Vula ivenkile ye-franchise sisiqalo esihle seshishini eliyimpumelelo. Kodwa njani ukuvula kwaye ungalahleki? Makhe siqonde. Ke, unomnqweno kunye nemali yokuqala yokuqala ishishini lakho. Ukunciphisa umngcipheko kwaye ungalahli mali, uthatha isigqibo sokuthenga ivenkile yokuthengisa. Yintoni i-franchise? Luhlobo lwelayisensi okanye ilungelo lokumela uphawu kwisixeko okanye kwilizwe lakho. I-franchisor ithengisa eli lungelo kwaye inceda i-franchisee ukuba iququzelele i-biz, ngokwesicwangciso esenziwe ngaphambili se-biz, ngelixa igcina imigaqo-nkqubo yomsebenzi okanye itekhnoloji yemveliso.

Ke, usomashishini osakhasayo uqala ukusebenza phantsi kwesikhokelo senkampani eyaziwayo. Kujongeka ngathi kunje, uvula ivenkile ethengisa imali evela kwibhrendi eyaziwayo, inyuselwa kwilizwe lakho, kwaye yamkelwe ngabathengi. I-franchisor ikubonelela ngezikimu zomsebenzi ezimiselweyo, iitekhnoloji, kunye nezicwangciso zeshishini. Iifranchise zahlulwe zaziindidi: ngqo, zisemgangathweni, zisimahla, zinokubuyiselwa, zilungile. Ungavula ivenkile ethengisa ngqo ukuba ukhetho lwakho lwezezimali lilinganiselwe. Olu hlobo lwentsebenziswano lunika ilungelo lokuvula iofisi enye okanye ezimbini ezizimeleyo. Umgangatho uthatha uxanduva olupheleleyo kwi-franchisor yakho.

Kule meko, kubalulekile ukuthobela yonke imigaqo kunye nemigangatho yenkampani. I-franchise yasimahla ithatha imigaqo enemiqathango yokusebenza kwi-franchisor, ulawulo olupheleleyo lwevenkile lwenziwa. Ngokufaka endaweni, kufanelekile kubavelisi bamalungelo okushishina. Kule meko, inkampani ye-franchise iyalela indlela kunye netekhnoloji, kwaye ukhetha ababoneleli ngokwakho. Iinkampani esele zilungile, olu hlobo lokuthengisa ngokuthengisa imali lufuna utyalo-mali olukhulu, uthenga ishishini esele lilungile, kwaye ukubuyisela, uhlawula imirhumo okanye inzala. Zeziphi izinto ezivulekileyo kwivenkile yeefranchise? Kumashishini ongenamava, vula olu hlobo lomsebenzi ulunge kakhulu. Emva kwayo yonke loo nto, ayisiyomfihlo xa ungazi nto okanye ungaqondi, lixesha elifanelekileyo lokuba ujike uye kumcebisi owaziyo okwenzekayo kwaye uyazi indlela yokuphuma kule meko.

Yintoni enokuthi yenziwe ngumrhwebi? Isicwangciso seshishini kunye namaqhinga, isicwangciso se-biz, izixhobo zokwazisa, itekhnoloji yokuvelisa imveliso, abathengi kunye nesiseko sabanikezeli. Yimalini ukuvula ivenkile? Okokuqala, imali iyafuneka ukuthenga ifranchise. Iindleko zayo ziyahluka ngokuxhomekeka kuhlobo lwentsebenziswano kunye nenqanaba lokunyusa uphawu. Kuya kufuneka uhlawule imirhumo yenyanga ngokusebenzisa igama lenkampani. Ukuba uyavuma, ungawususa umdla ngokwandisa igalelo lokuqala kwishishini. Olunye ukhetho olunomdla kukuqinisekisa i-franchisor yakho ngobukrelekrele bakho kunye namandla okwenza inzuzo ngakumbi kwi-biz kwixa elizayo, ngaloo ndlela unokutsala utyalomali kwaye ungatyali mali. Sebenzela imigaqo yentsebenziswano kakuhle ukuze ungabinangxaki kwixesha elizayo.

Kutheni kunenzuzo ukuvula ivenkile? Zininzi izizathu. Ungathengisa kwivenkile ebonakalayo kunye nenqaku lokwenyani lentengiso. Izinto ezahlukeneyo zithengiswa kwaye zithengwa apha enyakeni. Kuyavela ukuba kufuneka ukhethe i-niche yakho kwaye unike abathengi iimveliso zeempawu ezingcono kunezo zabakhuphisana nabo. Ukurhweba kwi-Intanethi kubaluleke ngakumbi ngoku, kufanelekile kumthengi kwaye kusebenza kakhulu xa uwedwa. Vula ishishini lakho kwi-Intanethi kunenzuzo. Awudingi ukurenta iofisi, ukuhlawulela izinto eziluncedo, ukuqesha abasebenzi abaninzi, ukufumana iindleko zokugcina iofisi.

Kufuneka uququzelele ukuhanjiswa, ingxelo yabathengi. I-Franchising ibonelela ngeli thuba okoko imveliso ethengisiweyo sele ithandwa ngabathengi. Zeziphi iimveliso ezihamba ngoku? Ukwenza i-Franchising kwicandelo lokutya, ukuthengisa kwakhona, ukuvelisa, iimveliso zabantwana, iimpahla kunye nezihlangu, imfundo. Ezi ndawo zingasentla zithandwa kakhulu kwaye zibuyiswa ngokukhawuleza. Unokuvula inqaku lentengiso yeempahla okanye izihlangu ngaphandle koloyiko lokuba ayifunwanga, kwakhona eyona nto iphambili kukuthatha isigqibo kwi-niche. Ngaphambi kokuqala ishishini lokugxila, kuya kufuneka uthathe isigqibo malunga nekapitali yokuqala, kwaye uqonde ukuba ufuna ukufezekisa ntoni ekugqibeleni. Yenza isicwangciso kwaye uyenze, funda amabali empumelelo yomntu othengisayo, vavanya amathuba okuphumelela.

Ikhathalogu yethu eyahlukileyo inceda ekufumaneni ukhetho lobambiswano olufanelekileyo. Yenzelwe ngendlela yokuba uhambe ngokulula kwizindululo kwaye uvavanye ukhetho olucetywayo. Siqokelele izindululo kwiinkampani zasekhaya nakwamanye amazwe. Unokufumana amanqanaba ohlahlo-lwabiwo mali ahlukeneyo. Kwangelo xesha, sibeka kuphela i-franchisors ethembekileyo, akukho ndawo yabakhohlisi kulawulo lwethu. Vula ivenkile ye-franchise okanye ishishini lakho olithandayo linyathelo eliya kufikelela kwisakhono sakho, sikulungele ukukunceda ngale nto.

Ivenkile ethengisa utywala yinto enokubanenzuzo kodwa ihlala iyingozi kwishishini. Ngophuhliso lwayo olunobuchule, uya kuba nalo lonke ithuba lokufumana isibonelelo esibalulekileyo kwimpikiswano yokhuphiswano. Ukuba usebenza nge-franchise, kuya kufuneka ulandele imigaqo ngokucacileyo kwaye ngaphandle kokwenza iimpazamo. Thenga i-franchise kwincwadi efanelekileyo ye-Intanethi apho ithengiswa khona. Ke, unokukhetha ukhetho olufanelekileyo noluphandwe kakuhle. Ukuba uthatha isigqibo sokuthengisa utywala kwifranchise, ke kucacile ukuba uza kubusabalalisa njani.

Emva kwayo yonke loo nto, utywala abunakubhengezwa kusetyenziswa iindlela eziqhelekileyo, ngokungafaniyo neemveliso eziqhelekileyo. Ngokuhambelana, ukuba usebenza phantsi kwelungelo lokuthengisa, iziselo ezinxilisayo mazingabhengezwa ngokungathi wenza imisebenzi eyahlukileyo. Oku kufuneka kukhunjulwe kwaye kuthathelwe ingqalelo xa kuphunyezwa iprojekthi yeshishini. Xa usebenza ne-franchise yotywala, kuya kufuneka uqonde ukuba ixesha lokuthengisa lilinganiselwe ngokungqongqo. Oku kuthetha ukuba kufuneka ubuze nabaphathiswa bezomthetho malunga nokuba yeyiphi na imigaqo nemigaqo ekufuneka ilandelwe xa kusenziwa olu hlobo lomsebenzi. Ukuze ungaqhubeli kwisohlwayo kwaye ungafumani isohlwayo sikarhulumente, kuya kufuneka uwucwangcise ngokufanelekileyo lo msebenzi kwaye wenze izigqibo ezifanelekileyo zolawulo.

Umsebenzi we-franchise yotywala uya kwenziwa ngokufanelekileyo nangokufanelekileyo kuphela ngokuhambelana nokuthobela imigangatho kunye nemigaqo. Ziya kubonelelwa nguwe ngumrhwebi kwaye ungazifaka isicelo sokuba ngoyena shishino uphumeleleyo. Ukusebenza nefranchise yotywala kubandakanya isidingo sokuthengisa uluhlu lweempahla ngeendlela ezingamiselekanga. Ezi zinokuba ziinethiwekhi zentlalo, ezinje nge-Instagram, Facebook, VKontakte, njalo njalo. Konke kuxhomekeke ekubeni zeziphi iindlela zokukhuthaza ozikhethayo. Awuyi kuba nakho ukumilisela nje iintengiso kumabonwakude, oko kuthetha ukuba kuya kufuneka ucinge ngendlela onokuzazisa ngayo iimveliso onazo.

Ivenkile ethengisa utywala esebenza kakuhle iya kukunika lonke ulwazi oludingayo ukuze wakhe iinkqubo zeshishini lakho. Uyakwazi ukunxiba abasebenzi kwivenkile ngokuhambelana nemimiselo ngokubabonelela ngempahla ngokwendlela yokunxiba. Ukongeza, kuya kubakho ukuhombisa indawo kwisitayile seshishini, esiqhelekileyo kuzo zonke iinkampani ezisebenza phantsi kwale franchise. Esi sisiqhelo esiqhelekileyo, kwaye unokufumana isohlwayo kwi-franchisor ukuba wophula imigaqo. Ungaphulukana nelungelo lokusasazwa ngokukodwa phantsi kwelungelo lokuthengisa ukuba wophula ikhontrakthi kunye neemeko ezichaziweyo kuyo. Ke ngoko, landela ngokungqongqo imiyalelo kwaye emva koko, uyakuba ulungile.

I-franchise kwivenkile yotywala yiprojekthi yeshishini esexesheni. Ngexesha lokuphuhliswa kwayo, unokuhlangabezana nobunzima obuya kufuneka boyiswe. Ukoyisa ngokufanelekileyo, kufuneka kwenziwe uqeqesho oluhle kunye nomgangatho ophezulu wohlalutyo. Oku kuyakwenzeka ukuba usebenzisa uhlalutyo lwe-swot. Xa usebenza ne-franchise, kufuneka ukhumbule uxanduva lwakho kwi-franchisor. Uya kulindela ukuba wenze ngokufanelekileyo imisebenzi eyabelwe inkampani.

Nxibelelana ne-franchise kwaye emva koko, ivenkile yakho ayizukulingana. Uya kulawula abachasi bakhe ngenani elikhulu lezibonelelo zokukhuphisana. Sebenzisa ivenkile yakho ukuze utywala uhlale ufumaneka kwaye i-assortment elungileyo iya kuqinisekisa ukuhamba kwemali ekuphumeni. Ummeli we-franchise ngokuqinisekileyo uya kukunika ithuba elifanelekileyo lokuzalisa i-assortment yakho xa uyifuna. Ngapha koko, ezi iya kuba yimveliso eyahlukileyo ongenakuyifumana kwimarike yeli. Oku kuya kuba luncedo lwakho oluphambili. Ukongeza, ivenkile enefranchised alcohol kufuneka ihlotshiswe ngohlobo olukhethekileyo.

Kuya kufuneka iphinde eyentsusa, oya kuthi ufumane kuyo iikhowudi zoyilo. Unokulindela ukufumana iikhowudi zokunxiba, apho unokunxiba khona abasebenzi. Ukuba uthengisa utywala, ivenkile yakho ye-franchise iya kufuna utyalo-mali oluninzi.

Awuzukufuna kuphela uluhlu olungileyo kodwa uqeqesho olufanelekileyo lwabasebenzi, ngenxa yoku, nxibelelana nommeli wefranchise kwivenkile ethengisa utywala. Ngokuqinisekileyo, uya kubonelela ngemigangatho efanelekileyo kunye nemimiselo, ngokungqinelana apho uya kuba nakho ukuphucula iprojekthi yeshishini lakho. Sebenza ngevenkile ethengisa utywala ukuze abathengi bakho bashiye bonwabile rhoqo. Rhoqo i-franchisor ithumela i-shopper eyimfihlakalo ukujonga umgangatho wenkonzo. Esi sixhobo sisetyenziswa rhoqo kwisakhelo sokuthengisa ngokuthengisa. Ngenxa yoko, njengenxalenye yelungelo lokuthengisa ishishini lokuthengisa utywala, kufuneka usoloko ukulungele ukuba uya kufuna ukuvavanywa.

Khonza umthengi ngamnye ngokungathi wayengumhloli ofihlakeleyo. Emva koko, awuyi kuba nabunzima, kwaye unokuhlala ujongana novavanyo ngozuko. Kananjalo urhulumente angajonga ivenkile yakho yotywala ukuze afumane ilungelo lokuthengisa. Emva kwayo yonke loo nto, olu hlobo lomsebenzi lunxulunyaniswa nezithintelo ezithile kunye nomngcipheko. Ukoyisa ngokufanelekileyo, kufuneka uzilungiselele ngokufanelekileyo. Njalo qaphela imeko yemarike yangoku. Kananjalo indawo yenkampani kufuneka ivavanywe rhoqo ukuze ithathe izigqibo ezifanelekileyo zolawulo.

Ivenkile ethengisa utywala esebenza kakuhle lithuba lakho lokuphumelela ngokuzithemba kukhuphiswano.

Ikhathalogu yeevenkile zokugcina ukutya ikunika ithuba lokuvula ishishini lakho kwicandelo leentengiso. Eli candelo leshishini lithandwa kakhulu, ngakumbi kumashishini amancinci naphakathi. Urhwebo aludingi kutyalo-mali olukhulu kunye nokuthengwa kwezixhobo zemveliso, ke olu hlobo lomsebenzi lubonakaliswa kukukhawuleza kwemali kunye nenqanaba eliphezulu lomvuzo.

Ikhathalogu yeevenkile ezivenkileni iqulethe ezona zintengiso zinomtsalane: unokukhetha umkhombandlela kurhwebo, uvule ilungelo lokuthengisa kwaye usebenze ngempumelelo kwaye uphuhlise ishishini lakho. Ezona zidume kakhulu zezi ndawo zinjengeevenkile zokutya, iivenkile zempahla, izihlangu, iimpahla zabantwana, izixhobo, njl. Konke oku kuyafumaneka kwikhathalogu yethu. Ukongeza, kwikhathalogu ye-franchise, unokufumana izibonelelo zokuthengisa ngokuthengisa kwiivenkile ezikwi-Intanethi, ukubaluleka kwazo okungagungqiyo kumaxesha anamhlanje. Kwi-2020-2021 inqanaba lokurhweba kwi-Intanethi lifumene ukuphakama okukhulu, okwenza iivenkile ezikwi-Intanethi zanomtsalane kwimbono yeshishini: utyalo-mali oluncinci, ukubuyisa ngokukhawuleza, inqanaba eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimeleyo kwempahla, kwaye akukho mfuneko izixhobo ezizodwa.

Kutheni ukhetha i-franchise yevenkile kwaye usebenzise ikhathalogu? Okokuqala, kwikhathalogu unokufumana uluhlu lwazo zonke iifranti ezinikezelwa ziivenkile ezilungileyo ezivela kwihlabathi liphela. Okwesibini, imbuyekezo kutyalo-mali sele ikho kunyaka wokuqala weshishini. Ewe kunjalo, inqanaba lokhuphiswano kwicandelo lezorhwebo kufuneka nalo lithathelwe ingqalelo. Ngesi sizathu, olona khetho lufanelekileyo kukuphonononga zonke iinethiwekhi ezikhoyo zefranchise kunye nezibonelelo zabo.

Yintoni esinokuyenza ikhathalogu yethu kunye nokuthengisa ngokuthengisa ngokubanzi?

• Unikelo oluvela kwiimpawu ezaziwayo;

• Ukubanakho ukuthengisa iimpahla ezisemgangathweni kwiivenkile eziphambili;

• Zuze ithuba lokuhlawula, ubungakanani botyalomali, kunye namaxabiso anomtsalane;

• Iinkampani ezibonelela ngefranchise zibonelela ngomgaqo-nkqubo wazo wentengiso owakhiwe kakuhle kunye nephulo lokwazisa - awunyanzelekanga ukuba uphinde uqale ishishini lakho.

Kwikhathalogu yethu yeevenkile zefranchise, unokuzifumana ngokulula kwaye ukhethe ngokwakho ezona zinto zinomdla nezinenzuzo eziya kukuzisela ingeniso elungileyo kunye nolonwabo emsebenzini. Enkosi kwikhathalogu, uya kuba nakho ukunxibelelana ngqo nabanini beevenkile zefranchise. Ishishini lakho lisezandleni zakho, isiseko seshishini lakho sikukhathalogu yethu yamalungelo okuthengisa!