I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

I-franchise yasimahla ifumene ukuthandwa ngokubanzi phakathi koosomashishini abachola izimvo zabo zeshishini, ngokungabikho komdla kwintengiso efunyenweyo. I-franchise yasimahla ebhatalwa yinkampani yethu i-USU Software, ibonelela ngentsebenziswano namashishini ohlukeneyo. Baninzi abenzi zicelo zokungabinazirhafu, kodwa eyona nto ibalulekileyo kukujonga ukuba loluphi uhlobo lwengcinga olithathayo. Uyakwazi ukuthenga i-franchise engenasimahla ngokubambisana nenkampani yethu ekudala ikho ye-USU Software. Emva kokuthenga i-franchise yasimahla, uluhlu oluqokelelweyo lwamaxwebhu ngokubhekisele kwiprojekthi lubelwe usomashishini, ekulungele ukuwasebenzisa. Uyakwazi ukuyiphuhlisa le projekthi ngokubonakalayo, ubambisene nabameli benkampani yethu, kunye nokuzalisekiswa okucwangcisiweyo kwesicwangciso, ngokweprofayile yohlobo lomsebenzi ofunwayo.

Ilungelo elingenantlawulo lelona khetho lilungileyo lokukhetha, ukunciphisa ngokufanelekileyo umngcipheko kunye nokulindelwa kukusilela. Okokuqala, kwishishini esele lilungile, kuya kufuneka udlule kwinqanaba lokuthetha-thethana neqela lethu, elikunceda uqonde isidingo sokukhetha umbono othile, uphononongo olunzulu lweprojekthi kunye namaxwebhu aguqulelweyo. Ilungelo elingenasimahla lihamba lide ekukhuleni kweshishini lakho njengoko zininzi iindawo ezinomxholo kwindawo yokugcina izinto eziqinisekileyo ukuba zinomdla kubathengi. Nayiphi na i-franchise ekwiprojekthi eyenziweyo ngokweenkcukacha ziingcali zethu, kunye nethuba lokwenza ezona zicwangciso zabathengi ziluncedo kakhulu. Usebenzisa amathuba okudala ishishini elinelungelo lokungahlawulelwa royalty, kunokwenzeka ukwakha isicwangciso esibonisa ngempumelelo ukuba ungakanani umsebenzi onokufumana iziqhamo. Kwifranchise engahlawulelwayo, unokufumana iingcebiso ezongezelelweyo malunga nokuthengisa kunye nokuthengisa okungafaniyo, noluhlu lolwazi malunga nokuphakamisa iivenkile. Eyona ndlela ilungileyo kukuthenga umbono omncinci kumenzi, kuvavanywa ngovavanyo, onokulufunda kumagqabantshintshi eziko lethu.

Ngaphambi kokuthenga nayiphi na iprojekthi yobungakanani, kuya kufuneka ulungiselele ngononophelo ekukhetheni kwicala elifanelekileyo lesicwangciso kunye nophuhliso olulandelayo kumacala ahlukeneyo. Ukuba ufuna ukukhula ngaphakathi kweendlela ezikhoyo, kuya kufuneka uziqhelanise ne-franchise yasimahla enikezelwa yinkampani yethu ye-USU Software, ngokuhambelana nokufumaneka kweenkqubo ezahlukeneyo kunye neeprojekthi kwifomathi yanamhlanje.