‘Ifranchise enkulu’ - Yintoni leyo? kwaye Ungayikhetha njani? Kukho iimveliso zehlabathi ezaziwayo ezinenzuzo enkulu kunye nokunyusa ngokukhawuleza, ngenxa yegama kunye nexesha elide kwimarike yelizwe elithile. Ukuba ufuna kwaye utyale izibonelelo zemali, ixesha kunye nomzamo, kunokwenzeka ukuba uphuhlise ishishini lakho ngokuzimeleyo, ngaphandle kwefranchise kunye nonxibelelwano olukhulu, kwanele ukwazi imigaqo-nkqubo yolawulo kunye nokutsala abathengi, ke iindleko ezinkulu azicingelwanga. Ukuba usaqala kwaye ufuna ukuqala elakho ishishini, kodwa ungazi ukuba uza kuqala njani kwaye uqale phi, ke kungcono ukuya kwivenkile enkulu yeefranchise, uziqhelanise nezibonelelo ezinikezelwayo, umgaqo-nkqubo wamaxabiso kwaye ukhethe intliziyo yakho iyavakala. Kulula ngakumbi kwabo sele besazi ukuba yeyiphi indawo abafuna ukuyivula kwishishini elikhulu kunokuba kulula ukufumana ilungelo lokuthenga ngenxa yenjini yokukhangela ekhoyo evenkileni. Okokuqala, kufuneka uziqhelanise nemigaqo yesithembiso, isicwangciso sentshukumo, encinci, ephakathi, okanye enkulu yokuqalisa, kunye nezibonelelo. Ivenkile yeefranchise yenzelwe ii-franchisees kunye ne-franchisors.

Ukucholwa kungalulo naluphi na uhlobo lwamashishini amancinci, aphakathi, amakhulu, kurhwebo, iinkonzo, ukutya, njlnjl.Akhona amacandelo kunye namacandelwana, ungakhetha isixeko sakho, ilizwe, uqhelane nezibonelelo ezinkulu, umgaqo-nkqubo wamaxabiso, thethana, funda uphononongo lwabathengi kwi-portal. Ikwafumaneka ukujonga ukuba lisebenze ixesha elingakanani na ishishini lombutho othile, ingeniso kunye nokubhatala, ubume benkululeko, kunye nokuhlelwa ukusuka kwelona xabiso liphantsi ukuya kwelona likhulu. Xa uthenga i-franchise enkulu, akukho mfuneko yokubeka intengiso, iimveliso ezinedumela lehlabathi jikelele ziyaziwa kuye wonke umntu kwaye zinabaxhasi bazo. Ngayiphi na imeko, ngokuthenga i-franchise enkulu, uqhuba ishishini kunye nomnini-franchisor, oxelela ngeetshipsi kunye nokuqhubela phambili ukukhuthazwa kweembono zeenkonzo okanye uncedo. Kwakhona, kukho inani elikhulu leefranchise evenkileni ngamaxabiso afikelelekayo. Ngokuthenga i-franchise, ufumana ithuba lokumela umdla wophawu olunikiweyo kwingingqi yakho, ukwandisa ukusebenza kunye nenzuzo, kunye nokuphinda uhlawule iindleko zakho phantse kwangoko.

Iindleko ezinkulu zefranchise, umvuzo omkhulu. Kananjalo, xa uthenga i-franchise, iyafumaneka ukufumana uncedo kukhetho lwabasebenzi, kulawulo, nakulawulo, kuphuhliso lweshishini. Kukwakho nokubonisana nokujikeleza kwexesha kunye neengcali ezikhawulezisa ukubonelela ngemveliso yokukhuthaza iimveliso. Kwisiza, kunokwenzeka ukuba ungaboni kungekuphela kweendidi kwimfuno kodwa kunye nokubona ubalo-manani losuku, iveki, inyanga, unyaka. Kukho ukuvulwa, ukugcinwa, kunye nokuphuhliswa kwamasebe e-franchise, ukuphuhlisa ishishini eRussia, Kazakhstan, nakwamanye amazwe. Ukuhlawula ngokukhawuleza ngenxa yentsebenziswano kunye nevenkile yevenkile enkulu. Umtsalane osemgangathweni ophezulu wabantu, kunye nokukhetha okufanelekileyo, ukuqonda, kunye ne-SEO traffic.

Yiba liqabane kwaye ungabeki emngciphekweni ishishini lakho okanye izibonelelo zemali. Iikhathalogu zeFranchise yindlela esebenzayo yokukhulisa i-biz yakho kwiifomathi ezinkulu, esenza rhoqo ukuthengiselana. Abaphathi ababandakanyekayo kuphuhliso ukusuka ekuqaleni ukuya esiphelweni, beza nokwenyusa okutsha, iifomathi zokubekwa, ukutsala umdla kunye nokuthambisa ii-franchisors kunye ne-franchisees ngemisebenzi edibeneyo. Amanqaku angaphezulu, ukubanzi ukufikelela, kunye nengeniso ngakumbi kunye nokufikelela kubasebenzisi abaninzi. Sinikezela ngomsebenzi odibeneyo iminyaka emininzi, ngoncedo olulandelayo. I-Franchisors kufuneka ithathele ingqalelo into yokuba ukongeza kubathengi, ufumana intengiso. Ukuphuhliswa kwendlela yokuqala ngokukhawuleza, ngokulula, ngokulula, kwaye ngokukhawuleza, kuvumela ukufezekisa iziphumo ezinqwenelekayo, ukuzisa iinkampani kwinqanaba lomdibaniso.

Owona msebenzi uphambili womsebenzi wethu kukwandisa intengiso, ukuphuhlisa amashishini amancinci, aphakathi, okanye amakhulu kwihlabathi liphela. Sinika ithuba lokuthumela ngaphandle iinkonzo zethu okanye iimpahla kufutshane okanye kude phesheya, ngenxa yobukho bevenkile ye-elektroniki, ikhathalogu yee-franchise. Umanyano lwama-franchisors kunye ne-franchisees luqinisekisa ukukhula okuphezulu kunye nophuhliso, olwenziweyo kuzo zonke iinkalo zomsebenzi. Ukusetyenziswa kwendlela eyahlukileyo kunye nokuhamba kwabantu abaninzi kwikhathalogu ye-franchise kwenza kube lula kwaye kube lula ukuzisa inkampani kwinqanaba lamazwe aphesheya. Uninzi lweenkampani sele zingene kwimarike ngekhathalogu ye-franchise, kwaye awuthandabuzi. Sineqela lokudibana nabathengi. Kukulungele kwaye kulula ukuba ii-franchisors zibeke i-franchise yazo kwikhathalogu.

Unokwenza intlawulo nangaluphi na uhlobo olufanelekileyo, ngemali nangemali.

Ukufumana ulwazi oluthe kratya, kuyafumaneka ukunxibelelana neengcali zethu, kunye nokushiya isicelo nge-imeyile. Ukufumana malunga neendlela kunye nokubeka iimeko ze-franchise, izithembiso ezithandwayo, vele uye evenkileni. Unokwenza ngokuzimeleyo okanye ngokulungelelanisa zonke iimpawu kunye neengcali zethu.

I-franchise eVoronezh yiprojekthi yeshishini elinenzuzo ekwayanyaniswa nemingcipheko ethile. Imingcipheko kukuba iVoronezh ayisosixeko sikhulu kwiRussian Federation. Yiyo loo nto, xa uphakamisa i-franchise, kufuneka uyithathele ingqalelo le nyaniso kwaye uyisebenzise njengelungelo, ukuba ithuba livela. Ngokubanzi, ukuvavanya izibonelelo kunye nezinto ezingalunganga zeprojekthi xa uvula i-franchise kwidolophu yakho, kubalulekile ukwenza uhlalutyo lwe-swot. Uhlalutyo lwe-Swot lusebenza kakhulu ekuchongeni umngcipheko kunye nezixhobo zamathuba okuphucula inkqubo yakho yokucwangcisa. Ukuba usebenza nelungelo, kuya kufuneka ukhumbule ngokuqinisekileyo ukuba ngenxa ye-franchisor kuyafuneka ukuba unciphise izibonelelo zemali rhoqo.

Isabelo senzuzo yinto elindelwe ngumniniyo. Ukulungiselela le nto, kufuneka ukuba wenze isixa semali esele sikhona ekuqaleni kwelungelo. I-franchise kwisixeko ngasinye kufuneka ibe nenzuzo kwaye ihlangabezane nemfuno esebenzayo ekhoyo kummandla wesixeko esihambelanayo.

I-Voronezh ibonakaliswa yimozulu epholileyo, ngenxa yoko, inani elikhulu labakhenkethi akunakwenzeka ukuba likholise oosomashishini bendawo. Le nyaniso kufuneka ithathelwe ingqalelo ukuba uceba ukuvula i-franchise eVoronezh. Ukongeza, i-franchise ayisoloko ikulungele ukusebenza kwizixeko ezinabantu abambalwa. Oku akunakuyichaphazela ngokuthe ngqo idolophu, nangona kunjalo, xa kukhuthazwa ilungelo lokuthengisa, umtyali mali ukhetha iMoscow okanye esinye isixeko esikhulu. IVoronezh inesibonelelo esibalulekileyo ngaphezulu kweendawo zokuhlala ezincinci kakhulu kunye naphakathi xa kukho imfuno efanelekileyo. Ukunyusa ilungelo lokuthengisa ngokufanelekileyo nangokuxhomekeka kulwazi lokuhlalutya olufunyenwe kwangaphambili.

Oku kuvumela ukunciphisa umngcipheko ngokubonakalayo kunye neendleko ezingalindelekanga, ngaloo ndlela kuzinziswa imodeli yeshishini.

Ukusebenza nge-franchise eVoronezh kunokufuna intlawulo yesixa-mali. Isixa sale mali siyahluka ngokuxhomekeke kwimali oyifunayo xa uqala ishishini. I-franchise eVoronezh inokuxabisa ukusuka kwi-9 ukuya kwi-11% yenani leendleko ekufuneka uzenzile. Sebenza nge-franchise kwinqanaba elifanelekileyo lomgangatho ukuze ungavumeli umnini webhrendi phantsi kwaye ke ngoko ungamnyanzeli ukuba akhethe omnye umhambisi. Ilungelo kulo naliphi na ilizwe livumela ngokufanelekileyo ukujongana nawo nawuphi na umsebenzi weofisi, kuxhomekeke kwimigaqo engqongqo. Ukusebenza nge-franchise kummandla waseVoronezh unamathuba onke okuphumelela ngenxa yokuba unalo lonke ulwazi oluyimfuneko onalo.

Ulwazi olufunyenwe kwi-franchisor longeza lonke ulwazi olufumene emva kokuphunyezwa kwezenzo zohlalutyo. Ilungelo kwizixeko yiprojekthi yeshishini esebenza ngokukuko ukuba usebenzisa yonke imiqulu yamava kwaye unikezwe yiofisi emele izakhono zebrendi onazo.

Inkqubo yokusebenza ne-franchise eVoronezh iyafana nokusebenza kwemveliso kwayo nayiphi na inkampani yamanye amazwe. Kuya kufuneka uyilandele ngokungqongqo imiyalelo, wenze ubhaliso ngokwemigaqo kwaye uya kuphumelela. Ukusebenza nelungelo eVoronezh kukwabonelela ngesidingo sokwenza umsebenzi othile wokudlulisela imali kwiakhawunti yomthengisi. Umzekelo, umrhumo wentengiso ubalwa ukuya kuthi ga kwi-3% yenzuzo yakho okanye ingeniso, echazwe kwisivumelwano selungelo lokuthengisa. Franchise kummandla isixeko Voronezh inokutsala abantu basekuhlaleni, ngokunjalo abo bantu beze apho ishishini.

Uyilo lweFranchise, uyilo, ukulungiswa luhlobo loshishino olunomtsalane kwiindidi ezahlukeneyo zabantu. Amadoda nabasetyhini banokuzifumana beyilo kunye nolwakhiwo. Ukulawula into oyithandayo liphupha labantu abaninzi, kodwa akusoloko kukho iindlela kunye nekhulu lepesenti yolwazi lokuphumelela. Ukukhulisa ishishini lakho ekuqaleni kunzima kakhulu, kuya kufuneka uhambe umgama omde ngokulinga kunye nephutha. Njengokuba ishishini likhula kwaye likhula, umntu unokujongana nengxaki yokuthengisa iimpahla kunye neenkonzo, imiba enxulumene nokuzaliswa kotyalo-mali, ukuphazamiseka kwabasebenzi, njl. iinyawo.

Kutheni usiya kuvavanyo kunye nempazamo xa unokusebenzisa ulwazi osele ulwenzile? I-franchise yoyilo lishishini lokujika kunye neengcebiso ezibonakalayo kunye nezicwangciso esele zenziwe kunye nezikimu. Abafowunelwa babathengisi kunye namaqabane ongezelelweyo aya kufumaneka; ukuhamba kwabaxhasi okuhambelanayo (kuba uphawu luyabonakala kwaye abantu bathembekile kulo); Akukho sidingo sokuchitha imali kwintengiso (zonke iintshukumo ziya kubalwa kwangaphambili kwaye umngcipheko wokuphulukana nemali uncitshisiwe uye kwi-zero). Izibonelelo zoyilo lwefranchise: inzuzo iya kukhula ngokunyuka; Ukuhlawula emva kweenyanga ezimbini zokuqala; uqeqesho oluneenkcukacha (imiyalelo esele yenziwe); ukuqala ngokukhawuleza emsebenzini; amathuba angenamda okwenza inzuzo; akukho xesha lonyaka. Ungaphazami xa ukhetha i-franchise? Nazi ezinye zeengcebiso: yazi igama lenkampani, qiniseka ngokuthandwa kwayo kunye nokusebenza kwayo kwintengiso; Cela amaxwebhu abakhoyo, iinombolo zobhaliso, izatifikethi, iilayisensi; funda ngononophelo ikhontrakthi ecetywayo, nikela ingqalelo kwinto yokuba amagatya ekhontrakthi athe ngqo, kwaye awenziwa ngokubanzi. Iinkcukacha ezikwikhontrakthi ziya kukuvumela ukuba ubale ezenzweni, hayi kwizithembiso ezingacacanga. Lumka, kuba endaweni ye-franchise, unokuthenga iphepha kwi-Intanethi. Ukuba awunalwazi ngokujonga isibonelelo se-franchisor, nxibelelana neengcali.

Ukufumana ilungelo lokuthengisa ngokufanelekileyo, jonga kwikhathalogu yethu. Sikhethe izibonelelo zangoku ze-2021. Undwendwe ngalunye kwikhathalogu yethu luya kukhetha i-franchise yoyilo ngendlela abayithandayo, kwindawo elungileyo, kunye nohlahlo-lwabiwo mali. Sisebenza neenkampani ezithembakeleyo ezisebenza ngaphakathi kweli lizwe nakwamanye amazwe. Indlela yakho eya empumelelweni iqala kuthi.

Uyilo lwangaphakathi lwefranchise lusebenza kwelona nqanaba liphezulu lokusebenza kakuhle ukuba lwenziwe ngokuchanekileyo nangokungaguquguqukiyo. Soloko usebenza phantsi kwemigaqo kunye nohlengahlengiso oluchazwe kwisivumelwano sokukhokelela kwinkampani empumelelweni. Emva koko uya kuba nakho ukukhokela kwimarike, uhlala unenzuzo ebalulekileyo kukhuphiswano. Soloko usebenza ngokufanelekileyo kwimeko ukuze ungafumani bunzima. Zonke iingxaki zinokusonjululwa ngokulula ukuba unxibelelana ngokucacileyo nomgcini-franchisor, onika lonke ulwazi oluyimfuneko ukusombulula iingxaki kwimveliso. Sebenzisa i-franchise ngobuchule kangangoko kunokwenzeka ukuze kamva kungabikho ngxaki.

Uyilo lweFranchise lunokwenziwa kusetyenziswa itemplate oyifumana njengosasazi olukhethekileyo. Ummeli wophawu uzenza zifumaneke kuwe. Nika uyilo lwakho ixabiso elifanelekileyo ngokwenza ingaphakathi lakho ngokufanelekileyo. Ukuba noncedo lwefranchise, kuba nguwe kuphela onokufikelela kubuchwephesha obuphezulu, osebenza phantsi kwegama lophawu, kunye nokuxhaphaza ukwazi okungafaniyo nenye into. Zonke ezi zibonelelo zikunika amandla okusingatha ngempumelelo imiceli mngeni yayo nayiphi na ifomathi.

Ngaphakathi kufuneka ithobele imigaqo oyifumanayo. Ukulungiselela le nto, ifranchise yoyilo ifunyenwe. Ufumana izibonelelo ezibalulekileyo zokuphumelela ngokuzithemba kukhuphiswano. Sebenza ngokuchanekileyo nangokufanelekileyo, uqhuba umsebenzi weofisi. Ukuba uthenge i-franchise yoyilo lwangaphakathi, uya kuhlawuliswa umrhumo wenyanga. Okokuqala, yeyasebukhosini, kwaye okwesibini, yintlawulo yentengiso.

Ukongeza, ekuqaleni, kwaphambi kokuba siqale ukusebenza, kufuneka wenze igalelo ekuthiwa ligalelo lesixa-mali. Oku kuya kuthi ga kwiipesenti ezili-11 zesixa semali osityale kwinqanaba lokuqala. Soloko usebenza ngokufanelekileyo kwimeko yangoku kwaye ungaphoswa ngamathuba akho. Emva koko uya kuphumelela. Xa uzalisekisa i-franchise yoyilo lwangaphakathi, unokuhlangabezana nobunzima. Nangona kunjalo, banokoyiswa ngokulula. Ukwenza oku, kuya kufuneka ufunde ulwazi olufanelekileyo kwaye wenze izigqibo ezifanelekileyo zolawulo.

Sebenzisa uyilo lwangaphakathi lwefranchise ngokufanelekileyo nangokungagungqiyo. Sombulula zonke iingxaki ezizayo njengoko ziya kuvela, emva koko unokufumana ngokufanelekileyo izibonelelo ezikhoyo. Xa uphumeza uyilo lwelo gumbi, kuya kufuneka ulandele uluhlu lwemigaqo echazwe kwisivumelwano. Oku kubaluleke kakhulu kwi-franchisor. Emva kwayo yonke loo nto, igama lakhe lisemngciphekweni.

Uyilo lwesitudiyo franchise yiprojekthi efanelekileyo kwaye inokuba yinzuzo, ngexesha lokumiliselwa kwabo kungakho ubunzima. Nangona kunjalo, ukuba senza ngokuhambelana ngokupheleleyo nemigaqo, zinokuphetshwa okanye zoyiswe. Kwindlela yokufezekiswa kwefranchise, ewe, ubunzima abunakuphepheka. Nangona kunjalo, kulula ukuba boyise ngenkxaso eyomeleleyo ngasemva kwabo. Ukuba uyila kwaye usebenzisa i-franchise, soloko usebenza ngokufanelekileyo kwimeko leyo. Kuyimfuneko ukuba rhoqo ufunde amanani ukuze uthathe izigqibo ezichanekileyo zesicwangciso solawulo.

Ukuba unomdla kwistudiyo yoyilo, yenza ilungelo lokuloba ngendlela eyiyo, kwaye uya kuba nesibonelelo esibalulekileyo nesingenakuphikiswa. Ingasetyenziswa ngokufanelekileyo xa ungqubana neembangi. Emva koko abayi kuba nakho ukuphikisa nantoni na kuwe, kwaye nabaphi na abathengi ngokuzithandela banxibelelana nes studio sakho sokuyila. Uncedo lwefranchise kuyilo lwendawo, ngaphakathi nangaphandle. Kukwanjalo nakwikhowudi yokunxiba yabasebenzi. Abasebenzi banxibe iyunifomu epheleleyo enesazisi esisodwa seshishini. Xa usenza uyilo lwesitudiyo esinelungelo lokuloba, kuya kufuneka uyazi inyani yokuba uya kuba ngumrhwebi othengisayo.

Fumana ilungelo lokusebenza egameni lophawu oludumileyo noludumileyo, ekubuyiseni kwakho uhlawula imali. Ukufezekisa i-franchise, i-studio yoyilo kufuneka ikhutshwe ngokudityaniswa kwesampulu yoqobo. Kubaluleke kakhulu ukuba sikuthathele ingqalelo oku ukuze kungabikho mabango kamva. Ilungelo lokuba ngumhambisi kuphela we-franchise yoyilo lwangaphakathi kusafuna ukufunyanwa. Luxanduva lwakho ukubonisa kwi-franchisor ukuba ungoyena mgqatswa ubalaseleyo kubambiswano. Oku kunokwenziwa ngokunika ingqalelo iinkcukacha ezahlukeneyo kunye nokwenza izigqibo ezifanelekileyo zolawulo. Kwinkqubo yokujongana ne-studio franchise yoyilo, kuya kufuneka uqaphele ukuba inqanaba lokhuphiswano liphezulu kakhulu phantse kuyo yonke indawo.

Ukoyisa ukuxhathisa kwabachasi bakho, kufuneka ucace malunga nemingcipheko ovezwa kuyo. Ukuba uyakwazi ukuwayeka ngokufanelekileyo, i-franchise iya kuzisa inqanaba eliphezulu lenzuzo. Ukulawula kwimarike kunikezelwa kuwe ngumnini-franchisor kwaye nawe usebenze kuyo. Emva kwayo yonke loo nto, enyanisweni, ungumhambisi onoxanduva olupheleleyo lwezenzo zakho. Uthenga ilungelo lokwenza imisebenzi usebenzisa uphawu lwentengiso lomnye umntu. Ngokuhambelana, istudiyo yoyilo sikunika umda, kodwa ayizukuwenza wonke umsebenzi. Kuya kufuneka uhlawulele ilungelo elilodwa lokuba nguwe kuphela umhambisi.

Le yimirhumo eliqela, nganye nganye ibalwa ngokwamntu.