I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

Ishishini lokushishina ngokuloba liza kusebenza ngokungagungqiyo ukuba liphunyezwe ngokukuko ngokulandela iseti yonke yemigangatho eyahlukeneyo efunyanwa ngusomashishini, njengomthengisi okhethekileyo, kumrhwebi. I-franchise yokuloba kufuneka yenziwe phantsi komthetho wengingqi ukuze ingaphuli nangayiphi na indlela. Ukongeza, uya kubandakanyeka kwilungelo lokuloba ngenqanaba eliphezulu lokusebenza ukuba uqhuba uhlalutyo lwesotot kwangaphambili. Olu hlobo lokuhlalutya lubonelela ngolwazi lokuba uhlangabezana njani ngempumelelo noxanduva olucingayo. Ngaphaya koko, kwinqanaba lohlobo lokulungiselela, uhlalutyo lwe-swot lunceda ekuboneni amandla kunye nobuthathaka beprojekthi yeshishini lakho. Akufanele ukutyeshele ukuphunyezwa kohlalutyo lokhuphiswano.

Ukuba ubandakanyeka kwilungelo lokuloba okanye naluphi na uhlobo lomsebenzi, kuya kufuneka wazi ukuba yeyiphi ingxaki ohlangabezana nayo kwindlela yakho yokuphumeza le projekthi. I-franchise yokuloba kufuneka yenziwe ngendlela yokuba inqanaba lomgangatho weemveliso ezithengisiweyo zingaphezulu kwazo zonke ii-analogs kwintengiso. Oku akuboneleli kuphela ngemfuno esebenzayo kodwa kwinqanaba eliphezulu legama lophawu. I-franchisor mhlawumbi ifuna ukukujonga, ke, kuya kufuneka uyilungele le nto.

I-franchise yokuloba yinto ekhethekileyo. Ngokuqinisekileyo, ezinye iinkampani sele zibandakanyekile kwiprojekthi enjalo kwisixeko sakho. Kuyimfuneko ukuvavanya amandla kunye nobuthathaka babo kwangaphambi kwexesha ukuze wazi ukuba ungakhuphisana njani nabo kumzabalazo wentengiso yentengiso. Kuyenzeka ukuba ulahle uluhlu lwempahla ukuba uthengisa ifranchise. Oku kuqinisekisa ukuba ungasoloko uthengisa ngezixhobo ezitsha kwaye, yiyo loo nto kugcinwa inqanaba lophawu kwizikhundla apho kufanele ukuba khona. Phantse nawuphi na usomashishini onemali ethile angazibandakanya kwi-franchise yokuloba.

Kufuneka batyale imali kungekuphela ekukhuthazeni ishishini, kodwa kunye nokubeka iindleko zokuphunyezwa kwemisebenzi ngendlela yokufikelela kwimigangatho ephezulu. Kodwa oku akupheleli kuluhlu lwezo mfuno unazo ekuphumezeni ukuba unyanzelisa ilungelo lokuloba. Kuya kufuneka uhlawule imali ethile elindelwe ngumrhwebi kuwe inyanga nenyanga - le yintlawulo yentengiso, kunye nemirhumo. Imali yabo iyonke inokuba phantse ibeyi-9% yengeniso obukwazi ukuyifumana ngaphezulu kwexesha elithile. Ungasiphosi isicelo esinomtsalane esinokuthi sihle kube kanye kwisithuba seminyaka elikhulu, kwaye endaweni yoko uye kwiphepha lewebhu elisemthethweni lombutho wethu othembekileyo nokhuselekileyo.