Vula ivenkile ye-franchise sisiqalo esihle seshishini eliyimpumelelo. Kodwa njani ukuvula kwaye ungalahleki? Makhe siqonde. Ke, unomnqweno kunye nemali yokuqala yokuqala ishishini lakho. Ukunciphisa umngcipheko kwaye ungalahli mali, uthatha isigqibo sokuthenga ivenkile yokuthengisa. Yintoni i-franchise? Luhlobo lwelayisensi okanye ilungelo lokumela uphawu kwisixeko okanye kwilizwe lakho. I-franchisor ithengisa eli lungelo kwaye inceda i-franchisee ukuba iququzelele i-biz, ngokwesicwangciso esenziwe ngaphambili se-biz, ngelixa igcina imigaqo-nkqubo yomsebenzi okanye itekhnoloji yemveliso.

Ke, usomashishini osakhasayo uqala ukusebenza phantsi kwesikhokelo senkampani eyaziwayo. Kujongeka ngathi kunje, uvula ivenkile ethengisa imali evela kwibhrendi eyaziwayo, inyuselwa kwilizwe lakho, kwaye yamkelwe ngabathengi. I-franchisor ikubonelela ngezikimu zomsebenzi ezimiselweyo, iitekhnoloji, kunye nezicwangciso zeshishini. Iifranchise zahlulwe zaziindidi: ngqo, zisemgangathweni, zisimahla, zinokubuyiselwa, zilungile. Ungavula ivenkile ethengisa ngqo ukuba ukhetho lwakho lwezezimali lilinganiselwe. Olu hlobo lwentsebenziswano lunika ilungelo lokuvula iofisi enye okanye ezimbini ezizimeleyo. Umgangatho uthatha uxanduva olupheleleyo kwi-franchisor yakho.

Kule meko, kubalulekile ukuthobela yonke imigaqo kunye nemigangatho yenkampani. I-franchise yasimahla ithatha imigaqo enemiqathango yokusebenza kwi-franchisor, ulawulo olupheleleyo lwevenkile lwenziwa. Ngokufaka endaweni, kufanelekile kubavelisi bamalungelo okushishina. Kule meko, inkampani ye-franchise iyalela indlela kunye netekhnoloji, kwaye ukhetha ababoneleli ngokwakho. Iinkampani esele zilungile, olu hlobo lokuthengisa ngokuthengisa imali lufuna utyalo-mali olukhulu, uthenga ishishini esele lilungile, kwaye ukubuyisela, uhlawula imirhumo okanye inzala. Zeziphi izinto ezivulekileyo kwivenkile yeefranchise? Kumashishini ongenamava, vula olu hlobo lomsebenzi ulunge kakhulu. Emva kwayo yonke loo nto, ayisiyomfihlo xa ungazi nto okanye ungaqondi, lixesha elifanelekileyo lokuba ujike uye kumcebisi owaziyo okwenzekayo kwaye uyazi indlela yokuphuma kule meko.

Yintoni enokuthi yenziwe ngumrhwebi? Isicwangciso seshishini kunye namaqhinga, isicwangciso se-biz, izixhobo zokwazisa, itekhnoloji yokuvelisa imveliso, abathengi kunye nesiseko sabanikezeli. Yimalini ukuvula ivenkile? Okokuqala, imali iyafuneka ukuthenga ifranchise. Iindleko zayo ziyahluka ngokuxhomekeka kuhlobo lwentsebenziswano kunye nenqanaba lokunyusa uphawu. Kuya kufuneka uhlawule imirhumo yenyanga ngokusebenzisa igama lenkampani. Ukuba uyavuma, ungawususa umdla ngokwandisa igalelo lokuqala kwishishini. Olunye ukhetho olunomdla kukuqinisekisa i-franchisor yakho ngobukrelekrele bakho kunye namandla okwenza inzuzo ngakumbi kwi-biz kwixa elizayo, ngaloo ndlela unokutsala utyalomali kwaye ungatyali mali. Sebenzela imigaqo yentsebenziswano kakuhle ukuze ungabinangxaki kwixesha elizayo.

Kutheni kunenzuzo ukuvula ivenkile? Zininzi izizathu. Ungathengisa kwivenkile ebonakalayo kunye nenqaku lokwenyani lentengiso. Izinto ezahlukeneyo zithengiswa kwaye zithengwa apha enyakeni. Kuyavela ukuba kufuneka ukhethe i-niche yakho kwaye unike abathengi iimveliso zeempawu ezingcono kunezo zabakhuphisana nabo. Ukurhweba kwi-Intanethi kubaluleke ngakumbi ngoku, kufanelekile kumthengi kwaye kusebenza kakhulu xa uwedwa. Vula ishishini lakho kwi-Intanethi kunenzuzo. Awudingi ukurenta iofisi, ukuhlawulela izinto eziluncedo, ukuqesha abasebenzi abaninzi, ukufumana iindleko zokugcina iofisi.

Kufuneka uququzelele ukuhanjiswa, ingxelo yabathengi. I-Franchising ibonelela ngeli thuba okoko imveliso ethengisiweyo sele ithandwa ngabathengi. Zeziphi iimveliso ezihamba ngoku? Ukwenza i-Franchising kwicandelo lokutya, ukuthengisa kwakhona, ukuvelisa, iimveliso zabantwana, iimpahla kunye nezihlangu, imfundo. Ezi ndawo zingasentla zithandwa kakhulu kwaye zibuyiswa ngokukhawuleza. Unokuvula inqaku lentengiso yeempahla okanye izihlangu ngaphandle koloyiko lokuba ayifunwanga, kwakhona eyona nto iphambili kukuthatha isigqibo kwi-niche. Ngaphambi kokuqala ishishini lokugxila, kuya kufuneka uthathe isigqibo malunga nekapitali yokuqala, kwaye uqonde ukuba ufuna ukufezekisa ntoni ekugqibeleni. Yenza isicwangciso kwaye uyenze, funda amabali empumelelo yomntu othengisayo, vavanya amathuba okuphumelela.

Ikhathalogu yethu eyahlukileyo inceda ekufumaneni ukhetho lobambiswano olufanelekileyo. Yenzelwe ngendlela yokuba uhambe ngokulula kwizindululo kwaye uvavanye ukhetho olucetywayo. Siqokelele izindululo kwiinkampani zasekhaya nakwamanye amazwe. Unokufumana amanqanaba ohlahlo-lwabiwo mali ahlukeneyo. Kwangelo xesha, sibeka kuphela i-franchisors ethembekileyo, akukho ndawo yabakhohlisi kulawulo lwethu. Vula ivenkile ye-franchise okanye ishishini lakho olithandayo linyathelo eliya kufikelela kwisakhono sakho, sikulungele ukukunceda ngale nto.

Ukuvula ishishini liphupha lakhe nawuphi na umntu, umntu ukhetha ubugcisa, umntu ukhetha urhwebo, imveliso, iinkonzo, kunye nefranchise kwivenkile yempahla, kulungiselelo lwezinto, iisalon, nakwezinye iindawo zomsebenzi. Ngaphambili, ukuvula ivenkile yempahla bekumnandi, kodwa namhlanje, xa kungabikho ukunqongophala kwevenkile, zininzi kangangokuba ukhuphiswano lususa ngokungenanceba amathole amancinci eempawu ezingaziwayo. Ukuze singachithi xesha, umgudu, ukunciphisa iindleko zezixhobo zemali, kunokwenzeka, kunye neempawu ezaziwayo zempahla, ukuvula iivenkile ezintsha kumazwe ahlukeneyo nakwizixeko, ukwandisa isikhundla, ukuthandwa, umgangatho kunye nentengiso, ukwanda kwengeniso. Ukuze ungazibeki emngciphekweni, ungakhangeli iintlanganiso ezineevenkile ezinkulu zeempahla, kukho iikhathalogu zeefranchise, apho iinkampani ezincinci nezinkulu zinikezelwa khona, zilungele wonke usomashishini. Ikhathalogu ye-franchise iqulethe uluhlu olubanzi lweentlobo zeshishini (ukusuka kwincinci ukuya enkulu). Kuxhomekeke kwicandelo lomsebenzi, kuphawu lwentengiso kunye nobude bomsebenzi kwimarike, kwimfuno, kunye nengeniso, indleko ye-franchise iya kunyuswa, kuthathelwa ingqalelo intlawulo yomrhumo wesixamali.

Isixa-mali sesifranchise asiqhelekanga nakubani na kwaye luhlobo lwetikiti lokuqinisekisa lomthengisi. Intlawulo yesixa-mali sihlawulwa ngexesha lokutyikitya ikhontrakthi naphambi kokuqala kwevenkile, ngaphambi kokudluliswa kwawo onke amalungelo, ulwazi, isiseko sabathengi. Umrhumo wesambuku uxhomekeke kuzo zonke iindleko. Ityala ngalinye linobungozi balo, kuthathelwa ingqalelo imigibe, ukuze ujikeleze kubo, iingcali ezivela kwikhathalogu yama-franchisees kunye ne-franchisors ziya kunceda. Kananjalo, i-franchisors iya kuya kuyo yonke iminyhadala, ibonelele ngoqeqesho, uhlalutyo, kunye nolunye ulwazi ngokusebenza kakuhle kwevenkile zeempahla. Izambatho zingaboniswa, zombini amadoda nabasetyhini, kubantwana. Iivenkile ezingakumbi, kokukhona uphawu luya kukhunjulwa kumthengi, olonyusa amathuba kunye nentengiso, echaphazela umvuzo.

Eyona nto idume ngayo uphawu lwevenkile yeempahla, ngokukhawuleza iindleko ziya kuhlawula. Ewe, ungazingenisa iimpahla ngokwakho ngokuvula ivenkile yakho, kodwa ukhuphiswano lunokuchaphazela, ludinga ixesha elininzi lokufumana abathengi, ukukhuthaza kwaneempahla ezikumgangatho ophezulu ezivenkileni. Ukuze kwixesha elizayo kungabikho ngxaki kunye nemibuzo phakathi kwe-franchisor kunye ne-franchisee, kufuneka kuxoxwe ngazo zonke izinto ezichanekileyo kwangaphambili, ngaphambi kokuqala imisebenzi edibeneyo. Yintoni efanelekileyo xa unxibelelana nevenkile yokugcina imali kukuba iingcali ziya kukunceda ukhethe i-franchise ngokuhlalutya izibonelelo. Kwakhona, abacebisi baya kuba nakho ukwenza intengiselwano ukusuka ekuqaleni ukuya ekugqibeleni, ngenkxaso yezomthetho epheleleyo. Namhlanje i-franchising ifuna kakhulu, nkqu nemiboniso yonyaka ye-franchise ngumzekelo woku. Amakhulu amawaka eenkampani ezivela kumacandelo ohlukeneyo omsebenzi afuna amaqabane ezeshishini, ebonelela ngeemeko ezifanelekileyo zeefranchise.

Emva kwayo yonke loo nto, kuya kufuneka uvume ukuba kufanelekile ukusebenza kunye, endaweni yokuqhuba ishishini ngokuzimeleyo, ukuvula iivenkile ezininzi, kodwa ukubalawula kude kude ukusuka kwelinye icala lehlabathi ukuya kwelinye akunakuphikiswa kwaye akunakwenzeka, nokuba uqeshe umphathi. Ke ngoko, ukwenza i-franchising, ukuthenga i-franchise kuyavakala kwaye kuyimfuneko naphakathi kweempawu ezaziwayo.

Ukufumana ulwazi malunga ne-franchise, ukuqhelana nokunikezelwa kwintengiso yelizwe elithile, nazo zonke izibonelelo zevenkile ezinempahla, ukuvavanya umgaqo-nkqubo wamaxabiso, kuya kufuneka ulandele ikhonkco kwikhathalogu ye-franchise engezantsi. Kananjalo unokuqhagamshelana neengcali eziza kuphendula imibuzo malunga nelungelo lokuthengisa kunye noncedo kwiimeko ezahlukeneyo. Sinombulelo kwangaphambili ngomdla wakho kwaye sijonge phambili kwintsebenziswano enemveliso.

Ikhathalogu yeevenkile zokugcina ukutya ikunika ithuba lokuvula ishishini lakho kwicandelo leentengiso. Eli candelo leshishini lithandwa kakhulu, ngakumbi kumashishini amancinci naphakathi. Urhwebo aludingi kutyalo-mali olukhulu kunye nokuthengwa kwezixhobo zemveliso, ke olu hlobo lomsebenzi lubonakaliswa kukukhawuleza kwemali kunye nenqanaba eliphezulu lomvuzo.

Ikhathalogu yeevenkile ezivenkileni iqulethe ezona zintengiso zinomtsalane: unokukhetha umkhombandlela kurhwebo, uvule ilungelo lokuthengisa kwaye usebenze ngempumelelo kwaye uphuhlise ishishini lakho. Ezona zidume kakhulu zezi ndawo zinjengeevenkile zokutya, iivenkile zempahla, izihlangu, iimpahla zabantwana, izixhobo, njl. Konke oku kuyafumaneka kwikhathalogu yethu. Ukongeza, kwikhathalogu ye-franchise, unokufumana izibonelelo zokuthengisa ngokuthengisa kwiivenkile ezikwi-Intanethi, ukubaluleka kwazo okungagungqiyo kumaxesha anamhlanje. Kwi-2020-2021 inqanaba lokurhweba kwi-Intanethi lifumene ukuphakama okukhulu, okwenza iivenkile ezikwi-Intanethi zanomtsalane kwimbono yeshishini: utyalo-mali oluncinci, ukubuyisa ngokukhawuleza, inqanaba eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimeleyo kwempahla, kwaye akukho mfuneko izixhobo ezizodwa.

Kutheni ukhetha i-franchise yevenkile kwaye usebenzise ikhathalogu? Okokuqala, kwikhathalogu unokufumana uluhlu lwazo zonke iifranti ezinikezelwa ziivenkile ezilungileyo ezivela kwihlabathi liphela. Okwesibini, imbuyekezo kutyalo-mali sele ikho kunyaka wokuqala weshishini. Ewe kunjalo, inqanaba lokhuphiswano kwicandelo lezorhwebo kufuneka nalo lithathelwe ingqalelo. Ngesi sizathu, olona khetho lufanelekileyo kukuphonononga zonke iinethiwekhi ezikhoyo zefranchise kunye nezibonelelo zabo.

Yintoni esinokuyenza ikhathalogu yethu kunye nokuthengisa ngokuthengisa ngokubanzi?

• Unikelo oluvela kwiimpawu ezaziwayo;

• Ukubanakho ukuthengisa iimpahla ezisemgangathweni kwiivenkile eziphambili;

• Zuze ithuba lokuhlawula, ubungakanani botyalomali, kunye namaxabiso anomtsalane;

• Iinkampani ezibonelela ngefranchise zibonelela ngomgaqo-nkqubo wazo wentengiso owakhiwe kakuhle kunye nephulo lokwazisa - awunyanzelekanga ukuba uphinde uqale ishishini lakho.

Kwikhathalogu yethu yeevenkile zefranchise, unokuzifumana ngokulula kwaye ukhethe ngokwakho ezona zinto zinomdla nezinenzuzo eziya kukuzisela ingeniso elungileyo kunye nolonwabo emsebenzini. Enkosi kwikhathalogu, uya kuba nakho ukunxibelelana ngqo nabanini beevenkile zefranchise. Ishishini lakho lisezandleni zakho, isiseko seshishini lakho sikukhathalogu yethu yamalungelo okuthengisa!

I-franchise kwivenkile yempahla yiprojekthi yeshishini elinomdla, kuphuhliso lwayo oya kuthi ulungiselele kwangaphambili. Zama ukuhlala uphambili kwabo ukhuphisana nabo kwaye wenze uninzi lwefranchise yakho ngokuhlala ngaphezulu kwebhodi yabaphambili. Xa ukhetha i-franchise, uya kujongana nezinto ezahlukeneyo onokukhetha kuzo. Nika ukhetho kulowo iimeko zakhe ziya kukufanela kangangoko kunokwenzeka - esi iya kuba sisigqibo sokuqala esifanelekileyo solawulo. Ukunyusa ivenkile yakho, bonelela abathengi bakho ngento abangenako abakhuphisana nayo: oku kuyonyusa amathuba akho okuba ngowokuqala kwishishini. Ivenkile yokugcina izinto ifuna ulawulo olunolwazi, ukugcina iinkcukacha zibalulekile engqondweni.

Iinkcukacha-manani zidlala indima ebalulekileyo: emva kokuyifunda, sebenzisa iintlobo ngeentlobo zezixhobo zokubona, onokuthi uqhakamshele nomthengisi wezindlu.

Xa usebenza ngefranchise kwivenkile yempahla, intlawulo ezahlukeneyo zibonelelwa. Okokuqala, ligalelo lesixa-mali kwinqanaba lokuqala. Yi-9-11% yotyalo-mali lokuqala kwi-franchise. Ivenkile yolondolozo lwempahla ibonelela ngentengiso, eya kwenziwa yimikhosi ye-franchisor. Kukho ubukhosi - i-6% yemali yengeniso kwinkqubo yokuthengisa iimpahla evenkileni. Konke oku kuyinto eqhelekileyo, esetyenziswa phantse kuzo zonke iirhafu.

Sebenzisa indawo yokugcina impahla ngobunono- oku kuyakuthintela ukuba bangazaliswa kakhulu ziimpahla ezingathengiswanga, isidingo sazo esitsha, kwaye ngaloo ndlela konga imali. Xa usenza i-franchise kwivenkile yento, ufuna kwakhona ukuzenzekelayo. Oku kuququzelela kakhulu ukusebenza konobhala, kuba akukho mfuneko yokuba usebenze ngesandla ngenani elikhulu lamanani. Ke, ivenkile ethengisa iimpahla ezivenkileni iya kubonelela ngethuba lokuqhubela phambili kwintengiso kunye nezinto eziluncedo.