli yentengiso ukuze uzinike ithuba lokufumana ukhuphiswano. Ke yonke into iya kuba yeyakho, uyakwazi ukwandisa umthamo weerisithi zohlahlo-lwabiwo mali. Ukuba uthengisa i-fastener kunye nesixhobo, ke ingqalelo ekhethekileyo kufuneka ihlawulwe kuyilo lwevenkile. I-franchise ikunceda ukumelana nalo msebenzi. Emva kwayo yonke loo nto, ufumana iikhowudi zoyilo onazo. Unokulindela ukufumana ikhowudi yokunxiba kwaye abasebenzi bakho baya kunxiba iimpahla ezizodwa.

Ngokusebenza ngokufanelekileyo kwe-fastener kunye ne-shop franchise, amathuba okuphumelela ungquzulwano lokhuphiswano aphucula kakhulu, kodwa kushushu. Okokugqibela, abachasi abanakufane banqwenele ukuvuma ngokuzithandela kuwe izikhundla zabo esele zibanjiwe ixesha elide. Ekugqibeleni, bafumana inzuzo kubo, ngenxa yoko, akunakulindeleka ukuba bafune ukuyeka izibonelelo zemali abazifumeneyo. Kuya kufuneka usasaze kwakhona ukuhamba kwakho ngenxa yevenkile yakho, apho uthengisa khona into yokuzila kunye nezinye izinto. Ukuba ne-franchise kukunceda ujongane nalo msebenzi unzima. Ufumana inani elikhulu lezibonelelo ezibalulekileyo ezibonelela ngamathuba aphezulu.

Kumzabalazo wokhuphiswano, kufuneka ube yinkokheli engenakuphikiswa. Kuphela kuxa uphumelele kwixesha elide. Phumeza yonke imisebenzi oyinikiweyo ngocwangco oluphezulu ukoyisa ukuxhathisa kwabo ukhuphisana nabo. Ngokusebenzisana ne-hardware kunye ne-franchise yezixhobo, uya kuba yinkokeli engenakuphikiswa. Indawo yakho kwintengiso kufuneka ikhuseleke ngokucacileyo kwaye kufuneka usebenzise eli thuba. Ungaze uvume izikhundla ezikhokelayo kubakhuphiswano, kuba kunzima ukubuyela kubo kunokuzigcina okwangoku. Ngexesha le-franchise, ivenkile yakho yokuzila inokungena engxakini.

Nangona kunjalo, ungaboyisa ngokulula ngesixhobo esisebenzayo.