Kwilizwe lezeshishini, akukho mpendulo ichanekileyo malunga nobukho be-franchise ene-payback ekhawulezileyo kunye neresiphi esele yenziwe yokulungiselela i-franchise ene-payback ekhawulezileyo. Ukuhlawulwa kwemali efriziweyo ethengiweyo kuchatshazelwa zizinto ezininzi kunye neenqobo ezinokuthi zikhawulezise ishishini lokuthengisa ngokuthengisa 'iiseyile ezipheleleyo' kunye nokubonelela ngokuxinana kwabathengi nabaxhasi. Okokuqala, oku kukufumana ulwazi olupheleleyo malunga nomnini-franchise, ukuba ingaba uphawu olufunyenweyo lomthengisi luyaziwa njani kwindawo yokuhlala okanye indawo kwidilesi yomthengisi. Ukunyuswa kophawu lwentengiso yomthengisi kunye nokuthandwa kwayo phakathi kwabantu, apho usomashishini-ilungelo lokungena kwi-franchisee, ongene kwisivumelwano selungelo lokuthengisa, uhlala, ubukhulu becala umisela ukuba ishishini liya kuba nempumelelo kangakanani kwindawo yentengiso yeempahla kunye nelogo yezinto ezithengiweyo. ilungelo lokushishina. Ukunyuswa kwegama lophawu kuchatshazelwa ziimeko ezinje ngokuhambelana kwexabiso labathengi, inqanaba lomvuzo wabemi abasebenzayo, kunye noxinano olwaneleyo lwabemi bommandla kuhanjiso olusebenzayo lweempawu.

Kwangelo xesha, kuphakama umbuzo ophambili, iya kuhlawulwa ixesha elingakanani i-franchise efunyenweyo, intengiso iya kuhamba njani, kuthathelwa ingqalelo ubonelelo lwemisebenzi yentengiso ebanzi, ukuseta ixabiso lokugqibela, elona liphezulu lokuthengisa ngokusongelwa komda wakho kunye nesimbozo iindleko zemirhumo ehlawuliweyo ngohlobo lwesixa-mali, iimali ezihlawulwayo, iimali zentengiso kunye nezinye izinto ezisisiseko, kunye neendleko zoncediso. Isicwangciso seshishini esithembakeleyo esinokuhlahlelwa kobudlelwane bemakethi kunye nokubala okufanelekileyo kwezoqoqosho, ukuphunyezwa kwayo okusebenzayo kwimveliso kunye nemisebenzi yorhwebo, kunefuthe elibonakalayo ekusebenzeni kokufumana ukuhlawulwa ngokukhawuleza kwelungelo lokuthengisa. Ukudala isicwangciso esifanelekileyo seshishini kunye nokukwazi ukufumanisa iprojekthi yeshishini ngaphakathi kwefransi yeyona nto iphambili ekubuyiseni ngokukhawuleza imali. Xa usenza isicwangciso seshishini, kubaluleke kakhulu ukubonisa ubungakanani botyalo-mali, yeyiphi imali eya kuba nayo yokuphuhlisa iindlela zokuphunyezwa kwefranchise, iya kuba yimali ebolekiweyo okanye izixhobo ezizezakho. Ukubala kufuneka kubandakanye izikhombisi-mali zeprojekthi zenani lenzala, emva kweerhafu kunye nokuncitshiswa kokusetyenziswa kwezixhobo zekhredithi, ukuba zikhona, kunye nokufezekiswa kwenqaku lekhefu kwikhalenda yexesha lemveliso okanye imisebenzi yorhwebo. Isicwangciso seshishini kufuneka sichaze ubukho beentlawulo zorhwebo ezizezakho okanye eziqeshisiweyo, inani lokuthengisa kunye nenani leprojekthi mihla le kunye neerisithi zemali zenyanga. Isicwangciso seprojekthi sichaza ixesha lomsebenzi ozayo, urhwebo, kunye nokunikezelwa kweenkonzo zorhwebo nezakho, ukuqhubeka komsebenzi ngeyure yosuku olunye lokusebenza, kunye nexesha lekhalenda yomjikelo wemveliso ngenyanga, kuthathelwa ingqalelo iimpelaveki, iintsuku zococeko, umthwalo ophambili, abasebenzi beenkonzo kunye nomthwalo wezixhobo zeteknoloji kunye nemveliso.

Kuyimfuneko ukubonelela ngokuqwalaselwa kokukhuselwa kwabasebenzi kubasebenzi kunye nokuthintela ukusebenza kakhulu komhla wokusebenza, ukuthintela ukuhlawuliswa kwezohlwayo zolawulo kunye nokuhlolwa ngabasemagunyeni abaphetheyo kunye nabahloli bomsebenzi. Ukusebenza kokusebenza kwelungelo lokuhlawula kunye nokuhlawula ngokukhawuleza kuxhomekeke kumava aqokelelweyo osomashishini-franchisee ohlawule i-franchise, amandla akhe, kunye nokuqonda kokukhuphisana kwintengiso yabathengi kunye nabathengi beempahla kunye neenkonzo. Ukuba usomashishini osakhasayo uqala ishishini lakhe nge-franchise efunyenweyo kunye nenkunzi yokuqala, umngcipheko wentengiso wokungafumani ntlawulo ngokukhawuleza uphezulu kakhulu. Usomashishini onamava, ulunge ngakumbi kubudlelwane beemarike ezinzima, unesakhono sokunxibelelana neentshaba zakhe zorhwebo, ukukwazi ukuzikhusela kwangethuba kukhuphiswano kunye nokubala kwangaphambili iindlela zelahleko kunye nelahleko kwishishini. Ngokuhambelana, umrhwebi onamava kunokwenzeka ukuba afezekise ukubhatalwa ngokukhawuleza kwi-franchise. Uphando lwentengiso, uhlalutyo lwangaphambili lwentengiso, intengiso yenkonzo, kunye neemfuno zabathengi zabemi, ngaphambi kokuhlawula ilungelo lokuthengisa amalungelo, yenza ukuba kube lula ukubeka 'iileyili' kwaye ubuyise ilungelo lokuthengisa. Indibaniselwano yezi zinto xa zizonke inegalelo ekufumaneni okukhawulezileyo kwelungelo lokuthenga, ukuseka inkqubo yeshishini yokuphumeza ngempumelelo iinjongo ezibekiweyo zokufumana inzuzo ephezulu kwishishini lokuthengisa amalungelo.

Into ephambili ayisiyokuma kubunzima obuvelileyo kunye 'nezithintelo' ezivele, ukuqhubeka nenkqubo eqhubekayo yemfundo noqeqesho, ukuqonda iihorizons ezintsha kunye nokuqonda kokuthenga ifranchise, ukuya phambili, emva koko Ukubuyisa ngokukhawuleza kuya kuza ngokwakho.

Iimpawu ezinkulu zefranchise enegama elaziwayo, zithathe indawo ephambili kwimarike, kwihlabathi liphela. Iidili ezinkulu, inzuzo enkulu kwaye oku akukho mfihlo kuye nakubani na. Abo banemali abachithi xesha kwizinto ezingenamsebenzi, bavula kwangoko inethiwekhi enkulu yeendawo zokutyela, iivenkile, iivenkile zokuhombisa ubuhle, iindawo zokucheba iinwele, izakhiwo zehotele, izikhululo zegesi, njl. Dior, Zara, kunye nabanye abaninzi. Yonke imihla zininzi ngakumbi nangakumbi zazo. Kutheni le nto ukuthenga i-franchise enexabiso eliphantsi okanye enkulu kunjalo kwimfuno? Yonke into ilula.

Akukho sidingo sokuqalisa yonke into ukusuka ekuqaleni, oku kusebenza ngakumbi kubaqalayo abangafumani sisiseko okanye ulawulo ngokwabo. Xa uthenga i-franchise, enkulu, ephakathi, okanye ngexabiso eliphantsi, kuya kufuneka uqonde ukuba ukongeza kwisicwangciso, ufumana inkxaso kwii-franchisors, iingcali zethu, ngesicwangciso kunye nemiyalelo engaphezulu, ingcebiso malunga nokunyusa, kunye nentengiso. Vula ishishini, ungaqali ekuqaleni, kodwa ngenkxaso yeshishini lookrebe. Kwangelo xesha, kunye notshintsho olukhulu, ipesenti etsalwe kwi-franchisors ayibalulekanga, ibuyisa zonke iindleko ukusukela kwinyanga yokuqala. Xa usebenzisana nekhathalogu yelungelo lokuthengisa, uthatha umngcipheko ngepesenti encinci xa uvavanya umsebenzi wenkampani ethile, uthathela ingqalelo ixesha lomsebenzi kwimarike, iifizi kunye nezinye iiparameter. Kwakhona ivenkile iyafumaneka ukuze ifumane iingxelo zohlalutyo mihla le, ngeveki, ngenyanga, ngonyaka. Kwakhona, kwikhathalogu kuyafumaneka ukubona ukwahlulwa kwazo zonke iifranchise ezinkulu (ukusuka kwixabiso eliphantsi ukuya kwexabiso eliphantsi), kuchaza indawo (ingingqi).

Intlawulo yokuqala, kuthathelwa ingqalelo intlawulo yesixa-mali kunye nemigaqo yokuthengiselana nabaseki, ukuvavanya ibango lobume kwimarike nakwezinye iinkcukacha. Enye into edityanisiweyo ekufumaneni ilungelo lokugcina ilungelo elikhulu lokuba akukho sidingo sokuchitha ixesha ulungiselela izixhobo.

Ngolwazi oluthe kratya, nceda unxibelelane neengcali zethu usebenzisa iinombolo zonxibelelwano ezibonelelweyo. Thumela isicelo nge-imeyile, kunye nokuya kwikhathalogu yelungelo elikhulu lokuziqhelanisa nexabiso lamaxabiso, amagama e-franchise enkulu okanye ngexabiso eliphantsi, funda uphononongo lwabathengi (ii-franchisees kunye ne-franchisors). Siyabulela kuwe kwangaphambili ngomdla wakho kwaye sijonge phambili kwintsebenziswano yexesha elide.

I-Franchise kunye nommeli-ezi ngcamango zimbini zihambelana kakhulu. Ukuqonda indlela yokwenza umsebenzi weofisi uzenzele, kufuneka usebenzise isoftware ekumgangatho ophezulu. Ukuba unomdla kwi-franchise, ummeli wakhe kufuneka anikwe ingqwalaselo efanelekileyo. Isoftware inceda ukujongana nalo msebenzi. Uyakwazi ukuyiphumeza ngokufanelekileyo nangokufanelekileyo, ngaphandle kokwenza iimpazamo. I-franchise kunye nomsebenzi wokumelwa ngokungenasiphako kuyo nayiphi na ikhompyuter yakho.

Ukusebenza kwayo kwandiswa ngenkqubo yokudala ehamba phambili. Itekhnoloji elungiselelwe iklasi ephezulu yenza ukuba ekugqibeleni ibe yinto eyimpumelelo yeshishini. Ummeli akusafuneki ukuba asebenzisane ngesandla nabasebenzi, kwaye unokuzisa ilungelo lokuthengisa ngokufanelekileyo kwinqanaba elitsha lobuchwephesha. Ungaqhubeka nophawu oluphambili ngokuhambisa inkonzo yabathengi okanye naliphi na elinye ishishini ngokufanelekileyo kangangoko kunokwenzeka.

Xa unxibelelana ne-franchise, awunangxaki xa isisombululo sesoftware singena kwinkqubo. Ilunge kakhulu kwaye iyasebenza, oko kuthetha ukuba indlela edityanisiweyo akufuneki ityeshelwe. Ufuna isisombululo esifanelekileyo sekhompyuter esenziwe ngokuchanekileyo ukwenza lula umsebenzi wakho weofisi.

Xa usebenzisa i-franchise, kunokwenzeka ukuba unxibelelane nommeli usebenzisa izixhobo ezizenzekelayo. Umzekelo, unokuvelisa iingxelo usebenzisa ubukrelekrele bokufakelwa obudityaniswe nobunzima xa uthenga imveliso elungileyo. Inkqubo ilula ukuseta, kwaye iyajongana nemisebenzi enzima kakhulu yesicwangciso esiqhelekileyo sodwa. Iingxelo zihlala zisezandleni zommeli, kunye nelungelo lokuthengisa elinakho ukukhula ngamandla. Umsebenzi wokuqhutywa kwezixhobo zemali ngenxa yesixhobo esenziwe ngokucocekileyo uya kusebenza ngokufanelekileyo. Imveliso eyenziwe ngabaprogram abanamava ivumela ukwenza zonke iintshukumo eziyimfuneko ngokukhawuleza okukhulu nangokufanelekileyo.

I-franchise ekulula ukuyifunda kunye nophuhliso olumelekileyo luyavuma ukunxibelelana nesiseko sabathengi esinye. Zonke iingcali zakho zinomahluko ngokwenqanaba lokufikelela ukuqinisekisa inqanaba eliphezulu lolwazi.

I-Franchise kunye nommeli bafuna izixhobo ezithile ukuze ziphumelele. Umzekelo, inkqubo evumela ukusetyenziswa ngesandla kwedatha okanye ukuzenzekelayo inkqubo, konke ngokwesicelo somsebenzisi. Uhlengahlengiso olwenziwa ngesandla luyafuneka xa kukho into efuna ukulungiswa. Ukusebenza okuzenzekelayo kuvumela ukwenza nawuphi na umsebenzi weofisi ngokufanelekileyo, kunye nokuwabeka ngokufanelekileyo. Isakhiwo esisebenzayo se-franchise sivumela ukusebenzisana kungekuphela nje nommeli kodwa kunye nabanye. Kulunge kakhulu, ke sebenzisa inkqubo esemgangathweni.

Indlela emanyanisiweyo ye-franchise kunye nommeli okhokelela kwishishini kwiindawo eziphakamileyo nakwimpumelelo.

Iklabhu yobugcisa bekarati yiprojekthi yeshishini enomdla nethembisayo. Xa uyiphumeza, kuya kufuneka uqaphele ubungozi obuchanabeke kubo. Qala ngentloko ngokuchasene nabachasi bakho abaphambili ngokusebenza kwilungelo lokuthengisa. Emva kwakho konke, uya kuba nazo zonke iimfuno ezifunekayo zokuphumeza impumelelo ehambelanayo. Ukuba usebenza nge-franchise kwaye uthengisa iklabhu, kuya kufuneka uthobele imigaqo eyahlukeneyo yezomthetho, ngakumbi xa kufikwa kubugcisa bemfazwe. Iklabhu yakho kufuneka ilawulwe ngokulandela imigaqo eya kuthi ibonelelwe ngummeli welungelo lokuqala.

Ubugcisa bokulwa kunye nenkqubo yokhuseleko ngexesha loqeqesho lwabo kufuneka zinikwe ingqwalaselo ebalulekileyo. Oku kuyakukunceda uhlale usenza izigqibo ezifanelekileyo zolawulo kwaye wenze ngokufanelekileyo. Sebenza ngcono kancinci kunabo ukhuphisana nabo, emva koko abantu baya kukulungela ngakumbi ukunxibelelana nawe. Uya kuzakhela igama lakho ngohlobo lokuba abathengi bazi ukuba baya koneliseka nguwe. Ke ngoko, baya kuphinda bafuna ukunxibelelana nawe, kwaye bayakucebisa inkampani kubahlobo babo.

Ukuba ubandakanyeka kubugcisa bokulwa ngaphakathi kweklabhu, i-franchise iya kukunceda wenze esona sigqibo solawulo. Usebenza ngemirhumo, uyenza ngexesha. Uya kuhlawula imirhumo kunye neentengiso zenyanga zonke. Kwinqanaba lokuqala lokuphunyezwa kwe-franchise yeklabhu yobugcisa bemfazwe, kuya kufuneka uhlawule umrhumo wesixamali. Uphawu lwentengiso loyilo olusebenzayo luyakunceda ukuba uqhube ishishini lakho nelona nqanaba liphezulu lokusebenza ngokukuko. Iya kusebenza njengohlobo lwemagnethi kubathengi.

Lungiselela iinkqubo zakho zeshishini ngokufaka isoftware efanelekileyo. Inkqubo yeCRM iya kukunceda uqhube ilungelo lokuthengisa iklabhu yobugcisa bemfazwe enokusebenza ngokukuko. Ukubambelela kwikhowudi yokunxiba yabasebenzi bakho kubalulekile ukuba abaqeqeshi bangqinelane nophawu lwehlabathi. I-franchise yeklabhu yezobugcisa bemfazwe inokubonelela ngokuhombisa indawo kunye nokufumaneka kwezixhobo ezikhethekileyo. Ungathenga iikhowudi zoyilo kunye ne-inventri kwi-franchisor onomdla ngokuthe ngqo ekuqinisekiseni ukuba ufezekisa impumelelo enkulu ekuphunyezweni kweprojekthi yeshishini lakho.