I-franchise yabasetyhini yenzelwe oosomashishini abafuna inkululeko yokuzimela. Kwenzekile ukuba isini esibuthathaka singathathelwa ngqalelo xa kufikwa kumba wokuqala ishishini. Njengokuba ixesha libonisa, umfazi wale mihla akanako nje ukukhulisa abantwana kunye nokupheka isuphu yeklabishi kodwa ulawula ngobuchule imicimbi. Inyaniso enomdla malunga nelungelo lokuthengisa amalungelo abantu besifazane, eUnited States, wonke umntu onelungelo lokuthengisa amalungelo aline ngumfazi. Abasetyhini bahlukile emadodeni ngokuntywiliselwa kwabo ngokupheleleyo kwishishini, ngelixa lokugqibela kugxile kuphela kwisiphumo. Indlela yabasetyhini yahlukile kwiimpawu zonxibelelwano eziphezulu kwaye oku kubonakala kwisiphumo sokugqibela.

Ukuqala kwishishini labasetyhini okanye ukuthenga ifranchise kufuna imali yokuqala kunye nengqondo elungileyo yohlalutyo. Kwi-Intanethi, unokufumana uninzi lokwenza izindululo zeshishini lakho. Kutheni le nto kungcono ukuba ungazibeki emngciphekweni kwaye uqalise ishishini lakho ngokuthenga ilungelo labasetyhini lokuthengisa amalungelo Okokuqala, le ndlela sele igqityiwe ngumntu ngempumelelo, kwaye lo mntu ukulungele ukwabelana ngeendlela kunye nezicwangciso zeshishini eziyimpumelelo. Okwesibini, ingozi yokulahleka kwemali iyancitshiswa. Njengomthetho, xa enikezela ngefranchise yabasetyhini, i-franchisor inika umthengi isicwangciso se-biz esele senziwe, apho umvuzo, iindleko, kunye nemingcipheko enokubakho sele ibonakala ngaphambili. Zithini izibonelelo ngaphezulu kokufumana umvuzo rhoqo phantsi kwesivumelwano sengqesho? Ngobuninzi bexesha lasimahla, iiyure zokusebenza zinokuhlengahlengiswa ukuze zilungele isingqisho sakho sobomi. Inzuzo elandelayo ngumvuzo ophezulu xa kuthelekiswa nokusebenzela omnye umntu.

Ingeniso inokukhula ngaphandle kwezithintelo, kwaye ukusuka kumsebenzi oqhelekileyo, unokulindela ukonyuka okuncinci kube kanye ngonyaka. Uphuhliso oluqhubekayo lolunye uncedo olungenakuphikwa, ukuba ngaba lukwimidla yakho ngoku. Uya kuhlala ufunda uqeqesho, izifundo zokuphucula iimpawu zakho kunye nokuphucula izakhono nobuchule bakho. Ukuzimela kwezezimali yeyona bhonasi inqwenelekayo ukusuka kwithuba lokusebenza ngokuzimeleyo. Inkqubo ye-franchising yakhiwe ngendlela yokuba umntu ngamnye othatha inxaxheba afumane isibonelelo sabo, ngelixa izifundo zihlala zinxibelelana kwaye zitshintshana ngamava. I-franchisee ifikelela kumava exesha elide lenkampani kwaye izenzela eyayo i-biz ishenxisa umngcipheko onokubakho. Ungayikhetha njani i-franchise yakho yabasetyhini? Apha intuition iyodwa ibalulekile.

Makhe sihlalutye izikhokelo eziphambili zemigca yabasetyhini. Okokuqala, ezi zizambatho, izinto zokuthambisa, iinkonzo ezinxulumene nokukhuliswa kunye nemfundo yabantwana, uyilo, ukutya, kunye nokunye. Kwenzeka ukuba umfazi akoyiki ukuthatha ifrancise yamadoda, konke kuxhomekeke kubushushu, iimpawu ezinqwenelekayo, kunye neendlela zeshishini. Ikhathalogu elula iyafumaneka kwiwebhusayithi yethu, apho wonke umntu wasetyhini anokuzifumanela ilungelo lokuthengisa ngokulingana namandla ezemali. Siyavuya ukukunceda kulo mbandela ubaluleke kangaka. Ikhathalogu iqulethe izibonelelo ezivela kwiimpawu zangaphandle nezasekhaya eziqinisekisiweyo. Ukuhamba ngokulula, uyilo lwangoku, indlela yomntu ngamnye - konke oku kuyafumaneka kwikhathalogu yethu.

Iimpawu ezinkulu zefranchise enegama elaziwayo, zithathe indawo ephambili kwimarike, kwihlabathi liphela. Iidili ezinkulu, inzuzo enkulu kwaye oku akukho mfihlo kuye nakubani na. Abo banemali abachithi xesha kwizinto ezingenamsebenzi, bavula kwangoko inethiwekhi enkulu yeendawo zokutyela, iivenkile, iivenkile zokuhombisa ubuhle, iindawo zokucheba iinwele, izakhiwo zehotele, izikhululo zegesi, njl. Dior, Zara, kunye nabanye abaninzi. Yonke imihla zininzi ngakumbi nangakumbi zazo. Kutheni le nto ukuthenga i-franchise enexabiso eliphantsi okanye enkulu kunjalo kwimfuno? Yonke into ilula.

Akukho sidingo sokuqalisa yonke into ukusuka ekuqaleni, oku kusebenza ngakumbi kubaqalayo abangafumani sisiseko okanye ulawulo ngokwabo. Xa uthenga i-franchise, enkulu, ephakathi, okanye ngexabiso eliphantsi, kuya kufuneka uqonde ukuba ukongeza kwisicwangciso, ufumana inkxaso kwii-franchisors, iingcali zethu, ngesicwangciso kunye nemiyalelo engaphezulu, ingcebiso malunga nokunyusa, kunye nentengiso. Vula ishishini, ungaqali ekuqaleni, kodwa ngenkxaso yeshishini lookrebe. Kwangelo xesha, kunye notshintsho olukhulu, ipesenti etsalwe kwi-franchisors ayibalulekanga, ibuyisa zonke iindleko ukusukela kwinyanga yokuqala. Xa usebenzisana nekhathalogu yelungelo lokuthengisa, uthatha umngcipheko ngepesenti encinci xa uvavanya umsebenzi wenkampani ethile, uthathela ingqalelo ixesha lomsebenzi kwimarike, iifizi kunye nezinye iiparameter. Kwakhona ivenkile iyafumaneka ukuze ifumane iingxelo zohlalutyo mihla le, ngeveki, ngenyanga, ngonyaka. Kwakhona, kwikhathalogu kuyafumaneka ukubona ukwahlulwa kwazo zonke iifranchise ezinkulu (ukusuka kwixabiso eliphantsi ukuya kwexabiso eliphantsi), kuchaza indawo (ingingqi).

Intlawulo yokuqala, kuthathelwa ingqalelo intlawulo yesixa-mali kunye nemigaqo yokuthengiselana nabaseki, ukuvavanya ibango lobume kwimarike nakwezinye iinkcukacha. Enye into edityanisiweyo ekufumaneni ilungelo lokugcina ilungelo elikhulu lokuba akukho sidingo sokuchitha ixesha ulungiselela izixhobo.

Ngolwazi oluthe kratya, nceda unxibelelane neengcali zethu usebenzisa iinombolo zonxibelelwano ezibonelelweyo. Thumela isicelo nge-imeyile, kunye nokuya kwikhathalogu yelungelo elikhulu lokuziqhelanisa nexabiso lamaxabiso, amagama e-franchise enkulu okanye ngexabiso eliphantsi, funda uphononongo lwabathengi (ii-franchisees kunye ne-franchisors). Siyabulela kuwe kwangaphambili ngomdla wakho kwaye sijonge phambili kwintsebenziswano yexesha elide.

I-franchise yethayile iya kufumana usetyenziso lwayo ngokubanzi kuluhlu olukhulu loosomashishini abathathela ingqalelo ukhetho lokuziqalela ishishini. Iifayile zethayile zibekwa kwintsebenziswano edibeneyo yeziqhamo ngabavelisi abaninzi abafuna ukufumana amaqabane afanelekileyo. I-franchise yethayile iya kusetyenziswa ngabaqalayo abayiqondayo into yokuba kuyinzuzo enkulu ukuthenga uphawu lwentengiso esele lulungile kunokuphuhlisa ishishini ekuqaleni. Ke, awukubandakanyi ngokupheleleyo ukubakho kwemingcipheko eyahlukeneyo kunye nemingxunya enokonakalisa ukukhula okuzayo kwengcinga yeprojekthi. Ungalufumana uluhlu lwabenzi beqonga elikhethekileyo eliqulathe iindlela ezininzi ezahlukeneyo zokwenza i-franchisees, esele zithandwa kwinqanaba elithile. I-franchise nganye eyenziweyo inolwalathiso lwayo, uphawu lwentengiso esele lulungile, kunye nexabiso, eliya kuxhomekeka kwinqanaba lokuthandwa kophawu olukhethwe ngumthengi.

Kwimeko yothethathethwano nomenzi, uya kuqala ukuxoxa ngeenkcukacha zomdla kunye neenkcukacha zentsebenziswano ngokudibeneyo, emva koko kuyenzeka ukuba utyikitye isivumelwano kunye nokudluliselwa kwamalungelo okuphuhlisa i-franchise yethayile. Ukuba unayo nayiphi na imibuzo, kufuneka unxibelelane neengcali zomvelisi ukuze uncede, ngubani oza kubamba incoko ngokukhangela indlela yokuphuma kwimeko enzima. Oosomashishini banamhlanje basandula ukuqalisa ukunikezela ngokukhetha kwabo kwiifranchise, nanjengoko kukho imfuneko yokuba umbono olungeleyo kulula kakhulu ukusebenza nemarike yentengiso kunokuza neprojekthi kwaye uyiphuhlise ngokwabo. Ukusetyenziswa kwefreyithi yethayile kufuneka kuphuhliswe ngentsebenziswano epheleleyo kunye nomenzi, ngokunxulumene nalapho kuya kubakho khona ukwakha isigaba ngasinye esitsha ngokulandelelana. Kule mihla, ii-franchise ngeendlela ezahlukeneyo, kuxhomekeke kukhetho lomthengi, sele ziqalisile ukusetyenziswa ngempumelelo kwihlabathi liphela. Ukusetyenziswa kokugcwaliswa kwamaxwebhu asemgangathweni ophezulu kunye nokusebenza ngokufanelekileyo, abasebenzi bomvelisi baya kuba nakho ukwazisa ngokupheleleyo, banegalelo ekunyuseni uphawu kwintengiso. Ngotshintsho lokuqhuba ishishini lakho, kuya kufuneka ucetyiswe ukuba uthathe ithuba letranchise yethayile kwaye wenze umsebenzi oza kuya kumazwe aphesheya.

Ukuveliswa kweethayile franchise yiprojekthi yeshishini efanelekileyo, ngokwenza oko, uya kuyiphucula kakhulu imeko yakho yezemali. Xa usenza i-franchise, ewe, ubunzima bunokuvela. Ukuthintela kubo, kufuneka enze amalungiselelo yokuqala ezikumgangatho ophezulu. Kwinqanaba lokulungiselela, isixhobo esibizwa ngokuba luhlalutyo lwe-swot sisebenza ngokufanelekileyo. Kuyanceda ukuba uqonde ukuba yeyiphi i-franchise yeyona inenzuzo kakhulu ekusebenzeni nayo ukuze ufumane inqanaba eliphezulu lemali engenayo. Unamathuba onke okufikelela kwiziphumo ezinomdla ukuba uqala i-franchise yokuvelisa, ulandela ngokungqongqo imigaqo.

Banikezelwa ngummeli wophawu olunomdla nakwimpumelelo yakho. Ukuba ufuna ukujongana neethayile kunye nokuseka imveliso phantsi kwelungelo lokuthenga, kwinqanaba lokukhetha i-franchisor, kuya kufuneka ufunde ngokucacileyo yonke imiqathango ecetywayo ukuze ukhethe olona khetho. Qalisa ngokuhlalutya. Inika uqeqesho olukumgangatho ophezulu oluqinisekisa ukuba awuphumeleli. Nika ingqalelo efanelekileyo kwiithayile, yenza imveliso kwinqanaba elitsha lobungcali. Ubukho benkululeko yokunceda kulo mbandela ukumelana ngokuchanekileyo nazo naziphi na iingxaki. Emva koko inkampani iyakufezekisa iziphumo ezinokubakho kwimbambano kunye neentshaba zayo eziphambili.

Thengisa iithayile ozenzileyo kwimveliso yakho, emva koko unokuhlawula ummeli welungelo lokuthengisa ulindele ukuba uhlawule izavenge zenyanga.

Ngexesha lokuqhuba umsebenzi weofisi, iingxaki zinokuvela. Banokoyiswa ngokulula kuba uneseti efanelekileyo yezixhobo zokusebenza ngokuchanekileyo. Imveliso eyilwe kakuhle yeethayile franchise lithuba lokufezekisa iziphumo ezinomtsalane ngeendleko ezincinci zemali. Ukongeza, nesiphumo esongezelekileyo siyafumaneka kuwe. Iziphumo ezonyukayo kuqoqosho sisivumelwano sokunciphisa iindleko kunye nonyuso lwengeniso. Ezi ziphumo zibini ziyahlangana ziye kwenye, ngenxa yoko kufunyenwe ukuthelekiswa kwendiza eyongezelekileyo.

Ijethi eyonyukayo sisiphumo sentlanganiso phakathi kweprojektha kunye nezixhobo zetanki okanye esinye isithuthi. Ngokunjalo nakuqoqosho, ifuthe lokuqokelela livumela ukugqobhoza isikrweqe sabachasi, esenza ukuba boyiswe. Ngokuhambelana, i-franchise yethayile inokusebenzisa esi siphumo ukulawula imarike. Kwimeko, ufumana inqanaba eliphezulu lomvuzo onokuthi ulisebenzise ngokokubona kwakho. Emva kwayo yonke loo nto, unokuhlawula ngokulula i-franchisor ngezibonelelo ezibonelelweyo xa ujongana nabo ukhuphisana nabo. Sukuyityeshela i-franchise yeethayile kuba ikunika amandla okulawula abo uchasene nabo.

Ukuveliswa kwethrafikhi yamatye e-slabs yiprojekthi efanelekileyo yeshishini. Ukukuqonda ngokungenasiphako, kuya kufuneka uqale ukuphumeza izicwangciso zakho ngaphandle kokukhetha. Ukuba usebenza phantsi kwe-franchise, ke ungumntu ophendulayo, ukongeza, kufuneka enze igalelo ngenyanga. Imali enjalo ifunyanwa ngumgcini-franchisor, kwaye unokuyisebenzisa ngokubona kwakhe. Ukuba uthatha isigqibo sokusebenzisa ilungelo lokuthengisa amalungelo kwaye uqalise imveliso yakho, kubalulekile ukuba ukope ngokucacileyo imodeli yeshishini lohlobo oluyimpumelelo. Inika ithuba lokulawula imarike.

Njengoko sonke sisazi, indawo elungileyo yentengiso iqinisekisa inqanaba eliphezulu lemali engenayo. Nika ingqwalaselo efanelekileyo kwimveliso ukwenzela ukuba indlela esecaleni kwendlela ihambelane ngokupheleleyo neyokuqala. Kule nto, kuyimfuneko ukufumana kungekuphela imimiselo kodwa kunye nezisombululo zetekhnoloji. Ukuba iphunyezwe ngokuchanekileyo, uwanyusa ngokumangalisayo amathuba akho empumelelo yexesha elide. Kufuneka usoloko usebenza ngokuzimisela nokuzithemba, okuququzelelwa kukufumaneka kolwazi olufanelekileyo. Nxibelelana nezibalo usebenzisa iigrafu kunye neetshathi. Inqanaba eliphezulu lokubonakala likunika ukuqonda okuhle.

Iinkcukacha-manani ezomileyo ziboniswa ngokucacileyo kangangoko kunokwenzeka. Ukuba uthatha isigqibo sokujongana nepavity slabs kunye nokuseka imveliso ye-franchise, ke olu lukhetho olufanelekileyo. Emva kwayo yonke loo nto, awunyanzelekanga ukuba uzenzele ngokwakho kwaye uphakamise uphawu. Sele unayo yonke into.

Ukongeza kwizibonelelo zokusebenzisa uphawu oludumileyo, ukuveliswa kweziqhoboshi zefranchise kukunika ilungelo lokusebenzisa izixhobo ezikumgangatho ophezulu, iitekhnoloji ezizodwa kunye namanye amathuba. Zonke ezi zibonelelo zingasetyenziselwa ukuziva uzithembile phakathi kwabakhuphisana nabo, nangona kunjalo, abanye babakhuphiswano ekufezekiseni imveliso yeeslabs zokuhamba banokujonga kwiindlela zokunganyaniseki zomzabalazo. I-franchise inokukunceda koku, njengoko ungasoloko uqhakamshelana ne-franchisor. Ungummeli wenkampani yamanye amazwe, ke ngoko, kufuneka ufumane ukhuseleko kunye nokuzikhusela. Ekugqibeleni, ummeli wefranchise eyaziwayo yemveliso akoyiki kukhubekisa, nokuba ilizwe lisendle ngokupheleleyo. Ngokuqinisekileyo, akufuneki uxhomekeke kakhulu kwi-franchisor.

Kukwabalulekile ukuba ukulungele ukuzilwela ngokwakho. Ekugqibeleni, inkonzo yezokhuseleko iyindlela esemthethweni ngokupheleleyo yokulwa nokuhluthwa kwabahlaseli. Ukuba ufuna ukwenza i-franchise i-slabs ze-paving, ke sebenza kunye nomenzi onengqiqo. Uyayazi indlela yokuququzelela imveliso kunye nokufumana inqanaba eliphezulu lomvuzo. Ngenxa yoko, ukuba uthatha isigqibo sokubandakanyeka kwi-slabs ze-paving kwaye uvule imveliso ye-franchise, ke kufuneka ungathandabuzi. Akufanelekanga nokungxama kakhulu, njengoko kufuneka ucinge kwaye ufunde ulwazi olufanelekileyo ukuze wenze isigqibo esifanelekileyo.