I-arhente ye-franchise ilungele abantu abafuna ukuvula ishishini labo, kodwa abanayo imali yokwenza oku okanye abafuni kuvezwa kwimingcipheko yorhwebo. Umbono 'wearhente' - unokuba nentsingiselo ebanzi, kodwa ngeenjongo zorhwebo, kubandakanya uhlobo oluthile lokulamla phakathi komthengisi kunye nomthengi. Kolu hlaziyo, siza kuthetha malunga neearhente zezindlu kunye nokufunyanwa kwefranchise kolu hlobo lweshishini. Kuyaziwa ukuba intengiso yearhente yokuthengisa izindlu nomhlaba ayichazeki kwaye inokuba nefuthe kwizinto ezahlukeneyo zemali. Ke ngoko, kubaluleke kakhulu ukuba nomqondo othile wokulawula iarhente kunye nokucela inkxaso kwimeko ye-majeure. Kodwa kuthekani ukuba amava kule ndawo akakho ngokupheleleyo?

Ukhuphiswano kwicandelo lokuthengiswa kwezindlu nomhlaba liphezulu, kunzima ukuqala ekuqaleni, esona sisombululo sisiso, kule meko, kukuthenga iarhente yearhente. Zeziphi iifrigisithi ekufuneka unike ingqalelo kuzo? Ukuthengiswa kwezindlu kungabonakaliswa ziarhente zezindlu, iiarhente zokwakha, kunye neenkampani zokulungisa; amashishini kwicandelo lokubonisana kunye nerente. Kutheni le nto iinkampani ezinjalo kufuneka 'zinike' ii-franchise zazo? La mashishini akulungele ukwandisa ishishini labo kunye nokukhuthaza uphawu lwabo. Kubo, udumo, ukwamkelwa kunye nokuthandwa kubalulekile. Ikwabonelela ngengeniso yokungena, ngaphandle kotyalo-mali oluninzi, oluluncedo olukhulu kuwo omabini amaqela. Ukuze uqalise ukusebenzisana, umntu othenga amalungelo okuhlawulwa kwemali kufuneka ahlawule isixa semali kwaye enze intlawulo yanyanga zonke (imirhumo).

Ngamanye amaxesha, i-franchisor ibekelwe umda kuphela kwintlawulo yesambuku.

Kutheni kunenzuzo ukuthenga i-franchise? Ngokuyintloko kuba awudingi ukutyala imali eninzi, oko kuthetha ukuba awudingi ukubeka umngcipheko kutyalo-mali lwakho. Kuyacetyiswa ukuba uthenge iarhente franchise xa sele uneshishini elincinci. Oku kusebenza ngakumbi kuba sele usebenza, kufuneka ukhuthaze ilungelo lokuthengisa kunye nokwandisa inani labathengi abasebenzisa iinkonzo zakho. Ukusebenza phantsi kwegama elaziwayo kuya kukuhlawula ngokukhawuleza okukhulu kunakuqala kwaye ngaphandle kwembonakalo ethile. Ngaba intsebenziswano isebenza njani kwityathanga le-franchisor-franchisee? I-franchisor inikezela umphathi osuphavayiza kwi-franchisee, kwaye lonke iqela leengcali liyakwazi ukunceda nangaliphi na ixesha. Emva koko, ufikelela kwiziko lokuthengisa izindlu nomhlaba esele lilungile, abaxhasi kunye nabathengisi bezindlu babatyelela yonke imihla.

Ukuze usebenze ngokufanelekileyo, uya kuba nakho ukufumana isikhokelo ngenyathelo ngenyathelo lokulawula iarhente. Amathuba ongezelelweyo okusebenzisana neebhanki kunye nabaphuhlisi baya kwandisa amathuba okufumana eyona nzuzo iphezulu, kwaye umrhwebi onelungelo lokuthengisa unakho ukunceda koku. Inkampani eyaziwayo inyusa kakhulu amathuba okuphumelela kwezorhwebo. Inkampani yamaqabane iya kuhlala ibeka iliso kwimarike, ilungiselele izindululo, kwaye iseke ubudlelwane kunye nabaphuhlisi. Ukukhangela i-franchise kunye nokufunyanwa kwayo kufuneka kuncitshiswe kwi-motto: 'Fumana kwaye ungalahleki'. Ingaba ithetha ntoni?.

Ukufumana iqabane elifanelekileyo kwishishini, kufuneka usebenze nzima, kungenjalo, unokuwela kumgibe wokuqhatha. Njengomthetho, bathembisa iintaba zegolide, imigaqo engacacanga yentsebenziswano, kodwa nje ukuba uthenge ifranchise, bayanyamalala, bakushiye ngewebhusayithi engasebenziyo okanye iphepha elingenanto kwi-Intanethi. Ungakuphepha njani oku? Yiya kuphela kwiziza ezithembakeleyo nakwizalathiso ezikwi-intanethi. Ukufumana i-franchise kwenziwa ikakhulu kwiikhombisi ezikwi-Intanethi. Kwiikhathalogu, unokukhetha icandelo elifanelekileyo okanye usete indawo yokukhangela. Ukongeza, izibonelelo zinokwahlulwa ngokunyuka okanye ukwehla komyalelo wotyalo-mali.

Nje ukuba ukhethe i-franchise, kufanelekile ukuvavanya igama le-franchisor. Oku kunokwenziwa ngemithombo evulekileyo yolwazi. Ukuthandwa kweBrand kufuneka kube nenjongo kwaye kufikeleleke. Ukuthandwa ngoku kungakhangelwa kwi-Intanethi. Ukuba akukho nkcukacha malunga nale nkampani kwi-Intanethi, umbuzo uphakama, luluphi uncedo lokusebenzisana nayo? Kufuneka kubekho uphononongo kwi-Intanethi malunga nemisebenzi ye-franchisor, kodwa kufuneka inyangwe ngononophelo. Ngaphambi kokugqiba isivumelwano se-franchise, nikela ingqalelo kumanqaku aphambili emigaqo yentsebenziswano. Yiya kwinto nganye ngokwahlukeneyo ukuba ufuna uncedo.

Musa ukusayina ikhontrakthi ukuba inamagama aqhelekileyo nacacayo. Uxolo lwengqondo olupheleleyo, cela inkampani ikopi yamaxwebhu alawulayo kwaye ujonge isatifikethi kunye neenombolo zelayisensi. Thembela kuphela amanani kunye nezalathi, ungazihoyi izithembiso zeentaba zegolide kunye nobuncwane obungachazwanga. Ikhathalogu yethu inokukunceda ekukhetheni i-franchise, kubutyebi bethu uyakufumana zonke ezona zibonelelo zibalulekileyo zisasazwe ngokulingana notyalo-mali. Simele iinkampani zangaphandle nezelizwe. Intengiso yearhente yezindlu ayizinzanga kodwa inenzuzo kakhulu. Ngokubeka yonke into endaweni yayo ekuqaleni kohambo kwaye ube neqabane elithembekileyo kunye nawe, unokuyikrola indlela yakho eya empumelelweni ngaphandle komngcipheko okanye iintlekele zemali.

I-franchise ukusuka ekuqaleni iyinjongo enqwenelekayo kunye nesikhubekiso kwabaninzi ngephanyazo. Emva kokugqiba ngokwabo ukuba abafuni ukwakha eyabo i-minus nge-zero ekuqaleni, abaninzi banikela ingqalelo kwi-franchise. Nangona kunjalo, imingxunya eyahlukeneyo ngokukhawuleza ivele, enokuthi ibe nzima ngakumbi kwimisebenzi engaphaya yomrhwebi osakhasayo. Ewe kunjalo, nangokufumana i-franchise, zininzi iingxaki ezinokuvela, ukusuka kuhlahlo-lwabiwo mali olungelulo olwenziweyo ukuya ekudibaneni nabakhohlisi!

Ukulunga kwe-franchise kwaziwa ngokwaneleyo ukuba kungangeni nzulu kwinkcazo eneenkcukacha. Kwanele ukutsho ukuba ngale ndlela usombulula iingxaki ezininzi ngaxeshanye, oya kuthi ujongane nazo kwasekuqaleni ukuba bekungekho ngeshishini esele lilungile. Kuya kufuneka utyale umzamo we-zero ngokungangqalanga yokwakha uphawu kunye nokukhethwa kwesicwangciso Bazama iimpazamo ezinokubakho kwangaphambili, bazilungise kwaye babonelele ngeetekhnoloji esele zilungile. Okokugqibela, uyakwazi ukufumanisa kwangaphambili ukuba i-franchise ekhethiweyo ifanelekile, umbono 'wadubula' kwaye wafumana abaphulaphuli. Owona mceli mngeni mkhulu kukuqalisa. Rhoqo kwenzeka, kunzima ukuqala kwasekuqaleni kwanakwishishini eliphantse lagqitywa, njengefranchise.

Inyani yile yokuba imiba emininzi kufuneka isonjululwe nangaphambi kokuthenga enye yeefranchise. Kuya kufuneka ubale uhlahlo-lwabiwo mali, uhambe ngeentengiso ezininzi, ucofe ecaleni kukrokrela ngokungqalileyo. Sele unesiyezi, akunjalo? Abaqalayo abaninzi bajamelana nale nto, kwaye kubonakala ngathi akukho ndlela yokuphuma kwesi siqalo soyikekayo kwasekuqaleni. Okanye akunjalo?.

Uloyiko kunye noxinzelelo ziqhelekile, ngenxa yoko zininzi iindlela zokuphelisa unobangela wabo. Le yindlela inkampani yethu engenelela ngayo ekukhetheni i-franchise yayo yokuqala, ukuyakha ukusuka ekuqaleni ukuya ekubuyiselweni ngokupheleleyo ngexesha lokuqala. Iingcali ezinokuthenjwa zenkampani eqinisekisiweyo enamava abanzi zibonelela ngohlahlo-lwabiwo mali, ukukhangela amaqabane athembekileyo phantsi kweekhrayitheriya ezikhethiweyo, ukuqinisekisa ukuqala okukuko kwasekuqaleni kunye nokubeka iliso kwixesha elizayo. Ukuphunyezwa kwezicwangciso zakho ezinesibindi sokuvula ishishini lakho kuya kuba lula kwaye kube yimpumelelo, kwaye zonke iimali zihlawule ngokukhawuleza!

Ukubaluleka kwabalamli kukhulu kakhulu ukuba ufuna ukuqala ishishini ekuqaleni. Okokuqala, abantu abanamava ngakumbi kunokwenzeka ukuba baqaphele yonke imigibe enokubakho. Okwesibini, unikwa ngokukhawuleza isangqa sabathengisi abathembekileyo abangakhohlisi kwaye abangakuthengisi isisongelo esingenanto ngaphandle kwemirhumo ekugqibeleni. Okokugqibela, kwaye okona kubaluleke kakhulu, ufumana ingcebiso ethembekileyo kuyo yonke imiba enomdla evela kubaqeqeshi kwicandelo labo, abakunceda ukhethe ezona ziphumo zibalaseleyo kunye nokufezekisa iziphumo ezinomdla ekuqaleni kohambo lwakho, phantse ukusuka ekuqaleni. I-franchise ukusuka ekuqaleni ayisiyona nto ilula. Ngoncedo olufanelekileyo lwabalamli, ukhawulezisa ukufezekisa iziphumo ezinqwenelekayo ekudaleni nasekukhuthazeni ishishini lakho phantsi kwegama esele laziwa.

Ukufumana zonke izinto zokuqala, kunye nabancedisi bethu uya kufumana amaqabane athembekileyo, ufumane inzuzo kungekudala, kwaye uyibuyisele ngokukhawuleza i-franchise efunyenweyo. Amanqanaba aphezulu obulunga kunye nokusebenza kakuhle kwefranchise kuyonwabisa ixesha elide, kwaye ekugqibeleni uyakwazi ukuwuyeka umsebenzi wakho ongathandwayo kwaye ube ngumnini wenkampani yakho. Ukuqala ukubalwa kwemali eyinkunzi, ingcebiso eneenkcukacha, uluhlu lweefranchise ezinokuthenjwa ezibonelelweyo kunye nokunye okuninzi kwenza ukuba ukuqala kwakho kube lula, kube lula, kwaye kukhuseleke. Unokuqiniseka ngokunyaniseka kwabo bantu usebenza nabo. Njengabalamli, sibeka esweni ukuthotyelwa kwayo yonke imiqathango yesivumelwano.

I-Franchise kunye nomhambisi ayisiyongqondo ehambelana kuphela. Le yimisebenzi yokuvelisa efuna ukwenziwa ngokuzenzekelayo. Isoftware yesizukulwana esitsha kufanelekile ngokwezi njongo. Awunakho ukujongana ngokuchanekileyo nelungelo lokushishina kuphela kodwa kwanokunika abasasazi isixa esifunekayo sokuqwalaselwa. Akukho shishini lihamba ngaphandle komhambisi, ke kwi-franchise, uya kuthathela ingqalelo zonke izinto usebenzisa ikhompyuter. Ngesoftware eyahlukileyo eguquguqukayo ngaxeshanye, unokukwazi ukumelana ngokuchanekileyo kunye nemisebenzi yefomathi yeofisi, uyenze ngendlela efanelekileyo.

I-franchise yakho iyabhatala, njengotyalo-mali kwisixhobo esizisebenzelayo. Ubunzima abunakho ukubonelela nge-multitasking kuphela kodwa ikwakhona ngokumalunga neendleko ngokwexabiso kunye nomgangatho. Ukuba usebenzisa isoftware ye-franchise, ke i-biz idlula naziphi na ii-analogs. Inkqubo yokusasaza i-franchise kufuneka yenziwe ngokujonga iinkcukacha. Ujongano olwenziwe kakuhle noluyilwe kakuhle luyinto eyahlukileyo kwimveliso enjalo. Inkqubo yefiligree izalisekisa ngokufanelekileyo nayiphi na imisebenzi eyabelweyo.

Umtsalane we-franchising ulele kubukho bezibonelelo ezingenakuphikiswa kubo bobabini abathathi-nxaxheba kubudlelwane be-franchise. Kumashishini amancinci kunye noosomashishini abodwa, ibonelela ngoshishino oluzinzileyo olunenzuzo, kumashishini awaziwayo kunye neenkampani ithuba lokwandisa nokomeleza izikhundla zabo kwintengiso. Umtsalane wophuhliso lwethu kukuba ulungele wonke umntu kuzo naziphi na iinjongo kunye neenjongo.