Ifranchise enexabiso eliphantsi ayihlukanga kunikezelo olukhulu, olubizayo kuba umngcipheko uyafana kuyo yonke indawo. Ukuze ungazibeki emngciphekweni kwaye uthenge i-franchise ngesiqinisekiso se-100%, kukho ivenkile ebonisa zonke iinketho, ukubonelela ngamaxabiso afikelelekayo nangaphezulu, kuzo zonke iindawo zomsebenzi namhlanje. I-franchise, ebiza ixabiso eliphantsi okanye ebizayo, kwicandelo eliphakathi, imele ukubonelelwa komdla wophawu oluthile, igama kwingingqi enye okanye ngaphaya kwayo, ukwandisa uthungelwano lwengingqi, zombini iiglasi ezingabizi kakhulu kunye namasebe amakhulu. Ukuqala ishishini ngokufumana i-franchise kuyimpumelelo, kwimfuno kuba kule meko akukho mfuneko yokuba uqale ekuqaleni, iimveliso ezaziwayo ziyeviwa kwaye isiseko sabathengi sele siphuhlisiwe. Ngefranchise enexabiso eliphantsi, ibali lahlukile kancinci, kodwa ikhathalogu yethu yelungelo kunye neengcali zinceda kuyo yonke imicimbi, abaxhasi bezorhwebo bafundisa kwaye banike isicwangciso seshishini, kunye neetshiphusi kunye nemibono yokuqhubela phambili ngomsebenzi.

Kutheni kunenzuzo ukuthenga i-franchise engabizi? Okokuqala, akukho sidingo sokwenza olu tyalo mali lukhulu. Okwesibini, kukho uncedo lweengcali kunye neengcali kule nkalo. Okwesithathu, inyanga nenyanga amakhulu amawaka abathengi kunye noosomashishini bayadlula kwi-portal, abangafuni nje ukuqala ishishini labo kodwa bafuna amaqabane kunye nabanikezeli ngeenkonzo. Kulunge kakhulu ukuba iifranchisees kunye neefranchisors zisebenze kunye, ziphuhlise ishishini labo kwihlabathi liphela, zizise iiprojekthi kwinqanaba lengingqi, zonyusa inqanaba kunye nenzuzo. Ukusetyenziswa kwefranchise, ngexabiso eliphantsi ekuqaleni kokujonga, ngeendlela ezifanelekileyo, kukhokelela kuphuhliso lwenkampani enkulu yokubamba ukuya kwinqanaba eliphezulu. Umsebenzi wekhathalogu ye-franchise kukunceda oosomashishini bexabiso eliphantsi okanye elikhulu ukuba baye kumazwe aphesheya ngokubonisa kunye nokungenisa iimpahla kunye neenkonzo ngakumbi.

Kuyinzuzo kakhulu ukuthatha ilungelo lokuthengisa ngentengiso ngexabiso eliphantsi kwicandelo lezorhwebo, inkonzo, ukubonelelwa kwezonyango, ezothutho, iinkonzo zokuthambisa, okhethe wena. Ikhathalogu ye-franchise ibonelela ngothethathethwano, ngoncedo lweengcali, kunye nokubonelelwa kwexesha elithile ngezimvo zeshishini ukutsala abathengi, ukunyusa ibango kunye nokwenza inzuzo. Ukufikelela kwe-SEO kunye nokujonga kunokunyusa ibango kunye nokubonakala. Xa ungena evenkileni, unokukhetha into oyifunayo. Ukuba awazi ukuba yeyiphi indawo ofuna ukuyivula kwishishini, unokuziqhelanisa nezibonelelo, umgaqo-nkqubo wamaxabiso (ukusuka kwixabiso eliphantsi ukuya kwindleko), kukho udidi lwedolophu nelizwe, kunye neendidi kunye namacandelwana, ebonisa kwaye kubalwa intlawulo esezantsi, isixa-mali kwaye ngaphandle kwesixa-mali, ngotyalo-mali olungenaxabiso kwaye ngaphandle kwazo konke konke. Kukho nexesha lokuhlawula ukuze kuqala ungazi kuphela inkunzi yokuqala kodwa kunye nemigaqo yengeniso yokuqala. Kudala kangakanani inkampani isemarikeni? Yintoni imfuno? Mihla le, veki nganye, izibalo zenyanga zinceda ukuhlalutya amanani.

Kukho ipaneli ekhoyo yabanini bamalungelo okusingatha ubuncwane babo ngexabiso eliphantsi. Iingcali zethu zikunceda kuyo yonke imicimbi. Ukujikeleza kweewotshi ukuxhasa iingcali kunceda nakweliphi na ishishini, kokubini okungabizi kwaye kubiza.

Ukufumana ulwazi oluthe kratya, thethana kunye nokufumana isicwangciso, nceda unxibelelane neenombolo zonxibelelwano ezichaziweyo. Kwakhona, kwikhathalogu yethu yee-franchise ezingabizi kakhulu, unokuziqhelanisa nokuhlolwa kwabathengi, ukulinganiswa kwefranchise enexabiso eliphantsi, iindaba, kunye neemeko, ukunyuselwa, njl. .

Iziko lokuqeqeshelwa ilungelo lokushishina luhlobo lweprojekthi yeshishini, apho kuya kufuneka ulandele ngokungqongqo imigangatho nemimiselo. Emva koko unokuqinisekisa ngokwakho ithuba lokugcina ilungelo elikhethekileyo lokuba ngumhambisi wophawu lwentengiso ixesha elide. Xa usebenza ngefranchise, kuya kufuneka uqonde ngokucacileyo ukuba unoluhlobo lokurenta kwi-brand eyimpumelelo ilungelo lokusebenza endaweni yalo. Ifranchise yoqeqesho kufuneka ikhuthazwe phantsi kwemigangatho oyifumanayo emva kokugqitywa kwesivumelwano. Umzekelo, ukuba ufuna ukumilisela umkhankaso wentengiso, kuya kufuneka kwakhona wenziwe ngendlela i-franchisor ebonelele ngayo. Iqinisekisa impumelelo yakho, njengoko usebenza ngokungqinelana neskimu se-biz esele senzekile kwaye sazisa ingeniso kwinkampani eyaziwayo kwihlabathi liphela.

Ukuba uthatha isigqibo sokuqalisa iklabhu yoqeqesho, awunakukwazi ukuyenza ngaphandle kwe-franchise ukuba inqanaba lokhuphiswano kwintengiso liphezulu kakhulu. Ngokwenza umsebenzi ngoncedo lwefranchisor, ufumana inzuzo ebaluleke kakhulu kukhuphiswano. Emva kwayo yonke loo nto, ukunika ilungelo lokusebenzisa uphawu akupheleli kwiseti yezibonelelo zonxibelelwano kunye neziko loqeqesho. Ukwafumana isixa esikhulu sohlengahlengiso, iitekhnoloji, kunye neencwadi zebiz onazo. Zonke iinkqubo zomsebenzi weofisi zichazwe ngokucacileyo kwezi ncwadi zeshishini, kwaye kufuneka uziphumeze ngokufanelekileyo.

I-franchise esebenzayo ngokufanelekileyo ithatha indawo yakho yoqeqesho ukuya kwinqanaba elitsha ngokupheleleyo lobugcisa. Awunakho ukukhuphisana kuphela ngokulingana nabachasi abasebenza egameni labo. Uyakwazi ukoyisa ukuxhathisa kweenkampani ezisebenza egameni lezinye iifrigisi. Ewe kunjalo, kuya kufuneka wenze umzamo wokubaleka ukhuphiswano nabo banxibelelana nesixhobo ekuthiwa yi-franchising. Nangona kunjalo, unayo yonke into oyifumanayo. Xa usebenza ngeziko lokufundisa ngefranchise, kuya kufuneka uyithathele ingqalelo into yokuba uhlawule sele uqalile ukuya kwi-11% yemali yotyalo-mali oza kuyichitha kwiprojekthi.

Oku kuqhelekile kwaye zonke iinkampani zamazwe aphesheya aziqheliseli. Xa uqhagamshele kuyo nayiphi na i-franchise yeshishini loqeqesho, unokujongana nemiceli mngeni eyahlukeneyo. Ukuze woyise, kufuneka uzilungiselele. Ukulungiselela ukujongana neemeko ezinobungozi, kufuneka ubengumntu owenze uhlalutyo lokuqala. Ukulungiselela le nto, uhlalutyo lwe-swot lulungile, yenye yezona zinto ziluncedo kakhulu ekuphumeleleni izixhobo zokhuphiswano. Olu hlobo lwefranchise ayisiyonto inzima, kodwa uya kuphumelela ukuba ufumana inkxaso kwi-franchisor.