I-franchise ngaphandle kwentlawulo yesambuku sisibonelelo esiluncedo kakhulu. Kule mihla, iinkampani ezininzi zisebenza ngaphandle kwemali eshinyeneyo, kuthathelwa ingqalelo ukhuphiswano oluhlala lukhula, ukubonelela ngamaqabane e-franchisee ngeendlela ezahlukeneyo. Ukuziqhelanisa nokunikezelwa kwee-franchisors, kunye nokufumaneka kweentlawulo zesambuku, kuya kufuneka uye kwikhathalogu yee-franchise ezijolise kule ndawo. Umxholo umsebenzi kwiikhathalogu franchise ukunceda novice noosomashishini ukufumana ishishini labo, ukufumana abantu abafana-nye, ukuphuhlisa ishishini naluphi na uhlobo lomsebenzi. Umzekelo, umfundi, umama wendlu, okanye usomashishini nje ongenamava ufuna ukuqala ishishini lakhe, kukho imali, kodwa akukho mava. Okanye, ngokuchaseneyo, izibonelelo zemali azonelanga ukuqala ishishini ngokwakho.

Ke ngoko, iivenkile ezigcina iifriji zisebenza ngokwemigaqo echazwe ngokucacileyo, ukubonelela ngamashishini ngamaxabiso afikelelekayo, aphakathi kunye namaxabiso aphezulu kwiinkampani, ethi yona inomdla kwintsebenziswano, ukufikelela kwinqanaba lengingqi.

Emva kwayo yonke loo nto, kuluncedo kuma-franchisor ukukhangela i-franchisees kweminye imimandla, apho banokuvula khona ngokudibeneyo, belawula wonke umsebenzi wabaphantsi, kunye nokulawula ngokufanayo phantsi kwamalungelo alinganayo, ukuze kuzuze amaqela omabini. Intlawulo yesixa-mali uqobo lwayo isiqinisekiso se-franchisor, ngexesha lokutyikitya ikhontrakthi naphambi kokuqala umsebenzi, ukubonelela ngolwazi, isicwangciso sokwenza, abafowunelwa, kunye nokufihla iimfihlo. Umrhumo wesambuku se-franchise umiselwe ngokuxhomekeke kwiindleko ezinokuqhekezwa zihlawulwe ngezavenge, emva kokuxoxa ngayo yonke into neqabane.

Ukuba i-franchise ibiza kakhulu kwi-brand eyaziwayo, kuya kufuneka uyithathe ngokungathí sina igalelo lesixa-mali, kuba ayibuyiswa. Umrhumo osisixa-mali ungabizwa sisambuku esipheleleyo sazo zonke iindleko eziphumayo kumrhwebi ngokunxulumene nomnini-franchisee, kuthathelwa ingqalelo ukubonelelwa kwegama, uphawu, ukutyelela iintlanganiso, uncedo ekufumaneni, ukubonelela ngesiseko somthengi, isenzo cwangcisa, kunye notyelelo lokuvula amanqaku amatsha, njalo njalo. Xa uthenga i-franchise kwikhathalogu, kunye okanye ngaphandle kwemali yesixamali, kuya kufuneka uqonde ukuba, okokuqala, oku kukuthengisa, ukufumana ulwazi, ukungena kwabathengi abatsha, nokunye okuninzi. Kwakhona, kwikhathalogu ye-franchise, kunokwenzeka ukubala kwangaphambili iindleko zengeniso, ukubuyisa, kunye nolunye ulwazi olukhathaza wonke usomashishini.

Ukuqhelana nezinto ezinokubakho, izibonelelo ezikhoyo ngoku ngentlawulo yesixa-mali, funda uphononongo lwabathengi bethu, landela nje ikhonkco ngqo kwivenkile ethengisa imali. Ungabuza imibuzo kwaye uqhagamshelane neengcali zethu ngokusebenzisa iinkcukacha zonxibelelwano ezinokufumaneka apho.

I-franchise ngaphandle kwentlawulo ehlawulelweyo nayo inelungelo lokuba khona. Into ephambili kukuba uxoxe ngazo zonke iimeko kunye nomthengisi ngaphambi kokugqiba isivumelwano. Ukuba ufuna ukuthenga i-franchise ethile, kuya kufuneka ujonge kwikhathalogu okanye iwebhusayithi, eyivenkile kolu hlobo lwesibonelelo. Ukuhlawulwa kwangaphambili akusoloko kufunwa phantsi kokutsalwa. Konke kuxhomekeke kwiimeko ezithile, njengoko kuxoxwa ngokukodwa. Rhoqo, akunakwenzeka ukuba ufumane kwaye uphakamise i-franchise ngaphandle kwentlawulo.

Umthengisi akavumelani kwaphela neemeko ezinjalo, nangona kunjalo, ityala ngalinye elizimeleyo. Ngokubanzi, le modeli isebenza ngokukuko kwaye sele izise imali eninzi kwabo bantu babandakanyeka ekuphunyezweni kwayo.

Intlawulo yokuqala ihlala inikwa ingqalelo ekhethekileyo kuba ayinguye wonke umntu onokukhawulezisa ukurhweba kwaye anike nenxalenye yenkunzi yakhe kumthengisi ngexesha elinye. Kungenxa yoko le nto uninzi lwabameli beempawu ezaziwayo zikulungele ukuthethathethana kunye nokuxoxa ngemigaqo yentsebenziswano. Umvuzo ophantsi uhlala wenziwa emva kokugqitywa kwesivumelwano xa ufumana lonke ulwazi oluyimfuneko malunga nelungelo lokuthengisa. Le ilula ngokulula esetyenziswa yimithetho emininzi eyaziwayo neyimpumelelo yeemveliso. Nangona kunjalo, usenokufumana izisombululo ezamkelekileyo kulawulo olufanelekileyo, apho kukho iindlela ezininzi ezahlukeneyo. Kuhlala kungcono kakhulu ukukhetha kwinani elikhulu lezibonelelo ukuze ufumane okona kulungileyo ekugqibeleni.

Ukuba ufuna i-franchise ngaphandle komvuzo ophantsi, kuhlala kufanelekile ukuba ulungele inyani yokuba ezinye zezo zinto ziboniswayo azikufanelanga.

I-franchise ngaphandle kwentlawulo ephantsi inqabile. Nangona kunjalo, ukwenza esona sigqibo sichanekileyo, kuya kufuneka uxoxe kwangoko ngokuqhubekayo kunye ne-brand state apho uza kufumana khona amalungelo okusebenzisa ilogo kunye nezikim zeshishini. I-franchise lutyalo-mali olulunge kakhulu. Umthengi uthatha nje imodeli esele ikho kwaye ayisebenzisele ukufumana izibonelelo zemali. Umvuzo wokuqala xa uthenga i-franchise ungasukela kwi-9 kuye kwi-11%, konke kuxhomekeke kwimeko yokunxibelelana nophawu lwentengiso oluthile. Kukho nezinye iindlela xa i-franchise inikezelwa ngaphandle kokwenza intlawulo yokuqala.

Konke kuxhomekeke kwindlela ophatha ngayo uthethathethwano kwaye zithini iimeko okwangoku.

I-franchise ngaphandle kwentlawulo ephantsi inokuba lusindiso lokwenyani kwabanye abanakho ukurhweba.

Ivenkile yokubeleka ihlala iyinto efanelekileyo kwaye inenzuzo. Umfazi uhlala ehlala engowasetyhini, umnqweno wendalo wasetyhini ukuba uhlale unomtsalane, kwanaxa imeko yokukhulelwa ihlala ikhona, kunye nomnqweno wokuba mhle kwaye umhle uzibonakalise ngokuthe kratya, esisizathu esihle sokuthenga Ivenkile yeefranchise yabasetyhini abakhulelweyo. Ngexesha lokukhulelwa, umntu omncinci ulahlekile, kwaye umntu obhinqileyo ufumana ukungonwabi okuthile kule nto, kwaye ukungonwabi yimeko yengqondo embi yomama olindelekileyo nomntwana. Ukufunyanwa kwevenkile ethengisa amalungelo abantu abasetyhini abakhulelweyo kukubonakaliswa okucacileyo kokukhathalela owasetyhini okhulelweyo, ukubonakaliswa kokukhathalela ukulungelelana kwengqondo. Ivenkile kuphela kwendawo apho umfazi oza kuba ngumama anokuzola, ngaphandle kwengxabano, athenge nantoni na ayithandayo.

Eyona nto ibalulekileyo kukuba iimpahla evenkileni ukwanelisa zonke iimfuno zakhe, iminqweno kunye imo. Umfazi olungiselela ukuba ngumama uyayithanda inkqubo yokukhetha imveliso kwaye uza kuthenga into ayithandayo 'ngaphandle kwencoko'. Kumrhwebi-franchisee wexesha elizayo, kubaluleke kakhulu xa uthenga i-franchise ukuze 'uqashele' ngokuchanekileyo into enokukhulelwa ngumfazi okhulelweyo kwifashoni yangoku. Umrhwebi oshishino ngokuthengisa imali kancinci sisazinzulu ngengqondo esinentengiso entle, intuition yangaphakathi, ulwazi olunzulu lwentengiso yendawo, imeko yokhuphiswano lwangaphakathi, ukugcwala kwempahla kunye nokuzinza ukuze wenze ukhetho olunempumelelo lwamalungelo abasetyhini abakhulelweyo. , ngokuthetha, 'yonke inombala kunye neherringbone'. Abarhwebi abaphumeleleyo abathengisa iimpahla zabasetyhini abasesikhundleni, banoluhlu olubanzi, kokubini kulungelelwaniso kunye nobukhulu, iiFranchisees zenza zonke iinzame ukuze iindwendwe zevenkile zingashiyi ngaphandle kokuthenga okutsha, zikhetha uluhlu lweemodeli zomhlaba ezinokuthi zinxitywe ngumfazi.

nasemva kokukhulelwa. Eyona mveliso iphambili yevenkile yabasetyhini abakhulelweyo yimpahla, iilokhwe, iimpahla zangaphantsi, iihosiery, apho kulula, ubume bendalo kunye nokufikeleleka kuza phambili. Ilizwi lomlomo malunga nevenkile elungileyo yokubeleka isasazeka ngokukhawuleza. Kwaye iindwendwe ezonelisekileyo ezilindele ikamva lomntwana, othenge into 'entsha' kwaye bonwabele ukunxibelelana nomthengisi onomdla, onomdla, baya kuhlala becebisa abahlobo babo kunye nabantu ababaziyo ukuba batyelele ivenkile abayikhumbulayo.

Abafazi abakhulelweyo abanxibe ivenkile franchise yiprojekthi yeshishini efanelekileyo. Ukuba iphunyezwe ngokufanelekileyo, unokufumana inqanaba eliphezulu kakhulu lenzuzo. Ngelixa usenza i-franchise, kuya kufuneka ukhumbule ukuba ungumntu onoxanduva. Umhambisi womyalelo okhethekileyo unoxanduva kumrhwebi ophumeza ngokufanelekileyo iprojekthi ye-biz. Ukuba uthatha isigqibo sokuqala i-franchise, thabatha ivenkile ukuya kwinqanaba elitsha lobungcali. Kuyimfuneko ukuqeqesha abasebenzi ngendlela yokuba nganye yeengcali iqonde oko kufuneka ikwenzile.

Sebenzisa ivenkile yakho kwaye uthengise impahla yakho ngqo kumvelisi. Iqabane lakho eliphezulu kwishishini linendima yokulinganisa kunye ngqo kwimpumelelo yakho. Oku akukhona kuba enobubele entliziyweni, kodwa kungenxa yokuba kukho inzala ngqo yezemali, kuba utsala umnikelo inyanga nenyanga ngokuthanda kwakhe. Ngapha koko, le minikelo ibalwa njengepesenti yenzuzo. Yiyo ke loo nto ukuba inzuzo ethe vetshe yevenkile yokukhulelwa izisa, le franchisor iya kufumana imali engaphezulu. Ngokuhambelana, kuya kufuneka unxibelelane naye ukuze ufumane ulwazi, inkxaso kunye neengcebiso. Nika ingqalelo kubafazi abakhulelweyo ngokuthengisa iimpahla ezisemgangathweni.

Ivenkile yokugcina iifransi inokugcwaliswa nge-assortment ekumgangatho ophezulu yokukhulelwa. Ngaphaya koko, ngcono kwaye iphangaleleyo i-assorting yabasetyhini, kokukhona amathuba anokutsala inani elikhulu labathengi. Ukuba unxibelelana nabasetyhini abakhulelweyo kwaye ubanike iimpahla ezifanelekileyo, ivenkile yakho kufuneka ijolise kubaphulaphuli ekujoliswe kubo. Ngokwenza i-franchise, ufumana imigaqo efanelekileyo yokumisela abaphulaphuli ekujoliswe kubo kunye nokutsala abathengi abanokubakho.

Thatha amanyathelo kuphela emva kokuba wenze isicwangciso seshishini esenziwe kakuhle. Kubalulekile ukuba usebenze ngefriji yokuthenga iimpahla. Ngokuhambelana nesicwangciso, uyakwazi ukuwenza wonke umsebenzi weofisi kwaye uphumelele. Thatha isigqibo ngokugqibeleleyo, kodwa emva kokubonisa. Ukufunda iinkcukacha-manani kuyanceda ukumisela ukuba ithini imeko ngaphakathi kwenkampani, nangaphandle kwayo. Iimeko zentengiso zibalulekile kwinkampani yevenkile yokubambela iimpahla.

Kuya kufuneka uyazi xa kunyanzelekile ukuba wehlise amaxabiso emveliso xa kukho ithuba lokuwanyusa kancinci. Unokufaka izicelo ezahlukeneyo zezaphulelo, unyuselo, kunye neminye imicimbi ekuvumela ukuba ujonge abathengi abaninzi. Xa uzalisekisa ilungelo lokunxiba impahla okhulelweyo, unokujongana nemiceli mngeni eyahlukeneyo. Banokoyiswa ngokufanelekileyo ngokuhambelana nokubambelela ngokungqongqo kwizicwangciso zeshishini ezenziwe ngaphambili. Kuyinto elula kakhulu kwaye iyasebenza, ngenxa yoko, kusoloko kufanelekile ukufunda amanani. Emva kwayo yonke loo nto, ilungelo labasetyhini lokugcina iimpahla liya kusebenza ngokulingeneyo kuphela xa unolwazi olupheleleyo lolwazi olufanelekileyo. Yifunde ngeendlela zobugcisa zangoku.

Iifranchise eGrisi lolona tyalo mali lubalaseleyo nangaliphi na ixesha. Ixabiso le-franchise lingahluka ukusuka kwixabiso eliphantsi ukuya kwelo liphezulu, konke kuxhomekeke kwishishini, kwindawo yokusebenza, ixesha lokuhlawula kunye nemigaqo yokusebenza, imigaqo yesivumelwano, njl. Qhelana nemarike, kukho iikhathalogu ezikhethekileyo ezibonelela ngoku ngeranti eGrisi, Uzbekistan, Turkey, Slovakia, Norway, njl njl. I-franchise yaseGrisi okanye naliphi na elinye ilizwe, amaxesha okubuyisa, umyinge wenzuzo yenyanga, imali yasebukhosini okanye intlawulo yesixa-mali, kunye nolunye utyalomali, kuxhomekeke kwicandelo lomsebenzi. Ukuba usaqala, ngekhe wenze ngaphandle kwe-franchise, emva koko unokwenza ngaphandle komngcipheko kunye notyalo-mali olongezelelweyo. Igalelo lesixa-mali luhlobo lwe-guarantor ye-franchisor xa unika amalungelo okusebenzela ii-franchisees kwingingqi ethile, umzekelo, iGrisi.

I-franchisor inokubonelela nge-franchise kwinani elingenamkhawulo lama-franchisees, ukujonga, ukunceda, nokwenza imisebenzi yabo, ebandakanya izixhobo ezipheleleyo, uncedo ekufumaneni abasebenzi, ukubonisana nomcimbi othile, uhlalutyo, uphuhliso loyilo, iimfihlo zokuvula, kunye notyelelo ukuvula amanqaku amatsha. Ukongeza, akukho mfuneko yokuya eGrisi, unikwe umsebenzi okude, usombulula imiba kwi-Intanethi, kwaye ugcine iwebhusayithi eqhelekileyo ukuze abathengi babone isikali kwaye banokunxibelelana nayo nayiphi na indawo, icandelo leenkonzo, okanye ubonelelo ngeenkonzo, iimpahla, kunye Uncedo kwihlabathi liphela. Ngoncedo kwikhathalogu yee-franchise, kunokwenzeka ukufikelela kwinqanaba lengingqi ngeendleko ezincinci kunye nengeniso ephezulu. Sinombulelo kwangaphambili ngomdla wakho kwaye sijonge phambili kwintsebenziswano enemveliso.