Ifranchise enexabiso eliphantsi ayihlukanga kunikezelo olukhulu, olubizayo kuba umngcipheko uyafana kuyo yonke indawo. Ukuze ungazibeki emngciphekweni kwaye uthenge i-franchise ngesiqinisekiso se-100%, kukho ivenkile ebonisa zonke iinketho, ukubonelela ngamaxabiso afikelelekayo nangaphezulu, kuzo zonke iindawo zomsebenzi namhlanje. I-franchise, ebiza ixabiso eliphantsi okanye ebizayo, kwicandelo eliphakathi, imele ukubonelelwa komdla wophawu oluthile, igama kwingingqi enye okanye ngaphaya kwayo, ukwandisa uthungelwano lwengingqi, zombini iiglasi ezingabizi kakhulu kunye namasebe amakhulu. Ukuqala ishishini ngokufumana i-franchise kuyimpumelelo, kwimfuno kuba kule meko akukho mfuneko yokuba uqale ekuqaleni, iimveliso ezaziwayo ziyeviwa kwaye isiseko sabathengi sele siphuhlisiwe. Ngefranchise enexabiso eliphantsi, ibali lahlukile kancinci, kodwa ikhathalogu yethu yelungelo kunye neengcali zinceda kuyo yonke imicimbi, abaxhasi bezorhwebo bafundisa kwaye banike isicwangciso seshishini, kunye neetshiphusi kunye nemibono yokuqhubela phambili ngomsebenzi.

Kutheni kunenzuzo ukuthenga i-franchise engabizi? Okokuqala, akukho sidingo sokwenza olu tyalo mali lukhulu. Okwesibini, kukho uncedo lweengcali kunye neengcali kule nkalo. Okwesithathu, inyanga nenyanga amakhulu amawaka abathengi kunye noosomashishini bayadlula kwi-portal, abangafuni nje ukuqala ishishini labo kodwa bafuna amaqabane kunye nabanikezeli ngeenkonzo. Kulunge kakhulu ukuba iifranchisees kunye neefranchisors zisebenze kunye, ziphuhlise ishishini labo kwihlabathi liphela, zizise iiprojekthi kwinqanaba lengingqi, zonyusa inqanaba kunye nenzuzo. Ukusetyenziswa kwefranchise, ngexabiso eliphantsi ekuqaleni kokujonga, ngeendlela ezifanelekileyo, kukhokelela kuphuhliso lwenkampani enkulu yokubamba ukuya kwinqanaba eliphezulu. Umsebenzi wekhathalogu ye-franchise kukunceda oosomashishini bexabiso eliphantsi okanye elikhulu ukuba baye kumazwe aphesheya ngokubonisa kunye nokungenisa iimpahla kunye neenkonzo ngakumbi.

Kuyinzuzo kakhulu ukuthatha ilungelo lokuthengisa ngentengiso ngexabiso eliphantsi kwicandelo lezorhwebo, inkonzo, ukubonelelwa kwezonyango, ezothutho, iinkonzo zokuthambisa, okhethe wena. Ikhathalogu ye-franchise ibonelela ngothethathethwano, ngoncedo lweengcali, kunye nokubonelelwa kwexesha elithile ngezimvo zeshishini ukutsala abathengi, ukunyusa ibango kunye nokwenza inzuzo. Ukufikelela kwe-SEO kunye nokujonga kunokunyusa ibango kunye nokubonakala. Xa ungena evenkileni, unokukhetha into oyifunayo. Ukuba awazi ukuba yeyiphi indawo ofuna ukuyivula kwishishini, unokuziqhelanisa nezibonelelo, umgaqo-nkqubo wamaxabiso (ukusuka kwixabiso eliphantsi ukuya kwindleko), kukho udidi lwedolophu nelizwe, kunye neendidi kunye namacandelwana, ebonisa kwaye kubalwa intlawulo esezantsi, isixa-mali kwaye ngaphandle kwesixa-mali, ngotyalo-mali olungenaxabiso kwaye ngaphandle kwazo konke konke. Kukho nexesha lokuhlawula ukuze kuqala ungazi kuphela inkunzi yokuqala kodwa kunye nemigaqo yengeniso yokuqala. Kudala kangakanani inkampani isemarikeni? Yintoni imfuno? Mihla le, veki nganye, izibalo zenyanga zinceda ukuhlalutya amanani.

Kukho ipaneli ekhoyo yabanini bamalungelo okusingatha ubuncwane babo ngexabiso eliphantsi. Iingcali zethu zikunceda kuyo yonke imicimbi. Ukujikeleza kweewotshi ukuxhasa iingcali kunceda nakweliphi na ishishini, kokubini okungabizi kwaye kubiza.

Ukufumana ulwazi oluthe kratya, thethana kunye nokufumana isicwangciso, nceda unxibelelane neenombolo zonxibelelwano ezichaziweyo. Kwakhona, kwikhathalogu yethu yee-franchise ezingabizi kakhulu, unokuziqhelanisa nokuhlolwa kwabathengi, ukulinganiswa kwefranchise enexabiso eliphantsi, iindaba, kunye neemeko, ukunyuselwa, njl. .

Ifanitshala franchise ngumsebenzi onzima kakhulu ofuna ingqwalaselo ephezulu yokuqwalaselwa. Emva kwayo yonke loo nto, inani elikhulu labarhwebi libandakanyeka kwifenitshala, ke ngoko, ilungelo lokuthengisa kufuneka likhethwe ngobulumko. Kuya kufuneka ikunike ukhuphiswano olubalulekileyo. Le ayisiyophawu lwentengiso elaziwayo nelaziwayo kuphela. Xa uphumeza ifanitshala yefenitshala, kufanele ukuba kukhunjulwe ukuba izikimu zeshishini ozifumanayo kwi-franchisor kufuneka zisebenze ngokugqibeleleyo kwaye zikunike ukhuphiswano olubaluleke kakhulu. Emva kwayo yonke loo nto, ukwenza ifanitshala yefenitshala kufuna ukuba wenze imali eninzi ngakumbi kunokuba ubusebenza phantsi kwegama lakho.

Umahluko kukuba xa usebenza nge-franchise, uyavuma ukuhlawula iifizi ezithile, kwaye isavenge sokuqala kuya kufuneka sihlawulwe ekuqaleni kwefenitshala yefenitshala. Ngapha koko, ivolumu yayo phantse iphantse ibe yi-11% yenani lezixhobo eziza kuchitha kwinqanaba lokuqala. Esi sisixa esibi kakhulu semali, ke kuya kufuneka ucinge ngononophelo ngaphambi kokuthatha isigqibo sokukhetha ilungelo lokuthengisa. Ungathetha-thethana kwaye uqonde ukuba yeyiphi na imeko oza kuba nakho ukuyifumana xa unxibelelana nophawu oluthile. Ifanitshala yimveliso ebiza kakhulu, ethengisa onokufumana imali eninzi. Ukuba usebenza nge-franchise, ingeniso inokunyuka kakhulu.

Ifanitshala franchise yinto enokuba yingozi kwishishini. Uye waba semngciphekweni ngenxa yokuba inqanaba lokhuphiswano lingazange labonwa ngaphambili. Ukuba ukhangela kwi-Intanethi lo mbuzo thenga ifenitshala, uya kufumana iimpendulo ezininzi. Oku kuthetha ukuba ifanitshala inokhuphiswano olukhulu. Kungenxa yoko le nto kunyanzelekile ukuba usebenze nge-franchise, ulumke kakhulu. Ewe, ngokuthenga ifanitshala yefenitshala, kwangoko unethuba elifanelekileyo lokhuphiswano ngenxa yokuba usebenzisa uphawu oludumileyo.

Nangona kunjalo, ukuxhaphaza uphawu kuphela akuyi kwakha ishishini. Kuyimfuneko ukuphumeza iinkqubo zeshishini zolu hlobo eziza kukuvumela ukuba ugqwese kubo nabaphi na abachasi. Ifanitshala yefenitshala iya kusebenza ngokufanelekileyo kuphela xa uxwebhu lwenziwa ngokuchanekileyo. Ukulungiselela ukuqala ishishini, kufuneka wenze umsebenzi wohlalutyo kwangaphambili. Okokuqala, kuya kufuneka uvavanye abakhuphisana nabo, ke kufanelekile ukuqhuba uhlalutyo lwe-swot. Xa uphumeza ifanitshala yefenitshala, uhlalutyo lweswipu sisixhobo esibaluleke kakhulu. Ngoncedo lwayo, iya kuba nakho ukumisela amandla kunye nobuthathaka beprojekthi yakho kwaye uqonde ukuba ingaba izakuphumelela.

Ifanitshala esebenza kakuhle ifanitshala iya kukunika umda obalulekileyo wokhuphiswano. Kuya kuba nakho ukujongana ngokulula nazo naziphi na izakhiwo ezikhuphisanayo, phambi kwazo ngenyathelo okanye nokuba zimbini. I-franchise kufuneka iphunyezwe ngendlela yokuba inqanaba lakho lomvuzo liphezulu kunelabo nabaphi na abachasi abasele besebenza kwimarike. Emva kwayo yonke loo nto, awudingi nje ukubonelela ngeemfuno zakho kwaye ufumane umvuzo kodwa kunye nokwenza igalelo ngenyanga. Kwaye isavenge sokuqala oza kusidlulisela kwiakhawunti yomthengisi ngumvuzo osisixa-mali. Esi sixa semali sibalwa njengepesenti yenani lezixhobo ozityala kwinqanaba lokuqala.

Ukongeza, xa uthengisa ifanitshala yefenitshala, uya kuhlawula iintlobo ezimbini zokuhlawula ngenyanga. Eyokuqala kwezi ibizwa ngokuba yiGalelo leNtengiso yeHlabathi. Umthamo wayo yi-1, 2, okanye i-3% yenani lezibonelelo zemali ophumeleleyo ukuzifumana njengengeniso okanye ingeniso. Ukongeza, xa uthengisa ifanitshala yelungelo lokugcina ifanitshala, gcina engqondweni ukuba kukho imirhumo ngokunjalo. Eli galelo kwinani lalo liyahluka ukusuka kwi-3 ukuya kwi-6% kwaye kubalwa njengesabelo sengeniso efunyenweyo. Ingabalwa njengepesenti yenzuzo; konke kuxhomekeke kwindlela ophatha ngayo uthethathethwano.

Ifanitshala yefenitshala kufuneka isebenze ngokufanelekileyo kwinkampani yakho ukufezekisa iziphumo ezinomtsalane kukhuphiswano. Njengenxalenye yelungelo lokuvelisa imveliso, ufumana izibonelelo ezahlukeneyo, kwaye ukuba uzisebenzisa ngokufanelekileyo, impumelelo iyaqinisekiswa. Jongana nefranchise yokuvelisa ngendlela ezixhobisa ngokupheleleyo ekukhonzeni abathengi ngenqanaba eliphezulu lobuchwephesha, ukuvelisa, kunye nemveliso yefenitshala ehambelana ngokupheleleyo nemigaqo ye-franchise. Ngokuqinisekileyo i-franchisor ifuna ukukujonga kuba ihlala isebenza kule ndlela. Inzala ngqo ye-franchisor ekuphunyezweni ngokufanelekileyo kwemveliso yeefranchise yinkqubo eqhelekileyo. Ekugqibeleni, ufumana ipesenti yengeniso, yiyo ke loo nto enomdla wokuphepha iindleko zodumo.

Nika ingqwalaselo efanelekileyo kwifenitshala, usete imveliso ngendlela eya kuthi ithobele ngokupheleleyo imigaqo ye-franchisor. Ngokuqinisekileyo awunangxaki. Uyakwazi ukuphendula ngokufanelekileyo yonke imibuzo ecinezelayo, oko kuthetha ukuba ishishini lokuvelisa liza lula kwimpumelelo. Ukuba ubandakanyeka kwifenitshala nakwimveliso yayo phantsi kwelungelo lokugcina amalungelo, ke ukulandela ngokungqongqo imigaqo kukubonelela ngenqanaba eliphezulu lemfuno yoluhlobo lwesinyibilikisi. Abathengi kufuneka banikezwe ngokuhambelana nemigaqo, emva koko awunangxaki. Soloko uhamba inyathelo elinye phambi kwabakhuphisana nabo, ke, awuyi kujongana neengxaki zesicwangciso esikhulu. Ukusebenza kwelona nqanaba liphezulu lobuchule yimpumelelo efunekayo.

Ukuphumelela ukhuphiswano, kuya kufuneka ube ngusomashishini ophume phambili kwaye uphumelele. Nokuba kukho iimeko ezinokuphikisana, kunokwenzeka ukuba woyise iingxaki usebenzisa amava omenzi wefenitshala, osoloko ekulungele ukukunika ulwazi oluhlaziyiweyo, kunye nokwabelana ngamava akhe. Kodwa oku akupheli uluhlu lwezibonelelo xa usenza ifanitshala yefenitshala. Ubukho bebrand eyaziwayo kuyo buye butsale umboleki, kuba, ngokungathi kunjalo, luhlobo lomazibuthe wabathengi. Emva kwayo yonke loo nto, njengoko usazi, abantu bayathanda xa inkampani yamanye amazwe inxibelelana nabo. Ke, ishishini lakho liya kuba ngumbulelo ongaphezulu kulwelo lokuthengisa.

Le yiprojekthi yeshishini ethembisayo, enenzuzo kakhulu. Ukuze ungabinangxaki ebonakalayo ngexesha lokuphunyezwa, kuya kufuneka ulandele ngokungqongqo imigaqo kwaye ulandele imigangatho emiselweyo. Oku kuya kukukhokelela kwimpumelelo engathandabuzekiyo kwaye unokuba nenqanaba eliphezulu lemali engenayo. Ngexesha lokusebenzisa i-franchise, wenza ngendlela echazwe liqabane lakho kwishishini. Oku kuyakuqinisekisa ukuba uphumelela ngokukhawuleza. Ukuphendula kwimibuzo yabathengi kubalulekile ngendlela emangalisayo.

Njenge-franchisee kwinkampani yefenitshala, imisebenzi epheleleyo yokuvelisa ngexesha lokurekhoda. Kuya kubakho yonke into yoku, ukusuka kubuchwephesha obuphezulu ukuya kwimigangatho yoqeqesho lwabasebenzi. Kwaye ukuba ubandakanyeka kwimveliso yefenitshala ngaphakathi kwesakhelo se-franchise, ke amathuba akho okufumana iziphumo andisiwe kakhulu. Emva kwayo yonke loo nto, awenzi nje egameni lakho, kodwa usebenza ngaphakathi kwesakhelo sequmrhu lehlabathi. Ngokuhambelana, lonke ulwazi oluyimfuneko, amava, itekhnoloji, ukwazi, kunye nezisombululo zotshintsho zikwicala lakho. Ungaboyisa ngokulula nabaphi na abachasi bendawo. Nika ifanitshala ifanitshala ingqalelo efanelekileyo yokwandisa amathuba okuphumelela.

Abakhuphiswano yenye yezona mngcipheko mkhulu kwifenitshala yokuvelisa ifanitshala. Akukho namnye kubo oya kuthi afune ukunikezela kwiimarike ezibondlayo. Ngenxa yoko, abanye babo baya kulwa kude kube sekupheleni, ngelixa abanye baya kuba nakho ukubhenela kwiindlela zokunganyaniseki nezobuzaza zomzabalazo. Kwaye kufuneka ukulungele oku kwaye kufuneka uyeke isoyikiso. Kuphela koku kufuneka wazi kwangaphambili ukuba ngawaphi amathuba kunye nemingcipheko franchise enayo kwimveliso yefenitshala. Uhlalutyo lwe-SWOT sisixhobo esihle sokuchonga la mathuba kunye nosongelo.

Esi sisixhobo esikumgangatho ophezulu kwaye sihambele phambili. Usebenzela naliphi na ishishini, hayi i-franchise nje. Ke ngoko, ngokusebenzisa uhlalutyo oluhlaziyiweyo, uya kuba nakho ukuzisa imveliso yefenitshala kwiindawo eziphakamileyo zobungcali. Iinkcukacha manani zokufunda rhoqo. Ngaphaya koko, okukhona kucacile ukuba kubonisiwe, kokukhona amathuba okuba nempumelelo kwixa elizayo. Kuya kufuneka ukumelana ngokulula nemisebenzi yayo nayiphi na ifomathi kwaye ufike kwimpumelelo engathandabuzekiyo. I-franchise esebenzayo yemveliso yefanitshala ayizukujongana nobunzima.

Ke ngoko, yonke into iza kuhamba njengoko ubucwangcisile.

I-Franchise kunye nomhambisi ayisiyongqondo ehambelana kuphela. Le yimisebenzi yokuvelisa efuna ukwenziwa ngokuzenzekelayo. Isoftware yesizukulwana esitsha kufanelekile ngokwezi njongo. Awunakho ukujongana ngokuchanekileyo nelungelo lokushishina kuphela kodwa kwanokunika abasasazi isixa esifunekayo sokuqwalaselwa. Akukho shishini lihamba ngaphandle komhambisi, ke kwi-franchise, uya kuthathela ingqalelo zonke izinto usebenzisa ikhompyuter. Ngesoftware eyahlukileyo eguquguqukayo ngaxeshanye, unokukwazi ukumelana ngokuchanekileyo kunye nemisebenzi yefomathi yeofisi, uyenze ngendlela efanelekileyo.

I-franchise yakho iyabhatala, njengotyalo-mali kwisixhobo esizisebenzelayo. Ubunzima abunakho ukubonelela nge-multitasking kuphela kodwa ikwakhona ngokumalunga neendleko ngokwexabiso kunye nomgangatho. Ukuba usebenzisa isoftware ye-franchise, ke i-biz idlula naziphi na ii-analogs. Inkqubo yokusasaza i-franchise kufuneka yenziwe ngokujonga iinkcukacha. Ujongano olwenziwe kakuhle noluyilwe kakuhle luyinto eyahlukileyo kwimveliso enjalo. Inkqubo yefiligree izalisekisa ngokufanelekileyo nayiphi na imisebenzi eyabelweyo.

Umtsalane we-franchising ulele kubukho bezibonelelo ezingenakuphikiswa kubo bobabini abathathi-nxaxheba kubudlelwane be-franchise. Kumashishini amancinci kunye noosomashishini abodwa, ibonelela ngoshishino oluzinzileyo olunenzuzo, kumashishini awaziwayo kunye neenkampani ithuba lokwandisa nokomeleza izikhundla zabo kwintengiso. Umtsalane wophuhliso lwethu kukuba ulungele wonke umntu kuzo naziphi na iinjongo kunye neenjongo.

Iifranchise eMzantsi Afrika zikuvumela ukuba ufumane inqanaba eliphezulu lezahlulelo zotyalo-mali. Emva kwayo yonke loo nto, i-franchise ayikho enye into eyimodeli yeshishini esele yenziwe, ikwayindlela yokutyala imali kwezixhobo. Fumana eyona franchise inenzuzo kwaye uqeshise ilungelo lokusebenza, ube ngoyena somrhwebi uphumeleleyo kwaye usisityebi. UMzantsi Afrika lilizwe elisemazantsi e-Afrika, neliphuhliswe kakuhle xa kuthelekiswa namanye amazwe akweli lizwekazi. Ke ngoko, kubalulekile ukuba uthathe ingqalelo kuwo onke amathuba kunye nemingcipheko oya kuthi ujongane nayo xa usasaza ilungelo lokuthengisa eMzantsi Afrika. Oku kulula kakhulu ukwenza ngokwenza uhlalutyo lwe-SWOT.

I-franchise eMzantsi Afrika iyakusebenza ngokuhambelana nemimiselo oyibhala phantsi kunye nomrhwebi xa ugqiba ikhontrakthi. Eli licandelo elibaluleke kakhulu kuba kufuneka kusoloko kuthotyelwa iimeko esixoxe ngazo kwinqanaba lokuqala.

I-franchise eMzantsi Afrika iza kuzisa izibonelelo ezibonakalayo kumrhwebi kuba le ntengiso ithembisa kakhulu. Ewe, ii-franchise ezininzi sele zisebenza eMzantsi Afrika kwaye oku kufuneka kuthathelwe ingqalelo ukuze bangaziphindi. Kwaye kuya kufuneka wenze uhlalutyo oluneenkcukacha kwaye uqonde ukuba zeziphi iintlobo zeshishini eziza kusebenza ngesiqhelo kweli ziko likarhulumente waseAfrika. I-franchise eMzantsi Afrika iya kunikwa imiqathango ethile yokunxibelelana. Umzekelo, kuya kufuneka uhlawule isixa-mali ekuqaleni. Le yindleko ye-franchise, isixa esiqingqiweyo oza kusihlawula kwi-franchisor.

Imirhumo yokunyusa i-franchise eMzantsi Afrika inokuba yi-9, 10-11 yepesenti. Ngapha koko, isixa-mali siya kubalwa kwixabiso lamaxabiso okuqala ekufuneka utyalile. Ukubuya, ufumana ummiselo oya kukuvumela ukuba uququzelele imisebenzi yakho ngokuchanekileyo. I-franchise eMzantsi Afrika nayo iya kubonelela ngemigaqo yokwakha ubuwena benkampani kunye nezinto oza kuzisebenzisa. Imikhankaso yentengiso, ewe, ikwagutyungelwe yifranchise ngendlela ethile.