Ifranchise enexabiso eliphantsi ayihlukanga kunikezelo olukhulu, olubizayo kuba umngcipheko uyafana kuyo yonke indawo. Ukuze ungazibeki emngciphekweni kwaye uthenge i-franchise ngesiqinisekiso se-100%, kukho ivenkile ebonisa zonke iinketho, ukubonelela ngamaxabiso afikelelekayo nangaphezulu, kuzo zonke iindawo zomsebenzi namhlanje. I-franchise, ebiza ixabiso eliphantsi okanye ebizayo, kwicandelo eliphakathi, imele ukubonelelwa komdla wophawu oluthile, igama kwingingqi enye okanye ngaphaya kwayo, ukwandisa uthungelwano lwengingqi, zombini iiglasi ezingabizi kakhulu kunye namasebe amakhulu. Ukuqala ishishini ngokufumana i-franchise kuyimpumelelo, kwimfuno kuba kule meko akukho mfuneko yokuba uqale ekuqaleni, iimveliso ezaziwayo ziyeviwa kwaye isiseko sabathengi sele siphuhlisiwe. Ngefranchise enexabiso eliphantsi, ibali lahlukile kancinci, kodwa ikhathalogu yethu yelungelo kunye neengcali zinceda kuyo yonke imicimbi, abaxhasi bezorhwebo bafundisa kwaye banike isicwangciso seshishini, kunye neetshiphusi kunye nemibono yokuqhubela phambili ngomsebenzi.

Kutheni kunenzuzo ukuthenga i-franchise engabizi? Okokuqala, akukho sidingo sokwenza olu tyalo mali lukhulu. Okwesibini, kukho uncedo lweengcali kunye neengcali kule nkalo. Okwesithathu, inyanga nenyanga amakhulu amawaka abathengi kunye noosomashishini bayadlula kwi-portal, abangafuni nje ukuqala ishishini labo kodwa bafuna amaqabane kunye nabanikezeli ngeenkonzo. Kulunge kakhulu ukuba iifranchisees kunye neefranchisors zisebenze kunye, ziphuhlise ishishini labo kwihlabathi liphela, zizise iiprojekthi kwinqanaba lengingqi, zonyusa inqanaba kunye nenzuzo. Ukusetyenziswa kwefranchise, ngexabiso eliphantsi ekuqaleni kokujonga, ngeendlela ezifanelekileyo, kukhokelela kuphuhliso lwenkampani enkulu yokubamba ukuya kwinqanaba eliphezulu. Umsebenzi wekhathalogu ye-franchise kukunceda oosomashishini bexabiso eliphantsi okanye elikhulu ukuba baye kumazwe aphesheya ngokubonisa kunye nokungenisa iimpahla kunye neenkonzo ngakumbi.

Kuyinzuzo kakhulu ukuthatha ilungelo lokuthengisa ngentengiso ngexabiso eliphantsi kwicandelo lezorhwebo, inkonzo, ukubonelelwa kwezonyango, ezothutho, iinkonzo zokuthambisa, okhethe wena. Ikhathalogu ye-franchise ibonelela ngothethathethwano, ngoncedo lweengcali, kunye nokubonelelwa kwexesha elithile ngezimvo zeshishini ukutsala abathengi, ukunyusa ibango kunye nokwenza inzuzo. Ukufikelela kwe-SEO kunye nokujonga kunokunyusa ibango kunye nokubonakala. Xa ungena evenkileni, unokukhetha into oyifunayo. Ukuba awazi ukuba yeyiphi indawo ofuna ukuyivula kwishishini, unokuziqhelanisa nezibonelelo, umgaqo-nkqubo wamaxabiso (ukusuka kwixabiso eliphantsi ukuya kwindleko), kukho udidi lwedolophu nelizwe, kunye neendidi kunye namacandelwana, ebonisa kwaye kubalwa intlawulo esezantsi, isixa-mali kwaye ngaphandle kwesixa-mali, ngotyalo-mali olungenaxabiso kwaye ngaphandle kwazo konke konke. Kukho nexesha lokuhlawula ukuze kuqala ungazi kuphela inkunzi yokuqala kodwa kunye nemigaqo yengeniso yokuqala. Kudala kangakanani inkampani isemarikeni? Yintoni imfuno? Mihla le, veki nganye, izibalo zenyanga zinceda ukuhlalutya amanani.

Kukho ipaneli ekhoyo yabanini bamalungelo okusingatha ubuncwane babo ngexabiso eliphantsi. Iingcali zethu zikunceda kuyo yonke imicimbi. Ukujikeleza kweewotshi ukuxhasa iingcali kunceda nakweliphi na ishishini, kokubini okungabizi kwaye kubiza.

Ukufumana ulwazi oluthe kratya, thethana kunye nokufumana isicwangciso, nceda unxibelelane neenombolo zonxibelelwano ezichaziweyo. Kwakhona, kwikhathalogu yethu yee-franchise ezingabizi kakhulu, unokuziqhelanisa nokuhlolwa kwabathengi, ukulinganiswa kwefranchise enexabiso eliphantsi, iindaba, kunye neemeko, ukunyuselwa, njl. .

I-franchise yomnyango yiprojekthi yeshishini elinenzuzo elinokuzisa isixa esikhulu semali kwinkampani ethatha isigqibo sokuyikhuthaza. Xa usebenzisa i-franchise, kufuneka uqonde ngokucacileyo ukuba le yinkonzo ehlawulwayo evela kwi-brand ekhethekileyo. Ke ngoko, kuya kufuneka uhlawule iinkonzo ze-franchisor ngokuqhubekekayo, unciphise isixa esithile kumvuzo owufumeneyo. Ipesenti ye-franchise yengcango ngexesha lokumiliselwa kweprojekthi yeshishini iya kuthi xhaxhe kwi-11%, le ibizwa ngokuba yimali yesambuku, ekufuneka ihlawulwe kwinqanaba lokuqala lonxibelelwano oluhle. Ngaphaya koko, xa usebenza ngefrancise yomnyango, uyakufumana imirhumo kunye nentlawulo yentengiso. Le mali iza kuya kumgcini-mali we-franchisor kwaye uya kuyabela ngokokubona kwakhe.

Ukuba ubandakanyeka ngaphakathi, ke ilungelo lokuloba kufuneka liphunyezwe ngokwemigaqo. Kungenxa yoko le nto ufumana ilungelo lokusebenzisa iimodeli zeshishini ukuze ungabinangxaki kwixesha elizayo, kwaye unokulandela ngokuchanekileyo imigaqo emiselweyo. Nxibelelana neminyango ngendlela yokuba ungabinangxaki enxulumene nomthetho. Oosomashishini basekuhlaleni okanye abameli bama-franchise bayalingana phambi kukarhulumente, ke ngoko, kufuneka ubambelele emthethweni kwaye ungawophuli.

I-franchise yomnyango yiprojekthi, apho kuya kufuneka ukhumbule ukuba le niche ikhuphisana kakhulu. Ke ngoko, kuya kufuneka wenze uhlalutyo lwemisebenzi yokhuphiswano kwangaphambili ukuze ulungele nayiphi na imeko. Ukongeza, kufuneka uhlalutyo lwe-swot ukuze uzilungiselele nayiphi na ingozi kunye nosongelo, kunye nokwazi amandla akho, ubuthathaka kunye namandla. Xa uthengisa i-franchise yomnyango, kufuneka ubhengeze ukuba ungene kwimarike kwaye unezibonelelo ezifanayo. Enye yeenzuzo zokukhuphisana iya kubakho ubukho bamathuba okuxhaphaza uphawu oludumileyo. Ukuba nelogo eyaziwayo kwimveliso yakho sele ingumazibuthe wokutsala inani elikhulu labathengi.

I-franchise yomnyango ikunika ithuba lokucwangcisa abathengi bakho usebenzisa iimpawu ezithile. Emva kwayo yonke loo nto, uya kuba nayo yonke iseti yetekhnoloji eyahlukeneyo, ukwazi, amava kunye nolwazi oluya kukunceda uhambe kwimeko kwaye wenze isigqibo esifanelekileyo sokuphatha. Sebenzisa i-franchise yomnyango ngokufanelekileyo nangokungagungqi ngokuba ngusomashishini osebenzayo nokhuphisanayo.

Ivenkile yokugcina ivenkile i-franchise inokuba yiprojekthi efanelekileyo kwaye inokuba yinzuzo. Ukwenza oku, kuya kufuneka usebenze nayo ngokuchanekileyo nangobungcali. Ukulungiselela ezi njongo, kubalulekile ukusebenzisa ubuchwephesha obuphezulu, ulwazi olwahlukileyo, kunye nokukwazi ukwenza into ngegama elaziwayo. Konke oku kuya kuba sesandleni sakho ukuba ugqiba isivumelwano nommeli wefranchise onobuchule. Ukwenza oku, kuya kufuneka ukhethe olona khetho lufanelekileyo kwintengiso. Yiya kwivenkile okanye kwikhathalogu ye-franchise apho kuphela apho uya kufumana zonke izibonelelo ezikhoyo kwaye unokwenza uthelekiso.

Emva kokuthelekisa ukhetho, khetha eyona ilungileyo. Sebenzisa ivenkile yakho ukuze iingcango zikowona mgangatho uphezulu. Ukuba ufuna ukusebenza ngefranchise yeminyango, kuya kufuneka usoloko ulandela ngokungqongqo imigaqo. Khetha kuphela ezo ndlela zonxibelelwano zilungele iimfuno zakho. Emva koko, uya kuba nakho ukufumana inqanaba eliphezulu lemali engenayo. Ukuba unomdla kwiindidi ezahlukeneyo zeminyango kwaye ufuna ukuvula ivenkile yeefranchise, ke olu lukhetho olufanelekileyo. Olu hlobo lomsebenzi luthembisa umvuzo omkhulu, nangona kunjalo, ukuze ufezekise iziphumo ezilungileyo, kuya kufuneka woyise ubunzima obahlukeneyo.

Njengenxalenye yefranchise yomnyango, uya kujongana nabantu abakhuphisana nabo. Oku akunakuthintelwa; Ke ngoko, kufuneka uzilungiselele. Kulungile ukuba abo ukhuphisana nabo benza ngokungqinelana nefomathi yokujongana nemveli. Okubi nangakumbi ukuba ivenkile yakho yemvume yokuthenga ijongene neendlela ezingekho mthethweni nezingafanelekanga zokukhuphisana. Nangona kunjalo, olu khetho kufuneka luqwalaselwe kwaye kufuneka uzilungiselele nantoni na. Emva kwayo yonke loo nto, awunakuze uqiniseke ngokuchanekileyo ukuba kuya kwenzeka ntoni, ke, ngaphambi kokuba uphuhlise i-franchise kwivenkile yomnyango, kufuneka uvavanye zonke iindlela ezinokubakho.

Umngcipheko kunye namathuba avavanywa kusetyenziswa isixhobo esibizwa ngokuba luhlalutyo lwe-swot. Uya kukunika umbono wemeko yangoku ngaphakathi nangaphandle kwenkampani yakho. Uphando lweNtengiso yenye yezinto zokuphumelela. Phuhlisa ivenkile yakho yokugcina ngokusebenza kakuhle kwaye uhlawule ingqalelo enkulu kumanani olwazi. Ke ishishini lenkampani yakho liya kuphucuka kakhulu, kwaye uya kuba nakho ukukhuphisana nabaphikisi ngokulinganayo, okanye ngokufuthi ukubadlula.

I-franchise yangaphakathi kwivenkile yomnyango iya kwenza imisebenzi yayo ngokungenasiphoso, ngaphandle kokuba iphuhlisiwe ngokucinga nangokufanelekileyo. Yandisa i-franchise yakho ukuze ingeniso oyifumanayo iphezulu ngangokunokwenzeka. Ukuba usebenza nge-franchise, ke ivenkile kufuneka inikwe ingqwalaselo enkulu. Unyanzelekile ukuba asebenze ngokufanelekileyo. Uya kuba nakho ukuphatha yonke imisebenzi ukuba ufumana abasebenzi abakumgangatho ophezulu. I-franchise yokwahlula ivenkile yangaphakathi iya kunceda.

Uya kukwazi ukumelana ngokukuko nalo msebenzi, uwenze ngokugqibeleleyo. Nika ingqalelo ekhethekileyo kwiingcango zangaphakathi xa uthengisa ivenkile njengenxalenye yelungelo lokuthengisa. Oku kuyakunceda ekoyiseni ukunganyamezelani kwabantu abakhuphisana nabo, abayi kuba nako ukukuchasa. Iingcango zangaphakathi kufuneka ziphathwe ngokufanelekileyo. Le nyaniso kufuneka ithathelwe ingqalelo ukuba uthengisa ivenkile usebenzisa i-franchise. Zuza kumava akumgangatho ophezulu we-franchisor. Uzimisele ukusinceda.

Oku kuyakwenza ukuba kube lula ukuzalisekisa ngokulula zonke izicwangciso. Sukutyeshela ukusetyenziswa kwezixhobo zohlalutyo. Olu hlobo lwezixhobo lunceda ukumelana ngokulula nemisebenzi yayo nayiphi na into entsonkothileyo.

I-franchise yangaphakathi kwivenkile yomnyango iya kuzisa inzuzo ephezulu kakhulu. Kuya kuqinisekiswa ukuba usebenzisa iseti yezixhobo ezikumgangatho ophezulu. Uya kubamkela njengenxalenye yokusebenza kophawu lwentengiso kunye namalungelo ahambelana nawo. I-franchise ayikho enye into ngaphandle kwithuba lokuqeshisa ilungelo lokuba ngummeli we-brand. Uya kuba ngumhambisi kuphela. Ngamanye amagama, ibizwa ngokuba yi-franchisee.

I-franchise yangaphakathi kwivenkile yomnyango iya kuzisa inqanaba eliphezulu kakhulu lomvuzo. Inkampani yakho iyakonwabela uthando lwabathengi bayo. Kuyenzeka ukuba usebenze ngokukuko phantse nawuphi na umsebenzi ukuba uthengisa ilungelo lokuthengisa. Uya kuba nemithetho yakho kuyo yonke into. Kufuneka yenziwe ngokuchanekileyo kwileta. Kuya kuba yimfuneko ukusebenza ngefranchise kwivenkile yangaphakathi yomnyango ngendlela yokuba kungabikho namnye okhuphisana naye onethuba lokusondela kuwe ngokwenqanaba lenkonzo. Ingcali nganye kufuneka ibe neseti yolwazi efunekayo.

Oku kuyakuvumela ukuba ufumane impumelelo ngokukhawuleza. Ukusebenza ngefranchise kwivenkile yomnyango wangaphakathi ngekhe kujongane nobunzima. Ungayikhathalela le nto ngokunxibelelana ngqo ne-franchisor ngqo.