I-franchise yezoliso yinto enokubangela inzuzo kodwa ibe yingozi. Kuyanceda ukuzibandakanya nezithambiso, nangona kunjalo, kubalulekile ukuba uthathe ingqalelo kuyo yonke imingcipheko, ngakumbi ukuba ukhuthaza ilungelo lokuthengisa. Uphawu lwentengiso lwangaphandle lusenokungaziwa kwisixeko sakho okanye kwilizwe liphela. Esi siphumo kufuneka sithathelwe ingqalelo kunye nezinye. Ukongeza, ukuba uthatha isigqibo sokuqala i-franchise, kufuneka uqale ubuze malunga nezinto ezinokuchaphazela ukuphunyezwa kwayo. Umzekelo, imithetho kunye nemimiselo inokuyonakalisa ngokupheleleyo imisebenzi yakho kwi-bud ukuba awuyifundisisi kwangaphambili.

Thengisa izinto zokuthambisa ezivela kwi-franchise eyaziwayo kwaye ke uya kuba nezixhobo eziyimfuneko zemali ukuhlawula i-franchisor ngokubonelela ngelungelo lokusebenzisa uphawu lwayo. Into ephambili kukuba ibango lanele ukuze utyalomali lwakho lube nokuhlawula.

I-franchise yezithambiso, njengayo nayiphi na enye, ngokubanzi, ibonelela kwinqanaba lokuqala ngogqithiso lwezixhobo zemali kwisixa esifikelela kwi-11% njengegalelo lesixa-mali. Ezi mali zinikezelwe ngokungenakuphikwa kwifranchisor. Olu luhlobo lokuhlawula into yokuba ungawasebenzisa onke amaxwebhu, ukwazi, kunye negama elidumileyo eli phulo likhokelele kwimpumelelo kwaye linike inqanaba eliphezulu lokwamkelwa. Uhlobo lubaluleke kakhulu xa kuthengiswa iimveliso. Kodwa ukuze i-franchise yezithambiso iphumelele, kufuneka ubhengeze ukuba ungene kwimarike kwaye uqala ukuthengisa olu hlobo lwempahla. Imikhankaso yentengiso esemgangathweni ikulungele oku.

Nangona kunjalo, kufuneka zenziwe ngokusebenzisana kunye ne-franchisor. Unokwabelana ngamava axabisekileyo kwaye anike inani elifunekayo lolwazi.

Ukuba usebenza ngefranchise yezithambiso, kuya kufuneka ukhumbule kananjalo ukuba umvuzo wakho awonelanga ukuhlawulela iindleko zakho kuphela kodwa nokwenza ingeniso, kuya kufuneka ukhuphe uninzi njengemirhumo eyahlukeneyo emibini ngenyanga. Ngapha koko, ubungakanani begalelo elinye, elibizwa ngokuba ziiroyalty, linokuba phantse sisi-6% semali oyamkelayo. Isavenge sesibini sithobekile kancinci kwaye sibizwa ngokuba kukuncitshiswa kwentengiso. Le mali isetyenziswa yi-franchisor ukuze kugcinwe kwinqanaba eliphezulu lokwazisa ngebrand kwibala lehlabathi. Umrhumo wentengiso yokwazisa ngentengiso yelungelo lokuthambisa ubalwa ngokwesikim esiqhelekileyo kwaye ukusuka kwi-1 ukuya kwi-3% yemali oyifumeneyo njengengeniso okanye ingeniso. Ewe kunjalo, zonke ii-franchise zahlukile kwaye abameli beempawu banokusebenzisa ezabo, iimeko ezizodwa zonxibelelwano.

Ukuba usebenza nelungelo lokuthambisa, kufuneka ukhumbule ukuba imithetho yasekhaya akufuneki yaphulwe ukuze ungazenzeli iingxaki. Ukongeza, kufuneka ugcine engqondweni into yokuba kuya kufuneka uthobele ngokupheleleyo imodeli ethi uyinike ummeli wophawu oludumileyo. Uyilo lwesitayile sangaphandle, iimpahla zabasebenzi kunye nokubonakala kwempahla, yonke into kufuneka ibe ngokwemithetho efanayo. Oku kubaluleke kakhulu, kuba ukuba wenza into engalunganga kwisakhelo se-franchise yezithambiso, ke ilungelo lokuthengisa ngokukodwa olu hlobo lunokurhoxiswa kuwe. Le yimeko engathandekiyo kuphuhliso lweziganeko; Nangona kunjalo, iimeko ezinjalo zenzekile. Ukuthintela imeko engalunganga, amanyathelo ohlalutyo kufuneka athathwe kwangaphambili.

Xa usebenza ngefranchise yezithambiso, uya kuphumelela logama nje usenza amaphepha asekwe kwisicwangciso esenziwe kwangaphambili.

Ukucwangciswa okukuko xa ujongene ne-cosmetics franchise inokwenzeka ukuba usebenzisa uhlalutyo olusebenzayo lwe-swot. Esi sixhobo sinobuchule sinceda kakhulu ekuphunyezweni kweeprojekthi zeshishini ezinobungozi. Umzekelo, ukuba kukho nayiphi na ingozi okanye amathuba, ungawavavanya ngokulula usebenzisa uhlalutyo lwe-swot. Ukongeza, amathuba kunye nezinto ezingalunganga kwiifranchise zakho zokuthambisa ziya kuboniswa ngokucacileyo ukuba usebenzisa esi sixhobo singasentla. Isebenza ngokukuko kwinqanaba lokuqala naphakathi kokuqhubela phambili kophawu. Ifranchise yezithambiso yanamhlanje iya kukhuphisana nenani elikhulu labakhuphiswano abasele bekho kwimarike kwaye abafuni ukuyeka izikhundla zabo.

Uya kuba nokhuphiswano olubalulekileyo ngenxa yokuba uthengisa uphawu oludumileyo. Nangona kunjalo, ilungelo lokuthambisa alinakuba lolona hlobo laziwayo kuphela oluthengiswayo kwesi sixeko. Le nyani kufuneka ithathelwe ingqalelo, kwaye ukongeza kuhlalutyo lwe-swot, kuyakufuneka kwenziwe uhlalutyo lwabakhuphisana nabo.

I-franchise esebenza ngokufanelekileyo yezithambiso iya kubonelela ngokuhamba rhoqo kwemali kwi-cashier yenkampani, kwaye iya kukunika nethuba lokutshintshela izixhobo obolekwa zona kwi-franchisor. Uya kuba nakho ukusebenza ngokukuko xa uhlela abaxumi abakhoyo ngokweendlela ezithile zokuqwalaselwa ngakumbi. Ukongeza, kuya kufuneka ubeke iliso kubasebenzi bakho, nto leyo eya kufuna isoftware ekumgangatho ophezulu. Ewe kunjalo, konke oku kunokwenziwa ngesandla, nangona kunjalo, kungcono ukusebenzisa izisombululo zesoftware eziqinisekisiweyo. Ukuba usebenzisa i-franchise yezithambiso, ummeli wophawu unokukunika zonke izixhobo ozifunayo. Ukuba awuzange ufumane nasiphi na isixhobo, uphuculo olulungelelanisiweyo lunokwenziwa.

Oku kunokuba kukuthengwa kwenkqubo ethile yokwenza iinkqubo zeshishini ezizenzekelayo okanye ezinye izisombululo eziza kukuvumela ukuba ukhokele intengiso.

Ifranchise enexabiso eliphantsi ayihlukanga kunikezelo olukhulu, olubizayo kuba umngcipheko uyafana kuyo yonke indawo. Ukuze ungazibeki emngciphekweni kwaye uthenge i-franchise ngesiqinisekiso se-100%, kukho ivenkile ebonisa zonke iinketho, ukubonelela ngamaxabiso afikelelekayo nangaphezulu, kuzo zonke iindawo zomsebenzi namhlanje. I-franchise, ebiza ixabiso eliphantsi okanye ebizayo, kwicandelo eliphakathi, imele ukubonelelwa komdla wophawu oluthile, igama kwingingqi enye okanye ngaphaya kwayo, ukwandisa uthungelwano lwengingqi, zombini iiglasi ezingabizi kakhulu kunye namasebe amakhulu. Ukuqala ishishini ngokufumana i-franchise kuyimpumelelo, kwimfuno kuba kule meko akukho mfuneko yokuba uqale ekuqaleni, iimveliso ezaziwayo ziyeviwa kwaye isiseko sabathengi sele siphuhlisiwe. Ngefranchise enexabiso eliphantsi, ibali lahlukile kancinci, kodwa ikhathalogu yethu yelungelo kunye neengcali zinceda kuyo yonke imicimbi, abaxhasi bezorhwebo bafundisa kwaye banike isicwangciso seshishini, kunye neetshiphusi kunye nemibono yokuqhubela phambili ngomsebenzi.

Kutheni kunenzuzo ukuthenga i-franchise engabizi? Okokuqala, akukho sidingo sokwenza olu tyalo mali lukhulu. Okwesibini, kukho uncedo lweengcali kunye neengcali kule nkalo. Okwesithathu, inyanga nenyanga amakhulu amawaka abathengi kunye noosomashishini bayadlula kwi-portal, abangafuni nje ukuqala ishishini labo kodwa bafuna amaqabane kunye nabanikezeli ngeenkonzo. Kulunge kakhulu ukuba iifranchisees kunye neefranchisors zisebenze kunye, ziphuhlise ishishini labo kwihlabathi liphela, zizise iiprojekthi kwinqanaba lengingqi, zonyusa inqanaba kunye nenzuzo. Ukusetyenziswa kwefranchise, ngexabiso eliphantsi ekuqaleni kokujonga, ngeendlela ezifanelekileyo, kukhokelela kuphuhliso lwenkampani enkulu yokubamba ukuya kwinqanaba eliphezulu. Umsebenzi wekhathalogu ye-franchise kukunceda oosomashishini bexabiso eliphantsi okanye elikhulu ukuba baye kumazwe aphesheya ngokubonisa kunye nokungenisa iimpahla kunye neenkonzo ngakumbi.

Kuyinzuzo kakhulu ukuthatha ilungelo lokuthengisa ngentengiso ngexabiso eliphantsi kwicandelo lezorhwebo, inkonzo, ukubonelelwa kwezonyango, ezothutho, iinkonzo zokuthambisa, okhethe wena. Ikhathalogu ye-franchise ibonelela ngothethathethwano, ngoncedo lweengcali, kunye nokubonelelwa kwexesha elithile ngezimvo zeshishini ukutsala abathengi, ukunyusa ibango kunye nokwenza inzuzo. Ukufikelela kwe-SEO kunye nokujonga kunokunyusa ibango kunye nokubonakala. Xa ungena evenkileni, unokukhetha into oyifunayo. Ukuba awazi ukuba yeyiphi indawo ofuna ukuyivula kwishishini, unokuziqhelanisa nezibonelelo, umgaqo-nkqubo wamaxabiso (ukusuka kwixabiso eliphantsi ukuya kwindleko), kukho udidi lwedolophu nelizwe, kunye neendidi kunye namacandelwana, ebonisa kwaye kubalwa intlawulo esezantsi, isixa-mali kwaye ngaphandle kwesixa-mali, ngotyalo-mali olungenaxabiso kwaye ngaphandle kwazo konke konke. Kukho nexesha lokuhlawula ukuze kuqala ungazi kuphela inkunzi yokuqala kodwa kunye nemigaqo yengeniso yokuqala. Kudala kangakanani inkampani isemarikeni? Yintoni imfuno? Mihla le, veki nganye, izibalo zenyanga zinceda ukuhlalutya amanani.

Kukho ipaneli ekhoyo yabanini bamalungelo okusingatha ubuncwane babo ngexabiso eliphantsi. Iingcali zethu zikunceda kuyo yonke imicimbi. Ukujikeleza kweewotshi ukuxhasa iingcali kunceda nakweliphi na ishishini, kokubini okungabizi kwaye kubiza.

Ukufumana ulwazi oluthe kratya, thethana kunye nokufumana isicwangciso, nceda unxibelelane neenombolo zonxibelelwano ezichaziweyo. Kwakhona, kwikhathalogu yethu yee-franchise ezingabizi kakhulu, unokuziqhelanisa nokuhlolwa kwabathengi, ukulinganiswa kwefranchise enexabiso eliphantsi, iindaba, kunye neemeko, ukunyuselwa, njl. .

Izimonyo zaseKorea ezithengisa i-franchise yiprojekthi yeshishini enomdla kodwa ethe ngqo. Xa uthengisa izinto zokuthambisa zaseKorea, unokujamelana nobunzima obahlukeneyo ngendlela yokungaqondi imveliso yakho kwicala labathengi. I-franchise kufuneka inikezwe ngokuchanekileyo kwabo bathengi banomdla wokuthenga olu hlobo lwemveliso. Sebenza nge-franchise ngendlela eya kukhupha eyona mali iphambili kwilungelo lokuyithengisa. Umzekelo, ukuba ufumene iprojekthi yeshishini kunye neetekhnoloji ezikumgangatho ophezulu, zisebenzise kangangoko. Sukutyeshela nantoni na, njengoko ilungelo lokuthengisa izinto zokuthambisa zaseKorea liphumelele ngokuchanekileyo kuba liqukethe izinto ezincinci.

Zonke zidibene zinefuthe kwaye zibonelela ngenqanaba eliphezulu lokuthengisa. Franchise izithambiso zaseKorea ukuqinisekisa ukufikelela kwinqanaba eliphezulu labaphulaphuli bakho. Oku kunokwenzeka ngenxa yokuba uya kuxhomekeka ngqo kwabo bathengi banomdla ngokuthe ngqo ekusebenzisaneni nawe. Isicwangciso seshishini esenziwe kakuhle sokuphumeza i-franchise yezithambiso zaseKorea phantse siqinisekisiwe kwimpumelelo kwixa elizayo. Kuya kufuneka ungamkeli kuphela amava kunye netekhnoloji kodwa kunye nembonakalo yohlobo. Oku kulula ukwenza, njengoko ulwazi olufanelekileyo luya kunikwa kwinqanaba lokuqala.

Izinto zokuthambisa zaseKorea ziyimveliso ethe ngqo. Ngokuhambelana, kuyimfuneko ukuphumeza olu hlobo lwamalungelo okuthengisa ngentetho efanelekileyo kunye nechanekileyo. Kuyimfuneko ukucacisela abathengi ukuba zeziphi izibonelelo abazifumanayo xa bejikela kuwe. Ewe kunjalo, njengayo nayiphi na i-franchise, iprojekthi yeshishini lezithambiso laseKorea inyanzelisa uxanduva oluthile kuwe. Okokuqala, sisidingo sokwenza imisebenzi kwaye kwangaxeshanye utsala igalelo. Eyokuqala kuzo iya kuba sisixa semali esihlawulelwayo, esihlawula phambi kokuba ufumane inzuzo yokuqala ekuphunyezweni kweprojekthi yeshishini.

Ke kukho imirhumo kunye neentlawulo zentengiso, ezinokufikelela kwi-9% yenzuzo oya kuthi ikunike ilungelo lokuthambisa laseKorea. Ukongeza, i-franchisor inokunyanzelisa uxanduva lokuthenga iimpahla ezithile kwimali eziyinikezelayo. Kuyimfuneko ukuphumeza ngokufanelekileyo nangokucacileyo izicwangciso zeshishini, ukuhambelana neseti yezenzo ezicwangcisiweyo, emva koko uya kulunga. Isicwangciso esenziwe kakuhle saseKorea sokuthengisa indlela yakho eya empumelelweni. Kuyimfuneko ukuyidlulisa kwaye emva koko, uya kuba nalo lonke ithuba lokuphumelela kwimbambano kunye neentshaba zakho kwangoko. Ukuthotyelwa kwemigangatho kunye nemigaqo kuya kukunika amandla okujongana ngokucacileyo nawo nawuphi na umsebenzi weofisi. Sebenza ngefranchise yaseKorea yokuthambisa kwaye uvune izibonelelo ezibonakalayo kuyo, ngaloo ndlela ube ngusomashishini ophumeleleyo nokhuphisanayo.

Ifranchise kwivenkile yokuthambisa yiprojekthi yeshishini elinenzuzo. Kwinkqubo yophuhliso lwayo, kubalulekile ukuqonda ngokucacileyo uxanduva olwenziweyo kunye nokusebenzisa izibonelelo ukuya kwelona liphezulu ukufumana imbuyekezo ekhawulezileyo yokwenyani. Le franchise ifuna uxinzelelo oluphezulu: kuphela emva koko kukho ithuba lokufezekisa isiphumo sexesha elide lokwanda ukusuka kunyuso lwengeniso kunye nokunciphisa inkcitho kwicala lohlahlo-lwabiwo mali. Gcina ukhumbula ukuba ukuthengisa ngokufihlakeleyo kunokusetyenziswa kwivenkile yakho yezithambiso. Umntu oqeqeshwe ngokukodwa uza kundwendwela indawo athengisa kuyo phantsi kwesitayile somthengi kwaye kwixesha elizayo uza kwenza olakhe uluvo malunga nomsebenzi kunye neempahla. Esi sisiqhelo esiqhelekileyo xa usebenza kungekuphela kunye nelungelo lokuthenga impahla kwivenkile yezithambiso, kodwa nayo nayiphi na into eyenziweyo ngokubambisana nombutho wezizwe ngezizwe.

Olu hlobo lokuqinisekisa luphucula kakhulu umgangatho wenkonzo, kuba ngekhe wazi ukuba yeyiphi na kubathengi elawulayo.

Ukusebenza ngempumelelo, kufuneka unxibelelane nommeli welungelo lokuthengisa. Ngoncedo lwayo, kunokwenzeka ukuba uphucule imisebenzi ye-franchise kunye neenkqubo, uhlaziye i-assortment kwaye ngaloo ndlela uzise ishishini kwiindawo eziphakamileyo kunye nokutsala abathengi abaninzi. I-franchise ayisiyo kuphela ithuba lokuphucula udidi kunye nobungakanani beempahla kodwa ikwenyusa inqanaba ngokufumana ulwazi olongezelelekileyo. Ivenkile yokugcina izinto zokuthambisa yindawo yakho ekhokelayo kwibala lezokhuphiswano, njengoko iivenkile ezingasebenzisi franchise ziya kuhluthwa amalungelo abalulekileyo aqinisekisiweyo kuwe. Ngapha koko, ayililo ilungelo lokuqhuba ivenkile phantsi kwegama lophawu lwentengiso elaziwayo. Obu bubutyebi bolwazi kunye nezinye izibonelelo ezingenakubalwa kuluhlu olunye.

I-franchise kwivenkile yokuthambisa yaseKorea yiprojekthi yeshishini langoku. Ke ngoko, kukho umngcipheko othile kwinkqubo yophuhliso. Ukuthintela iimpazamo ezininzi kunye nokwenza wonke umsebenzi we-franchise kwinqanaba elifanelekileyo, kuyakufuneka ufake isoftware ekumgangatho ophezulu: isoftware iya kuvumela ivenkile yakho ukuba isebenze kwelona nqanaba liphezulu lokusebenza kakuhle, ikhuphe abo bakhuphisana nabo kwintengiso kwaye ngaloo ndlela inike ithuba phuma uye kwiinkokeli. Xa usebenza nezithambiso zaseKorea kwi-franchise, ungalibali malunga nenyaniso engaguqukiyo: kuya kufuneka ubhatale ithuba elihle. I-franchise yevenkile iya kusebenza ngokungagungqiyo kuphela ukuba imigaqo ilandelwa ngokuchanekileyo. Izinto zokuthambisa zaseKorea yimveliso ethile efuna ukukhuthazwa.

Sebenzisa intengiso ekujoliswe kuyo: ngoncedo lwayo, uya kutsala abathengi abanomdla kuphela. Ukuba yenziwe ngokuchanekileyo, ishishini le-franchise liya kubonelela ngenani elikhulu labathengi, kwaye, ngokufanelekileyo, kwingeniso yezemali.

Ivenkile yakho iya kufuna imveliso esemgangathweni yaseKorea. Nxibelelana nommeli wefranchise, kwaye baya kukubonelela ngemveliso efanelekileyo ngexabiso elifikelelekayo, kwaye kunokwenzeka ukubala izibonelelo ezithile. Thenga i-franchise ngobuchule ngaphandle kokuyeka nayiphi na inkqubo. Soloko ulandela iinkcukacha-manani, zihlalutye ukuze wenze uluvo malunga nemeko yangoku. Thengisa izinto zokuthambisa zaseKorea kumanqanaba aphezulu okusebenza kwaye ufumane umda wokukhuphisana ukuze wandise impumelelo kunye nexabiso labathengi. Kuya kubakho ukulahla kwinqanaba lokuqala le-franchise.

Beka amaxabiso afanelekileyo, ngaloo ndlela uqinisekise ukungena kwabathengi abonwabileyo ukukuxelela ngevenkile eneempahla ezikumgangatho ophezulu ezivela phesheya ngamaxabiso afanelekileyo.

Ivenkile yeefranchise yezithambiso kunye nesiqholo lishishini elihle kubafazi. Izimonyo, iziqholo zezona zinto zithandwayo phantse kuwo onke amabhinqa, yiyo loo nto ivenkile enjalo iya kuba yimpumelelo nakwesiphi na isixeko. Ungarhweba ngezimonyo nakwizindlu zangasese kwindawo yokuthenga, Ivenkile enkulu, okanye kwivenkile eyahlukileyo. Inqaku lentengiso linokuchazwa kumhombiso, amayeza, indalo, okanye iimveliso ezivela kwilizwe elithile. Kodwa uphume njani kumawakawaka abantu okhuphisana nabo? I-franchise yezithambiso kunye nevenkile yeziqholo inokunceda koku. Kutheni kungcono ukuthenga i-franchise kunokuba uqale ekuqaleni? Ngenxa yokuba inkampani ethengisa i-franchise kudala yaziseka njengomboneleli wempahla esemgangathweni, olu hlobo luthembekile kwaye luthengwa ngolangazelelo.

Uncedo lwayo lukunceda ukuba ugqame kukhuphiswano. Ukongeza, i-franchisor ibonelela ngesicwangciso seshishini esikhuthaza ishishini, isicwangciso sentengiso, siqhuba uqeqesho ukuphucula ulwazi lwabathengisi, ulawulo lweemfuno, kunye nezinye izinto ezibalulekileyo zeshishini. Ukwazisa ngeBrand kuqhuba imfuno engagungqiyo. Kwicandelo elinje, unokuqhelana neyona franchise ibalulekileyo kwicandelo lobuhle, khetha isisombululo ngokungqinelana nebhajethi yakho. Ngaphambi kokuthenga i-franchise, ziqhelanise nezibonelelo ezahlukeneyo, misela eyona mithetho intle yokusebenzisana.