Ukuqeshiswa kwe-Franchise sisindululo sentsebenziswano kwiindawo ezahlukeneyo zokusetyenziswa kwethutyana kwearhente yokuthengisa izindlu nomhlaba, iimoto, izixhobo, impahla, iimpahla, njalo njalo. Irente ibonakaliswa kukusetyenziswa kwexesha elide okanye elifutshane kwinto eqeshiweyo. Unokurenta izindlu nomhlaba, iimoto, izixhobo, izinto ze-elektroniki, iipropu, iimpahla, ngokubanzi, nantoni na, eyona nto iphambili kwiimfuno zabathengi. Ukuvula ivenkile yakho kubiza kakhulu: kufuneka utyalomali kwimpahla, ekufumaneni indawo yokugcina, iindleko zokuthenga, ukuqesha abantu abangaphantsi. Kwangelo xesha, ukuba awukhethi indawo efanelekileyo yokugcina, izinto zisenokungahambi kakuhle, ngaphandle koko, kufuneka utyale imali rhoqo kwintengiso, uligqibe ishishini lakho kwasekuqaleni. Ngerenti ye-franchise, izinto zahluke kancinci.

I-franchisor ithatha inxenye yenkcitho yakho kwaye inceda ekunyuseni ivenkile. Kuba i-franchisor inamava abanzi kulawulo lweshishini, isicwangciso seshishini esibonelelweyo siya kuba yimpumelelo. Ukubuya kwakhe, ufumana isixa semali esisixa kunye neerhafu zenyanga. Irente franchise inokwahlulwa ngokweempawu ezithile: imali, imiqathango yentsebenziswano, ukubuyisela imali, kunye nabanye. Kutheni ukuba ne-franchise yerente ithandwa kangaka? Oku kubangelwa ikakhulu yindlela yale mihla yokuphila kwabantu. Indoda yanamhlanje ifuna ukuzama okuninzi, ukubona umhlaba, ukwenza imisebenzi eyahlukeneyo. Ukwenza oku, ufuna izixhobo ezininzi, kodwa nokuba zikho, ayinguye wonke umntu othanda ukuqokelela ipropathi.

Ngenxa yoko, ukuqesha kufumana ukuthandwa kakhulu. Uyenza njani ishishini lokurenta? Okokuqala, kufuneka uthathe isigqibo kwicandelo lomsebenzi. Ke kufanele ukhethe ntoni? Ukuqeshisa kweemoto, izindlu, iipropu, izixhobo? Nokuba ukhetha ntoni, kuya kufuneka ukuba uzicwilise kulo msebenzi kunye nentloko yakho, funda ubuqili kunye nempumelelo, iziphene zabakhuphisana nabo. Makhe siqwalasele umzekelo wezixhobo ezikhethekileyo zokuhlawula iifranti. Yintoni enokunikwa ngumthengisi? Umongo welungelo lokuthengisa ulungiselelo lolwakhiwo kunye nerente yezixhobo zendlela. Isaci senkampani 'ngamaxabiso afikelelekayo, amagama amafutshane'. Umthengi ufumana izixhobo ngamaxabiso afikelelekayo, ngokukhawuleza, kwaye akwimeko entle.

Kule meko, izixhobo zibonelelwa ngumqhubi onephepha-mvume kunye neemvume zokusebenza. Kulindeleke ukuba abathengi babe: yimibutho eyahlukeneyo (kubandakanya urhulumente), izinto eziluncedo, mhlawumbi ngabantu babucala (kwimisebenzi emincinci), njlnjl. ukunceda ukuyazisa. Ngapha koko, uhlala unikwa uqeqesho lokuphucula izakhono zolawulo zombutho onjalo, ukuphucula imeko yawo. Phakathi kweenkonzo zokufumana ilungelo lokufumana amalungelo , isimbo), inkxaso evela kwinkonzo yezomthetho, uqeqesho olunxulumene nokuthengiswa kweenkonzo, ukwandisa iindlela zokugcina abathengi, ulawulo lwangaphakathi lwabangaphantsi. Kutheni le nto kungcono ukusebenza kwi-franchise? Ukuqala ngokukhawuleza emsebenzini ngenxa yamava omntu ophumeleleyo. Akukho bungozi bokungafuneki kunye nokungabinamali.

Ubuncinci botyalo-mali abunyanzelekanga ukuba buthengwe iimpahla, kubonelelwa ngumnini-franchisor. Abanye abafranzisi abanikezeli ngeentlawulo zenyanga (iroyalties). Inkxaso yentengiso kunye nokunye. Izinto eziluncedo nezingalunganga zokusebenzisana ngokuthe ngqo zixhomekeke kwimvumelwano. Ke, xa ugqiba ikhontrakthi, kufanelekile ukuchitha ixesha elininzi ungabandakanyi ixesha elinzima lokusebenzisana. Kule meko, kungcono ukunikela ingqalelo kwigama lamagatya akwisivumelwano. Imigaqo kunye neemeko kwisivumelwano kufuneka zibhalwe ngokucacileyo, ngaphandle kokwenza ngokubanzi.

I-franchise yeshishini ilula kuba utyale imali encinci, kodwa uyazibophelela ekufezekiseni iimeko ezibekwe yinkampani ngumrhwebi. Kubalulekile ukugqiba ikhontrakthi kunye nomthengisi othembekileyo. Kukho amaxesha apho, ngokuhlawula imali esisixa-mali, umthengi engakhange afumane ishishini esele lilungile, kodwa kuphela iphepha kwi-Intanethi kunye nonxibelelwano olumfiliba. Ukuthintela oku, jonga iqabane lakho. Uyenza njani? Kwimithombo evulekileyo, igama liyazithetha. Zive ukhululekile ukucela iikopi zeelayisensi kunye nezatifikethi. Uzifumana njani zilungele ukhetho lwakho lwerhafu? Ilula kakhulu, ndwendwela ikhathalogu yethu ekwi-intanethi.

Apha uya kufumana izibonelelo ze-franchise kwiindawo ezahlukeneyo kunye nenxalenye kutyalo-mali olucwangcisiweyo. Sibeka kuphela abathengisi abathembekileyo abanesidima esihle phesheya nakwilizwe lethu. Thatha ithuba lokuhamba lula kwaye wenze ukhetho lwakho olubalulekileyo kwindlela eya empumelelweni.

I-franchise ngaphandle kwentlawulo yesambuku sisibonelelo esiluncedo kakhulu. Kule mihla, iinkampani ezininzi zisebenza ngaphandle kwemali eshinyeneyo, kuthathelwa ingqalelo ukhuphiswano oluhlala lukhula, ukubonelela ngamaqabane e-franchisee ngeendlela ezahlukeneyo. Ukuziqhelanisa nokunikezelwa kwee-franchisors, kunye nokufumaneka kweentlawulo zesambuku, kuya kufuneka uye kwikhathalogu yee-franchise ezijolise kule ndawo. Umxholo umsebenzi kwiikhathalogu franchise ukunceda novice noosomashishini ukufumana ishishini labo, ukufumana abantu abafana-nye, ukuphuhlisa ishishini naluphi na uhlobo lomsebenzi. Umzekelo, umfundi, umama wendlu, okanye usomashishini nje ongenamava ufuna ukuqala ishishini lakhe, kukho imali, kodwa akukho mava. Okanye, ngokuchaseneyo, izibonelelo zemali azonelanga ukuqala ishishini ngokwakho.

Ke ngoko, iivenkile ezigcina iifriji zisebenza ngokwemigaqo echazwe ngokucacileyo, ukubonelela ngamashishini ngamaxabiso afikelelekayo, aphakathi kunye namaxabiso aphezulu kwiinkampani, ethi yona inomdla kwintsebenziswano, ukufikelela kwinqanaba lengingqi.

Emva kwayo yonke loo nto, kuluncedo kuma-franchisor ukukhangela i-franchisees kweminye imimandla, apho banokuvula khona ngokudibeneyo, belawula wonke umsebenzi wabaphantsi, kunye nokulawula ngokufanayo phantsi kwamalungelo alinganayo, ukuze kuzuze amaqela omabini. Intlawulo yesixa-mali uqobo lwayo isiqinisekiso se-franchisor, ngexesha lokutyikitya ikhontrakthi naphambi kokuqala umsebenzi, ukubonelela ngolwazi, isicwangciso sokwenza, abafowunelwa, kunye nokufihla iimfihlo. Umrhumo wesambuku se-franchise umiselwe ngokuxhomekeke kwiindleko ezinokuqhekezwa zihlawulwe ngezavenge, emva kokuxoxa ngayo yonke into neqabane.

Ukuba i-franchise ibiza kakhulu kwi-brand eyaziwayo, kuya kufuneka uyithathe ngokungathí sina igalelo lesixa-mali, kuba ayibuyiswa. Umrhumo osisixa-mali ungabizwa sisambuku esipheleleyo sazo zonke iindleko eziphumayo kumrhwebi ngokunxulumene nomnini-franchisee, kuthathelwa ingqalelo ukubonelelwa kwegama, uphawu, ukutyelela iintlanganiso, uncedo ekufumaneni, ukubonelela ngesiseko somthengi, isenzo cwangcisa, kunye notyelelo lokuvula amanqaku amatsha, njalo njalo. Xa uthenga i-franchise kwikhathalogu, kunye okanye ngaphandle kwemali yesixamali, kuya kufuneka uqonde ukuba, okokuqala, oku kukuthengisa, ukufumana ulwazi, ukungena kwabathengi abatsha, nokunye okuninzi. Kwakhona, kwikhathalogu ye-franchise, kunokwenzeka ukubala kwangaphambili iindleko zengeniso, ukubuyisa, kunye nolunye ulwazi olukhathaza wonke usomashishini.

Ukuqhelana nezinto ezinokubakho, izibonelelo ezikhoyo ngoku ngentlawulo yesixa-mali, funda uphononongo lwabathengi bethu, landela nje ikhonkco ngqo kwivenkile ethengisa imali. Ungabuza imibuzo kwaye uqhagamshelane neengcali zethu ngokusebenzisa iinkcukacha zonxibelelwano ezinokufumaneka apho.

I-franchise ngaphandle kwentlawulo ehlawulelweyo nayo inelungelo lokuba khona. Into ephambili kukuba uxoxe ngazo zonke iimeko kunye nomthengisi ngaphambi kokugqiba isivumelwano. Ukuba ufuna ukuthenga i-franchise ethile, kuya kufuneka ujonge kwikhathalogu okanye iwebhusayithi, eyivenkile kolu hlobo lwesibonelelo. Ukuhlawulwa kwangaphambili akusoloko kufunwa phantsi kokutsalwa. Konke kuxhomekeke kwiimeko ezithile, njengoko kuxoxwa ngokukodwa. Rhoqo, akunakwenzeka ukuba ufumane kwaye uphakamise i-franchise ngaphandle kwentlawulo.

Umthengisi akavumelani kwaphela neemeko ezinjalo, nangona kunjalo, ityala ngalinye elizimeleyo. Ngokubanzi, le modeli isebenza ngokukuko kwaye sele izise imali eninzi kwabo bantu babandakanyeka ekuphunyezweni kwayo.

Intlawulo yokuqala ihlala inikwa ingqalelo ekhethekileyo kuba ayinguye wonke umntu onokukhawulezisa ukurhweba kwaye anike nenxalenye yenkunzi yakhe kumthengisi ngexesha elinye. Kungenxa yoko le nto uninzi lwabameli beempawu ezaziwayo zikulungele ukuthethathethana kunye nokuxoxa ngemigaqo yentsebenziswano. Umvuzo ophantsi uhlala wenziwa emva kokugqitywa kwesivumelwano xa ufumana lonke ulwazi oluyimfuneko malunga nelungelo lokuthengisa. Le ilula ngokulula esetyenziswa yimithetho emininzi eyaziwayo neyimpumelelo yeemveliso. Nangona kunjalo, usenokufumana izisombululo ezamkelekileyo kulawulo olufanelekileyo, apho kukho iindlela ezininzi ezahlukeneyo. Kuhlala kungcono kakhulu ukukhetha kwinani elikhulu lezibonelelo ukuze ufumane okona kulungileyo ekugqibeleni.

Ukuba ufuna i-franchise ngaphandle komvuzo ophantsi, kuhlala kufanelekile ukuba ulungele inyani yokuba ezinye zezo zinto ziboniswayo azikufanelanga.

I-franchise ngaphandle kwentlawulo ephantsi inqabile. Nangona kunjalo, ukwenza esona sigqibo sichanekileyo, kuya kufuneka uxoxe kwangoko ngokuqhubekayo kunye ne-brand state apho uza kufumana khona amalungelo okusebenzisa ilogo kunye nezikim zeshishini. I-franchise lutyalo-mali olulunge kakhulu. Umthengi uthatha nje imodeli esele ikho kwaye ayisebenzisele ukufumana izibonelelo zemali. Umvuzo wokuqala xa uthenga i-franchise ungasukela kwi-9 kuye kwi-11%, konke kuxhomekeke kwimeko yokunxibelelana nophawu lwentengiso oluthile. Kukho nezinye iindlela xa i-franchise inikezelwa ngaphandle kokwenza intlawulo yokuqala.

Konke kuxhomekeke kwindlela ophatha ngayo uthethathethwano kwaye zithini iimeko okwangoku.

I-franchise ngaphandle kwentlawulo ephantsi inokuba lusindiso lokwenyani kwabanye abanakho ukurhweba.

I-franchise eKathmandu ngumsebenzi onokuthi ubandakanye uluhlu lonke lomngcipheko. Nangona kunjalo, ikwabonelela ngamathuba. Ukuchonga ngokuthe ngqo ukuba ubeka emngciphekweni ntoni kwaye ngawaphi amathuba owafumanayo xa unyusa i-franchise eKathmandu, yenza uhlalutyo lweswot. Esi sisixhobo esipholileyo esidume ngoosomashishini, abanamava kunye nabasandul 'ukufika, ixesha elide. Sebenzisa i-franchise yakho ngokufanelekileyo nangokungagungqi, ngokulandela nje imigaqo nemigaqo. Uya kufumana lonke ulwazi oluyimfuneko kumgcini-franchisor ukuba ugqiba isivumelwano naye.

Ukubuya, uya kuhlawula iintlobo ngeentlobo zemirhumo. Okokuqala, ngokuthengisa i-franchise eKathmandu, uzibophelela kwigalelo lesixa-mali. Esi sisixa semali esixabisa ukuya kuthi ga kwiipesenti ezili-11 zotyalo-mali lokuqala. Utyala imali kuphela kwinqanaba lokuqala kwaye, ukuba uthe wenza i-franchise eKathmandu, uya kuhlawula nemirhumo ethile ngenyanga. Eyokuqala ziirhafu, kwaye eyesibini yeyentengiso.

Ukusebenza ngefranchise eKathmandu ngokufanelekileyo kwaye ngaphandle kokwenza iimpazamo, ube ngoyena somrhwebi uphumeleleyo kwaye ukhuphisana. Inqanaba eliphezulu lokhuphiswano aliyi kunikwa kuphela ngokusebenzisa uphawu oluphezulu, uya kuba nakho ukusebenzisa iseti yezixhobo ezahlukeneyo, ukusuka kubuchwephesha obuphezulu ukuya kubuchwephesha bokwazi. Konke oku kuya kukunceda uhlangabezane ngokufanelekileyo nawo nawuphi na umsebenzi weofisi. I-franchise esebenza ngokukuko eKathmandu yiprojekthi yeshishini, ngokuphumeza okunganyusa kakhulu umthamo wotyalo-mali. Ukongeza, uya kuwusingatha ngokufanelekileyo nawuphi na umsebenzi weofisi, nokuba bekunzima kangakanani na ngaphambili. Ewe i-franchise iyahlawula, kuba ngoncedo lwayo unokufumana imali eninzi kunamava e-franchisor kunye negama elaziwayo.