Namhlanje, akukho nto ingafikelelekiyo, kwaye i-franchise ngaphandle kotyalo-mali nayo iyasebenza. Ewe, uvile kakuhle. Thenga i-franchise ngaphandle kokutyala imali kwisixa semali okanye kwiiroyalties ziyafumaneka. Ezi franchise zibandakanya iinkampani ezithengisa iimpahla. Ngapha koko, inenzuzo, kodwa zininzi kakhulu izibonelelo ezikwikhathalogu ye-franchise enokuthi ifumaneke ngexabiso eliphantsi kunye neemeko ezilungileyo, kodwa uya kuba namalungelo apheleleyo okubonelela umdla kuwo nawuphi na ummandla, ngokusekwe isivumelwano sokuqala. Ngenxa yokhuphiswano oluhlala lukhula, uninzi lwabalweli basebenzela inzuzo yokufumana kwakhona kunye nophuhliso lweshishini, bengena kwinqanaba lommandla, kwaye ngenxa yoko uninzi alunayo igalelo, oko kukuthi ngaphandle kotyalomali olongezelelekileyo.

Ukutyala imali kwi-franchise kunenzuzo ngaphezu kokuqalisa ishishini ukususela ekuqaleni, kuthathelwa ingqalelo iindleko zophuhliso, ukufunyanwa kwezixhobo, izixhobo, iimpahla zeempawu ezingaziwayo, uqeqesho, njl. Njl. Ukufikelela kwiindawo eziphakamileyo ngotyalo-mali oluncinci, kodwa kukho abantu abafuna ukuvula ishishini, kodwa akukho lutyalo mali lwaneleyo ngokotyalo-mali, kananjalo. Ke ngoko, i-franchise iyimfuneko nje ukuze unganyusi ishishini lakho ekuqaleni, unikwa ukhuphiswano oluhlala lukhula kunye nokudodobala kwezoqoqosho. Kukho, ewe, iinkampani ezinkulu ezinesidima sehlabathi esidinga utyalomali olukhulu, kodwa ungaqala ngeefranchise ezingabizi kakhulu kwaye uvule iindawo ezincinci zokuthengisa iimpahla, iinkonzo, iindawo zokutya, izikolo zokudanisa, amaziko ezonyango kunye neelebhu, njalo njalo ivuliwe.

Ookrebe beshishini baya kukuxelela ngazo zonke izinto eziqala ekuqaleni komsebenzi kunye ne-franchise kunye nezinye izinto ekufuneka uyazi ngazo, ukunceda ekukhetheni indawo kunye nokunceda ekukhetheni abasebenzi ngaphandle kotyalo-mali olongezelelweyo, uhambo lokuvula amanqaku kunye nokubonelela ngokukhangela abathengi abatsha. Kwikhathalogu yee-franchise, inani lotyalo-mali, izikhombisi-manani, idatha kwinzuzo, umsebenzi wexesha elide kwimarike, kunye nolunye ulwazi oluyimfuneko kwintsebenziswano luya kubonakala. Ikhathalogu ye-franchise ivumela ii-franchisors kunye ne-franchisees ukuba zifumanane, zisindise kwintengiso, zandise imfuno kuzo zonke iindawo zomsebenzi kwiimarike ezikufuphi nakwezangaphandle. Ukusebenza kunye, inethiwekhi iya kukhula, kutsala abathengi abanokubakho. Akukho sidingo sokutyala imali kwintengiso, ngenxa yokugubungela umkhombandlela. Ngokuthenga i-franchise, utyikitya isivumelwano seminyaka emininzi yomsebenzi odibeneyo.

Ivenkile inokhetho olukhulu lokunikezelwa kwee-franchise ezahlulwe ngokweendidi kunye namacandelwana. Idatha ihlaziywa rhoqo ukuqinisekisa ulwazi oluchanekileyo noluneenkcukacha. I-Franchisors kunye ne-franchisees baya kuthatha inxaxheba ngokupheleleyo kuyo yonke imigaqo-nkqubo yomsebenzi, baphuhlise umxholo wezicwangciso ezitsha.

Ukuhlawula kunye nokufumana inzuzo kunokubalwa kwangoko. Ukungafumani mali kutyalo-mali kungathatha ishishini liye kwinqanaba eliphezulu ngokuphuhlisa inkampani enkulu. Eyona njongo yekhathalogu yee-franchise kukunceda oosomashishini bamacandelo ohlukeneyo emisebenzi ukuba bangene kwinqanaba lehlabathi, abamele umdla kunye nokuthengisa, ukungenisa iimpahla, ukubonelela ngeenkonzo kwixa elizayo. Uncedo lweyure yonke oluvela kwiingcali luya kunceda kwimicimbi eyahlukeneyo. Ngokutyala imali kwi-franchise, unyusa amathuba okuphumelela kunye nokubuyisa ngokukhawuleza, ukutsala abathengi, ukonyusa ibango kunye nengeniso. Kodwa xa uthenga i-franchise, kufanelekile ukukhumbula ukuba kukho umngcipheko kwishishini ngalinye.

Umzekelo, kwi-franchisor, oku kukuchithwa kweemfihlo zenkampani, ngeendlela zokuthengisa, iitshipsi zentengiso, kunye neemfihlo zorhwebo. Kufanelekile ukuba uqwalasele ukunyaniseka kunye nokuqonda kwabaxhasi babo abanomdla ekuphuhliseni ishishini, abangathathwanga, kwaye abangasukeli imali ngendlela elula.

Kananjalo kufuneka ugcine engqondweni ukuba ilungelo lokuthengisa ngentengiso linamaxesha ekhontrakthi, athi emva kokuphela kwayo avele iingxaki ezininzi ezingalindelekanga, ezinje ngokhuphiswano, nomntu okhuphisana naye onamava owazi konke ukuntsonkotha kwale ndawo. Ke ngoko, xa ugqiba isivumelwano, ufumana ilungelo lokufumana ilungelo, kufuneka wenze ikhontrakthi ngokufanelekileyo, uthathe ingqalelo kuzo zonke izinto ezilungileyo nezingalunganga, uthelekisa umngcipheko kunye nengeniso, ngenxa yobukho beemingxunya. Kule meko, akuyi kubakho zimpikiswano, kwaye ingeniso iya kukhula ukuze kuzuze amaqela omabini. Ukongeza, xa bethenga i-franchise, abo banelungelo lokuthengisa amalungelo kufuneka bakhumbule kwaye baqonde ngokucacileyo ukuba abo bathengisayo baya kubonelela ngolwazi, isiseko sabathengi, kunye noncedo, kodwa kusafuneka sisebenze kuphuhliso lweshishini, sonyusa ingeniso, siphuhlisa isicwangciso sabo, sigxile ekusebenzeni . Akunyanzelekanga ukuba ube ngumnini mali ukuze ubale iindleko, uthathela ingqalelo isixa semali kunye nemali ehlawuliweyo, amaxesha okuhlawula kunye nenzala. I-franchisor iya kuba nakho ukongeza i-franchise kwikhathalogu ngokuzimeleyo okanye ngoncedo lwabacebisi.

Ukufumana ulwazi oluyimfuneko ngakumbi, ukuze uqhelane nokuphononongwa kunye namathuba kwikhathalogu yee-franchise, kufanelekile ukunxibelelana neenombolo ezichaziweyo, ukubonisana neengcali eziya kuthi zincede nangaliphi na ixesha ngezenzo nangamazwi. Ikhathalogu iqulethe izibonelelo ezinengeniso, ngezixa ezisisigxina ngentlawulo yesambuku okanye ngaphandle kwentlawulo yesambuku, kunye nemigaqo yesivumelwano kunye neemeko. Iindaba zeFranchise ziya kubonakala kwaye zihlaziywe ngokuzenzekelayo. Akukho zithintelo ekufumaneni i-franchise, unokusebenzisana nenani elingenamkhawulo leenkampani, eyona nto iphambili kukungalibali malunga noxanduva kunye notyalo mali. Ngokurhuma kwikhathalogu yee-franchise, uya kubona iindaba kunye nokunikezelwa kwangoku kwiimeko ezifanelekileyo kunye notyalo-mali, kuthathelwa ingqalelo umahluko kunye nokuhlelwa kwamagama ngokweendidi nangamacandelwana. Ukuze uphumelele, ungalahleki, ekufumaneni ilungelo lokungena kwi-franchise, qala ufunde amanqaku ahambelana nolu tyalo-mali, kunye nembali yokuvula ii-franchise zokuqala, indlela yokuvula kunye nalapho ungaqala khona, ukunciphisa umngcipheko, ukunyusa ingeniso kunye nokwenza ngcono iiyute zokusebenza.

Ivenkile enefranchise ngaphandle kotyalomali yiprojekthi ethile yeshishini, kuphuhliso lwayo, kufuneka ukhumbule ukuba uya kuthwala uxanduva oluthile kwi-franchisor. Ngokubanzi, ukusebenza kwi-franchise kufuna uluhlu olupheleleyo lotyalo-mali. Okokuqala, ilungelo lokugcina ilungelo lokugcina kufuneka likhuthazwe ngokungqinelana nemigaqo emiselweyo oza kuyifumana kwi-franchisor. Ukongeza, kuya kufuneka utshatise uyilo lobumbano lwenkampani apho ufumana khona ilungelo lokunxibelelana phantsi kwegama lophawu. Ukuba ufuna ukusebenza kunye nevenkile ngaphandle kotyalomali, ke ilungelo lokuthengisa ilungelo lakho lelakho. Emva kwayo yonke loo nto, olu hlobo lweprojekthi yeshishini lwenziwa kuphela kwingcinga evuthiweyo kwaye kukho iseti ethile yemali ekulungeleyo ukutyala imali ekukhuthazeni iprojekthi yeshishini.

Ukuba unomdla kutyalo-mali, ke ivenkile yenye yezona ndlela zisebenzayo zotyalo-mali. Ukongeza, ukuba unxibelelana ne-franchise, ke uya kuwonyusa kakhulu amathuba okuphumelela ungquzulwano lokhuphiswano. Kuyimfuneko ukunqanda iimpazamo ezibonakalayo emsebenzini weprojekthi yeshishini. Ukuphunyezwa kohlalutyo olufanelekileyo kuya kukunceda koku. Sebenza ngokufanelekileyo nangokufanelekileyo, uwenza onke amaphepha ngokufanelekileyo ngaphandle kokwenza iimpazamo. Utyalomali kufuneka lwenziwe nakweyiphi na imeko, nokuba usebenza kwivenkile enefrigisi okanye ngaphandle kwayo.

Ewe, ngaphandle kotyalomali, akunakwenzeka ukumelana nemisebenzi ejongene nosomashishini. Ngapha koko, kuya kufuneka utyale imali ukuze ufumane umvuzo.

Ukusebenza ngefranchise kwivenkile ngaphandle kotyalo-mali kubandakanya isidingo sokwenza isixa semali kwinqanaba lokuqala. Nangona kunjalo, ukuba ufuna ukunqanda utyalo-mali, kodwa usafuna ukukhuthaza ivenkile kwi-franchise, kuya kufuneka ufikelele kwisivumelwano esithile. Ewe awungekhe wenze ngaphandle kotyalo-mali konke konke, kuba ivenkile egcinwe ngaphandle kokuthengisa ayiniki kuphela intlawulo yokuqala. Uyavuma kwakhona ukuhlawula iimali ezithile zenyanga. Umzekelo, kukho imali yasebukhosini, engenanto ingekhoyo ngaphandle kwendlela yerenti yokuphumeza iiprojekthi zeshishini phantsi kwegama elaziwayo. Ukongeza, njengomthetho wesithupha, xa uthengisa ivenkile efransi, kufuneka utyale imali kwintengiso kwihlabathi liphela.

Oku kuthetha ukuba i-franchisor izakusebenzisa imali efunyenweyo ukunyusa inqanaba lokwazisa ngophawu.

Ivenkile yokugcina i-franchise ingabandakanya isidingo sokuthenga uluhlu oluthile okanye ezinye izinto ezivela kwi-franchisor. Ngale ndlela, unokuhlawula ukungabikho kotyalo-mali kwicandelo lakho. Sebenza kunye nevenkile ngaphandle kotyalomali lwefranchise ukuze ulonyuse kakhulu inqanaba lomvuzo kuhlahlo-lwabiwo mali lwenkampani. Kwaye uya kuba nazo zonke izibonelelo ozifunayo ukuze uphumelele ukuba unxibelelana nelona gama liphumeleleyo. Emva kwayo yonke loo nto, itsala abathengi abafuna ukunxibelelana nenkampani esebenza ngokufanelekileyo kwintengiso kwaye ibonelele ngemfuno yokuhlawula esebenzayo. Ukusebenza ngefranchise kwivenkile ngaphandle kotyalomali yiprojekthi yeshishini elintsonkothileyo kuba, ukuze uphumelele, kufuneka wenze utyalomali.

Ukwenza imisebenzi yevenkile ngaphandle kokutyala imali kwi-franchise, kuya kufuneka ukhumbule ukuba kuya kufuneka ulungiselele zonke iimpawu zangaphakathi nangaphandle kwisitayile esinye seshishini. Indawo yakho kufuneka ihambelane nekhowudi yoyilo, kwaye abasebenzi mabanxibe inxeba elithile. Kule meko, uya kunikwa iyunifomu efanelekileyo, okanye kuya kufuneka uyifumane ngokwakho. I-franchise kwivenkile ngaphandle kotyalo-mali ikwabonelela ngokubakho kokuqinisekiswa ngumthengisi. Unokuthumela ikhomishini ethile, enabantu abagunyazisiweyo okanye athumele i-shopper eyimfihlo njengobungqina. Olu luhlobo lomntu ozenza ngathi ungumthengi wakho aze athenge uluhlu lwezinto okanye azame ukusebenzisa le nkonzo.

Ukongeza, emva kokuba enikezelwe, ushiya ingxelo kummeli webrendi kwaye anike ingxelo ukoneliseka yinkonzo yakho.

Ukusebenza kwivenkile yeefranchise ngaphandle kotyalo-mali kufuna ukuthotyelwa ngokungqongqo kwemithetho yezomthetho. Ukuba wophula umthetho, ke akufuneki ukuba ukhubeke xa kusenziwa isohlwayo ngokuchasene nawe. Yenza imisebenzi yakho ye-franchise ukuze ugqithe abachasi abaphambili, ufumane inzuzo ebalulekileyo yokhuphiswano. I-franchise yevenkile yiprojekthi yeshishini eya kuphuhliswa ngokungqinelana nemigaqo kuba kungenjalo, ubeka emngciphekweni wokuphulukana nelungelo elilodwa lokuba ngumhambisi wophawu lohlobo olwaziwayo kwingingqi yakho. Ewe awungekhe wenze ngaphandle kotyalomali, ngakumbi ukuba ufuna ukukhuthaza ivenkile kwi-franchise. Kuya kufuneka utyale; Nangona kunjalo, imali yotyalo-mali ingaxoxwa kunye nomrhwebi ukuze ufumane ezona meko zilungileyo.

I-franchise yeenkonzo zomthetho yiprojekthi yeshishini elinoxanduva. Xa uyiphumeza, kuya kufuneka wazi ngokucacileyo ukuba wenza imisebenzi yakho egameni lophawu oludumileyo. Kungenxa yoko le nto unxibelelana ne-franchise ukuze uzinike ithuba lokufumana ukhuphiswano olubalulekileyo. Yenza i-franchise esemthethweni ngokufanelekileyo kwaye emva koko, awuyi kujongana noxanduva lolwaphulo-mthetho. Ngokuqinisekileyo, ukwenza olu hlobo lweprojekthi yeshishini, ujongene nobunzima obahlukeneyo ekufuneka boyisiwe. Uya kuphumelela ukuba uyazilungiselela kwaye uzalisekise ukucwangciswa kwangaphambili kwangaphambili.

Ukusebenza ngefranchise yeenkonzo zomthetho luyilo lweshishini olunokubandakanya zombini umngcipheko kunye namathuba. Ukuzichonga ngokufanelekileyo, kufuneka wenze uhlalutyo olukhethekileyo. Okokuqala, udinga uhlalutyo lwabakhuphisana nabo, ekunceda ukuba uqonde ukuba ungazenza njani iinkonzo zomthetho, kwaye zeziphi iimeko ezenziweyo kwintengiso. Emva kokufunda nayiphi na imeko yeenkonzo zentengiso, kuya kufuneka uphinde usebenze ngohlalutyo lwe-swot. Olu hlobo lomsebenzi luvumela ukuqonda ngokucacileyo amandla akho kunye nobuthathaka, amathuba, kunye nomngcipheko okusoyikisayo. Oku kunceda ukuba ujonge imeko kwaye uthathe isigqibo esifanelekileyo.

I-franchise ayisiyonto yimbi ngaphandle kokunxibelelana phakathi komthengisi okhethekileyo esixekweni sabo kunye nommeli wophawu osebenzisana namaqabane oshishino. I-franchisor isebenza egameni lelebhile eyaziwayo kwaye ikunika ilungelo kunye netekhnoloji, kunye nokukwazi ukusebenzisa uphawu lwentengiso. Xa usebenza nge-franchise, unokuveza ngokucacileyo iinkqubo zeshishini usebenzisa iseti ekhethekileyo yezixhobo zemveliso. Xa uzalisekisa ilungelo lokugcina ngokusemthethweni, kuya kufuneka ukhawuleze ujongane nayo nayiphi na imisebenzi yeofisi, nokuba yeyiphi na ifomathi. Uyakwazi ukukhuphisana ngaphandle kwamandla nabanye abachasi, ube ngoyena shishino lusebenzayo nolukhuphisanayo. I-franchise yeenkonzo zomthetho esebenza kakuhle ikunika ithuba lokufumana izibonelelo zemali ezingaphezulu.

Ngokuqinisekileyo, kuya kufuneka wabelane ne-franchisor, wenze ukuncitshiswa kwenyanga. Ukongeza, ukuba uthatha isigqibo sokuqonda iinkonzo zomthetho, kuya kufuneka ukhumbule kwinqanaba lokuqala wenza igalelo lesambuku. Isixa sayo sinokuhluka ngokuxhomekeka ekubeni uza kuchitha malini xa uqala iprojekthi. Ngokwesiqhelo, isixa asidluli kwi-11% yemali oceba ukuyisebenzisa.

Ifemu yomthetho yokuthengisa amalungelo afanelekileyo yiprojekthi efanelekileyo kwaye inenzuzo enkulu kwixesha elide. Ukwenza ukuba kwenzeke, thenga eyona franchise ithandwayo kwaye iphandwe kakuhle. Ukubonelela ngoncedo olubalulekileyo nolubonakalayo, enkosi apho unokuba yinkokeli epheleleyo kukhuphiswano lokhuphiswano. Sebenzisa i-franchise esemthethweni ngobuchule ngokuhlala uhlalutya amanani. Olu lwazi unikwa iingcali zakho. Baqokelela ulwazi emva koko bavelise iingxelo.

Unokubeka isoftware ngalo msebenzi. Kulunge ngakumbi, inkampani yezomthetho akufuneki izenzele iindleko eziphezulu kakhulu. Ummeli wefranchise angakunika izixhobo ezifanelekileyo ukuba zisetyenziswa ngaphakathi kwinkampani. Eyona mibutho imbi kakhulu ihlala isebenzisa izixhobo ezizisebenzelayo. Oku kufanele kuthathelwe ingqalelo ukuba ujonge ilungelo lokuqina kwezomthetho. Xoxa ngemiqathango kwangaphambili, zonke ezo bhonasi onokuzifumana. Ngaphandle koko, unokuxoxa ngeemfanelo zakho, kwaye uzame ukufumana elona nqanaba liphezulu lezibonelelo.

Sebenzisa i-franchise kwaye kungabikho namnye okhuphisana nabo okwaziyo ukukhuphisana nenkampani yakho yezomthetho, kwaye ungoyisa ngokulula ukungavumi kwabo, oko kuthetha ukuba uza kuba yimpumelelo.

Ifem yomthetho esebenza ngokukuko iba yilo projekthi yeshishini, ngoncedo lwayo olunokuthi lukonyuse kakhulu inqanaba lenzuzo. Ishishini lakho liya lingcali ngakumbi njengoko ufunda kwiqabane elingaphezulu kwishishini. I-franchisor, yenxalenye yakhe, uhlala ekulungele ukukunika ulwazi oluhlaziyiweyo. Uncedo lwakhe aluzingci, nangona kunjalo, ufuna ukuba uphumelele. Ewe kunjalo, njengenxalenye yomthetho onelungelo lokuthengisa rhoqo ngenyanga, wena, njengomhambisi okhethekileyo, kufuneka uhlawule ipremiyamu. Ngaphaya koko, zininzi izavenge ezimbini zenyanga.

Ngamnye wabo ubalwa ngokukodwa, nangona kunjalo, le yinto eqhelekileyo. Ngexesha lokufezekiswa kwelungelo lokuthengisa, abachasi bendawo akunakulindeleka ukuba bakwazi ukukhuphisana nefemu yakho yomthetho. Akunaseti yolwazi, itekhnoloji kunye nolwazi. Ngokuhambelana, ukhokela idabi lokukhetha umthengi kunye necandelo lentengiso elinenzuzo enkulu kunye neerhafu.