I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

I-franchise yeenkonzo zomthetho yiprojekthi yeshishini elinoxanduva. Xa uyiphumeza, kuya kufuneka wazi ngokucacileyo ukuba wenza imisebenzi yakho egameni lophawu oludumileyo. Kungenxa yoko le nto unxibelelana ne-franchise ukuze uzinike ithuba lokufumana ukhuphiswano olubalulekileyo. Yenza i-franchise esemthethweni ngokufanelekileyo kwaye emva koko, awuyi kujongana noxanduva lolwaphulo-mthetho. Ngokuqinisekileyo, ukwenza olu hlobo lweprojekthi yeshishini, ujongene nobunzima obahlukeneyo ekufuneka boyisiwe. Uya kuphumelela ukuba uyazilungiselela kwaye uzalisekise ukucwangciswa kwangaphambili kwangaphambili.

Ukusebenza ngefranchise yeenkonzo zomthetho luyilo lweshishini olunokubandakanya zombini umngcipheko kunye namathuba. Ukuzichonga ngokufanelekileyo, kufuneka wenze uhlalutyo olukhethekileyo. Okokuqala, udinga uhlalutyo lwabakhuphisana nabo, ekunceda ukuba uqonde ukuba ungazenza njani iinkonzo zomthetho, kwaye zeziphi iimeko ezenziweyo kwintengiso. Emva kokufunda nayiphi na imeko yeenkonzo zentengiso, kuya kufuneka uphinde usebenze ngohlalutyo lwe-swot. Olu hlobo lomsebenzi luvumela ukuqonda ngokucacileyo amandla akho kunye nobuthathaka, amathuba, kunye nomngcipheko okusoyikisayo. Oku kunceda ukuba ujonge imeko kwaye uthathe isigqibo esifanelekileyo.

I-franchise ayisiyonto yimbi ngaphandle kokunxibelelana phakathi komthengisi okhethekileyo esixekweni sabo kunye nommeli wophawu osebenzisana namaqabane oshishino. I-franchisor isebenza egameni lelebhile eyaziwayo kwaye ikunika ilungelo kunye netekhnoloji, kunye nokukwazi ukusebenzisa uphawu lwentengiso. Xa usebenza nge-franchise, unokuveza ngokucacileyo iinkqubo zeshishini usebenzisa iseti ekhethekileyo yezixhobo zemveliso. Xa uzalisekisa ilungelo lokugcina ngokusemthethweni, kuya kufuneka ukhawuleze ujongane nayo nayiphi na imisebenzi yeofisi, nokuba yeyiphi na ifomathi. Uyakwazi ukukhuphisana ngaphandle kwamandla nabanye abachasi, ube ngoyena shishino lusebenzayo nolukhuphisanayo. I-franchise yeenkonzo zomthetho esebenza kakuhle ikunika ithuba lokufumana izibonelelo zemali ezingaphezulu.

Ngokuqinisekileyo, kuya kufuneka wabelane ne-franchisor, wenze ukuncitshiswa kwenyanga. Ukongeza, ukuba uthatha isigqibo sokuqonda iinkonzo zomthetho, kuya kufuneka ukhumbule kwinqanaba lokuqala wenza igalelo lesambuku. Isixa sayo sinokuhluka ngokuxhomekeka ekubeni uza kuchitha malini xa uqala iprojekthi. Ngokwesiqhelo, isixa asidluli kwi-11% yemali oceba ukuyisebenzisa.

Ifemu yomthetho yokuthengisa amalungelo afanelekileyo yiprojekthi efanelekileyo kwaye inenzuzo enkulu kwixesha elide. Ukwenza ukuba kwenzeke, thenga eyona franchise ithandwayo kwaye iphandwe kakuhle. Ukubonelela ngoncedo olubalulekileyo nolubonakalayo, enkosi apho unokuba yinkokeli epheleleyo kukhuphiswano lokhuphiswano. Sebenzisa i-franchise esemthethweni ngobuchule ngokuhlala uhlalutya amanani. Olu lwazi unikwa iingcali zakho. Baqokelela ulwazi emva koko bavelise iingxelo.

Unokubeka isoftware ngalo msebenzi. Kulunge ngakumbi, inkampani yezomthetho akufuneki izenzele iindleko eziphezulu kakhulu. Ummeli wefranchise angakunika izixhobo ezifanelekileyo ukuba zisetyenziswa ngaphakathi kwinkampani. Eyona mibutho imbi kakhulu ihlala isebenzisa izixhobo ezizisebenzelayo. Oku kufanele kuthathelwe ingqalelo ukuba ujonge ilungelo lokuqina kwezomthetho. Xoxa ngemiqathango kwangaphambili, zonke ezo bhonasi onokuzifumana. Ngaphandle koko, unokuxoxa ngeemfanelo zakho, kwaye uzame ukufumana elona nqanaba liphezulu lezibonelelo.

Sebenzisa i-franchise kwaye kungabikho namnye okhuphisana nabo okwaziyo ukukhuphisana nenkampani yakho yezomthetho, kwaye ungoyisa ngokulula ukungavumi kwabo, oko kuthetha ukuba uza kuba yimpumelelo.

Ifem yomthetho esebenza ngokukuko iba yilo projekthi yeshishini, ngoncedo lwayo olunokuthi lukonyuse kakhulu inqanaba lenzuzo. Ishishini lakho liya lingcali ngakumbi njengoko ufunda kwiqabane elingaphezulu kwishishini. I-franchisor, yenxalenye yakhe, uhlala ekulungele ukukunika ulwazi oluhlaziyiweyo. Uncedo lwakhe aluzingci, nangona kunjalo, ufuna ukuba uphumelele. Ewe kunjalo, njengenxalenye yomthetho onelungelo lokuthengisa rhoqo ngenyanga, wena, njengomhambisi okhethekileyo, kufuneka uhlawule ipremiyamu. Ngaphaya koko, zininzi izavenge ezimbini zenyanga.

Ngamnye wabo ubalwa ngokukodwa, nangona kunjalo, le yinto eqhelekileyo. Ngexesha lokufezekiswa kwelungelo lokuthengisa, abachasi bendawo akunakulindeleka ukuba bakwazi ukukhuphisana nefemu yakho yomthetho. Akunaseti yolwazi, itekhnoloji kunye nolwazi. Ngokuhambelana, ukhokela idabi lokukhetha umthengi kunye necandelo lentengiso elinenzuzo enkulu kunye neerhafu.