Iifranchise zeshishini azibizi kumashishini amancinci okanye aphakathi ngokufunwa kakhulu namhlanje. Iifranchise ngokwazo zibonelela ngamalungelo abasebenzisi okusebenzisa igama (uphawu), uphawu kunye neshishini kwicandelo elithile lomsebenzi, elisekwe phantsi kweemeko ezithile, ezingabizi kakhulu okanye ezibiza kakhulu. Ukuthenga ii-franchise kunefuthe elibi kwishishini lakho ukuba uyakwazi ukuqhubeka. Iifranchise zinokucingelwa njengesiqeshiso sexesha elide kunye nemibono yeshishini, ukuqala kokuqala, kunye namanye amalungelo. Namhlanje, akukho nto ingenakwenzeka, ukuba ngaphambili bekuyimfuneko ukucinga ngokuzimeleyo, ukubonisana kunye nokuhlawulela ulwazi, namhlanje, ngenxa yophuhliso lwe-IT, kuyakhawuleza kwaye kuyasebenza ukufumana iifrigisi ezifanelekileyo zeshishini, kusetyenziswa ikhathalogu yeefranchise, ebonisa indleko . Ukufumaneka kwesixhobo kunye nokuhlelwa, ukucoca idatha yokukhangela, kuyafumaneka ukwenza lula kunye nokuphucula idatha efunyenweyo, kunye nokwenza ngcono iiyure zokusebenza, ngenxa yexesha, imali.

Ngaphambi kokukhangela, kuya kufuneka uthathe isigqibo malunga nokuba ucinga ntoni njengeshishini lakho, sithini isihloko, zeziphi iinkcukacha ozibonayo, ubala imali yokuqalisa, kuba ngokuthenga iifrigisi ezingabizi kakhulu kunokwenzeka ukuba ufumane ilahleko. Ukuba, nangona kunjalo, awukagqibi kubungakanani beshishini lakho, khetha iifranchise kukhetho olunikiweyo, into inokukuphendula. Kule nto, kukho indawo ethile, kunye nokubonelelwa kwee-franchise zangoku, iimeko, iindlela zokuhlawula, kunye nokucoca iintlobo ezibiza kakhulu nezingabizi. Emva kokufunyanwa, ngokuzenzekelayo ube ngumnini weshishini lakho kunye neefranchise, ezimele umdla kummandla omiselweyo. Xa uthenga iifranchise, uya kufumana izixhobo ezingabizi mali okanye isicwangciso seshishini sempahla, ezinobungozi obuncinci kwishishini lakho. Kuyenzeka ukuba usebenze phantsi kwee-franchise zokonga kwintengiso, kunyuso lweshishini. Emva kwayo yonke loo nto, njengoko usazi, iminyaka yokuqala yeyona inzima kwaye ibiza kakhulu ngokwembono yezemali.

Ukuba kukho imfuneko, unokusebenza nedatha yomthengisi. Uninzi lweentlobo zeshishini ezifunwayo ziifranchise kwicandelo lokutya, i-cosmetology kunye neenkqubo zesalon, urhwebo, inkonzo, iinkampani zeinshurensi, njl., Kodwa unokuziqhelanisa neenkcukacha ezithe kratya kwiwebhusayithi. Ukongeza kokubonisana, unokukhetha icandelo elifunwayo lomsebenzi. Bala ixesha elithile lomvuzo kunye neenkonzo ezingabizi ngexabiso eliphantsi. Kwakhona, kufuneka igcinwe engqondweni ukuba xa utyala imali kwishishini lokuthengisa ngemali, kufuneka ucacise intlawulo yesixa-mali. Namhlanje, esi sihloko siphuhliswe ngokubanzi, ngenxa yoko kukho uninzi lwezinto onokukhetha kuzo, xa ufuna ishishini elingabizi kakhulu, okanye ngakumbi i-franchise, ngaphezulu kwezindululo ezilikhulu elinamashumi asixhenxe.

Kwisiza, unokuqhelana kungekuphela nokhetho lweshishini, iifrigisi, iindleko, kodwa kunye neenkcukacha-manani zemihla ngemihla, veki nganye okanye inyanga, jonga ukureyitha, uqhelane neengcinga zeshishini, cela isicwangciso, funda iindaba kunye namanqaku odidi lokuthengisa ngamafranchise amatsha, ukuthandwa, iintlobo ezingqiniweyo zeshishini, kunye nokubhatalwa ngokukhawuleza. Kwakhona, ibonisa isixa sotyalo-mali (esingabizi, esiphakathi, nesabizayo), esixekweni nasezilalini. Nokuba ukhetha ntoni, kufanelekile ukukhumbula ukuba ishishini kufuneka libe likuthanda kwakho. Kukwafanelekile ukuba uqaphele ukuba indawo ayisebenzi kuphela ukukhangela i-franchise yeshishini kodwa kwaye ungenise umbono wakho, ukongeza ii-franchise zakho kwikhathalogu usebenzisa imigaqo enikiweyo yentsebenziswano. Kufanelekile ukuba ukhumbule ukuba amanqaku amanqaku eshishini lakho kwilizwe lakho nakwamanye amazwe, aphezulu amabango, umvuzo, inqanaba. Kufanelekile ukuqonda malunga nokubonelela ngeefranchise kuhlobo oluthile lweshishini elingabizi kakhulu. Ngokukhawuleza ukubuyisa imali, iindleko ziphezulu.

Into ephambili kukukhetha isikhombisi esifanelekileyo sentengiso yeqonga le-SEO. Xa usandisa ishishini lakho, i-portal yethu iya kuba ngumncedisi ongenakubuyiselwa endaweni iminyaka emininzi, minyaka le itsala amaqabane anokubakho (ii-franchisees) zeshishini lakho. I-franchiser inceda i-franchisee kuqeqesho, ifumane abathengi, kwaye ikuxelele malunga neempawu eziphambili zeshishini lakho.

Ukufumana ulwazi olongezelelweyo, kufuneka uthumele isicelo nge-imeyile okanye ucofe inombolo ukuze uqhagamshelane nomcebisi. Isango lethu aliboniswanga abaqalayo kuphela kodwa nabadlali abanamava kwimarike abadinga kwaye abadingi ntengiso zongezelelweyo. Iingcali zethu zinceda ngenkxaso yeenkonzo kunye neengcebiso malunga nemizuzu yonke, ukunceda ekusebenziseni nasekufumaneni ukucetyiswa kwabathengi abanokubakho. Siyabulela kwangaphambili ngomdla wakho kwaye sijonge phambili kubambiswano lwexesha elide.

I-franchise yomnyango yiprojekthi yeshishini elinenzuzo elinokuzisa isixa esikhulu semali kwinkampani ethatha isigqibo sokuyikhuthaza. Xa usebenzisa i-franchise, kufuneka uqonde ngokucacileyo ukuba le yinkonzo ehlawulwayo evela kwi-brand ekhethekileyo. Ke ngoko, kuya kufuneka uhlawule iinkonzo ze-franchisor ngokuqhubekekayo, unciphise isixa esithile kumvuzo owufumeneyo. Ipesenti ye-franchise yengcango ngexesha lokumiliselwa kweprojekthi yeshishini iya kuthi xhaxhe kwi-11%, le ibizwa ngokuba yimali yesambuku, ekufuneka ihlawulwe kwinqanaba lokuqala lonxibelelwano oluhle. Ngaphaya koko, xa usebenza ngefrancise yomnyango, uyakufumana imirhumo kunye nentlawulo yentengiso. Le mali iza kuya kumgcini-mali we-franchisor kwaye uya kuyabela ngokokubona kwakhe.

Ukuba ubandakanyeka ngaphakathi, ke ilungelo lokuloba kufuneka liphunyezwe ngokwemigaqo. Kungenxa yoko le nto ufumana ilungelo lokusebenzisa iimodeli zeshishini ukuze ungabinangxaki kwixesha elizayo, kwaye unokulandela ngokuchanekileyo imigaqo emiselweyo. Nxibelelana neminyango ngendlela yokuba ungabinangxaki enxulumene nomthetho. Oosomashishini basekuhlaleni okanye abameli bama-franchise bayalingana phambi kukarhulumente, ke ngoko, kufuneka ubambelele emthethweni kwaye ungawophuli.

I-franchise yomnyango yiprojekthi, apho kuya kufuneka ukhumbule ukuba le niche ikhuphisana kakhulu. Ke ngoko, kuya kufuneka wenze uhlalutyo lwemisebenzi yokhuphiswano kwangaphambili ukuze ulungele nayiphi na imeko. Ukongeza, kufuneka uhlalutyo lwe-swot ukuze uzilungiselele nayiphi na ingozi kunye nosongelo, kunye nokwazi amandla akho, ubuthathaka kunye namandla. Xa uthengisa i-franchise yomnyango, kufuneka ubhengeze ukuba ungene kwimarike kwaye unezibonelelo ezifanayo. Enye yeenzuzo zokukhuphisana iya kubakho ubukho bamathuba okuxhaphaza uphawu oludumileyo. Ukuba nelogo eyaziwayo kwimveliso yakho sele ingumazibuthe wokutsala inani elikhulu labathengi.

I-franchise yomnyango ikunika ithuba lokucwangcisa abathengi bakho usebenzisa iimpawu ezithile. Emva kwayo yonke loo nto, uya kuba nayo yonke iseti yetekhnoloji eyahlukeneyo, ukwazi, amava kunye nolwazi oluya kukunceda uhambe kwimeko kwaye wenze isigqibo esifanelekileyo sokuphatha. Sebenzisa i-franchise yomnyango ngokufanelekileyo nangokungagungqi ngokuba ngusomashishini osebenzayo nokhuphisanayo.

Ivenkile yokugcina ivenkile i-franchise inokuba yiprojekthi efanelekileyo kwaye inokuba yinzuzo. Ukwenza oku, kuya kufuneka usebenze nayo ngokuchanekileyo nangobungcali. Ukulungiselela ezi njongo, kubalulekile ukusebenzisa ubuchwephesha obuphezulu, ulwazi olwahlukileyo, kunye nokukwazi ukwenza into ngegama elaziwayo. Konke oku kuya kuba sesandleni sakho ukuba ugqiba isivumelwano nommeli wefranchise onobuchule. Ukwenza oku, kuya kufuneka ukhethe olona khetho lufanelekileyo kwintengiso. Yiya kwivenkile okanye kwikhathalogu ye-franchise apho kuphela apho uya kufumana zonke izibonelelo ezikhoyo kwaye unokwenza uthelekiso.

Emva kokuthelekisa ukhetho, khetha eyona ilungileyo. Sebenzisa ivenkile yakho ukuze iingcango zikowona mgangatho uphezulu. Ukuba ufuna ukusebenza ngefranchise yeminyango, kuya kufuneka usoloko ulandela ngokungqongqo imigaqo. Khetha kuphela ezo ndlela zonxibelelwano zilungele iimfuno zakho. Emva koko, uya kuba nakho ukufumana inqanaba eliphezulu lemali engenayo. Ukuba unomdla kwiindidi ezahlukeneyo zeminyango kwaye ufuna ukuvula ivenkile yeefranchise, ke olu lukhetho olufanelekileyo. Olu hlobo lomsebenzi luthembisa umvuzo omkhulu, nangona kunjalo, ukuze ufezekise iziphumo ezilungileyo, kuya kufuneka woyise ubunzima obahlukeneyo.

Njengenxalenye yefranchise yomnyango, uya kujongana nabantu abakhuphisana nabo. Oku akunakuthintelwa; Ke ngoko, kufuneka uzilungiselele. Kulungile ukuba abo ukhuphisana nabo benza ngokungqinelana nefomathi yokujongana nemveli. Okubi nangakumbi ukuba ivenkile yakho yemvume yokuthenga ijongene neendlela ezingekho mthethweni nezingafanelekanga zokukhuphisana. Nangona kunjalo, olu khetho kufuneka luqwalaselwe kwaye kufuneka uzilungiselele nantoni na. Emva kwayo yonke loo nto, awunakuze uqiniseke ngokuchanekileyo ukuba kuya kwenzeka ntoni, ke, ngaphambi kokuba uphuhlise i-franchise kwivenkile yomnyango, kufuneka uvavanye zonke iindlela ezinokubakho.

Umngcipheko kunye namathuba avavanywa kusetyenziswa isixhobo esibizwa ngokuba luhlalutyo lwe-swot. Uya kukunika umbono wemeko yangoku ngaphakathi nangaphandle kwenkampani yakho. Uphando lweNtengiso yenye yezinto zokuphumelela. Phuhlisa ivenkile yakho yokugcina ngokusebenza kakuhle kwaye uhlawule ingqalelo enkulu kumanani olwazi. Ke ishishini lenkampani yakho liya kuphucuka kakhulu, kwaye uya kuba nakho ukukhuphisana nabaphikisi ngokulinganayo, okanye ngokufuthi ukubadlula.

I-franchise yangaphakathi kwivenkile yomnyango iya kwenza imisebenzi yayo ngokungenasiphoso, ngaphandle kokuba iphuhlisiwe ngokucinga nangokufanelekileyo. Yandisa i-franchise yakho ukuze ingeniso oyifumanayo iphezulu ngangokunokwenzeka. Ukuba usebenza nge-franchise, ke ivenkile kufuneka inikwe ingqwalaselo enkulu. Unyanzelekile ukuba asebenze ngokufanelekileyo. Uya kuba nakho ukuphatha yonke imisebenzi ukuba ufumana abasebenzi abakumgangatho ophezulu. I-franchise yokwahlula ivenkile yangaphakathi iya kunceda.

Uya kukwazi ukumelana ngokukuko nalo msebenzi, uwenze ngokugqibeleleyo. Nika ingqalelo ekhethekileyo kwiingcango zangaphakathi xa uthengisa ivenkile njengenxalenye yelungelo lokuthengisa. Oku kuyakunceda ekoyiseni ukunganyamezelani kwabantu abakhuphisana nabo, abayi kuba nako ukukuchasa. Iingcango zangaphakathi kufuneka ziphathwe ngokufanelekileyo. Le nyaniso kufuneka ithathelwe ingqalelo ukuba uthengisa ivenkile usebenzisa i-franchise. Zuza kumava akumgangatho ophezulu we-franchisor. Uzimisele ukusinceda.

Oku kuyakwenza ukuba kube lula ukuzalisekisa ngokulula zonke izicwangciso. Sukutyeshela ukusetyenziswa kwezixhobo zohlalutyo. Olu hlobo lwezixhobo lunceda ukumelana ngokulula nemisebenzi yayo nayiphi na into entsonkothileyo.

I-franchise yangaphakathi kwivenkile yomnyango iya kuzisa inzuzo ephezulu kakhulu. Kuya kuqinisekiswa ukuba usebenzisa iseti yezixhobo ezikumgangatho ophezulu. Uya kubamkela njengenxalenye yokusebenza kophawu lwentengiso kunye namalungelo ahambelana nawo. I-franchise ayikho enye into ngaphandle kwithuba lokuqeshisa ilungelo lokuba ngummeli we-brand. Uya kuba ngumhambisi kuphela. Ngamanye amagama, ibizwa ngokuba yi-franchisee.

I-franchise yangaphakathi kwivenkile yomnyango iya kuzisa inqanaba eliphezulu kakhulu lomvuzo. Inkampani yakho iyakonwabela uthando lwabathengi bayo. Kuyenzeka ukuba usebenze ngokukuko phantse nawuphi na umsebenzi ukuba uthengisa ilungelo lokuthengisa. Uya kuba nemithetho yakho kuyo yonke into. Kufuneka yenziwe ngokuchanekileyo kwileta. Kuya kuba yimfuneko ukusebenza ngefranchise kwivenkile yangaphakathi yomnyango ngendlela yokuba kungabikho namnye okhuphisana naye onethuba lokusondela kuwe ngokwenqanaba lenkonzo. Ingcali nganye kufuneka ibe neseti yolwazi efunekayo.

Oku kuyakuvumela ukuba ufumane impumelelo ngokukhawuleza. Ukusebenza ngefranchise kwivenkile yomnyango wangaphakathi ngekhe kujongane nobunzima. Ungayikhathalela le nto ngokunxibelelana ngqo ne-franchisor ngqo.