I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

I-franchise yebhola ekhatywayo yabantwana luhlobo lokwenyani lomsebenzi, ekufuneka wenziwe ngokucacileyo nangokufanelekileyo ngelixa kuthintelwa iimpazamo zesicwangciso esibalulekileyo. Njengenxalenye ye-franchise, ungummeli we-brand esemthethweni. Yiyo loo nto kufuneka usoloko ulandela ngokungqongqo imigqaliselo, imigaqo, kunye nemigaqo ekubonelela ngayo malunga nelo franchisor Usebenza ngentliziyo yakhe yonke, njengoko enomdla kwizinto eziphathekayo kwimpumelelo yakho. Ngexesha lokusebenzisa i-franchise, unokuhlangabezana nobunzima obahlukeneyo. Banokoyiswa ngokulula besebenzisa uluhlu lwezixhobo ezikumgangatho ophezulu. Unokuzifumana ngokuthe ngqo kwi-brand, emva kokuba ugqibe uthethathethwano, ugqibe isivumelwano, kwaye uhlawule umrhumo wesambuku.

Xa usenza i-franchise yabantwana, igalelo lesixa-mali ukusuka kwi-9 ukuya kwi-11%. Ngaphaya koko, le pesenti ibalwe njengenxalenye yesixa-mali esipheleleyo ofuna ukusiphumeza kwinqanaba lokuqala. Nika ibhola yakho yebhola yebhola yabantwana isixa esifanelekileyo sokuqwalaselwa ukuze ungabinangxaki kamva. Nokuba sekukho nabuphi na ubunzima, bunokoyiswa ngokulula. Unesicwangciso esele senziwe kwaye sisebenza ngokufanelekileyo. Rhoqo jonga amanani owacwangcisileyo. Ke i-franchise yebhola ekhatywayo yabantwana ikubonelela ngenqanaba eliphezulu lenzuzo.

Emva kwayo yonke loo nto, unokuhlala uqonda ngexesha elifanelekileyo xa kuqale ukuphambuka kwaye uthathe amanyathelo afanelekileyo. Ukuhambisa izixhobo ngokukhawuleza xa usenza ibhola yebhola ekhatywayo yomntwana kukunika umda obalulekileyo wokhuphiswano. Kuyimfuneko ukuyisebenzisa ngobuninzi bokunciphisa umngcipheko kunye nokunyusa ingeniso.

Njengenxalenye ye-franchise yabantwana, kufuneka ucace ukuba usengozini yokuhlaselwa ngabakhuphisana nabo. Ngapha koko, uninzi lwazo alufuni kusebenza ngokuthembeka kunye neendlela ezamkelekileyo kuluntu olunesidima. Bafuna ukonakalisa iprojekthi iphela, ke, kuya kufuneka uzilungiselele uphuhliso lweziganeko. Lungiselela i-franchise yakho yebhola ekhatywayo yazo zonke iimeko ezinokwenzeka ngokwenza uhlalutyo lokuqala. Ukulungiselela le nto, isixhobo ekumgangatho ophezulu esibizwa ngokuba luhlalutyo lwe-swot kufanelekile. Ngoncedo lohlalutyo lwe-swot, i-franchise yebhola ekhatywayo yomntwana elungiselelwe nabuphi na ubunzima.

Kuyenzeka ukuba woyise phantse nayiphi na imeko engathandekiyo ngembeko kwaye ungalahli izibonelelo ezininzi zemali. Ewe kunjalo, kuya kufuneka ube nohlobo oluthile lokhuseleko lwezezimali ngexesha lokufezekisa ilungelo lebhola ekhatywayo lomntwana. Ungayisebenzisa kwimeko enzima ukuze ungayizisi kwintlekele. Kwaye ukuba udlala ibhola yebhola yabantwana, ke inqanaba lokhuseleko lwabathengi bakho kufuneka landiswe. Unonophelo kufuneka lwenziwe koku.

Izikolo zebhola yabantwana lolona tyalo mali lunengeniso kumacandelo emidlalo yabantwana. Ibhola ekhatywayo ngowona mdlalo uthandwayo emhlabeni, awufuni nkcitho inkulu kulo mdlalo kwaye unesiqingatha sabemi behlabathi sabalandeli bawo. Ukuthandwa kunye nomnqweno wabantwana wokudlala ibhola ekhatywayo 'ayonyuswa' kungekuphela nje ngumlingiswa omkhulu walo mdlalo kodwa yimivuzo emikhulu yabadlali abaqeqeshiweyo, kwii-euro nakwiidola ezilinganayo. Abantwana bayakulangazelela ukudlala ibhola kuba befuna ukuba ngabadlali abaziingcali. Ukuba ngumdlali webhola ekhatywayo ngoku ngumsebenzi odumileyo kwaye onenzuzo kunye nomnqweno wokuba ngumdlali webhola olungileyo, bafunda kwasebuntwaneni. Izikolo zebhola yabantwana lithuba elihle lokufundisa abantwana ukuba bacinge ngokuchanekileyo ngexesha lemidlalo yebhola.

Ukucinga ukuba abadlali bebhola ekhatywayo banqabile kakhulu kwaye banexabiso elikhulu, kwihlabathi lebhola ekhatywayo elixabisekileyo eliphindwe kabini. Ukufundisa ngeendlela ezahlukeneyo zebhola kunye noncwadi, ezinikezelwa phantsi kwemiqathango yelungelo lokuyila isikolo sebhola yabantwana, ungafundisi izakhono zobugcisa kuphela, kodwa neendlela zobuchule- eziya kubanceda bafunde ukukhusela ngokuchanekileyo, ukuqala uhlaselo, vula ukuziphendulela komchasi oxineneyo, kunye nokunye okuninzi. I-franchise yesikolo yebhola ekhatywayo ifundisa uxinzelelo oluphezulu kunye noluphantsi, uhlaselo lwendawo, ukuvala imimandla yasimahla, kunye namanye amaqhinga ebhola ekhatywayo, ngaphandle kwawo kula maxesha akunakwenzeka ukwenza nokukhetha umdlalo. Amaqhinga ebhola ekhatywayo kwisikolo sabantwana yi-franchise ethengiswa ngempumelelo kwintengiso. I-franchise yokudala isikolo sebhola yabantwana ikwimfuno enkulu kwaye ikwimfuno njengemveliso ezisa isixa esikhulu senzuzo. I-franchise ethengiweyo inceda ukufunda ukulungiselela ezemidlalo kolu khuphiswano oluzayo, ukubuyisela kwimeko yesiqhelo emva kokulimala, ukubuyisela izihlunu emva koqeqesho. Ngokuthenga i-franchise yelogo eyaziwayo yebhola ekhatywayo, isikolo sifundisa zonke izithethe zeklabhu eyaziwayo, imbali yaso, kunye nokuphumelela kwendebe.

Abantwana bafundiswa ukubonisa isimilo somntu ophumeleleyo kunye 'nomsindo kwezemidlalo', isimilo semidlalo, kunye nembeko. I-franchise yesikolo yebhola yabantwana lithuba elihle lokutsala amakhwenkwe namantombazana ukuba adlale imidlalo. I-franchise yesikolo sabantwana sokuphuhliswa kwemidlalo yimpilo yenzala yethu kunye nesizukulwana esincinci. Abazali abanomnqweno omkhulu bazisa umntwana wabo oyintanda kweli candelo, besazi kakuhle ukuba ibhola iya kumnceda kuphela umntwana omthandayo. Ootata noomama abaninzi, benika oonyana neentombi zabo kwisikolo sebhola esinegama elihle, bayazi ngokucacileyo ukuba benza utyalo-mali olulungileyo kwikamva lezidalwa zabo abazithandayo. Ii-scouts zobungcali kunye neearhente zeligi zebhola ekhatywayo kwihlabathi liphela zilandelela iitalente zabantwana ezilungileyo, zibamemela kwizikolo zabo zemfundo ukuba bajonge kwaye baqhubele phambili ukukhula, baqukumbele iimvumelwano zemali kunye nabantwana abanesakhono.

I-franchise eNur-Sultan inokukuzisela izibonelelo ezibalulekileyo ukuba ukhetha i-niche elungileyo. Le ndawo ibonakaliswa zizakhiwo ezide kunye nenqanaba eliphezulu lokhuphiswano, njengoko ilikomkhulu lelinye lawona mazwe aphumeleleyo kwi-Central Asia. Abahlali bayo, abahlali base-Astana, bayazingca ngeNur-Sultan, ke ngoko, kubalulekile ukubakholisa ngandlela thile ngokubandakanya indawo ethile kuluhlu lweempahla okanye iinkonzo ozibonelela kummandla wale dolophu. Ilungelo lokunyanzeliswa linokukhuthazwa ngokufanelekileyo nangokumgangatho ngokufunda umthetho wengingqi kunye nokunamathela ngokungqongqo kuseto lwemigaqo kwaye ube sezandleni zakho emva kokugqitywa kwemigaqo yesivumelwano. Ukuba usebenzisa i-franchise, kufuneka ukhumbule ukuba kukho umrhumo obizwa ngokuba yi-royalties. Eli lixabiso lemali eliyipesenti ethile yenani elifunyenweyo njengengeniso okanye imithombo yemali yengeniso.

I-franchise isebenza ngokufanelekileyo kummandla wase-Nur-Sultan ngenxa yokuba esi sixeko sibonelela ngemfuno efanelekileyo. Ukongeza kubakhenkethi, baninzi abatyebileyo bendawo. Baba ngabathengi bakho ukuba wenza yonke into kwinqanaba elifanelekileyo lomgangatho. Yenza ukukhuthazwa kwefranchise kwindawo ethile ukuze ufumane indawo yentengiso. Ukusuka kwi-Nur-Sultan, kunokwenzeka ukuba uqhubeke ngakumbi, ukwandiswa okusebenzayo, uvule iifranchise zakho kwezinye iidolophu. Akukho mfuneko yokuba mathidala, kuba iKazakhstan yintengiso ethembekileyo, ngakumbi kuba indawo enjalo, ekubeni ikomkhulu, inika ithuba lokukhuthaza ilungelo kwinqanaba elifanelekileyo lomgangatho.

Uninzi lwentengiso zinexesha elide kwaye zisebenze ngempumelelo kummandla waseNur-Sultan, ke, ilungelo lakho lokuthengisa kufuneka lingeniswe kwi-niche ehlala isimahla.