I-franchise eYekaterinburg yiprojekthi enokubakho enenzuzo, kodwa enobungozi. Umngcipheko ekukhetheni iYekaterinburg kukuba awunakufumana inani elaneleyo labathengi. Ukongeza, xa unyusa ilungelo lokuthengisa ilungelo kummandla we-Yekaterinburg, unokujongana nenqanaba eliphezulu lokhuphiswano, kuba esi sixeko sesinye sezona zikhulu eRashiya. Ukongeza, ilungelo lokuloba kufuneka liphathwe ngolwazi lwalo mbandela, kusetyenziswa zonke izakhono zolawulo ezikhoyo kunye noluhlu lwemigaqo ebekwe ngummeli wophawu. Sebenza nge-franchise eYekaterinburg ngokufanelekileyo, ngaphambili wenze uhlalutyo lokufumana ulwazi olubanzi malunga nefomathi yangoku. Kuyimfuneko ukuba usebenze nge-franchise ngendlela yokuba i-franchisor ingenalo naliphi na ibango kwinkampani yakho konke konke.

Oku kukubonelela ngethuba lokusebenza ngokufanelekileyo kwimarike kunye nokuvelisa inqanaba eliphezulu lemali engenayo.

I-franchise eYekaterinburg kufuneka isetyenziswe ngendlela yokuba abo bakhuphisana nawe bangabinamaqhinga ngokuchasene nawe. Umzekelo, unokuhlala kwi-niche engenanto, okanye utyhalele okhuphisana nabo ngokubonelela abathengi ngesibonelelo esingcono. Uncedo lokhuphiswano luhlala ludlala indima ebalulekileyo. Ke, ukuba uza kusebenza ne-franchise eYekaterinburg, kuya kufuneka uyithathele ingqalelo le nto. Umzekelo, unokuba namaxabiso asezantsi, inkonzo ebhetele, okanye enye into ekwahlula phakathi kwabo bakhuphisana nabo ngemali. I-Ekaterinburg ibonakaliswe ngoyilo oluhle kunye nendalo ejikelezileyo, ekungenakwenzeka ukuba ishiye nabani na ongenamdla.

Umndilili wokutyelelwa kwabakhenkethi unokuqikelelwa kwisixeko saseYekaterinburg, yiyo loo nto umntu onelungelo lokufumana ilungelo lokuthengisa ilungelo lokuthengisa kufuneka aqwalasele le nyani.

Ukusebenza nge-franchise eYekaterinburg kunokubonelela ngesidingo sokuhlawula iseti ethile yegalelo. Umzekelo, ukuba usaqala nje ukusebenza ngefranchise eYekaterinburg, kuya kufuneka ugcine engqondweni ukuba kufuneka uhlawule ukuya kuthi ga kwi-11% yemali esisixa. Kubalwa ngokukodwa, ngokusekwe kwisixa semali oza kuyichitha kwinqanaba lokuqala. I-franchise eYekaterinburg nayo inokubonelelwa ngemigqaliselo yokuhambisa isixa esithile semali ngenyanga. Esi sixa sihlala sibalwa njengepesenti yengeniso oyifumeneyo. Ezi ndleko ziyinxalenye ebalulekileyo yelungelo lokuthengisa, ukusuka apho, kusenokwenzeka ukuba kunokwenzeka ukuba iphinde ihlaziye ikhontrakthi.

Umzekelo, unokucebisa ngenye into ukuba wenze iintlawulo zenyanga zohlobo oluthile.

Iirhafu, umrhumo ofikelela kwi-6% yengeniso, unokucuthwa okanye urhoxiswe ngokupheleleyo ngokunika i-franchisor into enomdla ngakumbi. Umzekelo, unokuzibophelela ekuthengeni inani elithile lezixhobo kwimisebenzi yakho. Oku kuluncedo kuwo omabini amaqela, ngenxa yoko, akufuneki uphoswe leli thuba. Yekaterinburg ibonakaliswa yimozulu ebandayo, ngenxa yoko, ukungena kwabakhenkethi kufanele kulindelwe kanye xa kuqala ixesha elifanelekileyo labakhenkethi. I-franchise eYekaterinburg inamathuba onke okuphumelela ngenxa yokuba sisixeko esikhulu ngokwaneleyo, kwaye abemi bommandla wayo banenqanaba eliphezulu lesolvency.

Ukuba thelekisa Ekaterinburg kunye eMoscow ngokwemiqathango franchise, isixeko ngasinye sinezibonelelo zayo. Umzekelo, i-Yekaterinburg inabemi abancinci, nangona kunjalo, ukhuphiswano kulo mmandla lungaphantsi kakhulu kwikomkhulu likarhulumente waseRussia. Le nyani kufuneka iqwalaselwe ukuba usebenza nge-franchise. Emva kwayo yonke loo nto, kuhlala kufanelekile ukuba ube nolwazi olubanzi, olusebenza njengesiseko sokwenza ezona zigqibo zichanekileyo zolawulo.

Ukusebenza nge-franchise eYekaterinburg kunokufumana umngcipheko kunye namathuba. Olona vavanyo lusebenzayo lokufumana umngcipheko kunye nesixhobo samathuba luhlalutyo lwe-swot. Kukunceda ukuba unqume ngokuthe ngqo ukuba ulindele ntoni kwaye ulungiselele njani.

Xa usebenza nge-franchise eYekaterinburg, kufanelekile ukuba ukhumbule ukuba oosomashishini banokuba ngabathengi beenkonzo zakho okanye abathengi beempahla. Sebenza nge-franchise ngefuthe eliphezulu kwaye ke le ndlela izuze umvuzo ngokwawo. Emva kwayo yonke loo nto, awungekhe umkholise kuphela umrhwebi onobuninzi beerisithi zemali njengenzala yokunika ilungelo lokuthengisa uphawu lwentengiso. Unako ukuphucula kakhulu impilo-ntle yakho ngokuxhaphaza ukubanakho kokusebenzisa ilungelo lokuthengisa ilungelo lokuthengisa kwiYekaterinburg.

Akukho franchise yasimahla njengoko 'akukho sakusasa simahla'. I-franchise yasimahla kukuhamba kokuthengisa okwenziwa yinkampani ye-franchisor ukugqiba ngokukhawuleza isivumelwano sokuthengwa kwe-franchise kunye noosomashishini abasakhasayo kunye nokutsala abathengi abangenamava, abathembekileyo ukuba bandise uthungelwano lokuthengisa lweentengiso ukuze zisasaze kwaye zikhuthaze uphawu lwentengiso yomthengisi. Kudalwe amashishini amancinci amancinci agqibe kwelokuba aqale umsebenzi wabo wokushishina nge-biz franchise kwaye abanayo imali yokuqalisa, 'bawele le ndlu', ngaphandle kokujonga kwaye bangawufundi ngokwenene umxholo wesivumelwano sokuthengisa, basayine becinga ukuba Ngethamsanqa, kunikwa ukhetho olukhulu kunye nesaphulelo, ngaloo ndlela 'kubekwa' isithiyelo 'esibekwe kwangaphambili. Xa bequkumbela ikhontrakthi nefranchise yasimahla, bathetha ukungabikho kwemali esisixa-mali, ethi xa uyijonga kuqala, iimvakalelo kunye nolonwabo, ijonge njengesithembiso esilingayo. Nangona kunjalo, xa kusenziwa oku, oku akwenzeki, kuba yonke i-franchisor iyakwala ukulahlekelwa yimali esisigxina kwiindleko ze-franchise. 'Icebo' lomfuziselo wentengiso kunye 'nobuqhetseba' bezorhwebo kukuba isixa semali siqala sidluliselwe kwixabiso lokuthenga lilonke ixabiso lemveliso ethengiswayo okanye ixabiso leyunithi nganye yemveliso, enokuthi idlule kakhulu kwixabiso lentengiso , Ukusebenza ngokomgaqo, ngokufuziselayo, ngokomthetho 'wokunxibelelana neenqanawa', isuka kwenye indawo, yafika kwenye.

Kwakhona, i-franchisor inokuthi, ngokwezibophelelo zesivumelwano esisayiniweyo, 'ibophe' usomashishini-ilungelo lokuthengisa, ukuthenga iimpahla, kunye neemveliso kuphela kwi-franchisor, usebenzisa amagatya kunye nemimiselo yeemfuno zekhontrakthi ezigqityiweyo, hayi ukwaphula imigaqo isivumelwano esisemthethweni. I-franchisor inokusebenzisa indlela yokurhweba, isebenzisa ubuqhetseba kunye nokungazi ngosomashishini kwifom efihliweyo yenkululeko yasimahla, simnika ukonyuka okuncinci kwipesenti yobukhosi kunye nemirhumo yentengiso, kwimali engenayo yengeniso yelungelo lokuthengisa ishishini, ukushiya isixa esimiselweyo, esiya kuthi, xa umthamo wentengiso, sinokunyusa ngokubonakalayo inani lokuncitshiswa. Ukushwankathela lo mbono, i-franchise yasimahla, intetho eyaziwayo yaseRussia ethi 'itshizi yasimahla yenzeka kuphela kwimephu yokuthambisa' iza engqondweni. Abameli beshishini akufuneki bazincome kwaye 'bangxame ngentloko' ukuze bavumelane nolungiselelo lweshishini lokuthengisa ngokukhululekileyo. Kuyimfuneko ukuba kufundisiswe ngononophelo kuyo yonke imikhwa yokuqalisa, ukuphuhlisa i-biz yokuthenga okuthengisiweyo kunye nokusetyenziswa okusebenzayo kworhwebo lomnini welungelo lokuthengisa, itekhnoloji yayo, kunye nemigangatho esekwe yeshishini. Kwinqanaba lokuqala lokuseka i-biz franchise biz, kuya kufuneka ufunde iziseko ezisisiseko zokwenza i-biz, uqeqesho olunzulu lobuchwephesha, kwaye ubuncinci kunye nenkunzi encinci yokuqalisa. Kuya kufuneka uqaphele ukuba inkampani ye-franchisor ayibandakanyeki kwimisebenzi yesisa, ukubonelela ngemodeli elungiselelwe kakuhle okanye egqityiweyo yeshishini, ukubonisana, ukubonelela ngezinye 'ukubetha', kwaye ukuqala ishishini lakho akukho simahla.

Ukungabikho kwe-franchise, umrhumo wesambuku, okanye ubukhosi kwisivumelwano akuniki malungelo kubameli abancinci bamashishini abafuna ukuba neshishini labo, nokuba yeyiphi na into enika isibonelelo semali yasimahla, ukukhawuleza ' bengazikhumbuli ngenxa yovuyo 'lokutyikitya isivumelwano sokufumana ilungelo lokufumana ilungelo lokuthengisa. Ukuphuhliswa okuzinzileyo kweshishini, ulungiselelo olucwangcisiweyo nolungelelanisiweyo luyimfuneko, kwaye kusomashishini oshishinayo osakhasayo, kunyanzelekile ukuba azi uphawu alunikwayo, enze uphando olunzulu kwaye ahlalutye inkampani ye-franchisor enikezela ngokubambisana kwezorhwebo nakwezorhwebo.

Ifranchise enexabiso eliphantsi ayihlukanga kunikezelo olukhulu, olubizayo kuba umngcipheko uyafana kuyo yonke indawo. Ukuze ungazibeki emngciphekweni kwaye uthenge i-franchise ngesiqinisekiso se-100%, kukho ivenkile ebonisa zonke iinketho, ukubonelela ngamaxabiso afikelelekayo nangaphezulu, kuzo zonke iindawo zomsebenzi namhlanje. I-franchise, ebiza ixabiso eliphantsi okanye ebizayo, kwicandelo eliphakathi, imele ukubonelelwa komdla wophawu oluthile, igama kwingingqi enye okanye ngaphaya kwayo, ukwandisa uthungelwano lwengingqi, zombini iiglasi ezingabizi kakhulu kunye namasebe amakhulu. Ukuqala ishishini ngokufumana i-franchise kuyimpumelelo, kwimfuno kuba kule meko akukho mfuneko yokuba uqale ekuqaleni, iimveliso ezaziwayo ziyeviwa kwaye isiseko sabathengi sele siphuhlisiwe. Ngefranchise enexabiso eliphantsi, ibali lahlukile kancinci, kodwa ikhathalogu yethu yelungelo kunye neengcali zinceda kuyo yonke imicimbi, abaxhasi bezorhwebo bafundisa kwaye banike isicwangciso seshishini, kunye neetshiphusi kunye nemibono yokuqhubela phambili ngomsebenzi.

Kutheni kunenzuzo ukuthenga i-franchise engabizi? Okokuqala, akukho sidingo sokwenza olu tyalo mali lukhulu. Okwesibini, kukho uncedo lweengcali kunye neengcali kule nkalo. Okwesithathu, inyanga nenyanga amakhulu amawaka abathengi kunye noosomashishini bayadlula kwi-portal, abangafuni nje ukuqala ishishini labo kodwa bafuna amaqabane kunye nabanikezeli ngeenkonzo. Kulunge kakhulu ukuba iifranchisees kunye neefranchisors zisebenze kunye, ziphuhlise ishishini labo kwihlabathi liphela, zizise iiprojekthi kwinqanaba lengingqi, zonyusa inqanaba kunye nenzuzo. Ukusetyenziswa kwefranchise, ngexabiso eliphantsi ekuqaleni kokujonga, ngeendlela ezifanelekileyo, kukhokelela kuphuhliso lwenkampani enkulu yokubamba ukuya kwinqanaba eliphezulu. Umsebenzi wekhathalogu ye-franchise kukunceda oosomashishini bexabiso eliphantsi okanye elikhulu ukuba baye kumazwe aphesheya ngokubonisa kunye nokungenisa iimpahla kunye neenkonzo ngakumbi.

Kuyinzuzo kakhulu ukuthatha ilungelo lokuthengisa ngentengiso ngexabiso eliphantsi kwicandelo lezorhwebo, inkonzo, ukubonelelwa kwezonyango, ezothutho, iinkonzo zokuthambisa, okhethe wena. Ikhathalogu ye-franchise ibonelela ngothethathethwano, ngoncedo lweengcali, kunye nokubonelelwa kwexesha elithile ngezimvo zeshishini ukutsala abathengi, ukunyusa ibango kunye nokwenza inzuzo. Ukufikelela kwe-SEO kunye nokujonga kunokunyusa ibango kunye nokubonakala. Xa ungena evenkileni, unokukhetha into oyifunayo. Ukuba awazi ukuba yeyiphi indawo ofuna ukuyivula kwishishini, unokuziqhelanisa nezibonelelo, umgaqo-nkqubo wamaxabiso (ukusuka kwixabiso eliphantsi ukuya kwindleko), kukho udidi lwedolophu nelizwe, kunye neendidi kunye namacandelwana, ebonisa kwaye kubalwa intlawulo esezantsi, isixa-mali kwaye ngaphandle kwesixa-mali, ngotyalo-mali olungenaxabiso kwaye ngaphandle kwazo konke konke. Kukho nexesha lokuhlawula ukuze kuqala ungazi kuphela inkunzi yokuqala kodwa kunye nemigaqo yengeniso yokuqala. Kudala kangakanani inkampani isemarikeni? Yintoni imfuno? Mihla le, veki nganye, izibalo zenyanga zinceda ukuhlalutya amanani.

Kukho ipaneli ekhoyo yabanini bamalungelo okusingatha ubuncwane babo ngexabiso eliphantsi. Iingcali zethu zikunceda kuyo yonke imicimbi. Ukujikeleza kweewotshi ukuxhasa iingcali kunceda nakweliphi na ishishini, kokubini okungabizi kwaye kubiza.

Ukufumana ulwazi oluthe kratya, thethana kunye nokufumana isicwangciso, nceda unxibelelane neenombolo zonxibelelwano ezichaziweyo. Kwakhona, kwikhathalogu yethu yee-franchise ezingabizi kakhulu, unokuziqhelanisa nokuhlolwa kwabathengi, ukulinganiswa kwefranchise enexabiso eliphantsi, iindaba, kunye neemeko, ukunyuselwa, njl. .

Ivenkile yokugcina ihoki ngumsebenzi obhalwayo ekufuneka wenziwe ngokungqinelana ngqo nemigangatho ebekiweyo. Ziza kudweliswa kwisivumelwano, kwaye iphepha eliyimfuneko linokwenziwa ngokungqinelana nesicwangciso esenziwe. Sebenzisa i-franchise yakho ngokufanelekileyo nangokungahambelani kwinqanaba elilandelayo lobungcali. Xa unxibelelana nehockey franchise, gcina ukhumbula ukuba eli lelona shishini lilodwa. Ngokuhambelana, ukuhanjiswa kwezinto ozinikezelayo kukwacacisiwe. Yiyo loo nto yonke into kufuneka yenziwe ukuze ibe ngusomashishini ophumelele kakhulu kwaye okhuphisanayo.

Ukwenza oku, kufuneka kwenziwe uhlalutyo lwe-swot ngaphambi kokumiliselwa kwevenkile yehockey. Ngoncedo lwayo, unokumisela ukuba yeyiphi amandla kunye nobuthathaka kwiprojekthi yeshishini lakho ngexesha lokufezekiswa. Nokuba amathuba kunye nomngcipheko unokuvavanywa, umzekelo woku ngamashishini amaninzi aphumeleleyo anyuselwe ngaphaya kokufezekiswa kohlalutyo olufanelekileyo. Thengisa i-franchise yakho, unike ivenkile yehockey inani elifanelekileyo lokuqwalaselwa. Uluhlu lwayo kufuneka luhambelane neesampulu ezilungileyo, kwaye ukuthengwa kunokwenziwa ngokuthe ngqo ngumthengisi. Ngovuyo ukukunika elo thuba. Ukuba unevenkile yehockey kwaye ujonge i-franchise ukuyilungiselela, khetha ukhetho olunikezelwa kwi-Intanethi.

Zininzi iivenkile phaya ezinikezela ngeentlobo ngeentlobo zeefranchise onokukhetha kuzo. Urhwebo lwakho lweHockey luya kunyuka induli, ke unokuhlawula ummeli wakho wophawu. Emva kwayo yonke loo nto, uthabathela kuwe uluhlu oluthile lwezinto ezinyanzelekileyo zokuqinisekisa ukuba intsebenziswano iyanceda. Emva kwayo yonke loo nto, akufuneki ufumane kuphela kodwa unike. Ivenkile yokuthengisa ihoki ngokuxhomekeke kwiimeko ezithile. Ukongeza ekuthengeni iimpahla kwi-franchisor ngqo kwaye uzithengise ngamaxabiso aphezulu, uhlawula umrhumo. Eyokuqala kwezi yimali esisixa-mali, esele senziwe ekuqaleni kwehokhi franchise.

Ukongeza, kukho imali yasebukhosini, kwaye emva kwayo yintlawulo yentengiso. Ngokudibeneyo, ezi zimbini zokugqibela zinika ukuya kwi-9% yengeniso yakho, ethi itsalwe ngenxa yelungelo lokuthengisa ngomthetho. Gcwalisa i-franchise kwaye uthathe ivenkile yakho yezemidlalo ukuya kwiindawo eziphakamileyo ngokupheleleyo, ugqwesa bonke abachasi abakhulu. Uyakwazi ukujamelana nabaphi na abakhuphisana nabo kwaye ubacinezele. Ubonelele ngencwadi yeshishini emva kokuba ungene kwihockey depot franchise kwaye ugqibile ukubala okuyimfuneko.