Amashishini amancinci amancinci ziintengiso ezithandwayo zeshishini. Ishishini elincinci lilungile kuba lifunwa kokubini kwiidolophu ezinkulu nakwiidolophu ezincinci. Ukukhetha ukhetho kunokubizwa ngokuba kukhulu ngaphandle kokubaxa. Ngokukwanjalo, namhlanje kunzima ukubiza isebe lezoqoqosho kunye nomsebenzi (kwaye ayisiyiyo kuphela encinci) apho i-franchise ibingayi kunikwa. Ke eyona nto ibalulekileyo kukwenza ukhetho olufanelekileyo kuba impumelelo yeshishini lakho iya kuxhomekeka kwesi sigqibo. Isabelo sokwenza i-franchising kwi-GDP yehlabathi sikhula minyaka le, sinika igalelo elibonakalayo kuqoqosho lwamazwe ahlukeneyo kunye nokudala imisebenzi emitsha.

Abanini beenkampani eziphumeleleyo kunye neempawu ezonyuselweyo baya bemema abafikayo ukuba bajoyine ishishini labo kwaye bathenge i-franchise, babe yinxalenye yeprojekthi yeshishini elinenzuzo. Enye yezinto eziphambili kule ndlela yokwenza iprojekthi yeshishini kukuzinza. Zonke iitekhnoloji, izikimu zeenkqubo kunye neenkqubo, iiresiphi, ukulandelelana konxibelelwano nabathengisi kunye nabathengi, umgaqo-nkqubo wentengiso, njl. Njl. Kungenxa yezi meko ezibonelela ukunciphisa ixesha lokubuyiselwa kweprojekthi yeshishini kwaye ukuyizisa kwinqanaba elinenzuzo xa kuthelekiswa nokwenziwa kweshishini, njengoko besitsho, ukusuka ekuqaleni. Iyavakala into yokuba oosomashishini abasebenza namashishini amancinci ukuhlawula ngokukodwa iifranchise kwezorhwebo, ukutya (iivenkile zokwenza ikofu, iivenkile ezincinci zosapho, iivenkile zokubhaka, njl. izixhobo) .

Ukuthandwa kwee-franchise ezinxulumene nokuzonwabisa kunye nokuhamba, ezemidlalo, iinkonzo zonyango (kubandakanya iintlobo ezahlukeneyo zokuthambisa, umthambo we-physiotherapy, njl. Kwaye neengxaki zemali, ubhubhane, kunye neemeko ezimbi ezifanayo zihlala zingangumqobo kumashishini amancinci kwisiseko sefranchise kodwa zikwabonelela ngokukhula ngokukhawuleza kunye nophuhliso xa kuthelekiswa namaxesha athuleyo. Umzekelo weeprojekthi ezinjalo ngamaziko emfundo yabasaqalayo nakwizikolo ezisebenza ngokusetyenziswa kwetekhnoloji yolwazi yale mihla. Amaziko awahlukeneyo ophuhliso olongezelelweyo kunye noqeqesho nawo afunwa kakhulu ngamaxesha apho kukho izithintelo ezahlukeneyo emsebenzini wezikolo zakudala kunye namaziko emfundo aphakamileyo. Imveliso yokutya ekufuneka ihanjisiwe kunye nokuhanjiswa kungangumzekelo we-franchise (encinci kunye nenkulu) eya kuchuma ngexesha lokuvalelwa yedwa, ukuthintelwa kokuhamba kwabantu esixekweni, njl.njl., Zonke iinkonzo ezinxulumene nokuhanjiswa ukutya, iimpahla zabathengi, amayeza, njl.

zifunwa kakhulu ngalo maxesha.

Impumelelo yeprojekthi yeshishini iqinisekiswa luphononongo lokuqala lwezinto eziphambili ezichaphazela amashishini amancinci namakhulu, nokuba inikezelwa ngeranti, ithengwa kumniniyo, okanye yenziwa ngokuzimeleyo. Okokuqala, kubalulekile ukuvavanya inqanaba langoku lophuhliso lweshishini elikhethiweyo kunye nethemba lalo, ubuncinci kule minyaka izayo. Okungabalulekanga kangako bubuzaza bokhuphiswano, inani labakhuphiswano abasondeleyo, amaxabiso kunye nomgaqo-nkqubo wenkonzo, umsebenzi wentengiso, njl. amagama egama, isilogeni, njl. Ukufumana ilungelo lokuthengisa kwifayile ekhethekileyo ye-Intanethi, unokufumana ubuncinci ukukhangela okufutshane malunga nokuphononongwa okuhlukeneyo kunye nezimvo malunga nayo. Mhlawumbi abanye abathengisi abafumene ilungelo lokuthengisa babone kufanelekile ukuba babelane ngamava abo ngentsebenziswano kwaye babonelele ngolwazi olongezelelekileyo malunga ne-franchisor kuwo onke amaqela anomdla.

Kwaye, ewe, usomashishini kuya kufuneka enze lonke ubalo olunxulumene nombutho weshishini. Imigaqo ye-franchise ihlala ichaza isidingo sentlawulo yokuqala, isixa sayo sixhomekeke kwixabiso lebhrendi, emiselwe yimpumelelo, udumo kunye nenzuzo yenkampani. Ukongeza, ukulungiselela inkampani, kubalulekile ukutyala isixa esithile semali kwii-asethi ezizinzileyo nezijikelezayo (ukuthengwa okanye ukuqeshiswa kwemizi-mveliso, ukuthengisa, kunye nezinye izakhiwo, ukuthengwa kwemveliso kunye nezixhobo zeofisi, ukugaya, ukuqesha kunye noqeqesho Abasebenzi, iphulo lokuzisa iimveliso kwintengiso, njl. P.). Ke umntu othenga amalungelo okuthengisa kufuneka aqikelele ubungakanani botyalo-mali lokuqala kwiprojekthi yamashishini amancinci ngokuchanekileyo kangangoko xa kusakhiwa isicwangciso sezemali. Kuxhomekeka ekubeni uqala ngokukhawuleza kangakanani ukwenza iingeniso zokwenyani.

Imirhumo yenyanga nganye ibalwa njengepesenti yengeniso. Rhoqo, isicwangciso sokutyala imali kunye nokubalwa kwexesha lokuhlawulwa kweshishini elincinci (kwaye hayi kuphela) linikezelwa kunye nenkcazo ye-franchise kwikhathalogu ehambelana nayo kwi-Intanethi. Amava okhuphiswano lwamashishini asebenza phantsi kwefranchise efanayo okanye ngokulula kumacandelo entengiso afanayo nawo angangumthombo wolwazi oluluncedo kakhulu kwaye ancede abantu abathengisa ngemali benze ukhetho olufanelekileyo. Xa ukhetha iqabane le-franchise, kuya kufuneka uthathe ingqalelo ekuzimiseleni kwakhe ukunika iingcebiso kwicandelo lobugcisa bemveliso, ukuthengisa, ukunyusa, ukuququzelela imisebenzi yemihla ngemihla, uqeqesho lwabasebenzi, ubhaliso lweendawo zentengiso, njl. ngezixhobo zolwazi kwaye ubonelele ngolunye uncedo malunga nophuhliso lweshishini . Nangona kunjalo, kukho ezinye iindlela xa kuboniswana nomntu ngamnye ngentlawulo eyahlukileyo ngokungqinelana noluhlu lwamaxabiso awodwa (abanye abanini bamashishini baxabisa izixhobo zabo zolwazi kakhulu kwaye abakulungelanga ukubabonelela simahla nakumaqabane aqhelekileyo). Ngendlela, ukubonisana kunye neengcebiso ngokubhekisele ekusebenziseni irhafu, ukuphuculwa kwenkqubo yezaphulelo kumashishini, ukubanakho kwe-franchisor eboleka iprojekthi yeshishini lomlingane omncinci kunokuba yinto ebaluleke kakhulu kumashishini amancinci.

Hi ndlela leyi, kukwakho nee-franchise zasimahla ezinganikezeliyo kwintlawulo yokuqala okanye iintlawulo zenyanga (ikakhulu kumashishini amancinci kwinqanaba lokutya noluntu kunye neenkonzo zabathengi).

Ngokubanzi, ngokushwankathela konke oku kungentla, sinokugqiba kwelokuba ishishini lokuthengisa ngokuthengisa amancinci linezibonelelo ezininzi ngaphezulu kweemodeli zeshishini zakudala. Kukho, ewe, iindleko, umngcipheko kunye neengxaki, kodwa azibonakali kwaye zisongela iziphumo zokugqibela. Ngeshishini elincinci elicwangciswe kakuhle kwaye libalwe kwangaphambili phantsi kwenkqubo yokuthengisa imali, usomashishini unokuziva enentembelo kokubini kwisixeko esikhulu nakwiziko lengingqi okanye indawo encinci yokubaluleka kokubaluleka kwengingqi. Into ephambili kukuba ukhethe icandelo elifanelekileyo lemarike kwaye wenze yonke imizamo yophuhliso lwayo oluyimpumelelo.

Ukuthengiswa kwee-franchise zasimahla kusetyenziselwa iindlela ezahlukeneyo zokuthengisa izixhobo zekhompyutha kunye nemibono eyahlukeneyo ngokubambisana nenkampani yeSoftware ye-USU. Ukuthengisa, nayiphi na i-franchise eneroyalties ebonakaliswa sisalathiso, kunye nomdla opheleleyo womthengi ofuna ukuqala phantsi kwegama lophawu oludumileyo noludumileyo. Ukuthengisa i-franchise kunye neeroyalties kufuneka kwenziwe ngononophelo, njengoko isikhokelo esikhethiweyo, nangona uyilo lulungile, lusenobungozi kunye nemingxunya eliqela. Imakethi iphantse yazaliswa ziiprojekthi zemikhombandlela eyahlukeneyo, enabaphulaphuli abaninzi, kwaye ngenxa yoko kuhlala kukho ithuba lokuthatha indawo yakho elangeni, ukuphuhlisa ishishini lakho ne-USU Software. Kuba inkampani yethu inamava eminyaka emva kwethu kwicandelo leenkonzo ezinikezelwa kwifomathi yeenkqubo kwaye ikuluhlu lweeprojekthi eziphuhlisiweyo ezineendlela ezininzi zophuhliso. Kubalulekile ukuba uqaphele ukuthengiswa kwee-franchise zasimahla kunceda ekufumaneni umbono ocingisiswe kakuhle ophuhla kwifomathi ebanzi kunye nendlela efanelekileyo yeshishini.

Eyona ndlela ithengiswayo yokuthengisa iifranti kunye nemirhumo yaziwa njengomenzi oye wakwazi ukuzimaketha kwintengiso yentengiso njengomnini othembekileyo nofanelekileyo wemibono. Emva kokuthenga uyilo, kufuneka uqale uzifumane ubumbene nequmrhu elisemthethweni elibhalisiweyo, ngesiphelo seekhontrakthi kunye nethemba lokusebenzisana okumgangatho ophezulu kunye nokusebenza ngokufanelekileyo. Ukuba unayo intengiso yasimahla yeefranchise, uya kuzisusa iingcinga ezibuhlungu zomsebenzi owukhethileyo nokuba kunzima kangakanani ukubuyisela uyilo kwiinyawo zalo. Xa uqhuba ii-franchise zasimahla zokuthengisa kunye nenkampani yeSoftware ye-USU, unaso isitshixo sempumelelo yexesha elide kunye nokuchuma, njengoko iimbono zokuqala zininzi kakhulu ngenxa yoko kufuneka kujongwane nazo ngokucacileyo. Inkampani e-USU-Soft efanelekileyo kunye nexesha evavanyiweyo ibonelela ngeenkqubo, kunye nokuthengisa okuphumeleleyo okuthe kratya kweeprojekthi zeemveliso ezigqityiweyo, iimpahla ezahlukeneyo kunye neenkonzo. Ukuthengiswa kwee-franchise kunye nemirhumo kulungele kwaye kucingelwe kakuhle indlela yabenzi, ngolungelelwaniso oluchanekileyo inyathelo ngenyathelo, ngenkqubela phambili kwimpumelelo nakwinzuzo. Kubalulekile ukuba uqaphele ukuba nje xa ufumana umbono we-biz, ufuna imali, kuba okuthandwa kakhulu ngophawu, kuyabiza ukuthengwa koyilo.

Ukufumana iziphumo ezinqwenelekayo ukuya kuthi ga kwinqanaba elikhulu, kufuneka uqale uthethathethane nabameli bentsebenziswano be-USU Software, abakwazisa malunga nokufumaneka kweeprojekthi kunye neendleko zazo. Inyathelo elilandelayo lokufezekisa iinjongo zakho ngentsebenziswano esondeleyo, ngohlobo ofumana ngalo uqeqesho oluyimfuneko kwintengiso kunye nentengiso biz ezithile. Ukongeza, kunokwenzeka ukuba uhlengahlengiso olubonakalayo kwinqanaba lokuthengiswa kwevenkile ethengisa yonke into, esetyenziselwa ukufezekisa imiqulu ephezulu. Yiyo loo nto, kule nkalo, abasebenzi bethu banceda ukufezekisa impumelelo, ukuhamba nawe kuyo yonke indlela yokuqhuba ishishini lakho. Ukuthengiswa kwee-franchise zasebukhosini kufuneka kufumaneke kwaye kusetyenziselwe ukwandisa i-biz, ukufezekisa inqanaba elifanayo lokuthengisa, kunye nombutho ukufikelela kwinqanaba elibanzi. Ukuba ufuna ulwazi oluthe kratya malunga nenkampani, yiya kwindawo ekhethekileyo, equlathe ulwazi kuluhlu olukhulu olunxulumene nomenzi. Ukongeza ekuboneleleni ngabafowunelwa, iidilesi, iinombolo zefowuni, unethuba lokuxoxa ngazo zonke iingxaki neengcali.

Ukuthengiswa kwee-franchise ezingenasimahla ngoku kulula ukumiliselwa, ngokuphunyezwa kwe-biz esele yenziwe engadingi kuphakanyiswa kwasekuqaleni ukufumana isiphumo esifunekayo ngexesha elithile. Ukuza kuthi ga ngoku, ukuthengisa ii-franchise ezingenasimahla kuthetha ukuthengisa ishishini elizayo kumenzi osele ekwazile ukuzimela kwicala elifanelekileyo lentengiso yentengiso. Khumbula ukuba uthenga uyilo, kuhlala kukho umngcipheko, ke musa ukuxhomekeka ngokupheleleyo kwinyani yolu hlobo lweshishini olufuna ukuzuza ukukhula, eyona nto ibalulekileyo kukulandela amanyathelo athile aboniswe ziingcali. Ukufumana isiphumo sesicwangciso esinqwenelekayo, sebenzisa ulawulo oluyimfuneko ngexesha, elibonisiweyo laza lashicilelwa kwiprojekthi ziingcali zethu, ukulungiselela ukukhula okunemveliso. Uya kuphumelela ukufumana umenzi-mveliso kumntu we-USU Software, ngokutshintshela kwindawo ekhethekileyo apho unokuziqhelanisa noluhlu lwabanini ababandakanyeka ngqo kuphuhliso lweeprojekthi. Ukuba unayo nayiphi na imibuzo malunga nokuthengiswa kwee-franchise kunye neeroyalties, kuya kufuneka ufune uncedo lweengcali zethu, eziqonda ngokuchanekileyo imeko ngexesha elifutshane. Kufuneka kuqatshelwe ukuba ukwakhiwa kwenkampani phantse kuxhomekeke kwimeko ekhoyo yabasebenzi, apho uninzi lweengcali ezineminyaka emininzi yamava okuthengisa ziqeqeshiwe.

Abasebenzi bethu bayalwandisa ulwazi lwabo lokuthengisa kunye nezinto zentengiso, belungiselela iqela lakho uluhlu lolwazi olukhulu lokuthengisa. Iimpawu ezininzi ezidluliselwe kubasebenzi bakho ziye zaphuhliswa kwiminyaka edlulileyo, zigqitha iitshekhi kwimizekelo yokwenene. Kolu nxibelelwano, sinokuthi uqinisekisile impumelelo ukuba uyilandela ngokupheleleyo yonke imiyalelo yoogxa bethu. Ngokuthe ngcembe, fumana ishishini elifunekayo, elinakho ukukhula okuphezulu kunye nokwandisa inqanaba leenzuzo. Ukufumana ukukhula okukodwa kwee-franchise, kufanelekile ukuba uthethe nabaphathi kwaye uqalise ubambiswano ngokudibeneyo. Ukuba ufuna ukusebenzisa izibonelelo ezininzi kangangoko xa usizisa imveliso yakho kwintengiso, nxibelelana ne-USU Software ngokukhetha intengiso ethembekileyo kunye nethembisayo.

I-pancake franchise yiprojekthi yeshishini efanelekileyo, ekufuneka iphunyezwe ngononophelo nangobuchule. Indlela efanelekileyo yokuthetha ithetha uhlalutyo oluza kukunceda uqonde ukuba yintoni ekufuneka yenziwe ukuze ungaphumeleli kwishishini lakho. Ngokuthenga i-franchise, uya kuzinika umda wokhuphiswano ngokuxhaphaza igama lebrendi elaziwayo elingumazibuthe wabathengi. Kodwa oko akupheli ngezibonelelo zokunxibelelana ne-franchise. Ngokuthenga uphawu lwentengiso, unokuxhomekeka kwiseti yonke yezibonelelo ezahlukeneyo zohlobo olwahlukileyo. Okokuqala, ufumana ithuba onalo lokuphepha iimpazamo esele zenziwe ngoogxa bakho ngaphambili.

Ukongeza, xa usenza i-pancake franchise, ungasebenzisa amava atyebileyo kunye neendlela ezilungileyo ezikhoyo ekuphunyezweni kweprojekthi yeshishini. Ukuba uthatha isigqibo sokurhweba ngee-pancake usebenzisa i-franchise, kuya kufuneka ukhumbule ukuba kuya kufuneka uzuze ngaphezulu kancinci kunokuba uzenzele ngokwakho. Umrhwebi ulindele ukuba wabelane ngeenzuzo zakho kunye naye. Sebenzisa i-pancake franchise ngokufanelekileyo nangokufanelekileyo, ugcine engqondweni iinkcukacha ezibalulekileyo kwaye uvavanye iiakhawunti zolawulo ngokweenkcukacha.

Iipancakes ziya kubakho kwimfuno ukuba zithengiswa ngefranchise. Ewe awungekhe wakhe lonke ishishini kuhlobo olunye kuphela. Nangona kunjalo, akufuneki uyenze le nto. Emva kwayo yonke loo nto, ufumana ubuchwephesha obunakho, ukwazi, izicwangciso zeshishini kunye nezinye izibonelelo, ukuxhaphaza apho, unokufikelela kwiziphumo ezinomdla ngokwenene. Uya kukwazi ukoyisa nabaphi na abachasi, ubafumane kwaye ube yinkokeli epheleleyo kwimarike. Yodlula nayiphi na imbangi ngokuphumeza i-pancake franchise kwinqanaba eliphezulu lomgangatho.

Ungaliphucula ishishini lakho usebenzisa ingxelo yohlalutyo. Ukulungiselela le nto, iigrafu kunye nemizobo zilungile, ngoncedo lwabo unokufunda ngokufanelekileyo nangokucacileyo ulwazi olunikiweyo. Ulawulo kufuneka luhlale luyazi imeko yangoku yentengiso, nakwinkampani. Ukwazi iimeko zentengiso kuya kuqinisekisa ukuba i-pancake franchise iyimpumelelo yexesha elide. Kukwafanele ukukhumbula ukuba i-franchise ayinikezelwanga simahla kwaye kuya kufuneka uhlawule ukuyisebenzisa. Kuqala, kufuneka wenze igalelo elibizwa ngokuba sisixa-mali. Ukongeza, kukho ubukhosi kunye negalelo lentengiso kumgangatho wehlabathi.

Yonke le yinxalenye yepancake franchise.

I-francise yendlu yepancake yiprojekthi yeshishini elinenzuzo kakhulu. Ekuqhubekeni kophuhliso, ubunzima abunakuphepheka, njengoko kunjalo, kuyo nayiphi na iprojekthi yeshishini. Nangona kunjalo, ukuba ulungile, ke nabuphi na ubunzima bunokuchaswa ngokulula. Xa usenza i-franchise, kuya kufuneka unikele ingqalelo kukhuphiswano. Ngokuqinisekileyo akukho namnye kubo oya kufuna ukunikezela ngeemarike ngaphandle kokulwa. Emva kwayo yonke loo nto, bezisa inqanaba eliphezulu lomvuzo, ngakumbi apho kukho inqanaba eliphezulu leemfuno ezifanelekileyo, ke ngoko, xa usenza ifranchise, kuya kufuneka ubazi ngokucacileyo ubungozi obukusongelayo.

Uyakwazi ukuphatha ngokufanelekileyo imisebenzi yayo nayiphi na ifomathi, uyenze ngaphandle kwempazamo. Ukwenza oku, kwanele ukufumana imimiselo kwi-franchisor kwaye uyisebenzise ukuya kwelona liphezulu. Ukuba uvule ivenkile yepancake kwifranchise, ngokuqinisekileyo uya kuba nethuba lokukhupha uyilo lwangaphakathi ngokudibanisa okupheleleyo kunye neyantlandlolo. Uyilo lwangaphandle lwee-facade kufuneka lumanyaniswe nesampulu yoqobo. Abasebenzi bakho bepancake house franchise baya kucelwa ukuba banxibe iyunifomu ekhethekileyo. Nokuba ufumana iyunifomu yabasebenzi abagqibileyo ngefranchise, okanye itemplate zithunyelwa kuwe. Zisebenzise ukwenza ulungelelwaniso kwaye unokukopa ngokupheleleyo isitayile sophawu olwahlukileyo.

Ukuqalisa i-pancake franchise yiprojekthi yeshishini elintsonkothileyo. Okokuqala, kufuneka unqume apho ungathengisa khona iimveliso. Sifuna inqanaba eliphezulu lokuwela ilizwe ukuze kusoloko kukho imfuno esebenzayo. Ukongeza, kuya kufuneka uthathele ingqalelo amabango kunye nezikhululo zococeko kunye nezifo ezinokuvela ngokuchasene nawe. Yonke into kufuneka yenziwe ngokucocekileyo, ngokuhambelana nemigangatho yezempilo. Ke ngekhe kubekhona izikhalazo malunga nefrancise yakho yendlu yepancake.

Nangona kunjalo, urhwaphilizo luxhaphake kakhulu kwamanye amazwe. Abasemagunyeni abanganyanisekanga nabanganyanisekanga banokuzama ukuqhatha imali. Yinyani nje ekufuneka ithathelwe ingqalelo. Ke ngoko, xa usenza i-franchise kwivenkile ye-pancake, kuya kufuneka ujonge lonke ulwazi oluyimfuneko ezandleni zakho. Ukulungiselela ezi njongo, uhlalutyo lwe-SWOT lufanelekile. Kuya kukunceda ukuba udibanise ulwazi malunga neenzuzo kunye neengxaki zakho, izoyikiso zeshishini, kunye namathuba awahlukeneyo. Ngapha koko, olu lwazi kufuneka lusetyenziswe ngexesha lokumiliselwa kwemisebenzi yokulungiselela.

Uhlalutyo lwe-SWOT lwepancake franchise nalo sele lulungile ngexesha lokuphunyezwa kweprojekthi yeshishini. Iya kukunceda ukuba uqhubeke ngakumbi, uqhubeke nokwandisa, kwaye wandise indawo yakho yempembelelo. Kufuneka ukhule rhoqo, ngaphandle koko, ishishini liqala ukuthoba umgangatho. Ke ngoko, njengenxalenye yokuphunyezwa kwe-pancake franchise, kuya kufuneka wazi ngokucacileyo ngezi zicwangciso ekufuneka ziphunyeziwe. Kuyimfuneko ukuba ujonge rhoqo kwisicwangciso ukuze ungaphambuki kakhulu kuso.