‘Ifranchise enkulu’ - Yintoni leyo? kwaye Ungayikhetha njani? Kukho iimveliso zehlabathi ezaziwayo ezinenzuzo enkulu kunye nokunyusa ngokukhawuleza, ngenxa yegama kunye nexesha elide kwimarike yelizwe elithile. Ukuba ufuna kwaye utyale izibonelelo zemali, ixesha kunye nomzamo, kunokwenzeka ukuba uphuhlise ishishini lakho ngokuzimeleyo, ngaphandle kwefranchise kunye nonxibelelwano olukhulu, kwanele ukwazi imigaqo-nkqubo yolawulo kunye nokutsala abathengi, ke iindleko ezinkulu azicingelwanga. Ukuba usaqala kwaye ufuna ukuqala elakho ishishini, kodwa ungazi ukuba uza kuqala njani kwaye uqale phi, ke kungcono ukuya kwivenkile enkulu yeefranchise, uziqhelanise nezibonelelo ezinikezelwayo, umgaqo-nkqubo wamaxabiso kwaye ukhethe intliziyo yakho iyavakala. Kulula ngakumbi kwabo sele besazi ukuba yeyiphi indawo abafuna ukuyivula kwishishini elikhulu kunokuba kulula ukufumana ilungelo lokuthenga ngenxa yenjini yokukhangela ekhoyo evenkileni. Okokuqala, kufuneka uziqhelanise nemigaqo yesithembiso, isicwangciso sentshukumo, encinci, ephakathi, okanye enkulu yokuqalisa, kunye nezibonelelo. Ivenkile yeefranchise yenzelwe ii-franchisees kunye ne-franchisors.

Ukucholwa kungalulo naluphi na uhlobo lwamashishini amancinci, aphakathi, amakhulu, kurhwebo, iinkonzo, ukutya, njlnjl.Akhona amacandelo kunye namacandelwana, ungakhetha isixeko sakho, ilizwe, uqhelane nezibonelelo ezinkulu, umgaqo-nkqubo wamaxabiso, thethana, funda uphononongo lwabathengi kwi-portal. Ikwafumaneka ukujonga ukuba lisebenze ixesha elingakanani na ishishini lombutho othile, ingeniso kunye nokubhatala, ubume benkululeko, kunye nokuhlelwa ukusuka kwelona xabiso liphantsi ukuya kwelona likhulu. Xa uthenga i-franchise enkulu, akukho mfuneko yokubeka intengiso, iimveliso ezinedumela lehlabathi jikelele ziyaziwa kuye wonke umntu kwaye zinabaxhasi bazo. Ngayiphi na imeko, ngokuthenga i-franchise enkulu, uqhuba ishishini kunye nomnini-franchisor, oxelela ngeetshipsi kunye nokuqhubela phambili ukukhuthazwa kweembono zeenkonzo okanye uncedo. Kwakhona, kukho inani elikhulu leefranchise evenkileni ngamaxabiso afikelelekayo. Ngokuthenga i-franchise, ufumana ithuba lokumela umdla wophawu olunikiweyo kwingingqi yakho, ukwandisa ukusebenza kunye nenzuzo, kunye nokuphinda uhlawule iindleko zakho phantse kwangoko.

Iindleko ezinkulu zefranchise, umvuzo omkhulu. Kananjalo, xa uthenga i-franchise, iyafumaneka ukufumana uncedo kukhetho lwabasebenzi, kulawulo, nakulawulo, kuphuhliso lweshishini. Kukwakho nokubonisana nokujikeleza kwexesha kunye neengcali ezikhawulezisa ukubonelela ngemveliso yokukhuthaza iimveliso. Kwisiza, kunokwenzeka ukuba ungaboni kungekuphela kweendidi kwimfuno kodwa kunye nokubona ubalo-manani losuku, iveki, inyanga, unyaka. Kukho ukuvulwa, ukugcinwa, kunye nokuphuhliswa kwamasebe e-franchise, ukuphuhlisa ishishini eRussia, Kazakhstan, nakwamanye amazwe. Ukuhlawula ngokukhawuleza ngenxa yentsebenziswano kunye nevenkile yevenkile enkulu. Umtsalane osemgangathweni ophezulu wabantu, kunye nokukhetha okufanelekileyo, ukuqonda, kunye ne-SEO traffic.

Yiba liqabane kwaye ungabeki emngciphekweni ishishini lakho okanye izibonelelo zemali. Iikhathalogu zeFranchise yindlela esebenzayo yokukhulisa i-biz yakho kwiifomathi ezinkulu, esenza rhoqo ukuthengiselana. Abaphathi ababandakanyekayo kuphuhliso ukusuka ekuqaleni ukuya esiphelweni, beza nokwenyusa okutsha, iifomathi zokubekwa, ukutsala umdla kunye nokuthambisa ii-franchisors kunye ne-franchisees ngemisebenzi edibeneyo. Amanqaku angaphezulu, ukubanzi ukufikelela, kunye nengeniso ngakumbi kunye nokufikelela kubasebenzisi abaninzi. Sinikezela ngomsebenzi odibeneyo iminyaka emininzi, ngoncedo olulandelayo. I-Franchisors kufuneka ithathele ingqalelo into yokuba ukongeza kubathengi, ufumana intengiso. Ukuphuhliswa kwendlela yokuqala ngokukhawuleza, ngokulula, ngokulula, kwaye ngokukhawuleza, kuvumela ukufezekisa iziphumo ezinqwenelekayo, ukuzisa iinkampani kwinqanaba lomdibaniso.

Owona msebenzi uphambili womsebenzi wethu kukwandisa intengiso, ukuphuhlisa amashishini amancinci, aphakathi, okanye amakhulu kwihlabathi liphela. Sinika ithuba lokuthumela ngaphandle iinkonzo zethu okanye iimpahla kufutshane okanye kude phesheya, ngenxa yobukho bevenkile ye-elektroniki, ikhathalogu yee-franchise. Umanyano lwama-franchisors kunye ne-franchisees luqinisekisa ukukhula okuphezulu kunye nophuhliso, olwenziweyo kuzo zonke iinkalo zomsebenzi. Ukusetyenziswa kwendlela eyahlukileyo kunye nokuhamba kwabantu abaninzi kwikhathalogu ye-franchise kwenza kube lula kwaye kube lula ukuzisa inkampani kwinqanaba lamazwe aphesheya. Uninzi lweenkampani sele zingene kwimarike ngekhathalogu ye-franchise, kwaye awuthandabuzi. Sineqela lokudibana nabathengi. Kukulungele kwaye kulula ukuba ii-franchisors zibeke i-franchise yazo kwikhathalogu.

Unokwenza intlawulo nangaluphi na uhlobo olufanelekileyo, ngemali nangemali.

Ukufumana ulwazi oluthe kratya, kuyafumaneka ukunxibelelana neengcali zethu, kunye nokushiya isicelo nge-imeyile. Ukufumana malunga neendlela kunye nokubeka iimeko ze-franchise, izithembiso ezithandwayo, vele uye evenkileni. Unokwenza ngokuzimeleyo okanye ngokulungelelanisa zonke iimpawu kunye neengcali zethu.

I-franchise yesitishi segesi iya kusebenza ngokufanelekileyo ukuba iphuhliswe ngokuchanekileyo nangokucinga. Ukuba usebenza kwi-franchise, ke uya kuba ngumntu onoxanduva lokuphendula kuphela ekufuneka kwenziwe kwi-franchisor. Banesabelo ngqo kwimpumelelo yakho kunye nasekugcineni uphawu. Kuyimfuneko ukunqanda ilahleko enesidima ngazo zonke iindlela. Ke ngoko, ukuphuhlisa isikhululo serhasi ngokusebenza kakuhle kwaye ngaphandle kobunzima. Kuya kufuneka usebenze ngokufanelekileyo ukuze ungafumani bunzima.

Kwixesha elizayo, xa usenza i-franchise yesikhululo segesi, kufuneka uqonde ukuba le yindawo yokukhuphisana kakhulu. Ngenxa yoko, inqanaba lokhuphiswano kwezona ndawo zintle ziya kwandiswa. Ukuze ungafumani bunzima kwaye uphume uloyiso kumzabalazo, kufuneka usebenzise ubuchwepheshe obuphezulu kunye nalo lonke ulwazi olukhoyo. Sebenza ngaphakathi kwesakhelo se-franchise yesitishi segesi, ukuthenga nokuthengisa ipetroli ngokwemilinganiselo esemgangathweni esemgangathweni kunye nokuhambelana nemigangatho efanelekileyo. Iziko lakho kufuneka libengcono kunabachasi balo. Oku kuya kutsala abathengi abaninzi. Kwaye oku kuthetha ukuba uya kuba nakho ukujika okuphezulu.

Ufuna nje oku kuba uya kuhlawula ngaphezulu kweerhafu njengenxalenye yesikhululo serhasi sokuthengisa. Kuyimfuneko ukudlulisa isixa esithile semali kwi-franchisor inyanga nenyanga. Olu luhlobo lwentlawulo yokuphunyezwa kwemisebenzi phantsi kwegama lefranchise.

Xa usebenza nefriji yesikhululo segesi, unokuba nobunzima bokubonelela. Kufuneka uqinisekise ukuhamba rhoqo kweempahla ukuze umbutho wakho ungasebenzi. Ukongeza, umngcipheko unokunxulunyaniswa nemisebenzi yokhuphiswano. Njengenxalenye yesitishi se-franchise yesikhululo segesi, akunakulindeleka ukuba nayiphi na imbangi iyamkele ngokulula into yokuba uhlala kwiimarike ezazingezozabo ngaphambili. Ngokuqinisekileyo abo bakhuphisana nabo baya kubhenela kwiindlela ezahlukeneyo zomzabalazo. Rhoqo, kusetyenziswa iindlela zokhuphiswano ezingalunganga xa kufikwa kwilungelo lokuthengisa ngaphakathi kwisikhululo segesi.

Oku kubaluleke kakhulu ukuba kuthathelwe ingqalelo, ke, umntu akufuneki angakhathaleli ulwazi olukhoyo. Sebenzisa i-franchise yesitishi segesi ngokufanelekileyo nangokufanelekileyo, uphephe naziphi na iimpazamo. Emva koko uya kuba nakho ukuhambisa iingxelo ezineenkcukacha kwi-franchisor kwaye ungabi namava obunzima. Ingxelo yetax kurhulumente kufuneka yenziwe rhoqo kwaye ngokufanelekileyo. Sebenzisa i-franchise yesitishi segesi ngenqanaba eliphezulu lokusebenza kwaye ungakulibali ukufundwa kweenkcukacha-manani. Oku kubaluleke kakhulu kwaye kuya kukuvumela ukuba wenze izigqibo ezichanekileyo nezingqinisisiweyo zolawulo ngonaphakade. Njengenxalenye yokuphunyezwa kwefranchise yesikhululo segesi, bonke ubunzima obuye bavela bunokoyiswa ngoncedo lwesicwangciso esele senziwe.

Emva kwayo yonke loo nto, uya kuba ulungele iimeko ezahlukeneyo, ke ngoko, uya kuyazi amanyathelo ngqo ekufuneka uyenzile.

Isikhululo serhasi sokuthengisa sithetha ngokuthengisa koovimba bamafutha. Ngokuhambelana, inxenye yenzuzo kufuneka igqithiselwe kubanini beefranchise. Le yiminikelo, apho baninzi kangangesithathu. Eyokuqala kubo lwenziwa kanye. Ibizwa ngokuba sisixa semali. Ukongeza, njengenxalenye yokuphunyezwa kwelungelo lokuthenga isikhululo segesi, uya kuhlawula izavenge ezimbini ngenyanga.

Igama lokuqala lelasebukhosini. Eyesibini ibizwa ngokuba kukuncitshiswa kwentengiso yehlabathi. Ipesenti yale minikelo ibalwa njengesabelo senzuzo oyifumeneyo ngenyanga. Njengenxalenye yokuphunyezwa kwefranchise yesikhululo segesi, kufuneka uqonde ngokucacileyo kwaye uqonde ukuba ubophelelekile ukufumana ngaphezulu koogxa bakho, abasebenza egameni lophawu lwabo lwentengiso. Emva kwayo yonke loo nto, abayi kuhlawula ukuya kuthi ga kwi-9% ngenyanga kwingeniso yabo abayifumeneyo. Umzekelo, isivumelwano sinokugqiba ukunciphisa iindleko ezipheleleyo zokutsalwa kwenyanga. Inokuba endaweni ye-9%, umzekelo, 3%.

Konke kuxhomekeke kwizivumelwano zokugqibela obukwazi ukufikelela kuzo kwaye uzikhusele ngaphakathi kwesakhelo soxwebhu lwetayitile. Sebenzisa i-franchise yesikhululo segesi kunye nenqanaba eliphezulu lobungcali ngokuphumeza uphando lweenkcukacha manani. Uhlalutyo oluneenkcukacha luya kunika umbono wokuba yeyiphi imeko eyiyo. Kuya kuba nakho ukusebenza ngokukuko kwaye kungabikho ngxaki naziphi na iingxaki ngaphakathi kwilungelo lokuthengisa isikhululo segesi. Kufuneka ujonge imeko yangoku kwaye wenze ngokwemigaqo nemigaqo.

I-franchise yesikhululo segesi iya kusebenza ngokufanelekileyo kuphela xa imigangatho yenkampani ilandelwa ngokuchanekileyo, inyathelo ngenyathelo. Baza kuzinikwa ngabameli bophawu. Banomdla wokwandisa umvuzo wakho. Emva kwayo yonke loo nto, balindele ukufumana ipesenti ethile yenzuzo onakho ukuyifumana kungaphelanga inyanga. Sebenzisa ngokufanelekileyo ilungelo lakho lokugcina isikhululo segesi, ukunqanda iimpazamo kwisicwangciso esifanelekileyo. Emva koko uya kuphumelela.

Kuya kuba nakho ukwandisa ngokufanelekileyo umthamo weerisithi zohlahlo-lwabiwo mali. Ngesi sikhululo segesi esikhulisayo, imiceli mngeni eyahlukeneyo inokuvela ngokulula. Ukwenza oku, kufuneka kwenziwe uhlalutyo lokuqala olujolise ekuyileni isicwangciso seshishini. Thelekisa izikhombisi zemali, zombini ezicwangcisiweyo nezangoku, emva koko uya kuba nakho ukuqonda ukuba ithini indawo ngaphakathi kwenkampani, kunye nemeko kwintengiso yangaphandle. Kufuneka kukhunjulwe ukuba ukutsalwa kwemali kumnini welungelo lokuthengisa kufuneka kusoloko kunikwa ingxelo ngaso. Funda ulwazi olukhoyo kwaye, uya kuba nakho ukuphendula ngokucacileyo kwiimeko ezahlukeneyo. Iya kuba nakho ukugqibezela ngokulula yonke imisebenzi eyabelweyo, ukuba ibe yinkokeli engathandabuzekiyo.

Isikhululo se-franchise sesitishi yiprojekthi yeshishini enokuba yinzuzo kwaye kufanelekile. Inokuba yingozi kuba olu hlobo lomsebenzi lubandakanya imali eninzi. Kwaye apho kukho imali eninzi, kukho izenzo zolwaphulo-mthetho zabakhuphisana nabo ezinokubangela ingozi enkulu. Ukuthintela imeko enjalo, kufuneka uphendule ngokucacileyo nangokufanelekileyo kwiimeko ezinokuba yingozi. Umzekelo, ukuba ngexesha lokumiliselwa kwelungelo lokuthengisa isikhululo segesi, ukuphuma kwesiseko somthengi kuqale, uya kukuqonda oku ngezalathi manani. Amanyathelo afanelekileyo anokuthathwa kwangexesha, kwaye impendulo ekhawulezileyo iyakuqinisekisa ukuzinza kwemali ngaphakathi kwilungelo lokuthengisa.

I-franchise yokugcwalisa iprojekthi yeshishini, apho, ukuba iphunyeziwe, iya kukuvumela ukonwabela inani elikhulu lemali yengeniso. Nangona kunjalo, ukuba usebenza kwisikhululo segesi, ke olu hlobo lomsebenzi luxutywe neengozi ezithile. Sebenzisa i-franchise ngokungqinelana nemigangatho kunye nemigaqo kwaye emva koko, ngekhe ube nabunzima kubo bonke. Ngokuchasene noko, unokujamelana ngokulula nayo nayiphi na imisebenzi, kwaye iimeko ezinzima ezivele zisonjululwe ngokufanelekileyo kusetyenziswa amava amaqabane akho oshishino. I-franchise kufuneka isetyenziswe xa inqanaba lokhuphiswano kwintengiso liphezulu kakhulu. Emva kwayo yonke loo nto, emva koko ufumana isibonelelo esibaluleke kakhulu ngohlobo lokusebenzisa uphawu lwentengiso lwentlobo eyaziwayo, kunye neseti yezinye izibonelelo oya kuthi ukwazi ukuziqonda ukuze ufezekise ukhuphiswano.

Isikhululo segesi kufuneka sakhiwe ngendlela yokuba inqanaba lokhuseleko lifezekiswe kwaye kulula ukubhengeza ukuba ukhathalele ukhuseleko lwepropathi kunye nobomi babo bathengi abaza kuza kuwe. I-franchise iya kukubonelela ngawo onke amaxwebhu ayimfuneko, ngoncedo oluya kuthi lwenze ukuba wakhe iprojekthi yeshishini usebenzisa iipateni zangaphandle. Oku kulunge kakhulu kuba awudingi ukuzimela ngokwakho ufumane itekhnoloji kwaye uyile nantoni na. Umane uhlawula amatyala athile kwi-franchisor, kwaye yona, njengeqela elinomdla, ikunika ulwazi olubanzi. Ezi zinto zinolwazi zinokusetyenziswa kwaye emva koko, uya kuba nalo lonke ithuba lokufumana iziphumo ezinomdla.

Xa usenza isikhululo serhasi, kufuneka ukhumbule ukuba ukongeza kwizibonelelo kunye nezibonelelo, ukwanazo neembopheleleko ezithile. Okokuqala, uhlawula ukuya kuthi ga kwi-11% yemali yotyalomali ngoko nangoko ekuqaleni kweshishini lakho. Le nto ibizwa ngokuba sisixa-mali sentlawulo, isixa semali osigqithisele ngokungaguqukiyo kwifranchisor. Ngaphaya koko, ukumilisela ilungelo lokuthengisa ngokufaka amafutha, uya kuba noxanduva lwentlawulo yenyanga ukuya kuthi ga kwi-9% yemali efumanekileyo yemali. Ezi zizavenge ezibini, enye ibizwa ngokuba ziiroyalthi, enye ikukutsala intengiso. Ukongeza, xa usenza i-franchise, unokuzibophelela ekuthengeni uluhlu oluthile kwindawo eboniswe ngumthengisi.

Esi sisiqhelo esiqhelekileyo kwaye sisetyenziswa ziinkampani ezininzi ezinakho ukuzazisa njengeenkokheli zehlabathi kwimarike.

I-franchise esebenzayo yokufaka i-refueling iya kukunika ithuba, hayi ukutsala abathengi kuphela ngolu hlobo, kodwa uya kuba nakho ukwenza amalungiselelo e-ofisi ngokungqinelana nabalingane bangaphandle abalungileyo. Kodwa ayisiyiyo yonke loo nto. Uya kuba nethuba lokunxibelelana ne-franchisor kwaye ufumane amava angathethekiyo okunxibelelana nabathengi kunye nehlabathi langaphandle kuye. Ukuqhuba isikhululo segesi kwisikhululo segesi, kunjalo, kuyakhohlisa. Banokoyiswa ukuba wenza yonke into ngokungqinelana nemigaqo nemigaqo efunyenweyo. Awuyi kuba nangxaki ekunxibelelaneni nabathengi ukuba uqeqesha abasebenzi kakuhle kwaye abasebenzi bakho baphatha uxanduva lwabo ngokuthe ngqo.

Xa usebenza nge-franchise yokufaka i-refueling, kuya kufuneka ukhumbule ukuba unokujongwa yi-franchisor ngemigangatho ekumgangatho ophezulu. Angathumela, nokuba yikhomishini, enokuthi ivele ngokungalindelekanga kwaye ilungiselele itsheki, okanye i-shopper eyimfihlakalo. Xa usebenza ngefranchise, i-shopper eyimfihlakalo yindlela ethandwayo esetyenziswa luphawu ukuvavanya umgangatho wenkonzo. Ngapha koko, ngekhe wazi ukuba ukhangelwe. Kwisiseko seziphumo zophicotho-zincwadi kuphela apho unokufumana ingxelo ethile. Amaxesha amaninzi, unokungavunyelwa ukuba ube ngumsasazeli okhethekileyo we-franchise yokufaka amafutha ukuba wenza kakubi kakhulu kuxanduva lwakho.

Oku kunokuthintelwa ngokunyanga umthengi ngamnye njengemfihlo yokuthenga.

Isikhululo serhasi esisebenza kakuhle asiyi kukubonelela kuphela ngenqanaba eliphezulu lemali engenayo. Uyakukwazi ukwahlula ngaphandle kwenzuzo kunye ne-franchisor ngokunika isixa esithile semali kuye ngenyanga. Yinto eqhelekileyo ukuba uhlawule ilungelo lokusebenzisa uphawu oluphezulu, kunye nokwenza lonke igalelo kwintengiso yehlabathi. Emva kwayo yonke loo nto, ayisebenzi kwamanye amazwe kuphela kodwa nakwingingqi yesixeko apho uqhuba khona iprojekthi yeshishini lakho. Sebenza ngesitishi se-franchise yesikhululo segesi kwaye uzinike izibonelelo ezahlukeneyo zokukhuphisana ngokuba ngusomashishini ophumelele kakhulu. Uyakwazi ukwenza ngokufanelekileyo nawuphi na umsebenzi weofisi kuba uya kuba nayo itekhnoloji eyimfuneko onayo.

Umzekelo, inokuba sisoftware eyodwa esetyenziswa kuzo zonke iindawo zentengiso zenethiwekhi.