Inkampani yokubonisana sisikhokelo esitsha nesithembisayo kwishishini lokuthengisa amalungelo, iya ikhula ngamandla ngakumbi kwaye inyusa isangqa samaqabane ayo. Ukubonisana nelungelo lokuthengisa inkampani kunceda abameli bamashishini ukuba benze isicwangciso, amaqhinga kunye nezifundo zentengiso, ulawulo lomngcipheko, kunye nemigaqo-nkqubo yolawulo lwangaphakathi lwamashishini nemibutho. Franchise. Inkampani yokubonisana-inegalelo kuphuhliso lwabasebenzi kunye nemigaqo-nkqubo yocwangciso-mali kwaye inika ithuba koosomashishini ukuba babone ngokukhawuleza xa kuvela imiba entsonkothileyo, engekho semgangathweni xa kuququzelelwa imisebenzi yemveliso. Iingcali ezizimeleyo eziqeshiweyo, 'ezinembonakalo ecocekileyo', ziyakwazi ukukhawuleza 'ngemvakalelo, ukuqonda, ulungelelwaniso' ukuvavanya zonke izinto ezilungileyo nezingalunganga zetshati yokuhamba kwenkqubo yeshishini kunye nomgangatho wombuso kunye nophuhliso lomjikelo wemveliso. Umsebenzi wobambiswano lwabarhwebi, kunye ne-franchise yeenkampani zokubonisana, ikuvumela ukuba uqhube ishishini elibanzi kwiindawo ezininzi zeshishini, ezemali, ezomthetho.
Iinkonzo zokubonisana zibonelelwa kubo bonke abameli bamashishini amancinci, aphakathi, namakhulu. Intsimi yokusebenza nenkampani ye-franchise yokubonisana ayinamkhawulo. Ukubonelela ngengcebiso kwinqanaba lolawulo lweenkampani, ekufezekiseni iinjongo ezicwangcisiweyo kunye nezobuchule, kuluhlu olukhulu lwemicimbi kwezemali, kwezorhwebo, kwezomthetho, kwezobuchwephesha, kwezobuchwephetsha, umthwalo uya kuhlala ugcwele. Naliphi na ishishini kunye nombutho ufuna uvavanyo lweengcali oluzimeleyo lomsebenzi wabo. I-franchise yokubonelela ngeenkonzo zonxibelelwano kukuzimela, uphando olunenjongo kunye nohlalutyo, ngezigqibo kunye neengcebiso kwizisombululo zombutho nezoqoqosho kwindawo ethile kwaye kuthathelwa ingqalelo ingxaki yomthengi. Ukuzibandakanya nomthwalo wokubonisana kunye nokubonelela ngengcebiso kwi-franchise efunyenweyo lithuba elifanelekileyo lokufumana imali efanelekileyo kwaye uyibuyisele ngokukhawuleza i-franchise ethengiweyo.