Namhlanje, yonke into iyafumaneka, kubandakanya ukuzenzekelayo kolawulo lwenkampani, ukubalwa kwemali, kunye nokusebenza kwexesha, ulawulo, kunye ne-franchise yeshishini notyalo mali lotyalo mali oluncinci nolubalulekileyo. Ukukhokelwa yiminqweno yabo kunye neminqweno yabo, iyafumaneka ukukhulisa ngokukhawuleza nangokufanelekileyo ishishini lakho ngefranchise kwicandelo elithile lomsebenzi, ubuncinci kutyalo mali lwexesha kunye nezixhobo. Ukuba umtsha kulo mbandela, udinga ingcebiso yeengcali, uncedo kwitekhnoloji ye-IT, ke kuya kufuneka ujike kumaqonga obuchwephesha agxile kwi-franchise nayo yonke into enxulumene nayo. Kutheni le nto kufanelekile kwaye kunenzuzo ukuthenga kunye nokusebenzisa i-franchise? Yonke into ilula ukuyichaza. Xa usenza ishishini ekuqaleni, kufuneka utyale imali, kufuneka wakhe isicwangciso sokwenza, ukubala inkunzi yokuqala kunye notyalo-mali olulandelayo olufunwa lishishini. Kwangelo xesha, kubalulekile ukuba nolwazi oluncinci kulawulo, kugcino-zincwadi nakulawulo kungekuphela ngabasebenzi kodwa kunye neenkqubo ezahlukeneyo, ukuze ungabhideki ungalahleki.

Xa uthenga kwaye usebenza kunye ne-franchisor, kulula ukwakha ishishini, ngenxa yokwazisa ngophawu, izakhono ozifumeneyo, abathi ngaphandle kwamathandabuzo babelane ngazo, kunye nabathengi abafunyenweyo. Okokuqala, kufuneka ubale zonke izinto ezilungileyo nezingalunganga, uthathe isigqibo malunga nokuba yeyiphi indawo ofuna ukuyivula kwishishini, ucacise malunga nenkunzi yokuqala, emva koko wenze. Nangona kunjalo, ukuba ukuza kuthi ga kulo mhla uyathuthunjiswa kukhetho, ungaya kwi-portal, uhlalutye ukhetho olunikiweyo, thelekisa uluhlu lwamaxabiso, kwaye ufumane isicwangciso seshishini. Kwindawo, unokujonga ubalo manani ezithuthi kwizibalo ze-SEO, funda uphononongo lwabathengi bethu (ii-franchisors kunye nee-franchisees), jonga inqanaba kunye nenqanaba le-franchise ethile, ucacise utyalomali, umvuzo kunye nemali yesambuku. Kwindawo yethu kukho ukhetho olukhulu, xa ukhangela, ungasebenzisa i-injini yokukhangela ngokuzenzekelayo okanye ukhethe udidi, ilizwe, isixeko, ilali, thatha imali yotyalo-mali lokuqala, njl. Namhlanje yonke into iyafumaneka, kunye nokubala okuzenzekelayo kwivenkile yeefranchise, elungiselelwe wonke umntu. Akukho sidingo sokudlula kuyo yonke into ukusuka ekuqaleni ukuya ekugqibeleni, unedatha eyimfuneko ngesandla.

Fumanisa ngakumbi malunga nentsebenziswano kwivenkile ethengisa ishishini. Kwakhona, kunikwa ingcebiso ngeengcali, abaxhasi be-franchisors abanceda ekubonisaneni, kwaye bakuxelele ngazo zonke iichips, iintshukumo kunye nokubonelela ngolwazi olufanelekileyo lophuhliso loshishino. Xa usandisa kwaye uvula amanqaku, wonke umntu uyaphumelela. Umnini welungelo lokushishina unikezela ngegunya lokumela iimfuno ixesha elide lophawu oluthile, kwicandelo elithile lomsebenzi, kuxhomekeke kwiimeko ezithile. Ezona ntlobo zifunwayo zolawulo lweshishini kukutya okukhawulezayo, inkonzo, iimpahla kunye neenkonzo. Ikhathalogu ye-franchise ivumela ukukhetha i-franchise efanelekileyo, ukubonisa indlela yobuqu, ukugcina ixesha kunye notyalo-mali kwishishini, ukwandisa ukugcwala kwe-SEO. Wonke umntu uya kufumana isibonelelo esihle, ethathela ingqalelo utyalo-mali kunye nezixhobo.

Sinika ikhulu lepesenti yesiqinisekiso sokusebenza ngokuhambelana nophuhliso lweshishini ngokufumana ilungelo lokuthengisa.

Ukubonisana ngemiba eyahlukeneyo, kuya kufuneka unxibelelane neenombolo zonxibelelwano ezichaziweyo, uthumele isicelo nge-imeyile. Siyabulela kuwe ngomdla wakho kwaye sijonge phambili kwintsebenziswano, enemveliso.

I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

I-franchise yeshishini enekhathalogu yotyalo-mali inika ithuba lokukhetha isibonelelo esinenzuzo ngexabiso elifikelelekayo, kuthathelwa ingqalelo umrhumo wesambuku-mali, imiqathango kunye neemeko zezivumelwano zamalungelo okuthengisa. Ungalivula ngokwakho ishishini lakho, ukusuka ekuqaleni, kodwa ke kuya kufuneka uqonde ngokucacileyo ukuba ungaqala ngaphi kwaye yeyiphi imigaqo-nkqubo yolawulo oza kusebenza ngayo, ngokusekwe kubalo lwezezimali nakwizicwangciso zeshishini. Intengiso, ukwakha isiseko sabathengi ziinkqubo ezintsonkothileyo, ngakumbi kuthathelwa ingqalelo imeko yangoku, ukukhula okuqhubekayo kukhuphiswano kuyo yonke imimandla yomsebenzi. Ke ngoko, ukuba usaqala, kodwa ngokuzimisela uzabalazela ukuba ngumnini weshishini lakho, ungaqala ishishini phantsi kolwalathiso lwegama elithile elaziwayo, elinegama elibonakalayo kunye nomvuzo. Ukuba awazi ukuba uqale ngaphi, kwaye ngokwenene yeyiphi indawo yomsebenzi yokuvula ishishini lakho, emva koko hamba kwiikhathalogu zeefranchise kwaye ukhethe ishishini eliza kusondela entliziyweni yakho, kuba akukho nto ilunge ngaphezu kweshishini lakho olithandayo . Ke, kwikhathalogu ye-franchise ungabona izibonelelo zangoku, kunye notyalo mali oluthile, uziqhelanise nemigaqo yelungelo lokuthengisa, igama letyala, intlawulo yesixa-mali okanye ukungabikho kwayo, idatha eyongezelelweyo, uphononongo kunye namanqaku athile kummandla othile onomdla kuwe.

I-Franchisors iyakunceda i-franchisees kungekuphela nje ekuvuleni ishishini, kodwa iya kuza, icebise, incedise ekugayweni, uxele malunga nezinto eziluncedo kunye namaqhinga, ukwakha isicwangciso sokusebenza, njl.njl ifumaneka ngqo kwivenkile egcina imali. Cofa inombolo yoqhakamshelwano echaziweyo kwaye ubonisane neminye imibuzo. Siyabulela kuwe kwangaphambili ngomdla wakho, ngokunxibelelana nekhathalogu yee-franchise kunye notyalo-mali, siyathemba ukusebenzisana ngokubambisana.