Amashishini amancinci amancinci ziintengiso ezithandwayo zeshishini. Ishishini elincinci lilungile kuba lifunwa kokubini kwiidolophu ezinkulu nakwiidolophu ezincinci. Ukukhetha ukhetho kunokubizwa ngokuba kukhulu ngaphandle kokubaxa. Ngokukwanjalo, namhlanje kunzima ukubiza isebe lezoqoqosho kunye nomsebenzi (kwaye ayisiyiyo kuphela encinci) apho i-franchise ibingayi kunikwa. Ke eyona nto ibalulekileyo kukwenza ukhetho olufanelekileyo kuba impumelelo yeshishini lakho iya kuxhomekeka kwesi sigqibo. Isabelo sokwenza i-franchising kwi-GDP yehlabathi sikhula minyaka le, sinika igalelo elibonakalayo kuqoqosho lwamazwe ahlukeneyo kunye nokudala imisebenzi emitsha.

Abanini beenkampani eziphumeleleyo kunye neempawu ezonyuselweyo baya bemema abafikayo ukuba bajoyine ishishini labo kwaye bathenge i-franchise, babe yinxalenye yeprojekthi yeshishini elinenzuzo. Enye yezinto eziphambili kule ndlela yokwenza iprojekthi yeshishini kukuzinza. Zonke iitekhnoloji, izikimu zeenkqubo kunye neenkqubo, iiresiphi, ukulandelelana konxibelelwano nabathengisi kunye nabathengi, umgaqo-nkqubo wentengiso, njl. Njl. Kungenxa yezi meko ezibonelela ukunciphisa ixesha lokubuyiselwa kweprojekthi yeshishini kwaye ukuyizisa kwinqanaba elinenzuzo xa kuthelekiswa nokwenziwa kweshishini, njengoko besitsho, ukusuka ekuqaleni. Iyavakala into yokuba oosomashishini abasebenza namashishini amancinci ukuhlawula ngokukodwa iifranchise kwezorhwebo, ukutya (iivenkile zokwenza ikofu, iivenkile ezincinci zosapho, iivenkile zokubhaka, njl. izixhobo) .

Ukuthandwa kwee-franchise ezinxulumene nokuzonwabisa kunye nokuhamba, ezemidlalo, iinkonzo zonyango (kubandakanya iintlobo ezahlukeneyo zokuthambisa, umthambo we-physiotherapy, njl. Kwaye neengxaki zemali, ubhubhane, kunye neemeko ezimbi ezifanayo zihlala zingangumqobo kumashishini amancinci kwisiseko sefranchise kodwa zikwabonelela ngokukhula ngokukhawuleza kunye nophuhliso xa kuthelekiswa namaxesha athuleyo. Umzekelo weeprojekthi ezinjalo ngamaziko emfundo yabasaqalayo nakwizikolo ezisebenza ngokusetyenziswa kwetekhnoloji yolwazi yale mihla. Amaziko awahlukeneyo ophuhliso olongezelelweyo kunye noqeqesho nawo afunwa kakhulu ngamaxesha apho kukho izithintelo ezahlukeneyo emsebenzini wezikolo zakudala kunye namaziko emfundo aphakamileyo. Imveliso yokutya ekufuneka ihanjisiwe kunye nokuhanjiswa kungangumzekelo we-franchise (encinci kunye nenkulu) eya kuchuma ngexesha lokuvalelwa yedwa, ukuthintelwa kokuhamba kwabantu esixekweni, njl.njl., Zonke iinkonzo ezinxulumene nokuhanjiswa ukutya, iimpahla zabathengi, amayeza, njl.

zifunwa kakhulu ngalo maxesha.

Impumelelo yeprojekthi yeshishini iqinisekiswa luphononongo lokuqala lwezinto eziphambili ezichaphazela amashishini amancinci namakhulu, nokuba inikezelwa ngeranti, ithengwa kumniniyo, okanye yenziwa ngokuzimeleyo. Okokuqala, kubalulekile ukuvavanya inqanaba langoku lophuhliso lweshishini elikhethiweyo kunye nethemba lalo, ubuncinci kule minyaka izayo. Okungabalulekanga kangako bubuzaza bokhuphiswano, inani labakhuphiswano abasondeleyo, amaxabiso kunye nomgaqo-nkqubo wenkonzo, umsebenzi wentengiso, njl. amagama egama, isilogeni, njl. Ukufumana ilungelo lokuthengisa kwifayile ekhethekileyo ye-Intanethi, unokufumana ubuncinci ukukhangela okufutshane malunga nokuphononongwa okuhlukeneyo kunye nezimvo malunga nayo. Mhlawumbi abanye abathengisi abafumene ilungelo lokuthengisa babone kufanelekile ukuba babelane ngamava abo ngentsebenziswano kwaye babonelele ngolwazi olongezelelekileyo malunga ne-franchisor kuwo onke amaqela anomdla.

Kwaye, ewe, usomashishini kuya kufuneka enze lonke ubalo olunxulumene nombutho weshishini. Imigaqo ye-franchise ihlala ichaza isidingo sentlawulo yokuqala, isixa sayo sixhomekeke kwixabiso lebhrendi, emiselwe yimpumelelo, udumo kunye nenzuzo yenkampani. Ukongeza, ukulungiselela inkampani, kubalulekile ukutyala isixa esithile semali kwii-asethi ezizinzileyo nezijikelezayo (ukuthengwa okanye ukuqeshiswa kwemizi-mveliso, ukuthengisa, kunye nezinye izakhiwo, ukuthengwa kwemveliso kunye nezixhobo zeofisi, ukugaya, ukuqesha kunye noqeqesho Abasebenzi, iphulo lokuzisa iimveliso kwintengiso, njl. P.). Ke umntu othenga amalungelo okuthengisa kufuneka aqikelele ubungakanani botyalo-mali lokuqala kwiprojekthi yamashishini amancinci ngokuchanekileyo kangangoko xa kusakhiwa isicwangciso sezemali. Kuxhomekeka ekubeni uqala ngokukhawuleza kangakanani ukwenza iingeniso zokwenyani.

Imirhumo yenyanga nganye ibalwa njengepesenti yengeniso. Rhoqo, isicwangciso sokutyala imali kunye nokubalwa kwexesha lokuhlawulwa kweshishini elincinci (kwaye hayi kuphela) linikezelwa kunye nenkcazo ye-franchise kwikhathalogu ehambelana nayo kwi-Intanethi. Amava okhuphiswano lwamashishini asebenza phantsi kwefranchise efanayo okanye ngokulula kumacandelo entengiso afanayo nawo angangumthombo wolwazi oluluncedo kakhulu kwaye ancede abantu abathengisa ngemali benze ukhetho olufanelekileyo. Xa ukhetha iqabane le-franchise, kuya kufuneka uthathe ingqalelo ekuzimiseleni kwakhe ukunika iingcebiso kwicandelo lobugcisa bemveliso, ukuthengisa, ukunyusa, ukuququzelela imisebenzi yemihla ngemihla, uqeqesho lwabasebenzi, ubhaliso lweendawo zentengiso, njl. ngezixhobo zolwazi kwaye ubonelele ngolunye uncedo malunga nophuhliso lweshishini . Nangona kunjalo, kukho ezinye iindlela xa kuboniswana nomntu ngamnye ngentlawulo eyahlukileyo ngokungqinelana noluhlu lwamaxabiso awodwa (abanye abanini bamashishini baxabisa izixhobo zabo zolwazi kakhulu kwaye abakulungelanga ukubabonelela simahla nakumaqabane aqhelekileyo). Ngendlela, ukubonisana kunye neengcebiso ngokubhekisele ekusebenziseni irhafu, ukuphuculwa kwenkqubo yezaphulelo kumashishini, ukubanakho kwe-franchisor eboleka iprojekthi yeshishini lomlingane omncinci kunokuba yinto ebaluleke kakhulu kumashishini amancinci.

Hi ndlela leyi, kukwakho nee-franchise zasimahla ezinganikezeliyo kwintlawulo yokuqala okanye iintlawulo zenyanga (ikakhulu kumashishini amancinci kwinqanaba lokutya noluntu kunye neenkonzo zabathengi).

Ngokubanzi, ngokushwankathela konke oku kungentla, sinokugqiba kwelokuba ishishini lokuthengisa ngokuthengisa amancinci linezibonelelo ezininzi ngaphezulu kweemodeli zeshishini zakudala. Kukho, ewe, iindleko, umngcipheko kunye neengxaki, kodwa azibonakali kwaye zisongela iziphumo zokugqibela. Ngeshishini elincinci elicwangciswe kakuhle kwaye libalwe kwangaphambili phantsi kwenkqubo yokuthengisa imali, usomashishini unokuziva enentembelo kokubini kwisixeko esikhulu nakwiziko lengingqi okanye indawo encinci yokubaluleka kokubaluleka kwengingqi. Into ephambili kukuba ukhethe icandelo elifanelekileyo lemarike kwaye wenze yonke imizamo yophuhliso lwayo oluyimpumelelo.

Ivenkile ye-Intanethi kwi-Instagram yiprojekthi enomdla kakhulu. Kodwa xa uyiphumeza, kuyafuneka ukuba ulandele ngokungqongqo imigaqo ye-franchise, ungaphuli imigaqo, kwaye usebenze ngokufanelekileyo nangokuzimisela. Ngale ndlela kuphela apho uya kuba nakho ukubonelela ngazo zonke izibonelelo zokuncintisana nokhuphiswano ixesha elide kakhulu elizayo. Xa usebenza phantsi kwe-franchise, kufuneka uqonde ngokucacileyo ubungozi kwisitolo sakho se-intanethi esicacisiwe. Ukongeza, ukuba uthenga i-franchise, kuya kufuneka usebenze kungekuphela kwiindlela zesiko kodwa nakwi-Intanethi. Kuyanceda ukuba uqhube umsebenzi weofisi ngokufanelekileyo nangokufanelekileyo, ukugubungela ngokupheleleyo abantu ekujoliswe kubo.

Abantu abaninzi ngoku basebenzisa i-Intanethi, kwaye ilungelo lokuthengisa ngentengiso liyabanceda kulo mbandela. Ngapha koko, ivenkile ekwi-Intanethi kufuneka ilawulwe kusetyenziswa iindlela zenkqubo, kungenjalo, akukho ndlela. Ngaphandle koko, uya kukhutshwa nje okhuphisana nabo kwaye uphulukane nethuba lokukhuphisana ngokulingana nabo. Ukuba ufuna ukusebenza njengenxalenye yesitolo se-intanethi kwi-intanethi, kufuneka uthengise iimpahla kungekuphela kwiwebhusayithi kodwa nakwi-intanethi ye-intanethi. Sisibonelelo esithandwa kakhulu, kunye nezinye izixhobo ezithandwayo ngokulinganayo, ekufezekisweni kweprojekthi yeshishini, ivenkile ekwi-intanethi ye-intanethi inokuvulwa kusetyenziswa uthungelwano olunje nge-Instagram kwaye lube nempumelelo. Olu hlobo lomsebenzi lwenziwa yimibutho eyahlukeneyo, ngenxa yoko, ungaphoswa lithuba lakho, lisebenzise kubuninzi. I-franchise kwi-Instagram lithemba lokwenyani lokuphumeza umsebenzi weofisi, usebenzisa iseti yezixhobo ezifanelekileyo ekubonelelwa yinkampani yomrhwebi.

Xa unxibelelana ne-franchisor, kufuneka ukhumbule ukuba le yintsebenziswano eluncedo, iqela ngalinye kwintengiselwano lifumana isixa salo sezibonelelo. Ukuba elinye lamaqela entengiselwano alixhamli ekuzalisekeni komsebenzi weofisi ye-franchise, ke kungcono ukuyishiya loo projekthi. Kuyimfuneko ukulawula ngokucacileyo yonke imisebenzi yeofisi, ukusebenza ukuya kwelona liphezulu, ukuba nenqanaba eliphezulu lembuyekezo kutyalo-mali. Okukhona utyala imali, kokukhona ishishini lihamba kakuhle, kodwa kwangaxeshanye, kunyanzelekile ukuba unyanzelise ngokufanelekileyo uluhlu lwemisebenzi. Ngale ndlela kuphela uya kuthi ube nakho ukubonelela ngokwakho ngenzuzo yokhuphiswano oluhlala luhleli. Ivenkile esebenzayo kwi-Intanethi kwi-Instagram ivumela ukufumana isixa semali. Lawula inkqubo, yenza ngokufanelekileyo kwaye unenzuzo, zama impumelelo, ukuze uliqonde ngokwenyani ithuba elilodwa lokuba yinkokeli yentengiso.

Akufanele ulahlekelwe sisakhono sakho sokulawula umsebenzi. Zama ukwenza oku kangangoko, kwaye imizamo yakho iya kuvuzwa. Ukuba uziva ukuba kukho into ehamba gwenxa, kuya kufuneka uthathe amanyathelo akhawulezileyo. Kuya kufuneka ugcine umunwe wakho ukubetha, kwaye emva koko ivenkile yakho ekwi-intanethi kwinethiwekhi ye-Instagram izisa inqanaba eliphezulu lomvuzo. Zama ukuzenzela ithuba elikhethekileyo lokuba yinkokeli yentengiso. Akufanele uphoswe ngamathuba avelayo. Endaweni yoko, ngokuchaseneyo, kuya kufuneka uzisebenzise ngobuchule kangangoko, uya kuphumelela.

I-franchise yayo nayiphi na imveliso lithuba lokuthengisa uluhlu oluninzi lwe-Instagram. Baninzi abantu abasebenzisa ezo zixhobo ngoku, kufuneka uchaze ngokuchanekileyo abantu ekujoliswe kubo. Ngapha koko, kufanelekile ukuqaphela inyani yokuba kwi-Instagram ungathengisa ngobuchule usebenzisa isixhobo esibizwa ngokuba yiofisi yentengiso, kufanelekile ukukhumbula iqhosha elibizwa ngokuba kukukhuthaza kwi-Instagram ngokwayo ayiboneleli ngamathuba, njengoko kunjalo neofisi yentengiso ngokwayo. Ngaphandle koko, ufumana kuphela umda kumda kwivenkile yakho ekwi-Intanethi, ke kuya kufuneka wenze ngeakhawunti yentengiso. Kuba ngayo uya kuba nakho ukuchaza ngokuchanekileyo ngakumbi abaphulaphuli ekujoliswe kubo kwangoko. Inkcazo echanekileyo yabaphulaphuli ekujoliswe kubo sele ibalulekile ekufezekiseni iziphumo ezilungileyo kunye nempumelelo engathandabuzekiyo yokuphumelela. Jongana nokuhamba kwemali kwi-franchise ngendlela yokuba ube ngumdlali ophambili kwimarike, zama ukungalahli le nzuzo, uyiqonde ubuninzi, kwaye ke unethuba lokuphumelela ngokuzithemba kwimpikiswano yokhuphiswano.

Ivenkile yokugcina i-Instagram ngumsebenzi obandakanya umngcipheko, kodwa kunye namathuba. Ukuzisebenzisa ngokufanelekileyo kangangoko, kufuneka unamathele ngokungqongqo kwimigaqo onokulindela ukuyifumana kwi-franchisor. Xa uphumeza i-franchise, nikela ingqalelo kumalungiselelo. Isicwangciso esenziwe kakuhle siza kukunceda uhlale ujonga into oza kuyenza kwaye uyithelekise nento eyenzekileyo ngalo mzuzu. I-Instagram franchise yakho kufuneka ibe nayo yonke into ukuhlangabezana neemfuno zabathengi. Umthengi ulindele ukuba ubonelele ngolu hlobo lwempahla ezinqabileyo kwimarike yeli.

Kuya kufuneka ubonelele ngento ekhethekileyo. Ukuba unomdla kwivenkile ye-Instagram franchise, i-intanethi igcwele izibonelelo ezahlukeneyo. Khetha ezona zilungileyo kwaye ube ngusomashishini ophumelele kakhulu. Ivenkile ye-franchise ye-Instagram ibonakaliswa yimfuno yokwenza iindidi ngeendidi rhoqo ngenyanga. Ukongeza, kukho okokuqala, isambuku semali, esihlawulwa kube kanye. Ubungakanani bayo buyahluka kwaye buxhomekeke kubungakanani ofuna ukutyala imali. Kwakhona, ipesenti yepotifoliyo yotyalo-mali inokwahluka.

Ukusebenza kakuhle kwivenkile ye-Instagram kuya kukunceda ukuba ubenakho ukusebenzisa izixhobo zakho. Kuya kufuneka uzenzele ngokukuko ngokuba ngumrhwebi ophumeleleyo. Landela ikhowudi yokunxiba xa unxiba amagcisa akho ngokweepateni zomthengisi. I-franchise egcinwe kakuhle ye-Instagram iya kuba yinzuzo yakho yokhuphiswano. Kuya kuba nako ukoyisa ngokufanelekileyo nawuphi na umchasi, ukuba ngusomashishini ophumeleleyo nokhuphisanayo. Kunzima ukuyenza ngaphandle kwe-franchise xa ukhuthaza ivenkile ye-Instagram, njengoko ufumana uluhlu olupheleleyo lwezibonelelo ezahlukeneyo kunye nezisebenzayo.

Thatha umgangatho wemisebenzi yakho yeshishini uye kwinqanaba elilandelayo ngokuba ngusomashishini ophumeleleyo. Yenza okungakumbi ngokugcina ivenkile yakho ye-Instagram kubathengi. Ngokuqinisekileyo baya kuwuxabisa lo mqondiso kwaye, ekugqibeleni, baya kubuya kwakhona. Uninzi lude lufune ukunxibelelana nawe rhoqo, ukuzisa nabahlobo kunye nosapho kunye nabo. Ukusebenza nge-intanethi kwi-intanethi ye-franchise kunokuba yingozi. Ukuzivavanya ngokuchanekileyo, yenza uhlalutyo lwe-SWOT. Ayizukukhomba kuphela izoyikiso kodwa namathuba onawo.

Kuya kufuneka zisetyenziselwe ukunceda iprojekthi yeshishini.